Author | Lightnews

Laura Lee

Laura Lee

@lauraleeseo.bsky.social

570 followers 600 following 630 posts

Global brands SEO and content strategy. Former WebMD SEO. B2B, tech, med, hospitality. Sci-Fi/Fantasy and anime nerd. DnD player. Bookworm. Gardener. I suck at riding a bike. Neutral good. Secretly Klingon.

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Laura Lee @lauraleeseo.bsky.social · 4h

Spooky ghost cat

Laura Lee @lauraleeseo.bsky.social · 1d

Happy "day that Frodo woke up in Rivendell after being stabbed by the witch king" to those who celebrate!

Laura Lee @lauraleeseo.bsky.social · 2d

Cries in (former) WebMD

Reposted by Laura Lee

Brendan LaSalle @brendanlasalle.bsky.social · 2d

We want YOU!

Goodman Games @goodmangames.bsky.social · 2d

Goodman Games is seeking a Con Rep to run booths at local cons in the UK!

Interested in becoming part of the team and getting paid to share your love of 5E, DCC, MCC, and XCC? Send your cover letter & resume to Trevor Stamper: [email protected]

Learn more: goodman-games.com/now-hiring-u...

Laura Lee @lauraleeseo.bsky.social · 3d

FT working + being a mom (x2) + chronic pain ... it's a lot.
My fibromyalgia flares up a ton when the weather starts changing. Everything hurts. Heating pads, ice packs, and long soaks help a bit.

Bleh.

Laura Lee @lauraleeseo.bsky.social · 3d

The HQ is a few hours from me. Artists can upload designs there and you can get those designs on a variety of fabrics/items (curtains, wallpaper, etc)

Laura Lee @lauraleeseo.bsky.social · 3d

Have you seen Spoonflower's wallpaper (also fabric)? It's so beautiful.

Laura Lee @lauraleeseo.bsky.social · 3d

We had a cyberpunk themed d&d party for my husband's 40th. My character was a big hulking cyborg necromancer. Pretty accurate.

Laura Lee @lauraleeseo.bsky.social · 3d

I really like expensive wallpaper. It's a bit of a problem.

Laura Lee @lauraleeseo.bsky.social · 4d

Old Facebook statuses make me laugh. And cry.

Laura Lee @lauraleeseo.bsky.social · 4d

Working from a different spot today!
Hanging out at my husband's office while my car is at the shop.

Laura Lee @lauraleeseo.bsky.social · 5d

The first thing I noticed was down due to the AWS issue was Hoopla. Reader problems...

Laura Lee @lauraleeseo.bsky.social · 8d

...Because AI can evaluate in-the-moment constraints (budget, time, preferences), you can surface offers that feel more relevant and timely.

Laura Lee @lauraleeseo.bsky.social · 8d

5. You may want to think about integrating AI on your own site if you haven't already. Not all at once, but start testing it. One example: Use AI to deliver context-aware offers: upsells, room upgrades, ancillary products (dining, excursions), cross-sell packages.

Laura Lee @lauraleeseo.bsky.social · 8d

4. Personalized content is important. The more you can create content that aligns to different personas, the better. Not just "best places to go in Naples" but "best affordable family-friendly things to do in Naples in the summer."

Laura Lee @lauraleeseo.bsky.social · 8d

3. AI is only as good as the info it crawls (and cites). Want to be in the mix? Do what we've been saying for years now: write your content thoroughly, broken up in digestible pieces (chunks, charts, tables, graphs, images), and organize it logically.

Laura Lee @lauraleeseo.bsky.social · 8d

2. Agentic AI is here. And honestly, if I can have AI book appointments for me, great. I'm an elder millennial who hates talking on the phone.

Laura Lee @lauraleeseo.bsky.social · 8d

1. Search has been leaning into conversational style for a while now (long-tail queries, anyone?), but it's MUCH more prominent now. It's faster and easier to ask the question and get some AI-provided answers than click through a website's filters/navigation.

Laura Lee @lauraleeseo.bsky.social · 8d

techcrunch.com/2025/10/16/k...

Kayak's AI Mode will let users ask conversational upper-, mid-, and of course bottom-funnel questions about destinations and accommodations to help plan trips.

My thoughts in this thread.

Kayak launches an 'AI Mode' for travel questions, search, and bookings | TechCrunch

Kayak is bringing AI directly to its main platform with a new “AI Mode” that lets travelers research, plan, and book trips through a built-in chatbot.

Laura Lee @lauraleeseo.bsky.social · 9d

@rustybrick.com curious if you've seen this one?

Laura Lee @lauraleeseo.bsky.social · 9d

New to me - AIOs showing image carousels. When you click on the image, it opens in a pop-up on the bottom right.

Laura Lee @lauraleeseo.bsky.social · 11d

Beautiful fall hike this past weekend. The NC mountains are amazing.

Laura Lee @lauraleeseo.bsky.social · 18d

LOTR: The Two Towers. 4k. Extended edition. That's all.

Laura Lee @lauraleeseo.bsky.social · 18d

"that's a great question!" -- chatgpt giving me that confidence boost every day

Laura Lee @lauraleeseo.bsky.social · 20d

Spooky season is upon us 💀👻🦇🧟