Matnelsonppc.com, LLC
LightNews LightNews
banner
matnelsonppc.com
Matnelsonppc.com, LLC
@matnelsonppc.com
250 followers 280 following 77 posts
Web Design, PPC and SEO Services
Posts Replies Media Videos
matnelsonppc.com
I just published Part 2: The AI Uprising medium.com/p/part-2-the...

#AI #SmallBusiness #Economy #CaliforniaEconomy #BillionaireTax
Part 2: The AI Uprising
Will Billionaires Leave Us Behind?
medium.com
January 15, 2026 at 9:45 PM
matnelsonppc.com
If you're looking to get started with Google Ads, let's connect. As a Google Partner, I have some promo codes available for new clients.

Read full promo guide here: 👇
www.matnelsonppc.com/blog/google-...

#GoogleAds #GooglePromo #GoogleCredits #GooglePartner
Triple Your Marketing Budget with Google Ads Credits
Learn how to use the $6,000
www.matnelsonppc.com
January 13, 2026 at 7:06 PM
matnelsonppc.com
Billionaires continue to "gobble up" local businesses and funnel wealth offshore, leaving our schools and hospitals struggling. It's time to plug the leak.

Check out the full article here: 👇
medium.com/@matnelsonpp...

#WealthTax #CaliforniaEconomy #SmallBusiness #EconomicInequality
Part 1: The Billion-Dollar Leak
Why Our Local Communities Need a Wealth Tax
medium.com
January 8, 2026 at 11:24 PM
matnelsonppc.com
I've been looking into how Generative Engine Optimization (GEO) is becoming the new SEO baseline for visibility. I put together a guide on how to adapt your content for Google’s SGE (Search Generative Experience).

🔗 www.matnelsonppc.com/blog/ai-sear...

#SEO #SGE #GenerativeAI #GEO #AEO
GEO & SGE: Optimize Your Content for AI Search
GEO & SGE: Navigate the future of search with Mat Nelson's guide. Learn how to optimize your content for AI-powered search engines and stay ahead in 2026.
www.matnelsonppc.com
January 6, 2026 at 10:34 PM
matnelsonppc.com
Why is $100 spent on Amazon worth less to America than $100 on Main Street? 📉

It’s about Wealth Velocity. Big Tech is hoarding the "soil" of our economy, leading to what economists call Digital Feudalism.

My latest article dives into the data:
www.linkedin.com/pulse/reclai...

#SmallBiz #Economy
Reclaiming the American Dream: Why Small Business is the Cure for Economic Inequality
The American economy is often described as a machine, but it is more accurately understood as an ecosystem. For over two centuries, the "soil" of this ecosystem has been the small business owner—the p...
www.linkedin.com
January 3, 2026 at 9:59 PM
matnelsonppc.com
The purpose of #AI is to help us in our day-to-day workflows. That goes for Search Engine Marketers as well. Please note that these few ideas on how to utilize #AIAgents in your optimization process doesn't even scratch the surface.

Read full guide here:👇
medium.com/@matnelsonpp...
Zero-Downtime SEO
How an AI Agent Can Add an Extra Layer of Protection from SEO Performance Disruptions
medium.com
January 2, 2026 at 8:44 PM
matnelsonppc.com
Is your #PPC budget disappearing into a black hole? 🕳️

Most small businesses overpay for "set & forget" agency management. I provide hands-on #Google and #Meta optimization at a price point that makes sense for your bottom line.

Book here: www.matnelsonppc.com/get-started
Mat Nelson's profile picture with the question: "Ready for a PPC strategy that delivers results?"
December 30, 2025 at 9:08 PM
matnelsonppc.com
ROAS is a vanity metric in a high-inflation economy. 📉

If your COGS fluctuate weekly, your "winning" ads might be losing you money.

Introducing the Profit-Sentinel Agent to bridge the gap between your online store and your ad-spend.

Read Part 2: 👇
medium.com/@matnelsonpp...

#AIAgent #Ecommerce
The Pitfalls of ROAS Tracking
How to Start Tracking and Optimizing for Profit with an AI Agent
medium.com
December 26, 2025 at 11:00 PM
matnelsonppc.com
Did you know that aligning your Google Ad keywords with intent can boost CTR by up to 220% and reduce wasted ad-spend? In my latest guide I will show you how to target the intent behind your keywords.

Read full guide here: 👇
www.matnelsonppc.com/blog/google-...

#PPC #GoogleAds #UserIntent
Google Ads: How to Optimize for User Intent
Optimize your Google Ads for user intent. Boost conversions and ROI by aligning your ads with the right search queries.
www.matnelsonppc.com
December 23, 2025 at 8:32 PM
matnelsonppc.com
𝗪𝗲'𝘃𝗲 𝗮𝗹𝗹 𝘀𝗲𝗲𝗻 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀: 𝗖𝗣𝗟 𝗶𝘀 𝗱𝗼𝘄𝗻, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘂𝗽, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗔𝗜 𝗰𝗹𝗮𝗶𝗺𝘀 𝗶𝘁'𝘀 "𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴."

I just published Part 1 of my new series on 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, where I break down how to fight back using a "Truth-Engine."

medium.com/@matnelsonpp...

#AIAgents #PPCMarketing #AITools #PPC
The PPC Great Deception
Why You Need an AI Agent to Filter Out the Lies
medium.com
December 18, 2025 at 10:37 PM
matnelsonppc.com
Did you know that you can add more agency offerings without the headache of hiring in-house? By partnering with a #WhiteLabelPPC Marketer like me, you get more than a vendor—you get a partner with real skin in the game. Your success is my business. 🤝

Learn More: www.matnelsonppc.com/blog/benefit...
White Label PPC Services: Grow Your Agency in 2026
White label PPC services: Grow your agency with Mat Nelson's expert tactics. Scale your agency and boost client satisfaction.
www.matnelsonppc.com
December 16, 2025 at 10:17 PM
matnelsonppc.com
Discover proven tactics to stop and prevent Google Ads click fraud using IP blocking, analytics, and AI detection tools.

Read the full guide here: 👇
www.matnelsonppc.com/blog/proven-...

#PPC #GoogleAds #SearchEngineMarketing #SearchAI
Stop Google Ads Click Fraud: Prevention & Tools
Stop Google Ads click fraud! Learn proven tactics to prevent fraud using IP blocking, analytics, and AI tools. Protect your budget in 2026.
www.matnelsonppc.com
December 11, 2025 at 7:48 PM
matnelsonppc.com
#GoogleAds #GeminiAI #AIOverviews

medium.com/@matnelsonpp...
Google Leading the Way….Again!
I’ve been frustrated with Google many times throughout my career as a Search Engine Marketer, but I must acknowledge their genius in…
medium.com
December 9, 2025 at 7:05 PM
matnelsonppc.com
How will 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗔𝗜 and their new ad platform impact your business? It's never too late to prepare, read the full guide here: 👇

www.matnelsonppc.com/blog/perplex...

#GenerativeAI #PerplexityAI
Perplexity Ads: Your Guide to Perplexity AI in 2026
Learn how this innovation can transform your Search marketing strategy and user engagement.
www.matnelsonppc.com
December 5, 2025 at 7:58 PM
matnelsonppc.com
#SEO doesn't require a secret formula; keep it simple. Prioritize helpful content for users and ensure your website is easily understood by search engines.
October 28, 2025 at 9:07 PM
matnelsonppc.com
Fresh off the press, read all about it! 📢

If you're struggling to get traffic and business inquiries from Google, my Complete Local SEO Guide covers the 3 pillars you need to know.

Read the Guide here: www.matnelsonppc.com/blog/complet...

#LocalSEO #SmallBusiness
Local Search Marketing That Works: The Small Business Guide to SEO Success
Tired of being invisible? Get the definitive Local SEO Guide to boost rankings, outrank competitors, & capture high-intent customers in your local service area.
www.matnelsonppc.com
October 17, 2025 at 12:21 AM
matnelsonppc.com
"SEO, do you take PPC to be your lawfully wedded wife?!"

My thoughts after this good read.😂

#seo #ppc

searchengineland.com/end-seo-ppc-...
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
searchengineland.com
October 15, 2025 at 3:33 AM
matnelsonppc.com
Any lucky #Agentspace beta users willing to share feedback on the Gemini feature?

medium.com/@matnelsonpp...
Meet Your New Workplace Sidekick: AI Agents
AI agents are going to change the way we work. Recently, I learned that Gemini, Google’s generative search engine, has an Agentspace…
medium.com
September 22, 2025 at 3:49 AM
matnelsonppc.com
Like usual, #Google will always find a way to top its competitors. They never cease to amaze me.
techcrunch.com/2025/09/16/g...
Gemini tops the App Store thanks to new AI image model, Nano Banana | TechCrunch
Though the month is only half over, Gemini's app has already gained 12.6 million downloads in September, up from 8.7 million in August.
techcrunch.com
September 20, 2025 at 4:51 PM
matnelsonppc.com
Eventually, #Google may need to start paying publishers to use their content via AI Overviews. CEO Matthew Prince with @cloudflare.social is already working on a way to make this happen. Exciting times for the future of publishers but for now, we keep fighting.

searchengineland.com/penske-media...
Penske Media sues Google, says AI Overviews hurt revenue, traffic
Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.
searchengineland.com
September 19, 2025 at 11:01 PM
matnelsonppc.com
Some good news for the start of the work week. Google gets to keep #Chrome 😀

#Google Won't Be Broken Up In Monopoly Case www.seroundtable.com/google-monop...
Google Won't Be Broken Up In Monopoly Case
U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won't be broken up (will keep Chrome, Android and Ads), it will have to share search data an...
www.seroundtable.com
September 2, 2025 at 10:10 PM
matnelsonppc.com
Don't have a clear customer persona for your ad-targeting? Start with #GoogleSearch exact match keywords to capture high-intent users. Use "Observation" layers to see what interests and demographics your converting customers have. After a few months, the data will give you a clear picture.
August 28, 2025 at 5:15 PM
matnelsonppc.com
What's the one thing all great client partnerships have in common? Transparency.

Instead of static reports, clients should get a live dashboard with 24/7 access to your campaign's performance.

If you aren't getting the transparency you need from your agency, message me and get a FREE site audit!
SEO and PPC reporting transparency.
August 26, 2025 at 10:30 PM
matnelsonppc.com
A lot of advertisers waste money on Google Ads by rushing performance and trying to skip the learning phase. A better approach is to start small with exact match keywords, monitor your search terms weekly, and then scale up. #GoogleAds #PPC #DigitalMarketing
August 21, 2025 at 9:41 PM
matnelsonppc.com
While #Google dominates mobile (94%+), #Bing holds a strong 18% of the desktop market share in the U.S. This is a valuable, less competitive audience you could be missing.

Don't let your competitors own that space. Optimize for all devices!
Google dominates mobile Bing has more Search Market Share on desktop.
July 31, 2025 at 9:14 PM