@madtechmagazine.bsky.social
This Christmas, O2 is celebrating the joy of time together 🎁💙
The new ‘Give Time’ campaign with VCCP reminds us that the best gifts aren’t wrapped — they’re shared. Discover unforgettable experiences with Priority.
The new ‘Give Time’ campaign with VCCP reminds us that the best gifts aren’t wrapped — they’re shared. Discover unforgettable experiences with Priority.
O2 Launches ‘Give Time’ Christmas Campaign Celebrating Shared Experiences
O2’s new Christmas campaign, ‘Give Time’, celebrates the power of shared experiences through its Priority rewards programme, inviting customers to gift time together instead of things this festive season.
madtechmag.com
November 10, 2025 at 10:17 AM
This Christmas, O2 is celebrating the joy of time together 🎁💙
The new ‘Give Time’ campaign with VCCP reminds us that the best gifts aren’t wrapped — they’re shared. Discover unforgettable experiences with Priority.
The new ‘Give Time’ campaign with VCCP reminds us that the best gifts aren’t wrapped — they’re shared. Discover unforgettable experiences with Priority.
Entries Open for The Marketing Society Star Awards 2026
Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity,…
Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity,…
Entries Open for The Marketing Society Star Awards 2026
Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity, and innovation are shaping the future of marketing.
madtechmag.com
November 7, 2025 at 12:03 AM
Entries Open for The Marketing Society Star Awards 2026
Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity,…
Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity,…
DoubleVerify and Roku Partnership Cuts Billions in Fake Ad Requests
DoubleVerify and Roku announce major progress in protecting connected TV advertising, blocking billions of fake ad requests and reducing falsified Roku device traffic. Their collaboration boosts transparency, security, and…
DoubleVerify and Roku announce major progress in protecting connected TV advertising, blocking billions of fake ad requests and reducing falsified Roku device traffic. Their collaboration boosts transparency, security, and…
DoubleVerify and Roku Partnership Cuts Billions in Fake Ad Requests
DoubleVerify and Roku announce major progress in protecting connected TV advertising, blocking billions of fake ad requests and reducing falsified Roku device traffic. Their collaboration boosts transparency, security, and performance across the streaming ecosystem.
madtechmag.com
November 5, 2025 at 3:59 PM
DoubleVerify and Roku Partnership Cuts Billions in Fake Ad Requests
DoubleVerify and Roku announce major progress in protecting connected TV advertising, blocking billions of fake ad requests and reducing falsified Roku device traffic. Their collaboration boosts transparency, security, and…
DoubleVerify and Roku announce major progress in protecting connected TV advertising, blocking billions of fake ad requests and reducing falsified Roku device traffic. Their collaboration boosts transparency, security, and…
eufyCam S4: The World’s First Tri-Cam Bullet-PTZ Hybrid Camera
eufy has unveiled the eufyCam S4 — the world’s first tri-cam bullet-PTZ hybrid security camera. Offering 360° AI tracking, 4K resolution, and non-stop solar power, it delivers full home coverage with intelligent, solar-powered…
eufy has unveiled the eufyCam S4 — the world’s first tri-cam bullet-PTZ hybrid security camera. Offering 360° AI tracking, 4K resolution, and non-stop solar power, it delivers full home coverage with intelligent, solar-powered…
eufyCam S4: The World’s First Tri-Cam Bullet-PTZ Hybrid Camera
eufy has unveiled the eufyCam S4 — the world’s first tri-cam bullet-PTZ hybrid security camera. Offering 360° AI tracking, 4K resolution, and non-stop solar power, it delivers full home coverage with intelligent, solar-powered performance.
madtechmag.com
November 5, 2025 at 3:55 PM
eufyCam S4: The World’s First Tri-Cam Bullet-PTZ Hybrid Camera
eufy has unveiled the eufyCam S4 — the world’s first tri-cam bullet-PTZ hybrid security camera. Offering 360° AI tracking, 4K resolution, and non-stop solar power, it delivers full home coverage with intelligent, solar-powered…
eufy has unveiled the eufyCam S4 — the world’s first tri-cam bullet-PTZ hybrid security camera. Offering 360° AI tracking, 4K resolution, and non-stop solar power, it delivers full home coverage with intelligent, solar-powered…
Nostalgia once helped heritage brands sustain loyalty, but in 2025 its power is fading. As Gen Z and Gen Alpha redefine relevance, brands must evolve beyond legacy and reinvest in innovation, purpose, and cultural agility to stay connected to the next generation.
The Limits of Nostalgia: Why Heritage Brands Struggle to Capture Young Audiences
Nostalgia once helped heritage brands sustain loyalty, but in 2025 its power is fading. As Gen Z and Gen Alpha redefine relevance, brands must evolve beyond legacy and reinvest in innovation, purpose, and cultural agility to stay connected to the next generation.
madtechmag.com
October 29, 2025 at 9:00 AM
Nostalgia once helped heritage brands sustain loyalty, but in 2025 its power is fading. As Gen Z and Gen Alpha redefine relevance, brands must evolve beyond legacy and reinvest in innovation, purpose, and cultural agility to stay connected to the next generation.
Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution
Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives…
Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives…
Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution
Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives real conversions — setting a new benchmark for performance measurement in the AI-driven commerce era.
madtechmag.com
October 27, 2025 at 8:52 AM
Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution
Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives…
Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives…
Visualsoft Appoints Lucy Dixon as CFO to Accelerate Shopify Growth
Visualsoft has appointed Lucy Dixon as Chief Financial Officer to lead its next phase of growth, strengthening its position as a leading UK Shopify agency. With a focus on data-driven strategy and sustainable profitability, Lucy…
Visualsoft has appointed Lucy Dixon as Chief Financial Officer to lead its next phase of growth, strengthening its position as a leading UK Shopify agency. With a focus on data-driven strategy and sustainable profitability, Lucy…
Visualsoft Appoints Lucy Dixon as CFO to Accelerate Shopify Growth
Visualsoft has appointed Lucy Dixon as Chief Financial Officer to lead its next phase of growth, strengthening its position as a leading UK Shopify agency. With a focus on data-driven strategy and sustainable profitability, Lucy will help shape Visualsoft’s continued expansion and innovation.
madtechmag.com
October 24, 2025 at 8:01 AM
Visualsoft Appoints Lucy Dixon as CFO to Accelerate Shopify Growth
Visualsoft has appointed Lucy Dixon as Chief Financial Officer to lead its next phase of growth, strengthening its position as a leading UK Shopify agency. With a focus on data-driven strategy and sustainable profitability, Lucy…
Visualsoft has appointed Lucy Dixon as Chief Financial Officer to lead its next phase of growth, strengthening its position as a leading UK Shopify agency. With a focus on data-driven strategy and sustainable profitability, Lucy…
🚀 Leadership news! Dizplai has appointed Mark Clifford as Director of Product & Innovation, strengthening its leadership team as it redefines fan engagement and participatory media. With experience at StreamAMG and Deltatre, Mark brings deep expertise in product innovation, AI, and audience interac
Mark Clifford Joins Dizplai to Drive Next-Gen Fan Engagement and Platform Innovation
Dizplai appoints Mark Clifford as Director of Product & Innovation to advance its fan engagement platform and drive the future of participatory media.
madtechmag.com
October 22, 2025 at 8:04 AM
🚀 Leadership news! Dizplai has appointed Mark Clifford as Director of Product & Innovation, strengthening its leadership team as it redefines fan engagement and participatory media. With experience at StreamAMG and Deltatre, Mark brings deep expertise in product innovation, AI, and audience interac
Big news from #BlueEarthSummit! 🌍 Blue Earth Ventures has revealed the 2025 #BE100 winners: Segura, RAFT Energy, and Low Carbon Materials — three ventures driving real impact in water, energy, and materials. £600K+ in funding secured to accelerate their growth.
Blue Earth Ventures Announces 2025 BE100 Winners at Blue Earth Summit
Blue Earth Ventures names Segura, RAFT Energy, and Low Carbon Materials as 2025 BE100 winners, securing £600K+ in investment to drive sustainable innovation.
madtechmag.com
October 20, 2025 at 7:47 AM
Big news from #BlueEarthSummit! 🌍 Blue Earth Ventures has revealed the 2025 #BE100 winners: Segura, RAFT Energy, and Low Carbon Materials — three ventures driving real impact in water, energy, and materials. £600K+ in funding secured to accelerate their growth.
OxygenOS 16 is here — faster, smarter, and “Intelligently Yours.” Discover OnePlus’s most advanced OS yet with AI-powered features, Plus Mind, and seamless performance. #OnePlus #OxygenOS16
OnePlus Unveils OxygenOS 16: The Smartest, Fastest, and Most Personal One Yet
OnePlus launches OxygenOS 16, built on its “Intelligently Yours” philosophy. Packed with AI, faster performance, and seamless cross-device integration.
madtechmag.com
October 17, 2025 at 10:44 AM
OxygenOS 16 is here — faster, smarter, and “Intelligently Yours.” Discover OnePlus’s most advanced OS yet with AI-powered features, Plus Mind, and seamless performance. #OnePlus #OxygenOS16
Creativity is back and smarter than ever! At #AWNewYork2025, marketers explored data-driven campaigns, AI as a co-pilot, and the human intuition that drives brand impact. Discover key insights from the world’s top marketing leaders
Advertising Week New York 2025: Creativity, AI, and B2B Take Center Stage
Discover the top insights from Advertising Week New York 2025: creativity, AI, B2B growth, and AdTech collaboration shaping the future of marketing.
madtechmag.com
October 13, 2025 at 4:34 PM
Creativity is back and smarter than ever! At #AWNewYork2025, marketers explored data-driven campaigns, AI as a co-pilot, and the human intuition that drives brand impact. Discover key insights from the world’s top marketing leaders
Pig & Horse Productions has teamed up with Time Out to co-develop original unscripted entertainment formats — including a chef challenge filmed inside Time Out Market and a raw street music talent series from London. This marks Time Out’s first foray into original entertainment production.
Pig & Horse Productions Partners with Time Out to Develop New Unscripted Formats
Pig & Horse Productions partners with Time Out to create original unscripted food and music entertainment formats ahead of MIPCOM, marking Time Out’s TV debut.
madtechmag.com
October 13, 2025 at 12:16 PM
Pig & Horse Productions has teamed up with Time Out to co-develop original unscripted entertainment formats — including a chef challenge filmed inside Time Out Market and a raw street music talent series from London. This marks Time Out’s first foray into original entertainment production.
Sony Deepens Sports Data Capabilities Through STATSports Acquisition
Sony acquires a majority share in STATSports, combining wearable tracking and optical technologies to enhance sports data, performance analysis, and athlete development across global sport.
Sony acquires a majority share in STATSports, combining wearable tracking and optical technologies to enhance sports data, performance analysis, and athlete development across global sport.
Sony Deepens Sports Data Capabilities Through STATSports Acquisition
Sony acquires a majority share in STATSports, combining wearable tracking and optical technologies to enhance sports data, performance analysis, and athlete development across global sport.
madtechmag.com
October 9, 2025 at 7:05 AM
Sony Deepens Sports Data Capabilities Through STATSports Acquisition
Sony acquires a majority share in STATSports, combining wearable tracking and optical technologies to enhance sports data, performance analysis, and athlete development across global sport.
Sony acquires a majority share in STATSports, combining wearable tracking and optical technologies to enhance sports data, performance analysis, and athlete development across global sport.
📢 @AppsFlyer expands its London presence, opening a new EMEA HQ to drive global collaboration and innovation in marketing measurement.
AppsFlyer Strengthens EMEA Operations with New London Headquarters
AppsFlyer opens its new EMEA headquarters in London, reinforcing its global leadership in marketing measurement and creating a vibrant hub for regional growth and collaboration.
madtechmag.com
October 8, 2025 at 8:05 AM
📢 @AppsFlyer expands its London presence, opening a new EMEA HQ to drive global collaboration and innovation in marketing measurement.
Chloe Kelly Stars in O2’s Red Roses Tribute After Historic Rugby World Cup Win
O2 has reworked its ‘England, meet England’ campaign to celebrate the Red Roses becoming Rugby World Cup champions. In a social-first film, O2 teamed up with Lioness and Red Roses fan Chloe Kelly to reveal the new…
O2 has reworked its ‘England, meet England’ campaign to celebrate the Red Roses becoming Rugby World Cup champions. In a social-first film, O2 teamed up with Lioness and Red Roses fan Chloe Kelly to reveal the new…
Chloe Kelly Stars in O2’s Red Roses Tribute After Historic Rugby World Cup Win
O2 has reworked its ‘England, meet England’ campaign to celebrate the Red Roses becoming Rugby World Cup champions. In a social-first film, O2 teamed up with Lioness and Red Roses fan Chloe Kelly to reveal the new creative: ‘England, meet your champions’. The campaign highlights O2’s pride in standing alongside women’s sport at a historic moment.
madtechmag.com
October 3, 2025 at 1:25 PM
Chloe Kelly Stars in O2’s Red Roses Tribute After Historic Rugby World Cup Win
O2 has reworked its ‘England, meet England’ campaign to celebrate the Red Roses becoming Rugby World Cup champions. In a social-first film, O2 teamed up with Lioness and Red Roses fan Chloe Kelly to reveal the new…
O2 has reworked its ‘England, meet England’ campaign to celebrate the Red Roses becoming Rugby World Cup champions. In a social-first film, O2 teamed up with Lioness and Red Roses fan Chloe Kelly to reveal the new…
Dizplai Expands Leadership Team with Joe Edwards to Drive Brand Growth
Dizplai appoints Joe Edwards as Marketing Director to strengthen brand positioning and drive growth, bringing 25 years’ marketing expertise across tech, sport, and entertainment.
Dizplai appoints Joe Edwards as Marketing Director to strengthen brand positioning and drive growth, bringing 25 years’ marketing expertise across tech, sport, and entertainment.
Dizplai Expands Leadership Team with Joe Edwards to Drive Brand Growth
Dizplai appoints Joe Edwards as Marketing Director to strengthen brand positioning and drive growth, bringing 25 years’ marketing expertise across tech, sport, and entertainment.
madtechmag.com
October 3, 2025 at 10:18 AM
Dizplai Expands Leadership Team with Joe Edwards to Drive Brand Growth
Dizplai appoints Joe Edwards as Marketing Director to strengthen brand positioning and drive growth, bringing 25 years’ marketing expertise across tech, sport, and entertainment.
Dizplai appoints Joe Edwards as Marketing Director to strengthen brand positioning and drive growth, bringing 25 years’ marketing expertise across tech, sport, and entertainment.
Magnite ClearLine Enhances Programmatic Efficiency with Unified Platform for Buyers
Magnite evolves ClearLine to unify curation and activation, giving buyers seamless access to premium supply, first-party data, and AI-powered efficiency.
Magnite evolves ClearLine to unify curation and activation, giving buyers seamless access to premium supply, first-party data, and AI-powered efficiency.
Magnite ClearLine Enhances Programmatic Efficiency with Unified Platform for Buyers
Magnite evolves ClearLine to unify curation and activation, giving buyers seamless access to premium supply, first-party data, and AI-powered efficiency.
madtechmag.com
October 3, 2025 at 8:15 AM
Magnite ClearLine Enhances Programmatic Efficiency with Unified Platform for Buyers
Magnite evolves ClearLine to unify curation and activation, giving buyers seamless access to premium supply, first-party data, and AI-powered efficiency.
Magnite evolves ClearLine to unify curation and activation, giving buyers seamless access to premium supply, first-party data, and AI-powered efficiency.
Toast launches StoryX 🎬✨ — a proprietary AI platform uncovering authentic stories and real voices for brands. AI meets human creativity to champion originality.
Toast launches StoryX: AI-powered platform uncovering authentic brand stories
Toast launches StoryX, an AI-powered story-finding platform uncovering authentic voices and narratives, helping brands connect with audiences through real stories.
madtechmag.com
October 2, 2025 at 7:56 AM
Toast launches StoryX 🎬✨ — a proprietary AI platform uncovering authentic stories and real voices for brands. AI meets human creativity to champion originality.
LEGO® Party! launches today on PC, PlayStation, Xbox and Switch. With 60 minigames, themed Challenge Zones and endless customisation, it’s the ultimate LEGO multiplayer experience.
LEGO® Party! launches today with 60 minigames and endless customisation
LEGO® Party! launches today with 60 minigames, themed Challenge Zones, and endless customisation across PC, consoles and retail editions.
madtechmag.com
September 30, 2025 at 4:03 PM
LEGO® Party! launches today on PC, PlayStation, Xbox and Switch. With 60 minigames, themed Challenge Zones and endless customisation, it’s the ultimate LEGO multiplayer experience.
Confirmed ✅ The OnePlus 15 is coming globally in the new Sand Storm edition. Inspired by desert landscapes, built with aerospace-grade ceramic durability. 🏜️📱
OnePlus confirms global launch of the OnePlus 15, reveals Sand Storm design
OnePlus confirms global launch of the OnePlus 15 in a new Sand Storm design, featuring aerospace-grade ceramic coating for toughness and style.
madtechmag.com
September 29, 2025 at 1:40 PM
Confirmed ✅ The OnePlus 15 is coming globally in the new Sand Storm edition. Inspired by desert landscapes, built with aerospace-grade ceramic durability. 🏜️📱
Fashion, beauty and travel top spending priorities despite economic pressures
New Aqua research shows 70% of Brits are influenced by social media to spend, with 61% later regretting purchases.
New Aqua research shows 70% of Brits are influenced by social media to spend, with 61% later regretting purchases.
Fashion, beauty and travel top spending priorities despite economic pressures
New Aqua research shows 70% of Brits are influenced by social media to spend, with 61% later regretting purchases.
madtechmag.com
September 29, 2025 at 12:00 PM
Fashion, beauty and travel top spending priorities despite economic pressures
New Aqua research shows 70% of Brits are influenced by social media to spend, with 61% later regretting purchases.
New Aqua research shows 70% of Brits are influenced by social media to spend, with 61% later regretting purchases.
Big nights deserve bigger screens 🍿✨ The new soundcore Nebula X1 Pro delivers 4K Ultra HD picture, Dolby Atmos sound and a 200-inch inflatable screen. Your garden, your cinema.
soundcore Brings True Home Cinema Experience with Nebula X1 Pro Projector
soundcore has unveiled the Nebula X1 Pro, a next-generation 4K Ultra HD projector with Dolby Atmos surround sound and a unique mobile theatre station design. Featuring 3,500 ANSI lumens, detachable wireless speakers, dual subwoofers and a 200-inch inflatable screen, the X1 Pro delivers a complete indoor-outdoor cinematic experience.
madtechmag.com
September 25, 2025 at 2:55 PM
Big nights deserve bigger screens 🍿✨ The new soundcore Nebula X1 Pro delivers 4K Ultra HD picture, Dolby Atmos sound and a 200-inch inflatable screen. Your garden, your cinema.
Big news: multi award-winning creative Yan Elliott joins @VCCP_London as Creative Director. From Dr Pepper’s “What’s the worst that can happen?” to Sky’s “Believe in Better”, his work has shaped culture — now he’s bringing that brilliance to VCCP. ✨
VCCP Appoints Award-Winning Creative Yan Elliott as Creative Director in London
Global agency VCCP has appointed multi award-winning creative Yan Elliott as Creative Director. With 25 years’ experience creating iconic campaigns for brands including Dr Pepper, Orange and Sky, Elliott will lead creative work on Barclays and other major clients.
madtechmag.com
September 25, 2025 at 2:06 PM
Big news: multi award-winning creative Yan Elliott joins @VCCP_London as Creative Director. From Dr Pepper’s “What’s the worst that can happen?” to Sky’s “Believe in Better”, his work has shaped culture — now he’s bringing that brilliance to VCCP. ✨
Big news: the #OnePlus15 is coming. Powered by Snapdragon 8 Elite Gen 5, the world’s fastest mobile platform, and our new DetailMax Engine for pro-grade clarity. The future of fast is here. 🚀
OnePlus Unveils OnePlus 15, Featuring Snapdragon 8 Elite Gen 5 and Pro-Grade Imaging
OnePlus has launched the OnePlus 15, one of the world’s first smartphones with Snapdragon 8 Elite Gen 5, featuring the new DetailMax Engine for pro-grade clarity and performance.
madtechmag.com
September 25, 2025 at 1:16 PM
Big news: the #OnePlus15 is coming. Powered by Snapdragon 8 Elite Gen 5, the world’s fastest mobile platform, and our new DetailMax Engine for pro-grade clarity. The future of fast is here. 🚀
Half of UK consumers want brands to take a stand on social issues—half don’t. Censuswide’s CMO Report shows activism remains a risky balancing act. #CMOReport #BrandActivism
UK CMOs Split Between AI Adoption and BRAND ACTIVISM, Censuswide Research Shows
Censuswide’s 2025 CMO Report reveals UK marketers adopting AI at scale while facing consumer scepticism, divided opinions on brand activism, and increasing pressure to balance growth with values.
madtechmag.com
September 24, 2025 at 7:48 AM
Half of UK consumers want brands to take a stand on social issues—half don’t. Censuswide’s CMO Report shows activism remains a risky balancing act. #CMOReport #BrandActivism