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Long Lead
@longlead.com
A story studio publishing in-depth journalism without compromise. Latest feature: DOUBLE MEANING https://twins.longlead.com/
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Hi there! We'd like to introduce @longlead.bsky.social for all of our new followers here. 👋

We're an award-winning journalism studio focused on producing and publishing original, in-depth reporting.

Find all of our ground-breaking features here: longlead.com
Long Lead
An award-winning story studio focused on finding, financing, producing, and publishing original, in-depth journalism.
longlead.com
In a time that's never felt more lonely or isolating for people, twins are a master class in the benefits of societal support and connection — something that non-twins could learn from and apply to their own lives.
December 9, 2025 at 3:15 AM
When considering the best journalistic advice he's received, @davejorgenson.bsky.social shares, "the best journalists are generous journalists." He recalls how when launching his outlet Local News International, journalists like Cleo Abram and @karaswisher.bsky.social offered their time and advice.
December 8, 2025 at 8:31 PM
When discussing Japanese American internment with his father years later, @georgetakei.bsky.social recalls how his father both admired President Franklin D. Roosevelt, but accepted him as an infallible human who made a mistake when signing Executive Order 9066, unjustly interning Japanese Americans.
December 8, 2025 at 6:19 PM
The Washington Post's TikTok guy @davejorgenson.bsky.social has launched his own media outlet. Local News International — which Jorgenson launched with two of his former WaPo colleagues — is taking a social-first approach to journalism, telling news to younger audiences on TikTok and YouTube.
December 7, 2025 at 10:00 PM
December 7, 1941: a date which will live in infamy after the Empire of Japan attacked Pearl Harbor.

That day set off a chain of actions that would come to impact over 100,000 Japanese Americans who were forced to live in incarceration camps until the end of World War II after the passing of EO 9066
December 7, 2025 at 8:30 PM
Twins have a unique bond that can’t be understood by siblings who weren’t born into the world together. Long Lead’s latest feature DOUBLE MEANING takes you inside the annual Twins Days Festival to learn more about what we can learn from twins. Check it out now: twins.longlead.com
December 6, 2025 at 2:15 PM
Journalist @davejorgenson.bsky.social is building his own media empire. Jorgenson — who was formerly at The Washington Post, where he launched its TikTok, amassing nearly 2M followers — and his new outlet Local News International are reimagining news for a generation raised on short-form video.
December 5, 2025 at 5:32 PM
Reposted by Long Lead
This @davejorgenson.bsky.social interview by @parkermolloy.com is wonderful — I had no idea he got his start on The Colbert Report!

Read and subscribe to DEPTH PERCEPTION for other even juicier... um... bits?
@davejorgenson.bsky.social is betting on himself. The journalist — who launched The Washington Post's TikTok, amassing nearly 2 million followers by making news funny and accessible — has launched his own social-first media company with the goal of making news more palatable for audiences.
December 4, 2025 at 8:44 PM
Twins tend to live longer than singletons — or people who aren't twins — according to research from the University of Washington and the Danish Twin Registry.
December 4, 2025 at 6:31 PM
When walking into Twinsburg, OH on one specific weekend in August, it may feel like "The Twilight Zone" as multiples walk around in matching outfits, participate in a parade and talent shows at the annual Twins Days Festival.
December 4, 2025 at 2:04 PM
Happy Spotify Wrapped day to all who celebrate. If you listened to LONG SHADOW: BREAKING THE INTERNET, we thank you.

LONG SHADOW was the #1 show for 445 fans.
December 3, 2025 at 11:30 PM
@davejorgenson.bsky.social is betting on himself. The journalist — who launched The Washington Post's TikTok, amassing nearly 2 million followers by making news funny and accessible — has launched his own social-first media company with the goal of making news more palatable for audiences.
December 3, 2025 at 6:15 PM
Twins have a bond that can’t be understood by “singletons,” or what they call people who aren’t twins.

In DOUBLE MEANING, photojournalist Sarah Rogers and filmmaker Kate Bennis made the trek to the annual Twins Days Festival, a gathering to celebrate multiples being the same, but different.
December 2, 2025 at 8:15 PM
LONG SHADOW: BREAKING THE INTERNET — Long Lead's limited series history podcast hosted by @vermontgmg.bsky.social — is a Bronze Anthem Award winner in the Podcast or Audio - Awareness Categories, Responsible Technology Category.
December 2, 2025 at 4:04 PM
At a twins festival in Twinsburg, OH, differences start to fade away during one specific weekend a year. It's the Twins Days Festival, when multiples from all over the world descend in celebration of their sameness — sharing much of their DNA with their sibling.
December 1, 2025 at 5:45 PM
On a winter night in 2010, Alenka Artnik, sunken by grief, found herself alone on a bridge, contemplating suicide. Ten years later, she has become the world’s greatest female freediver and is getting stronger with each record-breaking plunge.
December 1, 2025 at 12:45 PM
After FDR signed Executive Order 9066 which allowed for the incarceration of Japanese American citizens during WWII, families were forced to leave home without much prep. Some incarcerees were newborns, like Jo Anne Naka, who was raised in horse stables while her family awaited relocation orders.
November 30, 2025 at 7:01 PM
@brendanomeara.bsky.social's book "The Front Runner" is about track and field icon Steve Prefontaine, who was "on the vanguard of what we would call branding today." During the book-writing process, O'Meara revealed how much writers receive from their book deals in his PITCH CLUB newsletter.
November 30, 2025 at 11:30 AM
Long Lead is excited to announce that our work has been honored with three 2025 Anthem Awards.

The Anthem Awards amplify voices that spark global change and are a benchmark for social impact work.
November 29, 2025 at 7:30 PM
The World Health Organization (WHO) Commission on Social Connection released a global report earlier this year with findings that 1 in 6 people worldwide is affected by loneliness, with significant impacts on health and well-being.
November 29, 2025 at 12:30 PM
THE LAST DROPS OF MEXICO CITY is a 2025 Anthem Awards winner.

The feature took home a Bronze in the News & Journalism - Awareness Categories, Sustainability, Environment & Climate Category.
November 28, 2025 at 9:30 PM
Every first weekend of August, thousands of twins from around the world gather in Twinsburg, OH to find fellowship celebrating their similarities — and differences.
November 28, 2025 at 5:15 PM
Across four seasons and through a series of riveting, complex narratives, Long Shadow makes sense of what people know — and what they thought they knew — about the most pivotal moments in U.S. history, including Waco, Columbine, Y2K, 9/11, COVID-19, January 6, and beyond. longshadowpodcast.com
Long Shadow Podcast
Long Shadow is a limited-series history podcast produced by Long Lead and hosted by Garrett Graff.
longshadowpodcast.com
November 28, 2025 at 1:01 PM
The act of gathering is an important action that can actually help you live longer by combatting loneliness.

According to former U.S. Surgeon General Dr. Vivek Murthy, loneliness heightens the risk of cardiovascular disease, dementia, stroke, depression, anxiety, and other conditions.
November 27, 2025 at 2:15 PM
@brendanomeara.bsky.social is championing transparency in the publishing world while recounting his own professional experiences, which is no different than the efforts he’s put into sharing the career paths of hundreds of writers on "The Creative Nonfiction Podcast” for the last 12 years.
November 26, 2025 at 4:57 PM