Jules - revenue-driven SEO
@julesignaciocanlas.bsky.social
I talk about SaaS growth, SEO, and sobriety--- 🏳️🌈🇬🇧🇨🇭🇵🇭
Founder of:
- Embarque.io - revenue-driven SEO w/ clients like VEED, Riverside, etc.
- Keyword Metrics - Rank tracking tool that turns hours of keyword analysis into minutes
SEO agencies promising page 1 rankings in 30 days.
Either they're lying or they're doing black hat stuff that'll tank your site in 6 months. Pick your poison.
Either they're lying or they're doing black hat stuff that'll tank your site in 6 months. Pick your poison.
November 26, 2025 at 7:14 AM
SEO agencies promising page 1 rankings in 30 days.
Either they're lying or they're doing black hat stuff that'll tank your site in 6 months. Pick your poison.
Either they're lying or they're doing black hat stuff that'll tank your site in 6 months. Pick your poison.
I enjoy UI updates that actually improve the workflow instead of just moving the button I use 50 times a day to a sub-menu for "aesthetic reasons."
November 26, 2025 at 6:43 AM
I enjoy UI updates that actually improve the workflow instead of just moving the button I use 50 times a day to a sub-menu for "aesthetic reasons."
Saying 'no offense' before saying something offensive doesn't make it less offensive
It just makes you aware and rude
It just makes you aware and rude
November 25, 2025 at 9:20 AM
Saying 'no offense' before saying something offensive doesn't make it less offensive
It just makes you aware and rude
It just makes you aware and rude
ChatGPT now does product research and creates buyer's guides for you.
Retailers need to apply to an 'allowlist' to even show up in results.
So we went from 'rank in Google' to 'ask ChatGPT for permission to exist in their shopping ecosystem.
Retailers need to apply to an 'allowlist' to even show up in results.
So we went from 'rank in Google' to 'ask ChatGPT for permission to exist in their shopping ecosystem.
November 25, 2025 at 9:06 AM
ChatGPT now does product research and creates buyer's guides for you.
Retailers need to apply to an 'allowlist' to even show up in results.
So we went from 'rank in Google' to 'ask ChatGPT for permission to exist in their shopping ecosystem.
Retailers need to apply to an 'allowlist' to even show up in results.
So we went from 'rank in Google' to 'ask ChatGPT for permission to exist in their shopping ecosystem.
Talking to other founders about their failed products and catastrophic client relationships normalizes some feelings you have.
And honestly, you're not broken. The job is just messy.
And honestly, you're not broken. The job is just messy.
November 24, 2025 at 7:08 AM
Talking to other founders about their failed products and catastrophic client relationships normalizes some feelings you have.
And honestly, you're not broken. The job is just messy.
And honestly, you're not broken. The job is just messy.
Happy Monday guys🥳
Time to turn "I'll do it next week" into "It's done."
Time to turn "I'll do it next week" into "It's done."
November 24, 2025 at 6:52 AM
Happy Monday guys🥳
Time to turn "I'll do it next week" into "It's done."
Time to turn "I'll do it next week" into "It's done."
Explaining SEO to a new client is 10% strategy and 90% managing their expectations that they won't be ranking #1 for "best software" by next Tuesday.
November 21, 2025 at 3:42 AM
Explaining SEO to a new client is 10% strategy and 90% managing their expectations that they won't be ranking #1 for "best software" by next Tuesday.
"I don't need to sleep, I'll sleep when I'm dead."
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
November 21, 2025 at 3:34 AM
"I don't need to sleep, I'll sleep when I'm dead."
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
Founders love saying 'we're a family' until it's time to fire someone.
You're a business. Families don't have performance reviews🤷♂️
You're a business. Families don't have performance reviews🤷♂️
November 20, 2025 at 7:22 AM
Founders love saying 'we're a family' until it's time to fire someone.
You're a business. Families don't have performance reviews🤷♂️
You're a business. Families don't have performance reviews🤷♂️
A massive win for the Semrush founders and probably a massive headache for the users.
November 20, 2025 at 6:58 AM
A massive win for the Semrush founders and probably a massive headache for the users.
47 business books read. Zero businesses built.
Congratulations, you're a professional student with nothing to show for it.
Congratulations, you're a professional student with nothing to show for it.
November 19, 2025 at 5:24 AM
47 business books read. Zero businesses built.
Congratulations, you're a professional student with nothing to show for it.
Congratulations, you're a professional student with nothing to show for it.
Stop checking your phone first thing in the morning. You are literally outsourcing your dopamine regulation to an algorithm.
November 19, 2025 at 4:55 AM
Stop checking your phone first thing in the morning. You are literally outsourcing your dopamine regulation to an algorithm.
The content you publish today might rank in 3 months. Or 6.
Patience pays in SEO
Patience pays in SEO
November 18, 2025 at 8:50 AM
The content you publish today might rank in 3 months. Or 6.
Patience pays in SEO
Patience pays in SEO
If you answer emails at 3am thinking it shows professionalism, you're not being responsive.
You're training clients that you have no boundaries
You're training clients that you have no boundaries
November 18, 2025 at 8:49 AM
If you answer emails at 3am thinking it shows professionalism, you're not being responsive.
You're training clients that you have no boundaries
You're training clients that you have no boundaries
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
November 12, 2025 at 6:14 AM
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
As a founder, you're not being smart by keeping nightmare clients for cash.
You're just burning out your team for money that costs more than it makes.
You're just burning out your team for money that costs more than it makes.
November 12, 2025 at 6:03 AM
As a founder, you're not being smart by keeping nightmare clients for cash.
You're just burning out your team for money that costs more than it makes.
You're just burning out your team for money that costs more than it makes.
We're all one bad day away from becoming the person we swore we'd never be.
November 12, 2025 at 5:17 AM
We're all one bad day away from becoming the person we swore we'd never be.
Every app eventually becomes a messaging app and every messaging app eventually becomes bloatware.
November 11, 2025 at 7:54 AM
Every app eventually becomes a messaging app and every messaging app eventually becomes bloatware.
If you're building a business to impress other founders, you're not building a business
You're performing entrepreneurship for people who won't buy from you
You're performing entrepreneurship for people who won't buy from you
November 11, 2025 at 7:40 AM
If you're building a business to impress other founders, you're not building a business
You're performing entrepreneurship for people who won't buy from you
You're performing entrepreneurship for people who won't buy from you
Spend one week talking to 10 potential customers about their problems, not your solution
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
November 10, 2025 at 6:48 AM
Spend one week talking to 10 potential customers about their problems, not your solution
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
November 10, 2025 at 6:45 AM
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
inkedin post: "I'm humbled to announce"
Translation: i'm bragging but with extra steps
Translation: i'm bragging but with extra steps
November 7, 2025 at 8:03 AM
inkedin post: "I'm humbled to announce"
Translation: i'm bragging but with extra steps
Translation: i'm bragging but with extra steps
Stop romanticizing struggle!!!!!!
You don't need to suffer to prove you're working hard.
You don't need to suffer to prove you're working hard.
November 7, 2025 at 7:20 AM
Stop romanticizing struggle!!!!!!
You don't need to suffer to prove you're working hard.
You don't need to suffer to prove you're working hard.
Money doesn't buy happiness, but it does buy options, and options reduce stress.
Let's stop pretending money doesn't matter.
It does.
Let's stop pretending money doesn't matter.
It does.
November 5, 2025 at 5:25 AM
Money doesn't buy happiness, but it does buy options, and options reduce stress.
Let's stop pretending money doesn't matter.
It does.
Let's stop pretending money doesn't matter.
It does.