Author | Lightnews

Matt Heinz

Matt Heinz

@mattheinz.bsky.social

1K followers 210 following 73 posts

B2B GTM, predictable pipeline & growth, GTM orchestration, CMO advisory, speaker/moderator, occasional tomfoolery. What: Predictable growth through revenue responsible marketing. Why: To positively impact careers & lives by enabling work that matters.

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Matt Heinz @mattheinz.bsky.social · Jun 3

Matt Heinz
mattheinz.substack.com?r=2ewzj&utm_...

Matt Heinz | Substack

Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!). Click to read Mat...

mattheinz.substack.com

Matt Heinz @mattheinz.bsky.social · Dec 21

Nice win!

Matt Heinz @mattheinz.bsky.social · Dec 21

You’re A Loser—-And That’s A Great Start!

You're A Loser-And That's A Great Start! - Partners in EXCELLENCE

“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there,…

Matt Heinz @mattheinz.bsky.social · Dec 20

Why More Leads Won’t Fix Your Revenue Problem (And What Will)

Revitalize Your Sales: Focus on Quality Conversations!

Discover why chasing more leads isn't the answer to your revenue challenges. Learn the human-centered approach that actually drives sales-marketing alignment and growth.

Matt Heinz @mattheinz.bsky.social · Dec 19

How to Truly Rest and Recharge Over the Holidays for a Strong Start in the New Year

How to Truly Rest and Recharge Over the Holidays for a Strong Start in the New Year

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing The holidays are coming up, and while we all know we need the break, actually taking it is another story. For many of us, the…

Matt Heinz @mattheinz.bsky.social · Dec 19

6 Questions to Find Out How Your Employees Are Really Doing

6 Questions to Find Out How Your Employees Are Really Doing

Do you know how your employees truly feel about their roles, work, and relationships? Asking the right questions in focused one-on-one settings is key to making sure you’re in tune with your people.…

Matt Heinz @mattheinz.bsky.social · Dec 18

Getcha popcorn ready...

Matt Heinz @mattheinz.bsky.social · Dec 18

Fix Your Sales: Stop Leads & Focus on Revenue Engine

Fix Your Sales: Stop Leads & Focus on Revenue Engine

Explore how aligning sales strategies with modern buying behaviors can drastically improve efficiency and increase revenue.

Matt Heinz @mattheinz.bsky.social · Dec 16

33 Ways to Prioritize Your Mental Health in the New Year

33 Ways to Prioritize Your Mental Health in the New Year

Put yourself first with these self-care ideas, mental health apps, and other formal supports recommended by ADDitude readers.

Matt Heinz @mattheinz.bsky.social · Dec 16

“If it’s out of your hands, it deserves freedom from your mind too.” — Ivan Nuru

Matt Heinz @mattheinz.bsky.social · Dec 15

Insights from Uncommon Thinkers: How these innovators found novel approaches in their fields

Insights from Uncommon Thinkers: How these innovators found novel approaches in their fields

This week on the GeekWire Podcast, we sit down with some of the Seattle region’s “Uncommon Thinkers” — inventors, scientists, technologists and entrepreneurs transforming industries and driving...

Matt Heinz @mattheinz.bsky.social · Dec 14

Red One was a surprisingly fun holiday movie, not gonna win any Academy Awards but was fun and engaging and funny and sweet. Recommended.

Matt Heinz @mattheinz.bsky.social · Dec 14

2025 and Beyond: Why B2B CMOs Need Agentic AI

2025 and Beyond: Why B2B CMOs Need Agentic AI | Heinz Marketing

Agentic AI in B2B marketing represents the next evolution of artificial intelligence, moving beyond the capabilities of generative AI

Matt Heinz @mattheinz.bsky.social · Dec 13

Some communities are glorified mailing lists. The difference is engagement.

Matt Heinz @mattheinz.bsky.social · Dec 13

Metrics Don’t Produce Revenue!

Metrics Don't Produce Revenue! - Partners in EXCELLENCE

Partners in EXCELLENCE

Matt Heinz @mattheinz.bsky.social · Dec 13

"that's unfortunate" #dead

Matt Heinz @mattheinz.bsky.social · Dec 12

B2B Marketing Budget Benchmarks

B2B Marketing Budget Benchmarks

A tops-down view of where B2B tech companies spend $$

Matt Heinz @mattheinz.bsky.social · Dec 9

15 Times to use AI, and 5 Not to - by Ethan Mollick

15 Times to use AI, and 5 Not to

Notes on the Practical Wisdom of AI Use

Matt Heinz @mattheinz.bsky.social · Dec 8

Home game in Happy Valley in December will be fun!

Matt Heinz @mattheinz.bsky.social · Dec 7

Real or AI-Generated? You Guess [Quiz]

Real or AI-Generated? You Guess [Quiz]

Take this quiz and find out how good you are at spotting AI images, audio, and more. Scroll all the way down for the answers.

Matt Heinz @mattheinz.bsky.social · Dec 7

I should have bought that hat....

Matt Heinz @mattheinz.bsky.social · Dec 7

An Anxious Person’s Guide to Managing Anxiety https://buff.ly/3OENswK

An Anxious Person’s Guide to Managing Anxiety

There’s plenty to be anxious about right now, including violent global conflicts, inequality and financial concerns, the rise of AI, and a U.S. presidential election. But many of us have to keep…

Matt Heinz @mattheinz.bsky.social · Dec 6

There are some amazing B2B GTM roles available at GreatPeopleNowHiring.com

Matt Heinz @mattheinz.bsky.social · Dec 6

Pricing Roadmap: How to Be Strategic Instead of Reactive https://buff.ly/3ZADaUF

Pricing Roadmap: How to Be Strategic Instead of Reactive

Could this template help your company make more this year?

Matt Heinz @mattheinz.bsky.social · Dec 6

Friday sunrise