Ipsos in the UK
@ipsosintheuk.bsky.social
Leader in market research in the UK, part of @ipsosgroup.bsky.social.
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Pinned
NEW headline voting intention from Ipsos
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
Did you enjoy an advent calendar chocolate this morning?🎄
📅 7 in 10 (72%) of Britons buy an advent calendar each year
💸Over half (55%) plan to spend under a tenner on their advent calendar
🍫 8 in 10 (84%) would choose chocolate calendars
Full findings 👇
bit.ly/4pH8YRV
📅 7 in 10 (72%) of Britons buy an advent calendar each year
💸Over half (55%) plan to spend under a tenner on their advent calendar
🍫 8 in 10 (84%) would choose chocolate calendars
Full findings 👇
bit.ly/4pH8YRV
Chocolate reigns supreme in the advent calendar market, but gen z increasingly swayed by beauty calendars
Seven in ten (72%) Britons say they purchase advent calendars.
bit.ly
December 3, 2025 at 3:36 PM
Did you enjoy an advent calendar chocolate this morning?🎄
📅 7 in 10 (72%) of Britons buy an advent calendar each year
💸Over half (55%) plan to spend under a tenner on their advent calendar
🍫 8 in 10 (84%) would choose chocolate calendars
Full findings 👇
bit.ly/4pH8YRV
📅 7 in 10 (72%) of Britons buy an advent calendar each year
💸Over half (55%) plan to spend under a tenner on their advent calendar
🍫 8 in 10 (84%) would choose chocolate calendars
Full findings 👇
bit.ly/4pH8YRV
How did Rachel Reeves’ Autumn Budget go down with the public? 🤔
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
November 28, 2025 at 1:25 PM
How did Rachel Reeves’ Autumn Budget go down with the public? 🤔
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
NEW from Ipsos: Public reactions to the Budget
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
November 28, 2025 at 12:15 PM
NEW from Ipsos: Public reactions to the Budget
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
Reposted by Ipsos in the UK
Some important substance in public opinion ahead of the budget today via @ipsosintheuk.bsky.social
Public slightly more likely to prefer tax cuts to increases in public spending when given the choice 36%-30%.
Difference is subtle but trend since election clear.
Public slightly more likely to prefer tax cuts to increases in public spending when given the choice 36%-30%.
Difference is subtle but trend since election clear.
November 26, 2025 at 9:50 AM
Some important substance in public opinion ahead of the budget today via @ipsosintheuk.bsky.social
Public slightly more likely to prefer tax cuts to increases in public spending when given the choice 36%-30%.
Difference is subtle but trend since election clear.
Public slightly more likely to prefer tax cuts to increases in public spending when given the choice 36%-30%.
Difference is subtle but trend since election clear.
Ben Zaranko joined us for our Autumn Budget Briefing last week, where he discussed the 4 things the IFS will be looking out for in Rachel Reeves' announcement tomorrow:
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
November 25, 2025 at 3:15 PM
Ben Zaranko joined us for our Autumn Budget Briefing last week, where he discussed the 4 things the IFS will be looking out for in Rachel Reeves' announcement tomorrow:
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
The Budget is nearly here… and 35% of the public think they would do a better job a than the Chancellor.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
November 25, 2025 at 1:32 PM
The Budget is nearly here… and 35% of the public think they would do a better job a than the Chancellor.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
Reposted by Ipsos in the UK
💥 A full house tonight with Julia Gillard, @ipsosintheuk.bsky.social,
@giwlkings.bsky.social, @heejungchung.bsky.social @bobbyduffy.bsky.social & expert speakers on how attitudes towards issues such as feminism, masculinity and equality are evolving
📺 Watch live: www.youtube.com/watch?v=6ZAK...
@giwlkings.bsky.social, @heejungchung.bsky.social @bobbyduffy.bsky.social & expert speakers on how attitudes towards issues such as feminism, masculinity and equality are evolving
📺 Watch live: www.youtube.com/watch?v=6ZAK...
November 19, 2025 at 6:37 PM
💥 A full house tonight with Julia Gillard, @ipsosintheuk.bsky.social,
@giwlkings.bsky.social, @heejungchung.bsky.social @bobbyduffy.bsky.social & expert speakers on how attitudes towards issues such as feminism, masculinity and equality are evolving
📺 Watch live: www.youtube.com/watch?v=6ZAK...
@giwlkings.bsky.social, @heejungchung.bsky.social @bobbyduffy.bsky.social & expert speakers on how attitudes towards issues such as feminism, masculinity and equality are evolving
📺 Watch live: www.youtube.com/watch?v=6ZAK...
Reposted by Ipsos in the UK
New from me for @labourlist.bsky.social on how @ipsosintheuk.bsky.social polling shows Labour need to speak more for those that want radical change to win again.
50% of Brits want radical change but just 4% of this group trust Labour to deliver it
More here
labourlist.org/2025/11/brit...
50% of Brits want radical change but just 4% of this group trust Labour to deliver it
More here
labourlist.org/2025/11/brit...
'Labour won being cautious - but Brits are impatient for radical change' - LabourList
Labour's manifesto promised change. But Brits aren't seeing it and are losing faith that Labour can deliver says Ipsos UK's Keiran Pedley.
labourlist.org
November 19, 2025 at 7:30 PM
New from me for @labourlist.bsky.social on how @ipsosintheuk.bsky.social polling shows Labour need to speak more for those that want radical change to win again.
50% of Brits want radical change but just 4% of this group trust Labour to deliver it
More here
labourlist.org/2025/11/brit...
50% of Brits want radical change but just 4% of this group trust Labour to deliver it
More here
labourlist.org/2025/11/brit...
November leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
November 20, 2025 at 12:02 PM
November leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
Reposted by Ipsos in the UK
Which party has the best policies on asylum and immigration? A tie between Reform UK and none/don't know. Only 7% think Labour, behind the Greens' 10% and just above the Conservatives' 5%. From our latest @ipsosintheuk.bsky.social Political Monitor.
November 17, 2025 at 11:55 AM
Which party has the best policies on asylum and immigration? A tie between Reform UK and none/don't know. Only 7% think Labour, behind the Greens' 10% and just above the Conservatives' 5%. From our latest @ipsosintheuk.bsky.social Political Monitor.
Don't forget to register for tomorrow's webinar 🚨 Trinh Tu, Gideon Skinner, Ben Zaranko and @lucyidunn.bsky.social will be discussing the upcoming Autumn Budget.
Register here👉 bit.ly/49zQzBN
Register here👉 bit.ly/49zQzBN
November 17, 2025 at 11:19 AM
Don't forget to register for tomorrow's webinar 🚨 Trinh Tu, Gideon Skinner, Ben Zaranko and @lucyidunn.bsky.social will be discussing the upcoming Autumn Budget.
Register here👉 bit.ly/49zQzBN
Register here👉 bit.ly/49zQzBN
We asked the public which political party has the best policies on a range of issues🧵
November 17, 2025 at 8:59 AM
We asked the public which political party has the best policies on a range of issues🧵
NEW from Ipsos
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
November 16, 2025 at 11:41 AM
NEW from Ipsos
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
NEW headline voting intention from Ipsos
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
November 16, 2025 at 10:27 AM
NEW headline voting intention from Ipsos
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
Was life better 50 years ago?
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
November 14, 2025 at 10:48 AM
Was life better 50 years ago?
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
Our latest Ipsos global research finds nostalgia is winning out in Britain...
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
November 13, 2025 at 11:25 AM
Our latest Ipsos global research finds nostalgia is winning out in Britain...
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
@lucyidunn.bsky.social will join Trinh Tu, Gideon Skinner and Ben Zaranko for our Autumn Budget Briefing webinar. The panel will discuss the potential societal, economic, and political implications of the Chancellor’s upcoming announcement.
Join us on the 18 November 👉https://bit.ly/49zQzBN
Join us on the 18 November 👉https://bit.ly/49zQzBN
November 12, 2025 at 9:04 AM
@lucyidunn.bsky.social will join Trinh Tu, Gideon Skinner and Ben Zaranko for our Autumn Budget Briefing webinar. The panel will discuss the potential societal, economic, and political implications of the Chancellor’s upcoming announcement.
Join us on the 18 November 👉https://bit.ly/49zQzBN
Join us on the 18 November 👉https://bit.ly/49zQzBN
Reposted by Ipsos in the UK
"@bobbyduffy.bsky.social director of the Policy Institute at KCL, said the study showed a 'frightening increase' in the sense of 'national division' and decline in the UK"
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
Britons becoming increasingly divided over ‘culture wars’
Survey finds that young people are also losing a sense of pride in the UK and that a majority of people believe life was better in the past
www.thetimes.com
November 10, 2025 at 1:49 PM
"@bobbyduffy.bsky.social director of the Policy Institute at KCL, said the study showed a 'frightening increase' in the sense of 'national division' and decline in the UK"
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
Our latest polling for @thetimes.com finds the decline of the local high street is now the second biggest local concern for Britons:
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
Why the next election will be fought on our corrupted high streets
Nigel Farage has spent years channelling anger about the rise of vape shops and barbers that suck the life out of town centres. Can his rivals catch up?
bit.ly
November 10, 2025 at 4:04 PM
Our latest polling for @thetimes.com finds the decline of the local high street is now the second biggest local concern for Britons:
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
Widespread support for King Charles III’s decision to remove Andrew’s official titles – nine in ten say it was definitely or probably the right decision.
November 7, 2025 at 1:09 PM
Widespread support for King Charles III’s decision to remove Andrew’s official titles – nine in ten say it was definitely or probably the right decision.
Reposted by Ipsos in the UK
Five years since the NHS committed to becoming net zero and ahead of #COP30, findings from our latest polling with @ipsosintheuk.bsky.social explore how public perceptions about the ambition of NHS net zero have changed and reasons for support or opposition.
Read more ⬇️
https://bit.ly/4qC5Gke
Read more ⬇️
https://bit.ly/4qC5Gke
November 7, 2025 at 8:20 AM
Five years since the NHS committed to becoming net zero and ahead of #COP30, findings from our latest polling with @ipsosintheuk.bsky.social explore how public perceptions about the ambition of NHS net zero have changed and reasons for support or opposition.
Read more ⬇️
https://bit.ly/4qC5Gke
Read more ⬇️
https://bit.ly/4qC5Gke
Reposted by Ipsos in the UK
NEW: Perceptions of division in the UK have reached their highest point since trends began in 2020, while the share who believe the nation is divided by "culture wars" specifically has risen from 46% to 67% today
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
November 7, 2025 at 8:51 AM
NEW: Perceptions of division in the UK have reached their highest point since trends began in 2020, while the share who believe the nation is divided by "culture wars" specifically has risen from 46% to 67% today
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
Reposted by Ipsos in the UK
Read the full findings, which come from a 4k sample via the @ipsosintheuk.bsky.social KnowledgePanel using random probability sampling – the most rigorous survey method available – which involves providing offline households with tablets and internet access to ensure representivity ⬇️
UK's sense of division reaches new high as culture war tensions grow, study finds | King's College London
Growing numbers say the nation feels divided and they would like the country to return to how it used to be
www.kcl.ac.uk
November 7, 2025 at 8:51 AM
Read the full findings, which come from a 4k sample via the @ipsosintheuk.bsky.social KnowledgePanel using random probability sampling – the most rigorous survey method available – which involves providing offline households with tablets and internet access to ensure representivity ⬇️
When asked which role fans would choose to play on #CelebrityTraitors:
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
November 7, 2025 at 8:25 AM
When asked which role fans would choose to play on #CelebrityTraitors:
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
Who’s your pick to win Celebrity Traitors ahead of tonight's finale? 👀
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).
November 6, 2025 at 8:46 AM
Who’s your pick to win Celebrity Traitors ahead of tonight's finale? 👀
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).