justinmckelvey.bsky.social
@justinmckelvey.bsky.social
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The best solution isn't always more people.

Sometimes it's better systems for the people you have.

Support went from drowning to thriving. Same headcount. Better experience.

#CustomerSupport #AI #BusinessEfficiency #TeamOptimization #Automation #ProblemSolving #ScalingSmart
Instead, I built them a simple AI system that:

Answers those 10 questions instantly
Escalates complex issues to humans
Learns from every interaction

Result? Same team. 40% more capacity. Zero new hires.
A client called me last month: "We need to hire 3 more support reps."
I asked: "What are they spending most of their time on?"

"Answering the same 10 questions over and over."

We didn't hire anyone.
Some days you crush it. Some days you grind.
It only cares if you show up and do it.
The work doesn't care about your motivation.
Building a product. Landing a client. Learning a new skill.
In business, the hard climbs work the same way.
That thought gets me to the top every time.
"The hill doesn't care how you feel. It only cares if you keep pedaling."
Then I remember something from managing the Vail bike shop:
Tuesday morning. 6am. Austin's Hill Country.
I'm on my mountain bike climbing a steep section. Legs burning. Breathing hard. Can't see the top.
AI handles the setup. I handle the play.
The time I save on organization? I spend on execution.
The time I save on logistics? I spend on strategy.
It's about getting TO your thinking faster.
Here's what I learned: AI isn't about replacing your thinking.
Takes 30 seconds. Same quality planning. 2 hours back.
Prompt: "What are my 3 highest-impact activities this week based on my goals?"
Now? I feed my calendar and task list into Claude.
I was spending 2 hours every Sunday planning my week.
Reviewing calendar. Prioritizing tasks. Moving things around.