Joe Procopio
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joeprocopio.com
Joe Procopio
@joeprocopio.com
Links to my public posts. I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com
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Hi there. I’m an entrepreneur, technologist, and innovator.
I've served as head of product for several VC-backed startups and as an advisor for dozens more. I’m a recurring tech columnist at Inc.com and BuiltIn.com and I run my own private tech newsletter at joeprocopio.com.
Joe Procopio
Joe Procopio is a multi-exit, multi-failure entrepreneur, innovator, and technologist.
joeprocopio.com
Every 5 seconds, a true software developer out there is pumping their fist.

-- www.inc.com/joe-procopio...

#technology #ai #softwaredevelopment #management #leadership
December 5, 2025 at 5:05 PM
I dive into AI-assisted pricing and what it means for you...

jproco.medium.com/2194dc54d5d4...

#entrepreneurship #ai #technology #business #money
AI-Assisted Pricing Explained: You’ll Be Furious
The good news is they’ll definitely make a few extra bucks
jproco.medium.com
December 5, 2025 at 12:51 PM
Amazon shot itself in the foot when AWS crashed last month, but that shot was fired over a year ago...

joeprocopio.substack.com/p/amazons-re...

#startup #leadership #technology #business #remotework
Amazon’s Return To Office Mandates Backfire
The exodus of senior talent from AWS might be why it took forever to figure out why they broke the internet
joeprocopio.substack.com
December 4, 2025 at 4:23 PM
How did tech employees become disposable? I'll uncover how tech became a commodity in my new column for @inc.com

www.inc.com/joe-procopio...
How Tech Employees Became Disposable
‘Employees’ are now ‘workers,’ but that didn’t happen overnight. Here's why the distinction matters—and what happens next.
www.inc.com
December 4, 2025 at 1:05 PM
This isn't just a list of 5 ways I know you're using ChatGPT, it's 5 ways EVERYONE knows you're using ChatGPT...

jproco.medium.com/b4ea1ecfba98...

#writing #ai #technology #business #work
5 Obvious Ways Everyone Knows You’re Using ChatGPT
This is what everyone says is a dead giveaway for spotting ChatGPT generated content
jproco.medium.com
December 3, 2025 at 12:44 PM
The tech industry is dying. I'll tell you what you can do to save it in my new column for @inc.com

www.inc.com/joe-procopio...

#startup #entrepreneurship #ai #leadership #technology
The Tech Industry Is Dying
This is how we fix it.
www.inc.com
December 2, 2025 at 12:58 PM
AI Resume Screening Broke Hiring — I'll tell you how we can fix it.

jproco.medium.com/ef104e6710d1...

#hiring #leadership #technology #business #work
AI Resume Screening Broke Hiring. This Is How We Fix It
Automation turned the hiring process into a quagmire, but it’s not going away
jproco.medium.com
December 1, 2025 at 12:41 PM
AI Productivity Theater Has Invaded the Workplace -- You're either gonna laugh with me or feel very seen...

www.linkedin.com/pulse/ai-pro...

#entrepreneurship #ai #technology #business #productivity
AI Productivity Theater Has Invaded the Workplace
Most tech companies can't tell the difference between real AI productivity and AI productivity theater. And that's going to waste a spectacular amount of money.
www.linkedin.com
November 30, 2025 at 5:44 PM
Here's why you didn't get televised sports for two weeks, and why it will happen again...

www.linkedin.com/pulse/disney...

#leadership #technology #business #sports #money
Disney and YouTube TV Held Customers Hostage For a Good Reason
The latest battle over sports between Disney and YouTube TV is now one they hope we'll forget. But this time, the customer caught on to their shenanigans.
www.linkedin.com
November 29, 2025 at 6:34 PM
I'm gonna get real honest about your job, anger, depression, and motivation...

joeprocopio.substack.com/p/the-true-c...

#business #technology #work #mentalhealth #leadership
The True Cost of Tech Worker Burnout
Tech industry employees are depressed, and it costs tech companies a fortune
joeprocopio.substack.com
November 29, 2025 at 3:57 PM
Thank You
How to be thankful in this year of chaos
jproco.medium.com
November 28, 2025 at 1:16 PM
ChatGPT is making it nearly impossible for startups and small business to stand out...

www.linkedin.com/pulse/chatgp...

#startup #ai #technology #marketing #writing
ChatGPT Is Killing Discoverability, and Startups Are Paying the Price
The rise of AI search has eviscerated the SEO-driven marketing prospects for startups and small businesses in a way that can no longer be denied.
www.linkedin.com
November 27, 2025 at 7:48 PM
Here's why you didn't get televised sports for two weeks, and why it will happen again...

joeprocopio.substack.com/p/disney-and...

#leadership #technology #business #sports #money
Disney and YouTube TV Held Customers Hostage For a Good Reason
Make no mistake, this fiasco was about the future of streaming
joeprocopio.substack.com
November 27, 2025 at 1:24 PM
More people are turning to side hustles to make ends meet. So how do you turn that into steady income?

jproco.medium.com/239f402fe0b5...

#startup #entrepreneurship #business #work #jobs
The Side Hustle Industrial Complex is Failing Entrepreneurs
The promise of wealth was always a mirage, but side hustles can still be a shortcut to building your own empire
jproco.medium.com
November 26, 2025 at 12:55 PM
OpenAI's Sora Turned Copyright Theft Into a Feature

-- Let’s talk about the next battle in the war of AI versus human

www.linkedin.com/pulse/openai...

#ai #technology #business #money #creators
OpenAI's Sora Turned Copyright Theft Into a Feature
OpenAI's Sora app launched a parade of copyrighted characters doing whatever meme-able things users could dream up. Oh, the lawyers were not amused.
www.linkedin.com
November 25, 2025 at 8:03 PM
Another round of AI labor replacement is coming. Let's talk to some CEOs...

joeprocopio.substack.com/p/are-you-go...

#ai #technology #business #productivity #work
Are You Going To Be Replaced By the Next Wave Of AI?
Some CEOs tend to make the same mistakes and expect a different result
joeprocopio.substack.com
November 25, 2025 at 2:54 PM
What is AI dynamic pricing and why is it a great and terrible idea? I'll explain and opine in @inc.com...

www.inc.com/joe-procopio...

#startup #entrepreneurship #ai #money #technology
AI Dynamic Pricing Is Perfect For Companies That Want to Lose Customers
The good news is they’ll definitely make a few extra dollars along the way.
www.inc.com
November 25, 2025 at 12:52 PM
When your job interview turns into a train wreck. 4 stories from 4 angry people...

jproco.medium.com/498210a448ec...

#business #work #hiring #jobs #leadership
How To Turn a Job Interview Into a Train Wreck
Here are the 4 worst job seeker interview stories I’ve heard this year
jproco.medium.com
November 24, 2025 at 12:40 PM
Let's compare the $1.5 TRILLION spent on AI adoption to the $100 BILLION spent on employee mental health. I can save everyone some money...

www.linkedin.com/pulse/ai-cru...

#entrepreneurship #ai #work #mentalhealth #leadership
AI Is Crushing Employee Mental Health
Companies worldwide are going to spend $100 billion on workplace wellness next year. It's not working. Because there are symptoms and there are root causes.
www.linkedin.com
November 23, 2025 at 8:50 PM