JP Ahonen
@jukkisahonen.bsky.social
I fed 24 huskies through Finnish winters to compete. Now I build infrastructure so champions don’t need viral fame to eat.
Outcome-based sponsorship, verified performance, merit over followers.
Army reserves.
🇫🇮 🇬🇷
Outcome-based sponsorship, verified performance, merit over followers.
Army reserves.
🇫🇮 🇬🇷
Pinned
JP Ahonen
@jukkisahonen.bsky.social
· Nov 27
Perhaps a brief introduction is in place. I did not expect to get 1000 followers in two weeks! So plenty of new friends.
I’m a dad, founder, bit of a nomad, drawn to niche sports, techie, alley cat feeder, former musher, and an adventurer. Well, used to be, anyway!
1/x
I’m a dad, founder, bit of a nomad, drawn to niche sports, techie, alley cat feeder, former musher, and an adventurer. Well, used to be, anyway!
1/x
Reposted by JP Ahonen
The Nobel Prize committee should announce the World Cup winner tomorrow
December 6, 2025 at 4:29 AM
The Nobel Prize committee should announce the World Cup winner tomorrow
I got told today that writing fact checked sports media articles sponsored by, for example, a coach or parent of an athlete, is “fake news”.
But news sponsored by betting agencies or big pharma is fully legit.
Yeah. I’ll happily die on this hill.
But news sponsored by betting agencies or big pharma is fully legit.
Yeah. I’ll happily die on this hill.
December 5, 2025 at 4:17 PM
I got told today that writing fact checked sports media articles sponsored by, for example, a coach or parent of an athlete, is “fake news”.
But news sponsored by betting agencies or big pharma is fully legit.
Yeah. I’ll happily die on this hill.
But news sponsored by betting agencies or big pharma is fully legit.
Yeah. I’ll happily die on this hill.
It’s going to be interesting to see which “unlimited growth opportunity” Meta will next attach to.
These digital empires are weird.
They don’t run on business logic, but imaginary future business logic.
These digital empires are weird.
They don’t run on business logic, but imaginary future business logic.
Sources: Meta plans deep budget cuts to its metaverse efforts in 2026, potentially as high as 30% and most likely including layoffs as early as January (Kurt Wagner/Bloomberg)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
December 4, 2025 at 5:43 PM
It’s going to be interesting to see which “unlimited growth opportunity” Meta will next attach to.
These digital empires are weird.
They don’t run on business logic, but imaginary future business logic.
These digital empires are weird.
They don’t run on business logic, but imaginary future business logic.
Most common mistake leaders in emerging or niche sports make is assuming they can model their business partnerships along mass media sports.
Very few sports have masses of spectators. Most sports have practitioners as audiences. Fewer individuals, but more valuable per capita.
Very few sports have masses of spectators. Most sports have practitioners as audiences. Fewer individuals, but more valuable per capita.
December 4, 2025 at 2:41 PM
Most common mistake leaders in emerging or niche sports make is assuming they can model their business partnerships along mass media sports.
Very few sports have masses of spectators. Most sports have practitioners as audiences. Fewer individuals, but more valuable per capita.
Very few sports have masses of spectators. Most sports have practitioners as audiences. Fewer individuals, but more valuable per capita.
Some of you may know I used to have a lot of huskies. I raced with them, even worked tourism gigs with them occasionally.
I have just one left.
Introducing Ritu. She just turned 14 years old. She’s a veteran of many races, as well as beauty contests.
She’s turning into a cat, enjoys the sun ☀️
I have just one left.
Introducing Ritu. She just turned 14 years old. She’s a veteran of many races, as well as beauty contests.
She’s turning into a cat, enjoys the sun ☀️
December 3, 2025 at 10:57 AM
Some of you may know I used to have a lot of huskies. I raced with them, even worked tourism gigs with them occasionally.
I have just one left.
Introducing Ritu. She just turned 14 years old. She’s a veteran of many races, as well as beauty contests.
She’s turning into a cat, enjoys the sun ☀️
I have just one left.
Introducing Ritu. She just turned 14 years old. She’s a veteran of many races, as well as beauty contests.
She’s turning into a cat, enjoys the sun ☀️
Reposted by JP Ahonen
Buffer just turned 15 years old! And we're fortunate to be closing out our best year in the past 7. We have 69,000 customers, a $23M annual run rate, and will achieve over $2M in profit in 2025.
To mark 15 years of Buffer, here are 15 of the key lessons I've leaned first hand as a founder CEO:
To mark 15 years of Buffer, here are 15 of the key lessons I've leaned first hand as a founder CEO:
December 1, 2025 at 6:12 PM
Buffer just turned 15 years old! And we're fortunate to be closing out our best year in the past 7. We have 69,000 customers, a $23M annual run rate, and will achieve over $2M in profit in 2025.
To mark 15 years of Buffer, here are 15 of the key lessons I've leaned first hand as a founder CEO:
To mark 15 years of Buffer, here are 15 of the key lessons I've leaned first hand as a founder CEO:
Hey Emma! @cyclartist.bsky.social
We previously developed a tool for sponsor to evaluate athlete Instagram accounts, and recently decided we want to make this information available for all.
I'm collecting feedback, would you mind giving it a go? It's a free utility.
analyzer.nxtstride.com
We previously developed a tool for sponsor to evaluate athlete Instagram accounts, and recently decided we want to make this information available for all.
I'm collecting feedback, would you mind giving it a go? It's a free utility.
analyzer.nxtstride.com
Athlete Profile Audit | Sponsorship Readiness
Is your profile structure costing you deals? Analyze your bio, authority, and reach to see if you're sponsor-ready.
analyzer.nxtstride.com
December 1, 2025 at 6:12 PM
Hey Emma! @cyclartist.bsky.social
We previously developed a tool for sponsor to evaluate athlete Instagram accounts, and recently decided we want to make this information available for all.
I'm collecting feedback, would you mind giving it a go? It's a free utility.
analyzer.nxtstride.com
We previously developed a tool for sponsor to evaluate athlete Instagram accounts, and recently decided we want to make this information available for all.
I'm collecting feedback, would you mind giving it a go? It's a free utility.
analyzer.nxtstride.com
Reposted by JP Ahonen
Launch Vibe
A community for building and launching products with real hits, backlinks & feedback.
launchvibe.app
November 29, 2025 at 7:02 PM
We created scoring system for athlete Instagram accounts for sponsors analytics. But I figured there's no point keeping this stuff secret.
So I turned it into a free analytics tool for all athletes:
analyzer.nxtstride.com
So I turned it into a free analytics tool for all athletes:
analyzer.nxtstride.com
Why Aren't Sponsors DMing You?
You're posting daily training videos and getting zero traction. Find out exactly why your content strategy is broken.
analyzer.nxtstride.com
November 29, 2025 at 6:30 PM
We created scoring system for athlete Instagram accounts for sponsors analytics. But I figured there's no point keeping this stuff secret.
So I turned it into a free analytics tool for all athletes:
analyzer.nxtstride.com
So I turned it into a free analytics tool for all athletes:
analyzer.nxtstride.com
I’d rather see both initiatives pass: compulsory civic duty for all, and significantly more aggressive taxation of wealth, instead of cutting education & health services.
Then, if the Swiss can do it, how about all of Europe?
Then, if the Swiss can do it, how about all of Europe?
Swiss to vote on compulsory civic duty for all: Voters will also be weighing in on whether to slap new taxes on the super-rich to help finance the country's effort against climate change
Swiss to vote on compulsory civic duty for all
Voters will also be weighing in on whether to slap new taxes on the super-rich to help finance the country's effort against climate change
dlvr.it
November 27, 2025 at 5:50 AM
I’d rather see both initiatives pass: compulsory civic duty for all, and significantly more aggressive taxation of wealth, instead of cutting education & health services.
Then, if the Swiss can do it, how about all of Europe?
Then, if the Swiss can do it, how about all of Europe?
If you don’t know how problematic the streaming music business is, read this.
The financial model seems convoluted to the point where I find it almost impossible to not suppose it’s unethical.
Basically: “the superstars get also the indies’ paycheck, but we made it too complex to prove it.”
The financial model seems convoluted to the point where I find it almost impossible to not suppose it’s unethical.
Basically: “the superstars get also the indies’ paycheck, but we made it too complex to prove it.”
The Drake case and ‘fraudulent streams’: What the Spotify lawsuit reveals about the music business
The Drake case and ‘fraudulent streams’: What the Spotify lawsuit reveals about the music business
english.elpais.com
November 26, 2025 at 6:23 PM
If you don’t know how problematic the streaming music business is, read this.
The financial model seems convoluted to the point where I find it almost impossible to not suppose it’s unethical.
Basically: “the superstars get also the indies’ paycheck, but we made it too complex to prove it.”
The financial model seems convoluted to the point where I find it almost impossible to not suppose it’s unethical.
Basically: “the superstars get also the indies’ paycheck, but we made it too complex to prove it.”
Gift shop insight: when buyer ≠ recipient, show recipient testimonials, not buyer reviews. The purchase itself authenticates value—buyer reviews are redundant.
Frame benefits as "you give them something of value" not "you'll feel good." Their satisfaction proves your outcome.
#buildinpublic
Frame benefits as "you give them something of value" not "you'll feel good." Their satisfaction proves your outcome.
#buildinpublic
November 26, 2025 at 9:21 AM
Gift shop insight: when buyer ≠ recipient, show recipient testimonials, not buyer reviews. The purchase itself authenticates value—buyer reviews are redundant.
Frame benefits as "you give them something of value" not "you'll feel good." Their satisfaction proves your outcome.
#buildinpublic
Frame benefits as "you give them something of value" not "you'll feel good." Their satisfaction proves your outcome.
#buildinpublic
Maybe you know an athlete, a real competing athlete, someone maybe in a sport that doesn’t quite make it to local news.
An emerging champion.
Maybe give them a gift of recognition?
gift.sports-veritas.com?via=JUKK4873
An emerging champion.
Maybe give them a gift of recognition?
gift.sports-veritas.com?via=JUKK4873
The Perfect Gift for Your Favorite Athletic Champion | Sports Veritas Gift Shop
Give recognition that lasts forever with a Sports Veritas interview gift for the athlete in your life.
gift.sports-veritas.com
November 25, 2025 at 6:04 PM
Maybe you know an athlete, a real competing athlete, someone maybe in a sport that doesn’t quite make it to local news.
An emerging champion.
Maybe give them a gift of recognition?
gift.sports-veritas.com?via=JUKK4873
An emerging champion.
Maybe give them a gift of recognition?
gift.sports-veritas.com?via=JUKK4873
It’s been a while since I’ve had time for a good 1:1 with my preteen. Today we had two hours in car.
She’s growing up, spending more time with friends, out & about.
Today we agreed on a new emergency protocol:
She’s growing up, spending more time with friends, out & about.
Today we agreed on a new emergency protocol:
November 23, 2025 at 7:03 PM
It’s been a while since I’ve had time for a good 1:1 with my preteen. Today we had two hours in car.
She’s growing up, spending more time with friends, out & about.
Today we agreed on a new emergency protocol:
She’s growing up, spending more time with friends, out & about.
Today we agreed on a new emergency protocol:
Going from idea to execution in digital services has never been faster.
Unfortunately this doesn’t necessarily mean faster time to get the results you want.
Making rabbit holes easier to enter doesn’t make jumping into one is a better idea.
Unfortunately this doesn’t necessarily mean faster time to get the results you want.
Making rabbit holes easier to enter doesn’t make jumping into one is a better idea.
November 22, 2025 at 9:31 AM
Going from idea to execution in digital services has never been faster.
Unfortunately this doesn’t necessarily mean faster time to get the results you want.
Making rabbit holes easier to enter doesn’t make jumping into one is a better idea.
Unfortunately this doesn’t necessarily mean faster time to get the results you want.
Making rabbit holes easier to enter doesn’t make jumping into one is a better idea.
What I'm building is obviosly impossible and probably stupid. Here's why I'm doing it.
#buildinpublic
#buildinpublic
What I'm Building is Clearly Impossible
Building a new category starts with an obvious question: if it's such a fantastic opportunity, why hasn't anyone done it? The answer is simple: because it's clearly impossible.
open.substack.com
November 20, 2025 at 9:31 AM
What I'm building is obviosly impossible and probably stupid. Here's why I'm doing it.
#buildinpublic
#buildinpublic
"I want to implement something. We're hemorrhaging our best people."
"Last year we lost 300,000 university graduates to European settlement. They're not running from communism or capitalism. They're running to outcome-based economics with UBI backing."
open.substack.com/pub/jpahonen...
"Last year we lost 300,000 university graduates to European settlement. They're not running from communism or capitalism. They're running to outcome-based economics with UBI backing."
open.substack.com/pub/jpahonen...
The Davos Defection
What Europe can look like in 2035. A narrative change envisioned.
open.substack.com
November 17, 2025 at 10:58 AM
"I want to implement something. We're hemorrhaging our best people."
"Last year we lost 300,000 university graduates to European settlement. They're not running from communism or capitalism. They're running to outcome-based economics with UBI backing."
open.substack.com/pub/jpahonen...
"Last year we lost 300,000 university graduates to European settlement. They're not running from communism or capitalism. They're running to outcome-based economics with UBI backing."
open.substack.com/pub/jpahonen...
“Learning to say No was critical for his success.”
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
November 10, 2025 at 2:32 PM
“Learning to say No was critical for his success.”
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
Quick test: is that really a strategy?
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
November 6, 2025 at 12:47 PM
Quick test: is that really a strategy?
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
If you are an early stage startup, just don’t do any paid ads, period.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
November 4, 2025 at 1:52 PM
If you are an early stage startup, just don’t do any paid ads, period.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
I must say, this is perhaps the most delightfully insightful article related to the Louvre heist ever written.
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
Louvre robbery: Could a 50-year-old maths problem have kept the museum safe?
An audacious heist at the Louvre saw thieves make off with priceless crown jewels in broad daylight – here is how a decades-old geometry problem can help museums boost their security.
www.bbc.com
November 1, 2025 at 11:55 AM
I must say, this is perhaps the most delightfully insightful article related to the Louvre heist ever written.
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
What does it mean to “build a category” in the startup context?
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
October 31, 2025 at 6:47 PM
What does it mean to “build a category” in the startup context?
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
“You didn’t hear a word I just said, did you?”
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
October 31, 2025 at 10:18 AM
“You didn’t hear a word I just said, did you?”
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
A question: are you using more or less ChatGPT (or alike) than 6 months ago?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
October 30, 2025 at 6:32 PM
A question: are you using more or less ChatGPT (or alike) than 6 months ago?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
Reposted by JP Ahonen
“Quantum Systems raised €160M in its May 2025 Series C for expansion capacity, not operational survival. B2B SaaS unicorns frequently operate at losses through Series C to fund customer acquisition and market share capture.”
nu3vo-com.ghost.io/the-eu115m-c...
nu3vo-com.ghost.io/the-eu115m-c...
The €115M Company That European Startup Rankings Ignored
Quantum Systems generated €115M revenue in 2024 with 350 employees and major government contracts across six countries. The Munich-based drone manufacturer appeared on zero European startup rankings t...
nu3vo-com.ghost.io
October 30, 2025 at 2:52 PM
“Quantum Systems raised €160M in its May 2025 Series C for expansion capacity, not operational survival. B2B SaaS unicorns frequently operate at losses through Series C to fund customer acquisition and market share capture.”
nu3vo-com.ghost.io/the-eu115m-c...
nu3vo-com.ghost.io/the-eu115m-c...