Author | Lightnews

IAB Europe @iabeurope.bsky.social · 12d

Generative AI isn’t just transforming search, it’s redefining the ad stack.

As PubMatic notes in @Digiday, the real question is whether new AI platforms will build open, interoperable ad ecosystems — or recreate walled gardens.

Read more → digiday.com/sponsored/ge...

AI isn’t just changing search — it’s rewriting the ad stack

Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.

digiday.com

1

IAB Europe @iabeurope.bsky.social · 18d

TheTradeDesk has announced a new integration with @Koddi, enabling advertisers to buy onsite retail media programmatically, starting with GoPuff.

This means full-funnel measurement, unified analytics, and one streamlined workflow: tinyurl.com/4f5sfzw8

The Trade Desk Brings Onsite Retail Media Inventory to Advertisers Through Integration with Koddi; Gopuff Serves as First Retail Partner

First-in-market integration gives advertisers programmatic access to buy onsite retail media via The Trade Desk

www.thetradedesk.com

IAB Europe @iabeurope.bsky.social · 19d

AI’s everywhere in adland — 8 in 10 companies using it, but few with solid guardrails.

Targeting wins, publishers still cautious, privacy top concern.

Europe’s first real snapshot of how AI’s actually used in digital ads: iabeurope.eu/knowledge_hu...

The Impact of AI on Digital Advertising Report 2025

IAB Europe's AI Working Group report explores how AI is being adopted, governed, and leveraged across the digital advertising ecosystem.

iabeurope.eu

IAB Europe @iabeurope.bsky.social · 24d

You can’t fix what you can’t see.

LEAF 2.0 gives the ad industry clear sightlines on its footprint — from emissions benchmarks to creative optimisation, all open on GitHub.

Accountability starts with data: bit.ly/4oddPcW

LEAF 2.0: Major Updates to IAB Europe’s Platform for Sustainable Digital Advertising - IAB Europe

IAB Europe is pleased to introduce a major update to our LEAF platform, further strengthening its ability to support stakeholders across the digital advertising ecosystem in estimating and reducing th...

bit.ly

IAB Europe @iabeurope.bsky.social · 26d

73% of consumers say checkout is the “happiest place on the internet.”

The Drum shares why the Transaction Moment is an emotional peak where relevance builds loyalty: www.thedrum.com/news/2025/10...

‘Irrelevance used to be neutral. Now it’s damaging’

The checkout is marketing’s fiercest battleground where joy, trust and revenue collide and fleeting clicks can be turned into lasting value, say leaders from Rokt and Tails.com in a lively quiz show a...

www.thedrum.com

IAB Europe @iabeurope.bsky.social · 27d

Adobe has launched AI agents to help businesses automate and optimise customer experiences.

Built on Adobe Experience Platform, the agents support tasks like audience targeting, journey creation, and data insights: news.adobe.com/news/2025/09...

Adobe Announces General Availability of AI Agents for Businesses to Transform Customer Experience Orchestration

Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns

news.adobe.com

IAB Europe @iabeurope.bsky.social · Sep 29

Pew Research shows how social media has become a primary news source. Facebook & YouTube still lead, but TikTok and Instagram are quickly catching up.

A reminder that feeds don’t just entertain—they shape how people see the world:

Report Finds Facebook and TikTok Are Key News Sources

Facebook remains the top news source, though TikTok and Instagram are rising.

www.socialmediatoday.com

IAB Europe @iabeurope.bsky.social · Sep 26

AI is set to transform advertising by 2030, but not replace human creativity.

✔️ More personalisation, powered by sensitive data
✔️ AI-created assets as the norm
✔️ Bot-driven interactions rising to 66%

The future is hybrid: automation + human ideas: www.exchangewire.com/blog/2025/09...

What Will the Advertising Industry Look Like in Five Years? - ExchangeWire.com

Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030... Kate Scott-Dawkins, WPP Media’s Global ...

www.exchangewire.com

1

IAB Europe @iabeurope.bsky.social · Sep 22

Credibility matters in the creator economy.

Learn how AdEthics, a free training and certification for influencers and creators, helps you stay transparent and responsible. Webinar with EASA: us02web.zoom.us/webinar/regi...

Welcome! You are invited to join a webinar: IAB Europe Webinar: EASA’s adEthics - Raising Standards & Building Trust in Influencer Marketing. After registering, you will receive a confirmation email a...

Join us for a webinar, together with EASA, introducing AdEthics, a European programme designed to help influencers and content creators uphold high standards of transparency and responsibility in adve...

us02web.zoom.us

IAB Europe @iabeurope.bsky.social · Sep 18

As EU debates privacy rules, IAB Europe data shows 60% of people accept “pay or consent” when they understand the trade-off.

Insights for anyone shaping digital policy: iabeurope.eu/knowledge_hu...

Optimisation Over Reform - IAB Europe Consumer Study

IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

iabeurope.eu

IAB Europe @iabeurope.bsky.social · Sep 16

The gap between value extracted from publisher content and what’s paid back is widening.

Our Artificial Intelligence Working Group sets out solutions: frameworks, marketplaces, next steps.

Explainer here 👉 iabeurope.eu/knowledge_hu...

Crawling for Compensation: Moving to a Paradigm of Publisher Remuneration for Content Ingestion - IAB Europe

Our Data Analyst & Sustainability Lead, Dimitris Beis, has created a timely explainer on the relationship between publishers and AI platforms - what’s changing, what’s at stake, and what a workable re...

iabeurope.eu

IAB Europe @iabeurope.bsky.social · Sep 12

Clicks down. Traffic volatile. AI overviews reshaping search.

Publishers are testing lifelines: creator networks, Reddit, even their own LLMs.

Digiday digs into what’s working—and what’s not → digiday.com/podcasts/as-...

As AI rewrites search, publishers look for a lifeline

AI search is on the rise, and publisher traffic is on the decline. This week’s podcast digs into what that means for the future of media.

digiday.com

IAB Europe @iabeurope.bsky.social · Sep 10

CTV is becoming a new lever for creators.

By licensing back catalogs to FAST/AVOD channels, they add TV reach to their pitch — and raise sponsorship rates.

For brands, it’s a way to connect across living rooms and feeds: digiday.com/media/creato...

Creators are leveraging CTV channels as added value for sponsorship deals

Creator CTV channels are popular in 2025, and creators are using their newfound television presences to negotiate higher sponsorship rates.

digiday.com

1

IAB Europe @iabeurope.bsky.social · Sep 1

€212/month. That’s the value consumers place on free online services supported by ads.

A reminder to publishers: transparency about this exchange keeps users onside in the privacy debate: iabeurope.eu/knowledge_hu...

Optimisation Over Reform - IAB Europe Consumer Study

IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

iabeurope.eu

IAB Europe @iabeurope.bsky.social · Aug 29

Curation is reshaping programmatic. But what does it really mean?

In the latest Digital Dawn podcast, PubMatic’s Kofi Amoako joins our Lauren Wakefield to unpack curated marketplaces — why they’re growing, how they work & what they deliver for advertisers & publishers. iabeurope.eu/podcast/s8-e...

Digital Dawn S8 Ep.4 - Curation in Digital Advertising

Kofi Amoako at PubMatic and our Marketing & Communications Director, Lauren Wakefield, dive into what "curation" really means in the context of programmatic.

iabeurope.eu

IAB Europe @iabeurope.bsky.social · Aug 28

If you’ve wrestled with IDs, clean rooms or cross-channel metrics, you know how compliacted addressability can be.

We’re running a 10-min survey to capture the real state of play in Europe, and shape guidance that makes life easier. 👉 www.surveymonkey.com/r/IABaddress...

IAB Europe Adoption of Addressability & Measurement Solutions Survey

Take this survey powered by surveymonkey.com. Create your own surveys for free.

www.surveymonkey.com

IAB Europe @iabeurope.bsky.social · Aug 25

Didomi’s first half of 2025: events from Paris to Montreal, new tools, and future-facing privacy debates. Highlights + what’s ahead 👉 www.didomi.io/blog/events-...

Events at Didomi: Looking back at the first half of 2025 | Didomi

A look back to our events at Didomi around the globe during the first half of 2025

www.didomi.io

1

IAB Europe @iabeurope.bsky.social · Aug 22

Ad spend only works if the traffic is real.

Google turns to LLMs to combat invalid traffic, aiming to reduce waste and enhance trust across the ecosystem — for brands, publishers, and users:
blog.google/products/ads...

How we’re using AI in new ways to fight invalid traffic

An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.

blog.google

IAB Europe @iabeurope.bsky.social · Aug 20

Personalisation = relevance + trust.

New from Meta & Deloitte:

📍 Privacy-first ad strategies
📍 Stronger customer connections
📍 Growth through tailored experiences

Full guide → iabeurope.eu/knowledge_hu...

Steps For Marketers to Embrace Personalisation - IAB Europe

Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. As people want content and services that are more relevant to them, th...

iabeurope.eu

IAB Europe @iabeurope.bsky.social · Aug 19

From AI misuse to scraping tools, TikTok’s new rules tighten enforcement and simplify guidelines for creators.

Most removals now happen before users report them — 85% caught by automation.

Full update here: www.socialmediatoday.com/news/tiktok-...

TikTok Updates Community Guidelines To Address AI Misinformation

New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

www.socialmediatoday.com

IAB Europe @iabeurope.bsky.social · Aug 18

PETs aren’t a magic fix for privacy.

They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.

Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...

IAB Europe @iabeurope.bsky.social · Aug 15

UK ad spend grew 8% YoY in Q1 2025, hitting £10.6bn.

Search (incl. retail media) +12.3%, online display +10.1%, social +14.7%. Brands front-loaded budgets, chasing agile formats amid trade uncertainty & US tariffs.

Forecast: +6.8% for 2025.

AA/WARC: UK ad spend hits £10.6bn in Q1 2025 with growth led by search & online display | IAB UK

The latest figures from the Advertising Association and WARC show that UK advertising spend hit £10.6bn in the first quarter of 2025, driven by strong performance in search and online formats.

www.iabuk.com

IAB Europe @iabeurope.bsky.social · Aug 13

Our Attitudes to Retail Media webinar unpacked the trends shaping the future of this space - from first-party data to better measurement.

Watch the replay: iabeurope.eu/knowledge_hu...

[Watch on Demand] Attitudes to Retail Media - IAB Europe

Watch on Demand On 30th July, we hosted an engaging webinar, "IAB Europe Insights Revealed: Attitudes to Retail Media", where we unveiled the latest findings from our industry-wide survey and explored...

iabeurope.eu

IAB Europe @iabeurope.bsky.social · Aug 11

You can’t optimise your supply path if you don’t know who’s in it.

Our latest check of over 2,000 EU news publishers shows good ad.txt use—but patchy access to sellers.json.

iabeurope.eu/knowledge_hu...

IAB Europe @iabeurope.bsky.social · Jul 23

📊 16% growth
🎯 Retail Media momentum
📹 Video & Social lead spend

Dr. Daniel Knapp unpacked the AdEx 2024 results in this #Interact2025 Q&A series: