Macau Mak
macaukfmak.bsky.social
Macau Mak
@macaukfmak.bsky.social
Assistant Professor, School of Journalism and Communication, CUHK
Political Communication / Media Effects / Multiplatform Use / Platform Affordances
Reposted by Macau Mak
🎉 The PolComm Database Dashboard is live!

The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver.

Explore this resource here
👉 politicalcommunication.org/resources/
November 5, 2025 at 9:28 AM
Massive thanks to my coauthor & PhD advisor @prowag.bsky.social —this piece grew out of my dissertation! Grateful to the reviewers & editorial team @socialmedia-soc.bsky.social for their thoughtful feedback! 4/
October 29, 2025 at 2:36 PM
This challenges the conventional view that homogeneity only reinforces like-minded exposure & offers a new perspective in the multiplatform context. 3/
October 29, 2025 at 2:36 PM
Interestingly, we find that users who are more active in homogeneous networks across multiple platforms were more likely than less active users to encounter not only pro-attitudinal but also counter-attitudinal content‼️ 2/
October 29, 2025 at 2:36 PM
New Pub @socialmedia-soc.bsky.social 📢

With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure.

journals.sagepub.com/doi/full/10....
October 29, 2025 at 2:36 PM
Massive thanks to my coauthor & PhD advisor @prowag.bsky.social —this piece grew out of my dissertation! Grateful to the reviewers & editorial team @socialmedia-soc.bsky.social for their thoughtful feedback! 4/
October 29, 2025 at 2:31 PM
This challenges the conventional view that homogeneity only reinforces like-minded exposure & offers a new perspective in the multiplatform context. 3/
October 29, 2025 at 2:31 PM
Interestingly, we find that users who are more active in homogeneous networks across multiple platforms were more likely than less active users to encounter not only pro-attitudinal but also counter-attitudinal content‼️ 2/
October 29, 2025 at 2:31 PM