Matt Shull
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mattshull.bsky.social
Matt Shull
@mattshull.bsky.social
Helping PMs break in and get promoted and business owners grow revenue. Senior Product Manager @ n2y/Texthelp, formerly Chegg, Thinkful, App Academy.
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Breaking into product management involves knowing the career steps.
1. APM: Learn basics, assist seniors.
2. PM: Own features, work with teams.
3. SPM: Lead projects, mentor others.
4. Lead/Director: Shape strategy, manage PMs.

May 27, 2025 at 1:09 PM
🤔 Over half of product managers feel unprepared for this crucial step. Incorporate progressive enhancement to ensure your product remains functional for users even after sunset. Read more using the link in the comments. 👇
May 26, 2025 at 7:26 PM
Enhance product sense as a mid-level manager with these exercises:

1. Analyze why products succeed or fail.
2. Conduct user interviews for insights.
3. Build MVPs to test ideas.
4. Plan product roadmaps.
5. Study competitors.
6. Simulate stakeholder meetings.
May 26, 2025 at 12:11 PM
Are you truly fostering a culture of radical transparency? 🤔 monday.com proved that sharing all metrics can build deep partnerships and drive $1B ARR. Shift focus from output to meaningful impact. Read more using the link in the comments.
May 25, 2025 at 8:06 PM
To advance as a mid-level product manager, understand your career path and focus on needed skills. Define your goal, refine key competencies, expand influence, seek mentorship, and showcase achievements. What are your strategies for moving up?
May 25, 2025 at 3:07 PM
Still relying on RPA for complex tasks? 🚫 Uber switched to GenAI for invoice processing, cutting handling time by 70% and saving up to 30% in costs. It learned context instead of rigid rules. Are you ready to evolve? Read more in the comments.
May 24, 2025 at 10:53 PM
Develop a PM mindset before starting the role. Focus on users, use data for decisions, learn industry trends, practice prioritizing, and solve problems daily. What habits are you building for PM success?
May 24, 2025 at 12:01 PM
🔍 Senior PMs shape product vision, influence leadership, and drive business outcomes. It’s time to think like a business leader. Read more using the link in the comments.
May 23, 2025 at 7:02 PM
Master product analytics for better decisions.

1. Define metrics aligned with goals.
2. Use data for feature prioritization.
3. Analyze user behavior for insights.
4. Share findings to influence strategy.

How do you leverage analytics?
May 23, 2025 at 2:02 PM
📈 Hypergrowth is typically quadratic, not exponential. Sustainable growth needs new products or built-in virality, not just more marketing. True exponential growth is rare and short-lived. Read more using the link in the comments.
May 22, 2025 at 7:27 PM
Collaborate with sales to understand customers better. Tap into their insights for your product roadmap, align goals for success, share data for effective selling, and communicate regularly about customer needs.
May 22, 2025 at 12:12 PM
🤔 Meta interviews also test non-Meta and even hypothetical products, demanding broader product sense. To excel, diversify your practice. Read more using the link in the comments.
May 21, 2025 at 7:03 PM
Navigating a Product Management career can be less daunting by understanding the path from Associate PM to beyond. Focus on skill development, impactful results, networking, and continuous learning. How are you advancing?
May 21, 2025 at 2:03 PM
Are you willing to cannibalize your own product every year to stay ahead? 🚀 Varun Mohan of Codeium built a custom AI IDE that attracted 1M+ users in just 4 months by embracing relentless innovation. Rethink your strategy. Read more using the link in the comments.
May 20, 2025 at 8:01 PM
Breaking into product management is doable.
1. Use your current role to gain relevant experience.
2. Build skills through courses in user research and data analysis.
3. Network with PMs for advice.
4. Highlight transferable skills.
5. Create side projects for hands-on experience.
May 20, 2025 at 1:09 PM
🧐 Marty Cagan shows how generative AI can unlock real autonomy by handling legacy systems and technical debt. It’s time to rethink how we enable our product teams. Read more via the link in comments.
May 19, 2025 at 7:26 PM
Preparing for mid-level PM interviews?
🔍 Researching the company’s product, market, competition.
🧩 Tackling case studies with structured thinking.
🤝 Showcasing cross-functional teamwork.
📈 Highlighting your impact.
🗣️ Communicating clearly under pressure.
May 19, 2025 at 12:11 PM
Requiring real names and photos builds accountability and meaningful interactions. 🤝 When identities are clear, advice is thoughtful and respect deepens. Read more using the link in the comments.
May 18, 2025 at 8:06 PM
Building product sense is key before your first PM role. Try these exercises: Analyze daily-use product features, create product ideas, conduct mock interviews, draft roadmaps, prioritize features, test usability, and study case studies. How are you preparing?
May 18, 2025 at 3:07 PM
Are you leveraging AI to eliminate bottlenecks in your product development? At Gumroad, tools like Devin have slashed PR times by 40x 🔥, transforming how teams build and innovate. Imagine what AI could unlock for your team. Read more 👇
May 17, 2025 at 10:52 PM
Leverage behavioral psychology to boost your product management. Map user behaviors, apply psychological principles, and influence decisions ethically. How are you using psychology in your projects?
May 17, 2025 at 12:00 PM
Product Managers, are you leveraging mock interviews to double your offer rates? Data shows mock interviews boost performance by 60%, double your chances of an offer, and reduce anxiety by 79%. 🚀 Build confidence and structure your answers. Read more in the comments.
May 16, 2025 at 7:02 PM
Use real-world case studies to sharpen product thinking. Analyze successes/failures, break down processes, apply insights, and ask critical questions. How do you use them to enhance your skills?
May 16, 2025 at 2:02 PM
🤨 Automating data sync and establishing a single source of truth can eliminate costly mistakes. Discover how embracing API discovery transforms your workflow. Read more using the link in the comments.
May 15, 2025 at 7:26 PM
Advancing in Product Management
1. APM: Learn basics, support PMs, manage small features.
2. PM: Own features, work with teams, start strategy.
3. SPM: Lead projects, mentor others, shape vision.
May 15, 2025 at 12:11 PM