Madre Brava
@madrebrava.bsky.social
Madre Brava is a global climate advocacy
organisation with a mission to achieve 100% sustainable,
healthy, affordable food for all.
www.madrebrava.org
organisation with a mission to achieve 100% sustainable,
healthy, affordable food for all.
www.madrebrava.org
🚨 Meat's affordability crisis 🚨
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
December 4, 2025 at 9:15 AM
🚨 Meat's affordability crisis 🚨
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
Meat & dairy drive more GHG emissions than planes, trains & cars combined, yet food system change is still overlooked. In an article for Alliance mag, Madre Brava CEO Vicky Bond outlines why fixing our food is urgent and how funders can help. Read here - www.alliancemagazine.org/magazine/iss...
December 3, 2025 at 11:00 AM
Meat & dairy drive more GHG emissions than planes, trains & cars combined, yet food system change is still overlooked. In an article for Alliance mag, Madre Brava CEO Vicky Bond outlines why fixing our food is urgent and how funders can help. Read here - www.alliancemagazine.org/magazine/iss...
On 10 Dec, EU institutions will debate the proposed “burger ban” - restricting words like "burger" or "sausage" on plant-based foods. 80% of surveyed consumers aren’t confused, which begs the question: is this about clarity or control?
Sign the petition & say #noconfusion 👉🏽
Sign the petition & say #noconfusion 👉🏽
Stop the EU’s Ban on “Meaty” Words for Plant-Based Foods
Sign now
shorturl.at
December 1, 2025 at 8:01 AM
On 10 Dec, EU institutions will debate the proposed “burger ban” - restricting words like "burger" or "sausage" on plant-based foods. 80% of surveyed consumers aren’t confused, which begs the question: is this about clarity or control?
Sign the petition & say #noconfusion 👉🏽
Sign the petition & say #noconfusion 👉🏽
Do you know your country’s dietary guidelines and do you follow them?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
November 27, 2025 at 8:00 AM
Do you know your country’s dietary guidelines and do you follow them?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
Great meetings happen over plant-based local meals! 🌱
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
November 25, 2025 at 9:05 AM
Great meetings happen over plant-based local meals! 🌱
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
Plant-based "Healthy Thai Diet" outperformed "Conventional Thai Diet", with participants losing body weight, lowered blood pressure & diabetics reduced medications by 30%. Read more at: he02.tci-thaijo.org/index.php/ra... and www.thelancet.com/commissions-...
November 24, 2025 at 8:01 AM
Plant-based "Healthy Thai Diet" outperformed "Conventional Thai Diet", with participants losing body weight, lowered blood pressure & diabetics reduced medications by 30%. Read more at: he02.tci-thaijo.org/index.php/ra... and www.thelancet.com/commissions-...
🇩🇪🌱 German farmers could become world leaders in plant-based protein! In his TopAgrar op-ed, Madre Brava’s Florian Wall argues Germany can lead in plant-based, biotech & high-welfare proteins - if the sector aligns and supermarkets back farmers’ transition.
Read: www.topagrar.com/management-u...
Read: www.topagrar.com/management-u...
November 4, 2025 at 8:00 AM
🇩🇪🌱 German farmers could become world leaders in plant-based protein! In his TopAgrar op-ed, Madre Brava’s Florian Wall argues Germany can lead in plant-based, biotech & high-welfare proteins - if the sector aligns and supermarkets back farmers’ transition.
Read: www.topagrar.com/management-u...
Read: www.topagrar.com/management-u...
Our Germany Campaigns Consultant Florian Wall published an opinion piece in TopAgrar, Germany's leading farming outlet! He argues German farmers can become global leaders in plant-based protein production with the right support. Read how 👉🏽
November 3, 2025 at 8:01 AM
Our Germany Campaigns Consultant Florian Wall published an opinion piece in TopAgrar, Germany's leading farming outlet! He argues German farmers can become global leaders in plant-based protein production with the right support. Read how 👉🏽
🚀 A historic shift in German supermarkets! According to latest study by ProVeg, a plant-based basket is now 5% cheaper than an animal-based one: down from +16% last year. Lidl leads with 18% savings, followed by ALDI Nord (13%), ALDI Süd (11%) & PENNY (7%). Full study - proveg.org/de/proveg-pr...
October 28, 2025 at 9:01 AM
🚀 A historic shift in German supermarkets! According to latest study by ProVeg, a plant-based basket is now 5% cheaper than an animal-based one: down from +16% last year. Lidl leads with 18% savings, followed by ALDI Nord (13%), ALDI Süd (11%) & PENNY (7%). Full study - proveg.org/de/proveg-pr...
Our UK Director Sara Ayech joined the Blue Earth Summit, a 3-days event bringing together sustainability leaders to rethink food, oceans & energy. 🌍
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
October 27, 2025 at 9:24 AM
Our UK Director Sara Ayech joined the Blue Earth Summit, a 3-days event bringing together sustainability leaders to rethink food, oceans & energy. 🌍
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
🤖 German retailer Rewe pilots AI solution to assess its protein split! Partnering with KPMG, this solution allows them to map its animal vs. plant protein sales in just 10 weeks, a task that could’ve taken a year. 🌱
October 23, 2025 at 7:01 AM
🤖 German retailer Rewe pilots AI solution to assess its protein split! Partnering with KPMG, this solution allows them to map its animal vs. plant protein sales in just 10 weeks, a task that could’ve taken a year. 🌱
🚀 Exciting times for Madre Brava in the UK! Our team met in London to welcome our new UK Director, Sara Ayech. We're gearing up to boost plant proteins in supermarkets. Sara will explore how they can hit climate targets cost-effectively. Stay tuned! #Sustainability #PlantProtein
October 17, 2025 at 10:54 AM
🚀 Exciting times for Madre Brava in the UK! Our team met in London to welcome our new UK Director, Sara Ayech. We're gearing up to boost plant proteins in supermarkets. Sara will explore how they can hit climate targets cost-effectively. Stay tuned! #Sustainability #PlantProtein
🛒 Supermarkets: The invisible architects of our diets! They use strategic tactics to control what we buy: eye-level placement boosts sales, product loss leaders draw you in, strategic variety prevents choice paralysis. (read more in thread)
October 16, 2025 at 8:00 AM
🛒 Supermarkets: The invisible architects of our diets! They use strategic tactics to control what we buy: eye-level placement boosts sales, product loss leaders draw you in, strategic variety prevents choice paralysis. (read more in thread)
Joe Wicks' new documentary on protein bars has reignited the Ultra Processed Foods debate. Food expert Prof Tim Spector noted that Wick is oversimplifying the complex science and called for less fear and more practical help. Not all UPFs are created equal!
October 13, 2025 at 11:22 AM
Joe Wicks' new documentary on protein bars has reignited the Ultra Processed Foods debate. Food expert Prof Tim Spector noted that Wick is oversimplifying the complex science and called for less fear and more practical help. Not all UPFs are created equal!
At Madre Brava, we’re proud to be part of global conversations on making food healthier, more sustainable & affordable 🌍🥕 In Sept, our team participated in key events in 🇵🇱🇹🇭🇺🇸 to push for a better food system. But as our CEO Vicky Bond says: we need MORE dialogue about food given its impact!
October 10, 2025 at 7:01 AM
At Madre Brava, we’re proud to be part of global conversations on making food healthier, more sustainable & affordable 🌍🥕 In Sept, our team participated in key events in 🇵🇱🇹🇭🇺🇸 to push for a better food system. But as our CEO Vicky Bond says: we need MORE dialogue about food given its impact!
🌱 At our panel on plant-based proteins during Bangkok Climate Week, we revealed that Thailand's meat & seafood substitutes market is set to grow 43% in 5 years. A big opportunity for major meat producers in the country to ramp up investment in this growing market!
October 9, 2025 at 2:00 AM
🌱 At our panel on plant-based proteins during Bangkok Climate Week, we revealed that Thailand's meat & seafood substitutes market is set to grow 43% in 5 years. A big opportunity for major meat producers in the country to ramp up investment in this growing market!
We're thrilled to welcome Sara Ayech as our UK Director at Madre Brava! With almost 20 years in climate and social justice, she’ll drive the shift to more plant-based foods in UK supermarkets. Join us in welcoming her and explore our UK ambitions!
#foodsystems #climatechange
#foodsystems #climatechange
October 6, 2025 at 10:54 AM
We're thrilled to welcome Sara Ayech as our UK Director at Madre Brava! With almost 20 years in climate and social justice, she’ll drive the shift to more plant-based foods in UK supermarkets. Join us in welcoming her and explore our UK ambitions!
#foodsystems #climatechange
#foodsystems #climatechange
🥗🫀On #WorldHeartDay, 20 organisations representing civil society, health associations and medical professionals say it loud: Europe cannot cut cardiovascular disease without tackling unhealthy diets.
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
September 29, 2025 at 8:01 AM
🥗🫀On #WorldHeartDay, 20 organisations representing civil society, health associations and medical professionals say it loud: Europe cannot cut cardiovascular disease without tackling unhealthy diets.
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
Would you drink a chicken breast smoothie? 🐔🥤Our Thailand Director Wich spotted these in Bangkok - proof of how deep our fear of protein deficiency runs. Read the full article here - www.madrebrava.org/latest/do-thai-people-really-need-to-drink-chicken-breast-smoothies
September 24, 2025 at 6:30 AM
Would you drink a chicken breast smoothie? 🐔🥤Our Thailand Director Wich spotted these in Bangkok - proof of how deep our fear of protein deficiency runs. Read the full article here - www.madrebrava.org/latest/do-thai-people-really-need-to-drink-chicken-breast-smoothies
🗽 Madre Brava's CEO Vicky Bond will be at New York Climate Week this week!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
September 22, 2025 at 12:01 PM
🗽 Madre Brava's CEO Vicky Bond will be at New York Climate Week this week!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
Reposted by Madre Brava
The protein transition via the supermarket shelves - Madre Brava open.substack.com/pub/futureof...
@madrebrava.bsky.social @gfieurope.org @oxfutureoffood.bsky.social
@madrebrava.bsky.social @gfieurope.org @oxfutureoffood.bsky.social
Achieving Protein Transition Via The Supermarket Shelves - Madre Brava
Alex speaks to CEO Vicky Bond about the inevitability of the transtion.
open.substack.com
August 27, 2025 at 11:04 AM
The protein transition via the supermarket shelves - Madre Brava open.substack.com/pub/futureof...
@madrebrava.bsky.social @gfieurope.org @oxfutureoffood.bsky.social
@madrebrava.bsky.social @gfieurope.org @oxfutureoffood.bsky.social
Last week, Madre Brava's Senior German Associate Florian Wall attended CARE Conference, where he spoke about how a unified, cooperative international approach by plant-based advocates can effectively advance both sustainable food initiatives and animal welfare. 🐄 🌱
September 18, 2025 at 7:31 AM
Last week, Madre Brava's Senior German Associate Florian Wall attended CARE Conference, where he spoke about how a unified, cooperative international approach by plant-based advocates can effectively advance both sustainable food initiatives and animal welfare. 🐄 🌱
📢 9 in 10 healthcare pros across 5 European countries say we eat too much meat.
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
September 17, 2025 at 7:43 AM
📢 9 in 10 healthcare pros across 5 European countries say we eat too much meat.
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
🥬 How can plant-based + animal welfare campaigns join forces for greater impact?
Madre Brava’s Florian Ludwig Wall joins a panel at #CARE2025 to explore this & more on Sept 12, 12:30–1:30pm.
🎟️ Tickets still available: eventory.cc/event/care-c...
DM if you're going! 👋
Madre Brava’s Florian Ludwig Wall joins a panel at #CARE2025 to explore this & more on Sept 12, 12:30–1:30pm.
🎟️ Tickets still available: eventory.cc/event/care-c...
DM if you're going! 👋
CARE Conference 2025
In-person in WarsawOnline via our partner Eventory! Date: 11th – 14th September Warsaw, Polandand Online on the Eventory Platform Download the Eventory app to access the event and to keep updated For…
eventory.cc
September 10, 2025 at 9:46 AM
🥬 How can plant-based + animal welfare campaigns join forces for greater impact?
Madre Brava’s Florian Ludwig Wall joins a panel at #CARE2025 to explore this & more on Sept 12, 12:30–1:30pm.
🎟️ Tickets still available: eventory.cc/event/care-c...
DM if you're going! 👋
Madre Brava’s Florian Ludwig Wall joins a panel at #CARE2025 to explore this & more on Sept 12, 12:30–1:30pm.
🎟️ Tickets still available: eventory.cc/event/care-c...
DM if you're going! 👋
What is the protein transition and why are supermarkets such an important part of achieving it? 💡
Our CEO, Vicky Bond, talks to Alex Crisp about why the protein shift is inevitable, and how Madre Brava works with supermarkets to lead the transition.
Our CEO, Vicky Bond, talks to Alex Crisp about why the protein shift is inevitable, and how Madre Brava works with supermarkets to lead the transition.
Protein Transition Via Supermarket Shelves - Madre Brava | Podcast Episode on RSS.com
Alex Crisp, host of Future of Foods Interviews, speaks to Madre Brava's CEO, Vicky Bond. Vicky, who is a former vet, thinks a transition to plant based proteins will happen within a decade. Madre…
rss.com
September 1, 2025 at 7:30 AM
What is the protein transition and why are supermarkets such an important part of achieving it? 💡
Our CEO, Vicky Bond, talks to Alex Crisp about why the protein shift is inevitable, and how Madre Brava works with supermarkets to lead the transition.
Our CEO, Vicky Bond, talks to Alex Crisp about why the protein shift is inevitable, and how Madre Brava works with supermarkets to lead the transition.