Kathleen B. Stuart
@kathleenstuart.bsky.social
I run advocacy campaigns with StuartCollective.co and post here about #campaigns, #commmunications and #orpol
If your comms team is exhausted, it’s not because they're slow.
It’s because they’re trying to build a rocket ship while everyone else is still arguing about what color it should be.
It’s because they’re trying to build a rocket ship while everyone else is still arguing about what color it should be.
December 10, 2025 at 8:01 PM
If your comms team is exhausted, it’s not because they're slow.
It’s because they’re trying to build a rocket ship while everyone else is still arguing about what color it should be.
It’s because they’re trying to build a rocket ship while everyone else is still arguing about what color it should be.
Digital campaigns shouldn’t feel like random acts of content.
They should feel like a drumbeat you can’t ignore.
They should feel like a drumbeat you can’t ignore.
December 10, 2025 at 3:01 PM
Digital campaigns shouldn’t feel like random acts of content.
They should feel like a drumbeat you can’t ignore.
They should feel like a drumbeat you can’t ignore.
Yes, the narrative is moving fast.
No, you do not need to sprint after it.
You need to get ahead of it and make your story the one everyone is reacting to.
No, you do not need to sprint after it.
You need to get ahead of it and make your story the one everyone is reacting to.
December 9, 2025 at 5:01 PM
Yes, the narrative is moving fast.
No, you do not need to sprint after it.
You need to get ahead of it and make your story the one everyone is reacting to.
No, you do not need to sprint after it.
You need to get ahead of it and make your story the one everyone is reacting to.
Stop trying to win people over with a dissertation.
Lead with a sentence that makes them feel something.
Lead with a sentence that makes them feel something.
December 8, 2025 at 8:01 PM
Stop trying to win people over with a dissertation.
Lead with a sentence that makes them feel something.
Lead with a sentence that makes them feel something.
Campaign tip:
If your message only makes sense to people inside the group chat, it’s not a message — it’s an inside joke.
If your message only makes sense to people inside the group chat, it’s not a message — it’s an inside joke.
December 8, 2025 at 4:01 PM
Campaign tip:
If your message only makes sense to people inside the group chat, it’s not a message — it’s an inside joke.
If your message only makes sense to people inside the group chat, it’s not a message — it’s an inside joke.
You are not “just” a strategist.
You shape public opinion.
You change policy.
You build movements.
Act like it.
You shape public opinion.
You change policy.
You build movements.
Act like it.
December 7, 2025 at 8:01 PM
You are not “just” a strategist.
You shape public opinion.
You change policy.
You build movements.
Act like it.
You shape public opinion.
You change policy.
You build movements.
Act like it.
The most underrated political skill?
Knowing when to shut up and repeat the damn message.
Knowing when to shut up and repeat the damn message.
December 6, 2025 at 7:01 PM
The most underrated political skill?
Knowing when to shut up and repeat the damn message.
Knowing when to shut up and repeat the damn message.
Not everything needs to be a statewide message.
Sometimes you just need one good story told by the right person at the right moment.
Sometimes you just need one good story told by the right person at the right moment.
December 5, 2025 at 4:01 PM
Not everything needs to be a statewide message.
Sometimes you just need one good story told by the right person at the right moment.
Sometimes you just need one good story told by the right person at the right moment.
Your coalition partner doesn’t need a 10-page toolkit.
They need one sticky sentence.
Give people something they can use.
They need one sticky sentence.
Give people something they can use.
December 4, 2025 at 8:01 PM
Your coalition partner doesn’t need a 10-page toolkit.
They need one sticky sentence.
Give people something they can use.
They need one sticky sentence.
Give people something they can use.
Stop burying your best line in paragraph three.
Lead with the thing that makes people say, “HELL YES.”
Lead with the thing that makes people say, “HELL YES.”
December 3, 2025 at 4:01 PM
Stop burying your best line in paragraph three.
Lead with the thing that makes people say, “HELL YES.”
Lead with the thing that makes people say, “HELL YES.”
The narrative isn’t “broken.”
It’s just being written by people who showed up first.
It’s just being written by people who showed up first.
December 2, 2025 at 10:30 PM
The narrative isn’t “broken.”
It’s just being written by people who showed up first.
It’s just being written by people who showed up first.
In 2026, the winning teams won’t be the loudest.
They’ll be the clearest.
(And the least burnt out.)
They’ll be the clearest.
(And the least burnt out.)
December 2, 2025 at 6:01 PM
In 2026, the winning teams won’t be the loudest.
They’ll be the clearest.
(And the least burnt out.)
They’ll be the clearest.
(And the least burnt out.)
If your brain currently feels like cold stuffing, congratulations — you’re a real campaigner.
December 1, 2025 at 7:01 PM
If your brain currently feels like cold stuffing, congratulations — you’re a real campaigner.
You don’t need a “comms plan.”
You need a story people feel in their bones.
You need a story people feel in their bones.
November 30, 2025 at 9:01 PM
You don’t need a “comms plan.”
You need a story people feel in their bones.
You need a story people feel in their bones.
If your talking points sound like a policy memo, congrats: no one outside your office will ever repeat them.
November 29, 2025 at 4:01 PM
If your talking points sound like a policy memo, congrats: no one outside your office will ever repeat them.
Digital ads aren’t magic.
But the right message delivered the right way at the right time?
Baby, that’s practically sorcery.
But the right message delivered the right way at the right time?
Baby, that’s practically sorcery.
November 28, 2025 at 7:30 PM
Digital ads aren’t magic.
But the right message delivered the right way at the right time?
Baby, that’s practically sorcery.
But the right message delivered the right way at the right time?
Baby, that’s practically sorcery.
Every organizer I know is basically holding the world together with spreadsheets, caffeine, and pure force of will. Y’all deserve some backup that makes your job easier.
November 27, 2025 at 7:50 PM
Every organizer I know is basically holding the world together with spreadsheets, caffeine, and pure force of will. Y’all deserve some backup that makes your job easier.
If you're exhausted, that’s not a personal failing.
It’s a systems problem.
And one clear message can take a LOT off your plate.
It’s a systems problem.
And one clear message can take a LOT off your plate.
November 27, 2025 at 3:16 PM
If you're exhausted, that’s not a personal failing.
It’s a systems problem.
And one clear message can take a LOT off your plate.
It’s a systems problem.
And one clear message can take a LOT off your plate.
Movements aren’t built on vibes.
They’re built on discipline.
(But like… fun discipline. The Beyoncé kind.)
They’re built on discipline.
(But like… fun discipline. The Beyoncé kind.)
November 26, 2025 at 6:16 PM
Movements aren’t built on vibes.
They’re built on discipline.
(But like… fun discipline. The Beyoncé kind.)
They’re built on discipline.
(But like… fun discipline. The Beyoncé kind.)
You know what’s radical?
A message normal people can actually repeat at the grocery store.
A message normal people can actually repeat at the grocery store.
November 25, 2025 at 9:07 PM
You know what’s radical?
A message normal people can actually repeat at the grocery store.
A message normal people can actually repeat at the grocery store.
Reminder for tired comms staff:
You don’t fix the narrative by tweeting faster.
You fix it by choosing the right damn frame.
You don’t fix the narrative by tweeting faster.
You fix it by choosing the right damn frame.
November 25, 2025 at 7:18 AM
Reminder for tired comms staff:
You don’t fix the narrative by tweeting faster.
You fix it by choosing the right damn frame.
You don’t fix the narrative by tweeting faster.
You fix it by choosing the right damn frame.
Your opponents aren’t winning because they’re smarter.
They’re winning because they repeat the same five ideas until it becomes gospel.
They’re winning because they repeat the same five ideas until it becomes gospel.
November 24, 2025 at 10:32 PM
Your opponents aren’t winning because they’re smarter.
They’re winning because they repeat the same five ideas until it becomes gospel.
They’re winning because they repeat the same five ideas until it becomes gospel.
Coalition rule #1:
If you want to move people, you all need to be saying the same thing.
Not similar.
The same.
If you want to move people, you all need to be saying the same thing.
Not similar.
The same.
November 23, 2025 at 9:14 PM
Coalition rule #1:
If you want to move people, you all need to be saying the same thing.
Not similar.
The same.
If you want to move people, you all need to be saying the same thing.
Not similar.
The same.
The right message can turn “meh” into “mobilized.”
The wrong message can turn “mobilized” into “muted.”
Choose wisely.
The wrong message can turn “mobilized” into “muted.”
Choose wisely.
November 22, 2025 at 1:13 PM
The right message can turn “meh” into “mobilized.”
The wrong message can turn “mobilized” into “muted.”
Choose wisely.
The wrong message can turn “mobilized” into “muted.”
Choose wisely.
Campaigns: stop trying to persuade people with a paragraph.
Give them one sentence that works. Yes, ONE.
Give them one sentence that works. Yes, ONE.
November 21, 2025 at 7:13 PM
Campaigns: stop trying to persuade people with a paragraph.
Give them one sentence that works. Yes, ONE.
Give them one sentence that works. Yes, ONE.