Joe Procopio
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joeprocopio.com
Joe Procopio
@joeprocopio.com
Links to my public posts. I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com
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Hi there. I’m an entrepreneur, technologist, and innovator.
I've served as head of product for several VC-backed startups and as an advisor for dozens more. I’m a recurring tech columnist at Inc.com and BuiltIn.com and I run my own private tech newsletter at joeprocopio.com.
Joe Procopio
Joe Procopio is a multi-exit, multi-failure entrepreneur, innovator, and technologist.
joeprocopio.com
As a non-billionaire, here's how I'm thinking about business and tech in 2026...

jproco.medium.com/22862aa3caed...

#startup #entrepreneurship #technology #ai #productivity
5 Tech Industry Trends For Non-Billionaires
If you’re not OpenAI or Microsoft, there are new table stakes for business and tech
jproco.medium.com
January 28, 2026 at 1:07 PM
We all know we're in an AI bubble, right? Here's how to cash in when it pops...

joeprocopio.substack.com/p/how-to-cas...

#startup #entrepreneurship #money #business #ai
How To Cash In When The AI Bubble Pops
When Investors Refuse To Say the Quiet Part Out Loud, That Silence Is Opportunity
joeprocopio.substack.com
January 27, 2026 at 4:43 PM
How To Prepare For The Coming Collapse of the Tech Industry. I'll tell you what the end of technology’s reign will look like in my new column for @inc.com

www.inc.com/joe-procopio...

#technology #business #work #hiring #jobs
How To Prepare For The Coming Collapse of the Tech Industry
Here’s what the end of technology’s reign will look like.
www.inc.com
January 27, 2026 at 2:10 PM
More productivity? Smart companies are returning to an employee-first culture...

jproco.medium.com/4fbf556b097a...

#productivity #startup #entrepreneurship #leadership #work
More Productivity? Put Employees First
Smart leadership is focusing on employee value again
jproco.medium.com
January 26, 2026 at 1:14 PM
Now that most people can spot ChatGPT, if you care about how you communicate, you just need to do this...

joeprocopio.substack.com/p/dont-let-c...

#entrepreneurship #writing #ai #business #work
Don’t Let ChatGPT Change The Way You Write
People are starting to downgrade AI slop, there’s a simple way to avoid that
joeprocopio.substack.com
January 24, 2026 at 1:03 PM
New post! AI Shopping Agents Explained: Hold On To Your Wallet, Because You're The Product

ehandbook.com/896c79cb92d3...

#money #business #ai #technology #marketing
AI Shopping Agents Explained: Hold On To Your Wallet, Because You Are The Product
Approach Agentic Commerce With Caution
ehandbook.com
January 23, 2026 at 12:46 PM
You can now tell your AI chatbot to stop being mean to you. But you shouldn't. Here's why...

joeprocopio.substack.com/p/why-your-a...

#ai #technology #business #productivity #psychology
Why Your AI ChatBot Is So Nice To You
Hint: It’s About Money
joeprocopio.substack.com
January 22, 2026 at 1:11 PM
Some recruiters tell me job boards like LinkedIn are dead. I'll tell you what to do instead in my latest column...

jproco.medium.com/b8510d4b1e9f...

#startup #business #money #technology #work
Recruiters Say Job Boards Like LinkedIn Are Dead, Here’s What To Do Instead
Smart Companies Are Sidestepping the System and Seeing Results
jproco.medium.com
January 21, 2026 at 12:49 PM
The 2026 Advice I’m Giving Behind Closed Doors -- I'll give you my common sense table stakes for tech, AI, growth, and sales in my new column for @inc.com

www.inc.com/joe-procopio...

#startups #entrepreneurship #technology #business #work
The 2026 Advice I’m Giving Founders, Builders, and Leaders Behind Closed Doors
These are new table stakes for tech, AI, growth, and sales.
www.inc.com
January 20, 2026 at 3:41 PM
Hey. Software developers. It's time to think about becoming a bartender...

jproco.medium.com/4a4acfb574dc...

#startup #entrepreneurship #money #technology #work
The ‘World’s Biggest Recruiter’ Says Tech Workers Should Become Bartenders
Yup. We’ve Hit Bottom. But The Only Way To Go Is Up
jproco.medium.com
January 19, 2026 at 12:34 PM
What are tech investors betting on in 2026? I'll tell you what they're NOT telling you...

joeprocopio.substack.com/p/investment...

#startup #entrepreneurship #money #business #work
Investment In AI Peaked In 2025, So What’s Next? Let's Translate VC Speak
The prospects for blue collar tech
joeprocopio.substack.com
January 17, 2026 at 2:36 PM
The Return of Employee-First Company Culture. I'll tell you why smart leadership is focusing on employee value again in my new column for @inc.com

www.inc.com/joe-procopio...

#jobs #technology #money #business #work
The Return of Employee-First Company Culture
Smart leadership is focusing on employee value again.
www.inc.com
January 16, 2026 at 5:03 PM
Startup founders are bragging about dropping out of college again, but only a certain kind of founder.

jproco.medium.com/61cf2656b28b...

#startup #entrepreneurship #money #business #success
The College Dropout To Successful Founder Myth Is Just a Rich Kid Flex
Stats don’t lie. I learned that in Stats 101.
jproco.medium.com
January 16, 2026 at 12:42 PM
Some recruiters tell me job boards like LinkedIn are dead. I'll tell you what to do instead in my new column for @inc.com

www.inc.com/joe-procopio...

#jobs #technology #money #business #work
Recruiters Say Job Boards Like LinkedIn Are Dead. Here’s How to Hire Instead
Smart companies are sidestepping the system — and seeing results.
www.inc.com
January 14, 2026 at 10:34 PM
We all know we're in an AI bubble, right? Here's how to cash in when it pops...

jproco.medium.com/6af8ffdd56f7...

#startup #entrepreneurship #money #business #ai
How To Cash In When The AI Bubble Pops
When Investors Refuse To Say the Quiet Part Out Loud, That Silence Is Opportunity
jproco.medium.com
January 14, 2026 at 12:35 PM
Should Former Tech Industry Employees Turn To Trade Jobs? -- I'll tell you why they keep telling techies to go into the trades in my new column for @inc.com

www.inc.com/joe-procopio...

#jobs #technology #money #business #work
Should Former Tech Industry Employees Turn To Trade Jobs?
The CEO of the 'world's biggest recruiter' appears to be suggesting this. But don't believe the dystopian hype.
www.inc.com
January 13, 2026 at 1:29 PM
On Thursday in ALL ACCESS, my private newsletter, I'm going to talk about how to talk to, listen to, and build for customers in 2026.

joeprocopio.com/access
Joe Procopio
All Access is my private content, all my public content, full text in your inbox. No links out. Plus a knowledge base on my website, categorized so you can filter, search, and save.
joeprocopio.com
January 12, 2026 at 11:46 PM
Now that most people can spot ChatGPT, if you care about how you communicate and how it lands, you just need to do this one thing...

jproco.medium.com/08e842797ccf...

#entrepreneurship #writing #ai #business #work
Don’t Let ChatGPT Change The Way You Write
People are starting to downgrade AI slop, there’s a simple way to avoid that
jproco.medium.com
January 12, 2026 at 12:57 PM
The tech industry needs its own Project Hail Mary, so it's [JOE READER SAVE TECH] (and you get to be the alien)...

www.linkedin.com/pulse/techs-...

#startup #entrepreneurship #leadership #technology #money
Tech’s Project Hail Mary
The massive blazing star of tech is slowly dying out. I'll walk us through a spoiler-free Project Hail Mary plan to save the tech industry.
www.linkedin.com
January 11, 2026 at 7:09 PM
Real tech skills still matter. And we're all about to find out why...

joeprocopio.substack.com/p/real-tech-...

#startup #entrepreneurship #business #technology #softwaredevelopment
Real Tech Skills Still Matter
As big tech devalues skills, real tech talent is jumping ship
joeprocopio.substack.com
January 11, 2026 at 2:01 PM
AI is about to do to tech what Amazon did to retail. Here's how it goes down...

www.linkedin.com/pulse/amazon...

#startup #entrepreneurship #ai #leadership #technology
The Amazonification of Tech
The AI players are following the same playbook Amazon built for retail, but in tech. We're headed for the commoditization of the tech industry.
www.linkedin.com
January 10, 2026 at 9:16 PM