Matej Lancaric
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lancaric.bsky.social
Matej Lancaric
@lancaric.bsky.social
72 followers 230 following 16 posts
Helping Games Grow 🚀 11+ years of experience 🎮 52 global launched games 📈 User Acquisition 🎯 Marketing Strategy
Posts Replies Media Videos
lancaric.bsky.social
Didn't expect AI to improve drastically💀 #ai #aivideo #random #willsmith

How to use AI in advertising: lancaric.substack.com/p/how-to-use...

youtube.com/shorts/oMFid...
Will Smith Eating Spaghetti AI Video - (2023 vs 2025) #ai #willsmith #aivideo
YouTube video by Matej Lančarič
youtube.com
February 15, 2025 at 7:02 AM
lancaric.bsky.social
In the competitive landscape of mobile gaming, understanding the dynamics between 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 and 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 is crucial for optimizing 𝗨𝗔 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 & 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

📺 Watch on YouTube:
youtu.be/56V_6ZYyM_0

#cpi #ltv #indie #mobilegames #gamesmarketing #mobilegaming #ua
What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric
YouTube video by two & a half gamers
youtu.be
January 23, 2025 at 8:29 AM
lancaric.bsky.social
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 - 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰! IP Infringement, AI, high production value, UGC... 👇

📺 Watch on YouTube:
youtu.be/kjDRP7ZlvD0
🎧 Listen on Spotify: open.spotify.com/episode/4oe4...
🦄 Join the Brutally Honest newsletter: lancaric.substack.com
Creative Trends in Mobile Games - December 2024
YouTube video by two & a half gamers
youtu.be
January 20, 2025 at 6:53 PM
lancaric.bsky.social
𝗧𝗵𝗲 𝗨𝗔 𝘀𝗸𝗶𝗹𝗹 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱? Writing a creative brief, telling a story, and producing the creative by yourself is gonna be necessary. 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 + 𝗠𝗼𝘁𝗶𝗼𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗙𝗧𝗪!

Storytelling is only one step away from … Prompt Engineering! and you know what that means for 2025.

open.substack.com/pub/lancaric...
Brutally Honest #147 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
open.substack.com
January 16, 2025 at 8:19 AM
lancaric.bsky.social
Two & a half gamers in Korea talking about mobile trends for 2025
January 8, 2025 at 6:36 PM
lancaric.bsky.social

My annual UA & creatives learning piece is here. Grab it while its hot!

#gaming #mobilegames #games #mobilemarketing #indie #mobile

open.substack.com/pub/lancaric...
User Acquisition & Creative learnings with comments - 2024
Your ultimate guide to staying ahead in the ever-evolving world of mobile marketing.
open.substack.com
December 25, 2024 at 8:01 AM
lancaric.bsky.social
Top Girl User Acquisition & creatives? Should be banned! #games #creativemobile #gaming #creative #androidgames #gamedevelopment #podcast #adult #gamedev #games #mobilegames
December 7, 2024 at 11:00 PM
lancaric.bsky.social
𝗖𝗮𝗽𝘆𝗯𝗮𝗿𝗮 𝗚𝗢 🚀 $𝟭𝗺𝗶𝗹/𝗱𝗮𝘆 𝗴𝗮𝗺𝗲 & 𝗴𝗿𝗼𝘄𝗶𝗻𝗴, but not as expected after US global launch. 𝗦𝗽𝗼𝗶𝗹𝗲𝗿 𝗮𝗹𝗲𝗿𝘁, 𝗶𝘁𝘀 𝗮 𝗳𝗹𝗼𝗽 𝘀𝗼 𝗳𝗮𝗿. 𝗕𝘂𝘁 𝘄𝗵𝘆?👇

The updated global launch case study is here:
📌 Case study: lancaric.substack.com/p/capybara-g...

#games #mobile #mobilegames #gaming #gamesmarketing #indiedev #capybara
Capybara GO global launch UA case study
Capybara GO - The ultimate Template for hybrid casual, ehm. For everybody!
lancaric.substack.com
December 6, 2024 at 10:52 PM
lancaric.bsky.social
𝗝𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝟵 𝗨𝗚𝗖 𝗮𝗱𝘀 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 
• Total production time was 54 minutes for 15 videos = 4 creative winners!
• It costs me not more than $7 a video

I've created a full guide to show you how to make AI UGC that actually converts.
lancaric.me/ugc-guide-ai...
#games #indie #mobilegames
AI UGC video guide: – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally
A practical guide to creating AI-powered UGC videos for mobile game marketing, completed in under 1 hour. Learn more now!
lancaric.me
December 3, 2024 at 2:32 AM
Reposted by Matej Lancaric
culturecrave.co
Godzilla with a gun is real now

#Fortnite
December 2, 2024 at 12:33 AM
lancaric.bsky.social
Who did it first? Match Factory vs. Triple Match3D

🦄 Join the Brutally Honest newsletter: lancaric.substack.com
📺 Catch the latest creative trends on YouTube: www.youtube.com/watch?v=G83Z...

#gaming
#androidgames
#gaming
#creative
#totalgaming
#mobile
#mobilegaming
#mobilegames
#gamesmarketing
December 2, 2024 at 9:33 PM
lancaric.bsky.social
Global revenue data! Which game are we talking about? #podcast #gamedesign #gaming #mobile #gamedev #mobilegames #habby #gamesmarketing
December 2, 2024 at 12:54 AM
lancaric.bsky.social
Made me laugh more than it ahould 😃
howoldisjames.com shevadelic @howoldisjames.com · Dec 1
So stupid it's good :D
This comic humorously combines two iconic video game franchises. The character resembling Mario offers Link (from The Legend of Zelda) a “power-up mushroom.” After consuming it, Link transforms into a glowing blue version, labeled “Hyperlink,” referencing both his upgraded state and a clever pun on web hyperlinks. In the final panels they finish with a high-five, and Link turns purple highlighting the fact that he has been "clicked on". Their faces turn from joy to mild confusion.
December 1, 2024 at 8:54 PM
Reposted by Matej Lancaric
connieschultz.bsky.social
“Bluesky is getting 20 times the engagement or more than Twitter. Seeing a social media platform that doesn’t throttle links really makes it clear how badly we were being limited.” - @ashtonpittman.bsky.social.

www.nbcnews.com/tech/social-...
Journalists flock to Bluesky as X becomes increasingly 'toxic'
Journalists are finding more readers and less hate on Bluesky than on the platform they used to know as Twitter.
www.nbcnews.com
December 1, 2024 at 11:32 AM
lancaric.bsky.social
Sunday motivation!

🎈 Follow lancaric.me for more UNIVERSAL TRUTHS (or not)
🦄 Join the Brutally Honest newsletter: lancaric.substack.com

#gaming #motivation #mobile #games #marketing #gamedev
December 1, 2024 at 4:46 PM
lancaric.bsky.social
Hexasort making $500k/day in revenue and has set a new standard for hybrid-casual games on multiple levels.

The whole creative approach is from a perfect UA playbook. Yes, 70-80% of creatives are playables!

📺 youtu.be/LPMT0DvKxd4

#gamemarketing #mobile #games #mobilegaming #puzzle #marketing
Hexasort: Unpacking the $500k/day revenue success. A new era of casual & puzzle games!
YouTube video by two & a half gamers
youtu.be
November 23, 2024 at 4:08 PM