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Jeff Goodman
@jeffsagoodman.com
110 followers 280 following 120 posts
Mission nerd, bbq junkie, dog lover, arts advocate. He/Him. JeffsAGoodMan.com
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Jeff Goodman @jeffsagoodman.com · Apr 23
A logo isn’t just design. It’s mission, purpose, and impact — all before you say a word.

I went looking for #nonprofit #logos that really do that — the ones that feel like the work.

These hit the mark. Some hit me in the feels.

What would you add to the list?

#designsky
Nonprofit Logos That Communicate Mission, Reflect Purpose, and Actually Make You Feel Something — Jeff Goodman
Logos shouldn’t just look good — they should be mission critical. In this curated list, you’ll find nonprofit logos that carry meaning, reflect purpose, and stir emotion. Some are subtle, some are bol...
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Jeff Goodman @jeffsagoodman.com · 24d
Maybe he’s confusing autism with Judaism?
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Jeff Goodman @jeffsagoodman.com · Sep 22
Did you resolve the issue with YouTubeTV?
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Frank Lloyd Wright Building Conservancy @savewrightflwbc.bsky.social · Sep 14
Huge thanks to Jeff Goodman Consulting for supporting the Conservancy in a number of ways, including as a Corporate Partner at the Silver level. Corporate Partners support our mission and events year-round. jeffsagoodman.com
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Jeff Goodman @jeffsagoodman.com · Aug 19
They’re both about meat, going low and slow, big breasts (turkey), small breasts (chicken), and getting hot and sweaty. But, I’ll stick with the BBQ.
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Jeff Goodman @jeffsagoodman.com · Aug 7
🎥 𝐃𝐢𝐫𝐞𝐜𝐭𝐞𝐝 𝐚𝐧𝐝 𝐂𝐡𝐨𝐫𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐞𝐝 𝐛𝐲 𝐆𝐞𝐧𝐞 𝐊𝐞𝐥𝐥𝐲 𝐚𝐧𝐝 𝐒𝐭𝐚𝐧𝐥𝐞𝐲 𝐃𝐨𝐧𝐞𝐧
𝑺𝒊𝒏𝒈𝒊𝒏’ 𝒊𝒏 𝒕𝒉𝒆 𝑹𝒂𝒊𝒏, 1952 
Screenplay by Betty Comden & Adolph Green
Music by Nacio Herb Brown; Lyrics by Arthur Freed
Metro-Goldwyn-Mayer

#ArtIsntEasy #LeadingWithImpact #ArtsLeadership
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Jeff Goodman @jeffsagoodman.com · Aug 7
People who come for the first time shouldn’t feel like they stumbled into a secret club.
Especially if we want them to come back—and bring others with them.

🔗 Read more: JeffsAGoodMan.com/blog/welcome
Consider Yourself One of Us: How Arts Organizations Can Welcome New Audiences — Jeff Goodman
New audiences shouldn’t need an instruction manual to enjoy the arts. This post explores how arts organizations can create more welcoming, inclusive experiences for first-time visitors by rethinking e...
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Jeff Goodman @jeffsagoodman.com · Aug 7
We don’t need to flatten or dumb things down.
 But we do need to help people navigate the experience.

That might mean explaining unfamiliar traditions.

Or welcoming different expressions of enthusiasm.

Or just making it easier to show up without feeling small.
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Jeff Goodman @jeffsagoodman.com · Aug 7
𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬

A lot of new audience-building efforts focus on programming or promotions.
 But the biggest barrier might be the experience itself.
If the first visit makes them feel out of place or underinformed, they won’t come back. No matter how good the art is.
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Jeff Goodman @jeffsagoodman.com · Aug 5
If new audiences are the future of the arts, why do we keep making them feel like they don’t belong?

My new post looks at how orgs can welcome people who are curious but unsure—without shaming, gatekeeping, or making it harder than it has to be.

🔗 JeffsAGoodMan.com/blog/welcome #artsleadership
Consider Yourself One of Us: How Arts Organizations Can Welcome New Audiences — Jeff Goodman
New audiences shouldn’t need an instruction manual to enjoy the arts. This post explores how arts organizations can create more welcoming, inclusive experiences for first-time visitors by rethinking e...
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Jeff Goodman @jeffsagoodman.com · Aug 2
#ArtIsntEasy #LeadingWithImpact #StrategicPartnerships #NonprofitLeadership
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Jeff Goodman @jeffsagoodman.com · Aug 2
🔗 𝐅𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐢𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬. 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐌𝐚𝐤𝐞 𝐢𝐦𝐩𝐚𝐜𝐭—𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: www.jeffsagoodman.com/partnerships

🖼️ 𝐆𝐢𝐨𝐯𝐚𝐧𝐧𝐢 𝐀𝐧𝐭𝐨𝐧𝐢𝐨 𝐂𝐚𝐧𝐚𝐥 (𝐂𝐚𝐧𝐚𝐥𝐞𝐭𝐭𝐨) (1697–1768)
𝑻𝒉𝒆 𝑬𝒏𝒕𝒓𝒂𝒏𝒄𝒆 𝒕𝒐 𝒕𝒉𝒆 𝑮𝒓𝒂𝒏𝒅 𝑪𝒂𝒏𝒂𝒍, Venice, c. 1730
Oil on canvas
Collection of the Museum of Fine Arts, Houston
Partnerships with Purpose — Jeff Goodman
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Jeff Goodman @jeffsagoodman.com · Aug 2
Whether you’re a nonprofit looking to expand your reach, or a business looking to lead with purpose, strategic partnerships rooted in shared values and goals can turn connection into real-world change.

Some organizations rise on their own.Most rise farther—and stronger—with partners.
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Jeff Goodman @jeffsagoodman.com · Aug 2
When we align our values—and our efforts—something bigger happens.We serve the mission better. We amplify impact. We lift each other up.
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Jeff Goodman @jeffsagoodman.com · Aug 2
𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬

In the nonprofit world, competition is often a necessity—especially for funding.But when our missions and values align, collaboration serves the greater good.We don’t all need to rise alone. And we don’t all benefit when others sink.
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Jeff Goodman @jeffsagoodman.com · Jul 24
A true mission should move people.
It should show how the world is better because you exist.

If your mission reads like an elevator pitch, it’s time to rewrite it.

🔗 𝐖𝐚𝐧𝐭 𝐚 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐬 𝐲𝐨𝐮𝐫 𝐢𝐦𝐩𝐚𝐜𝐭?
www.jeffsagoodman.com/mission-crit...
🖼️ Magritte, 1929
#ArtIsntEasy #ArtsLeadership
Mission Critical™ — Jeff Goodman
Mission Critical™️ partners with arts organizations to craft powerful Mission/Vision/Values statements and activate them across every aspect of their work.
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Jeff Goodman @jeffsagoodman.com · Jul 24
𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬

A mission statement isn’t just a description.
It’s a declaration—of purpose and impact.
But here’s where so many arts orgs get stuck:
They describe what they do... and stop there.
What’s missing is the why—and the impact of success.
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Jeff Goodman @jeffsagoodman.com · Jul 17
🔗 I wrote more about this idea—why audiences need context to understand impact—here:
www.jeffsagoodman.com/blog/the-wor...
The Work Comes Alive with the Sound of Impact: Why Arts Nonprofits Must Communicate Their Value — Jeff Goodman
Many arts nonprofits assume their impact speaks for itself. But new supporters need more than assumptions. Learn why clearly articulating your impact is essential—and how it can drive engagement, supp...
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Jeff Goodman @jeffsagoodman.com · Jul 17
✅ Post 2/3 (283 characters)
That’s why your messaging—and your decisions—have to go deeper.

You can’t assume people just “get it.” You have to crack it open and show them.
The guts. The heart. The reason it matters.

🖼️ 𝐑𝐞𝐦𝐛𝐫𝐚𝐧𝐝𝐭 – 𝑻𝒉𝒆 𝑨𝒏𝒂𝒕𝒐𝒎𝒚 𝑳𝒆𝒔𝒔𝒐𝒏 𝒐𝒇 𝑫𝒓. 𝑻𝒖𝒍𝒑, 1632

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Jeff Goodman @jeffsagoodman.com · Jul 17
𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬

𝐌𝐨𝐬𝐭 𝐚𝐫𝐭𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐈 𝐤𝐧𝐨𝐰 𝐟𝐞𝐞𝐥 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤 𝐝𝐞𝐞𝐩 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐨𝐧𝐞𝐬.

But here’s the problem: most of the public hasn’t shared that experience. They haven’t seen what you’ve seen or felt what you’ve felt.

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Aaron Rupar @atrupar.com · Jul 16
Trump on Powell: “I was surprised he was appointed” (Trump appointed him)
980 3.2K 11K
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Jeff Goodman @jeffsagoodman.com · Jul 1
GOP gets their messages out simply in 3-4 words (Big Beautiful Bill, Make America Great Again). It's deceitful and oversimplifies complicated issues, but it resonates.

Democrats issue press releases and lean into nuance. And we lose.
kenmartin.bsky.social Ken Martin @kenmartin.bsky.social · Jul 1
Donald Trump and Senate Republicans have sent a clear message to the American people: Your kids, your job, and your elderly relatives don’t matter.
A graphic with a dark blue background with stars showing a statement from DNC Chair Ken Martin, the first three paragraphs read, “Donald Trump and Senate Republicans have sent a clear message to the American people: Your kids, your job, and your elderly relatives don’t matter. This is one of the worst bills in the history of Congress. It’s a massive scheme to steal from working folks, struggling families, and hell, even from nursing homes — all to enrich the already rich with a tax giveaway. The families who will be devastated by this billionaire budget scam aren’t just numbers, they are constituents that Republicans promised to represent — 17 million Americans who will lose their health care and more than 5 million Americans who will be at risk of losing their food assistance."
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Jeff Goodman @jeffsagoodman.com · Jul 1
“When you know the notes to sing, you can sing most anything.”
Same goes for impact.

If people don’t understand the impact of your work, they won’t support it or sing its praises.

🎯 Show impact
🎤 Reach beyond the choir
🏔️ Belt it from the mountaintops

🔗 jeffsagoodman.blog/the-work-com...
Jeff Goodman dressed and posed similar toJulie Andrews as Maria von Trapp in the Sound of Music, standing in a field in front of the Swiss Alps, with stylized text that reads: The Work Comes Alive with the Sound of Impact.
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Jeff Goodman @jeffsagoodman.com · Jun 26
So… @savewrightflwbc.bsky.social is having a huge year!
savewrightflwbc.bsky.social Frank Lloyd Wright Building Conservancy @savewrightflwbc.bsky.social · Jun 26
We're honored that the New York Times explored how the Conservancy serves as a "support group" for owners of Frank Lloyd Wright-designed homes. For every heroic save, there are countless hours of behind-the-scenes work & community-building. buff.ly/zhYe9VL
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Jeff Goodman @jeffsagoodman.com · Jun 25
"What presidential endorsements actually do is create a perception of bias. A perception of non-independence. Ending them is a principled decision, and it’s the right one.” - Jeff Bezos (who apparently thinks bias only applies to presidential candidates)
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Jeff Goodman @jeffsagoodman.com · Jun 24
That’s why he can say weird things like “I love God,” and people think he’s the Pope. His behavior hasn’t changed, but his followers believe what he wants them to believe reality is.