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Kevin Reichard

@kreichard.bsky.social

110 followers 280 following 450 posts

Author, publisher at August Publications, dad, husband. Current interests include architectural history and biography/nonfiction.

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Kevin Reichard @kreichard.bsky.social · Jan 9

Obligatory cow painting. Not an abundance of them at the Met, surprisingly. #metmuseum #metmuseumofart

Kevin Reichard @kreichard.bsky.social · 6d

Data point for #publishing folks out there. We used to ship at least one copy of our spring training guide to Canada. Since August, exactly zero copies of the paperback guide have been shipped to Canada, with ebook sales remaining steady.

Kevin Reichard @kreichard.bsky.social · 16d

Can’t say I am surprised. Very unresponsive, very slow to pay bills (if they did; now we have another bad debt to write off). Sad for the employees losing their jobs, though www.publishersweekly.com/pw/by-topic/...

Baker & Taylor Prepares Plan to Shut Down

At a town hall yesterday, B&T owner and CEO Aman Kochar announced that following the termination of the ReaderLink acquisition deal, he does not see a path to keep the library wholesaler in business.

www.publishersweekly.com

Kevin Reichard @kreichard.bsky.social · Sep 13

I tested positive last week. My get-better routine involved walking my Cockapoo four times a day. So get a dog and start walking. Feeling great today.

Kevin Reichard @kreichard.bsky.social · Aug 22

I check Bluesky publishing posts every few days, and it struck me why I find it a very sad place: no one seems to be having fun! Retired from web publishing to focus on books, and overall it’s been a hoot. People: if you don’t find any joy in the creative process, then maybe it’s not for you.

Kevin Reichard @kreichard.bsky.social · Aug 1

St. Paul Pioneer Press owned by Alden and run separately from the 32 Chicago-area Pioneer Press papers controlled by the Tribune. STPP bought by Alden long before Alden bought Tribune Publishing.

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Kevin Reichard @kreichard.bsky.social · Jul 16

So unsafe. Here’s Gold Medal Park in downtown Minneapolis. Walk the dog here four times a day. He is so full of crap.

Kevin Reichard @kreichard.bsky.social · Jul 8

Everyone’s golden age of alt-weeklies is when they hit 18 and saw glimpses of the wider world. Had the same reaction when I first read the Twin Cities Reader as a high schooler. ;)

Kevin Reichard @kreichard.bsky.social · Jul 8

Go back farther to the 1980s and the rise of the local music scene. It was essential reading. Cut my teeth with a few bylines there.

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Kevin Reichard @kreichard.bsky.social · May 24

Amazon’s sales rank algorithm—not a pure sales listing—doesn’t work the way you think it does. It’s a combo of interest in the sales listing plus a percentage of sellthroughs (a stat available to sellers) plus units moved. You can’t externally fake it, but it’s more a measure of movement, not sales.

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Kevin Reichard @kreichard.bsky.social · May 16

Social media interns likely prepared this blurb.

Kevin Reichard @kreichard.bsky.social · May 16

Sicced, not sicked

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Kevin Reichard @kreichard.bsky.social · Apr 27

It was not but tends to be recognized regionally, not nationally. Never had a Minnesota or Wisconsin employer recognize it; my NYC employer did. Just because a day is a federal holiday does not mean an employer needs to recognize it.

Kevin Reichard @kreichard.bsky.social · Apr 27

Art in Bloom, Minneapolis Institute of Art. Great crowd — IG heaven.

Reposted by Kevin Reichard

Roxane Gay @roxanegay.bsky.social · Apr 21

There is no platform where I see worse writing and publishing advice than Threads. It’s really confounding.

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Kevin Reichard @kreichard.bsky.social · Mar 16

Oh, sweetie, are you out of touch if you want to pitch furry novels to a middle grade audience. ;)

Kevin Reichard @kreichard.bsky.social · Mar 12

Returned from AZ spring training to find our 2025 print guides completely sold out. Yay. Next book went to the printer yesterday. Yay. Will announce next two books shortly. Yay. Met with author in AZ about 2026 title. Yay. Jim Gilliam bio a solid seller. Yay. Print is a hoot.

Kevin Reichard @kreichard.bsky.social · Feb 11

I didn’t say it was a great system. It sucks when a print mag is discontinued and it sucks to be laid off because of circumstances beyond their control. Btw, do you actually know if PE is involved with Outside, or are you just throwing out buzz phrases? I have never worked with PE firms.

Kevin Reichard @kreichard.bsky.social · Feb 11

Based on actual knowledge after working 20 years in the mag publishing industry. Laid off folks myself; not to be crass, but they are the least likely to have a broad view of everything. Outside is doing exactly what it said it would going back to 2022–going digital.

Kevin Reichard @kreichard.bsky.social · Feb 11

Outside acquired a travel firm and is laying off some employees and hiring in other areas. www.bizjournals.com/denver/news/... it announced plans to move totally to digital in 2024. help.outsideinc.com/hc/en-us/art... far from dead.

www.bizjournals.com

Kevin Reichard @kreichard.bsky.social · Feb 8

So you deduced this based on the math? It’s 100 percent inaccurate. Here is a stat for you. We have been blessed with a lot of great blurbs authors, ranging from John Feinstein and the late Bill Walton to Andrew and David Maraniss, and they all supplied original prose.

Kevin Reichard @kreichard.bsky.social · Feb 6

Won’t happen — meta and X algos penalize posts with links. They don’t want to lose the eyeball.

Kevin Reichard @kreichard.bsky.social · Feb 5

New to you, but not new in general.

Kevin Reichard @kreichard.bsky.social · Feb 5

Boy, this is a pitch that’s been around for a decade or more

Kevin Reichard @kreichard.bsky.social · Feb 5

Huh. Look at that. Landed at #1 on a few lists today. Beat out a Big Five title as well. www.augustpublications.com/products/jim...

Kevin Reichard @kreichard.bsky.social · Feb 4

You are so right about that. And the Amazon app itself is pretty evil.