If you only ran “una campaña en español” once and called it quits… we need to talk. Let’s get you out of that trap and into something that actually works.
Let’s reframe loyalty. In our latest podcast, we share how regional casinos can use behavioral psychology and brand strategy to design loyalty programs that actually work.
We're not a ballroom lecture. This is small-group, hands-on Player Development training with longer sessions so your hosts practice, get feedback, and leave with working playbooks—contact cadences, reactivation ladders, event follow-ups, and reporting. Seats are limited by design. #CasinoMarketing
Knowing your customers isn't just good marketing. It's brand strategy in motion. Every conversation, every visit, every small story helps shape the next chapter of your casino's brand. The better you know your players, the stronger your story becomes. #CasinoMarketing#GetToKnowYourCustomersDay
Your casino website shouldn’t be just a list of restaurant hours and a promotions calendar. If it’s not greeting your guests, guiding their journey, and growing loyalty — you’re leaving money on the table.
You’ve changed the way we think about loyalty, community, and what it means to lead with legacy.
🎰 Today, and every day, we honor the people whose lands we stand on — and the nations that continue to rise, lead, and innovate in the world of gaming and beyond.
With every interaction, I’ve learned something new about tradition, about perseverance, about leadership passed down not just through titles, but through values.
To the tribal marketers, hospitality teams, executives, and elders who’ve opened their doors and stories to me: thank you.
Today, on Indigenous Peoples' Day, we pause with respect & gratitude. For those of us who've had the honor to work closely with Native-owned casinos, this day carries more than symbolism. It's a reminder of the strength, culture, & vision that have shaped not just gaming but entire communities.
Regional casinos are leaving Hispanic revenue on the table—and worse, damaging guest trust—by skipping the research and chasing one-size-fits-all Spanish ads. https://www.jcarcamoassociates.com/how-casinos-can-win-big-with-hispanic-marketing/ #CasinoMarketing#HispanicMarketing
“We tried Spanish ads once. Didn’t work.” If that sounds familiar, you might be targeting the wrong segment. I sat down with José Villa of Sensis to talk about what regional casinos get wrong—and how to do better.
Putting the finishing touches on our session for G2E. If you’re in Vegas next week and want to talk loyalty, casino brand strategy, or just meet up—I’d love to connect. Let’s keep pushing this industry forward, together. #TheLoyaltyEquation#G2E2025#CasinoLoyalty#CasinoMarketing
Not sure where to upskill first? We'll identify one capability to build on (segmentation, PD outreach, calendar discipline, brand execution) and point you to the correct Boot Camp for you. Comment SKILL or DM me. #CasinoBootCamp#TeamTraining#CasinoMarketing#TheLoyaltyEquation#G2E2025
Points don’t create devotion—connection does. Schedule an Engagement Triage at G2E. We’ll look at one guest moment (hosts, floor vibe, check-in, offers cadence) and ID a small move with big impact.
