Author | Lightnews

Sawan Kumar @itzsawank.bsky.social · Dec 17

Suddenly, your product isn't just another face cream, it's a revolutionary solution! That's how you command premium prices and build a loyal following. What's YOUR Hero Mechanism? Share in the comments! 👇 #BrandBuilding #PricingStrategy #EngageWithMe

Sawan Kumar @itzsawank.bsky.social · Dec 17

Give it a catchy name (Miracle Broth, anyone?), find a credible authority figure (dermatologist, scientist) or an unexpected source (everyday mom) to back it up. #BrandStorytelling #AuthorityMarketing

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Sawan Kumar @itzsawank.bsky.social · Dec 17

Want to create your own Hero Mechanism? Ask yourself:
○
What's the ROOT problem your product solves?
○
What other solutions have failed?
○
What makes YOUR solution unique? #BusinessTips #ProductDifferentiation

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Sawan Kumar @itzsawank.bsky.social · Dec 17

But a sales rep spilled the tea 🤫 – it has the same base ingredients as a $6 jar of Nivea! 🤯 The real magic is in the marketing. #TruthBomb #BrandValue

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Sawan Kumar @itzsawank.bsky.social · Dec 17

Take La Mer's $4,200 moisturizer. They tout "Miracle Broth," a secret formula fermented for months with light and sound. Sounds fancy, right? #LaMer #Skincare #MarketingTactics

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Sawan Kumar @itzsawank.bsky.social · Dec 17

It's called the "Hero Mechanism." The brand creates a unique story around their product – a special ingredient, process, or method – that justifies the high price. #HeroMechanism #PricingStrategy

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Sawan Kumar @itzsawank.bsky.social · Dec 17

Ever wonder how some brands sell basic products for CRAZY prices? 🤯 Think $4,200 face cream! #MarketingSecrets #LuxuryBrands #ConsumerPsychology

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Sawan Kumar @itzsawank.bsky.social · Dec 13

Read this in a book

We have friends for a :

- Reason
- ⁠Season
- ⁠Lifetime.

Sawan Kumar @itzsawank.bsky.social · Dec 11

Learn to build the machine and not be a part of the machine.

The best advice I have heard so far.

Sawan Kumar @itzsawank.bsky.social · Dec 7

Who wants the EXACT template I use to create micro-products? RETWEET and I'll share in the next thread! 🔥 #MicroProducts #SideHustle

Sawan Kumar @itzsawank.bsky.social · Dec 7

Pro Tip: Use @canva for design
@gumroad for selling
@beehivelapp for marketing
ZERO tech skills required! 🛠️ #CreatorTools

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Sawan Kumar @itzsawank.bsky.social · Dec 7

Pricing Strategy:
$27 - $97 price point
Solves a SPECIFIC problem
Takes 1-2 weeks to create
Your first income stream is closer than you think! 🌊 #PricingStrategy

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Sawan Kumar @itzsawank.bsky.social · Dec 7

Micro-Products = Low-Effort, High-Value

Ebooks
Guides
Templates
Checklists

Minimal creation, maximum impact! 🎯 #ContentCreation

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Sawan Kumar @itzsawank.bsky.social · Dec 7

The Zero-Cost Business Launch Strategy

Micro-Products Magic

💥 How to create your FIRST digital product with ZERO technical skills?

I'll break down my micro-product strategy that generates passive income! 💰

#PassiveIncome #DigitalProducts

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Sawan Kumar @itzsawank.bsky.social · Dec 4

Want the FULL niche discovery blueprint? RETWEET this thread! Next up: Creating your first micro-product! 🚀 #BusinessStrategy #Entrepreneurship

Sawan Kumar @itzsawank.bsky.social · Dec 4

STEP 3: Pain Point Hunting 🩹
Identify 3-5 real problems your skill can solve. Example: Need help with X? I can help you Y.
💡 COMMENT: What problem do you want to solve? #ProblemSolving

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Sawan Kumar @itzsawank.bsky.social · Dec 4

STEP 2: Market Research 🔍
Find 3-5 creators in your potential niche. What are they selling? Where are the GAPS? That's your opportunity! 🚪 #MarketAnalysis

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Sawan Kumar @itzsawank.bsky.social · Dec 4

STEP 1: Self-Reflection 🪞
Look at your:

Favorite books
Work experience
Study background
Personal transformations

Your story = Your goldmine 💎 #PersonalBranding

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Sawan Kumar @itzsawank.bsky.social · Dec 4

The Zero-Cost Business Launch Strategy

Finding Your Niche

How to find a profitable niche WITHOUT random guessing? I'll show you my EXACT method for uncovering your money-making skill. 🕵️‍♀️ #NicheBusiness #CareerAdvice

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Sawan Kumar @itzsawank.bsky.social · Dec 3

Bonus Tool: @cortex for organizing your entire business brain. Ideas, content, marketing - ONE PLACE. 🧠
RETWEET if you want the full toolkit breakdown! #ProductivityHacks

Sawan Kumar @itzsawank.bsky.social · Dec 3

PAYMENTS 💳
Host products, collect payments, ALL FOR FREE. No coding, no complex setup. Just pure simplicity. 🤯 #CreatorEconomy

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Sawan Kumar @itzsawank.bsky.social · Dec 3

EMAIL LIST 📧
Your most valuable asset. Collect emails like gold. @beehivelapp is my go-to for building a list WITHOUT spending a dime. 💎 #EmailMarketing

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Sawan Kumar @itzsawank.bsky.social · Dec 3

TRAFFIC 🚦
Social media is your FREE marketing machine. X, LinkedIn, Threads - pick ONE and master it. Content is king, engagement is queen. 👑 #ContentCreator

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Sawan Kumar @itzsawank.bsky.social · Dec 3

The Zero-Cost Business Launch Strategy

Your Digital Toolkit

🛠️ Your digital business needs ZERO investment. Here's the EXACT toolkit I used to build my one-person business from scratch. Buckle up! 💻 #StartupTools #SideHustle

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Sawan Kumar @itzsawank.bsky.social · Dec 2

Want a step-by-step breakdown of turning your skills into a business? RETWEET this thread and I'll share my exact blueprint in the next thread! 🔥 #BusinessGrowth #Entrepreneurship