Shaun Anderson
banner
hoboweb.bsky.social
Shaun Anderson
@hoboweb.bsky.social
I only talk about SEO on here. Or anywhere.
Pinned
⚡ Turn Gemini Pro 2.5 into a Page Quality Evaluator (loaded with the latest SEO research).

1. Open the Gemini App.
2. Select "Deep Research"
3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - "
4. Add your web page.
5. Hit the submit button.
"There is no information about who created or is responsible for this content. There is no evidence of E-A-T" Google QRG 2014
November 26, 2025 at 2:23 AM
"Consider the extent to which the content offers unique, original content [OriginalContentScore] that is not available on other websites.
www.searchable.com
November 25, 2025 at 10:08 PM
🚨 ICYM: Google Helpful Content Guidelines Decoded 🚨
www.searchable.com
November 25, 2025 at 5:53 PM
Beginners: Learn more about using XML sitemaps with this free SEO checklist
docs.google.com
November 25, 2025 at 1:38 PM
"the automatic creation of thousands of pages [numOfUrlsByPeriods] ..without any oversight, manual curation, etc., would not be considered to have effort [spamScore, copycatScore]."
www.searchable.com
November 25, 2025 at 7:23 AM
"Consider the extent to which a human being actively worked to create satisfying content [contentEffort]."
www.searchable.com
November 25, 2025 at 1:08 AM
"This page has no purpose and no reason to exist." Google QRG 2014
November 24, 2025 at 6:53 PM
"Consistency with well-established expert consensus is important [ymylHealthScore, ymylNewsScore, consensus_score]."
www.searchable.com
November 24, 2025 at 12:38 PM
Get your free ebook Strategic SEO 2025 (V2).
www.hobo-web.co.uk
November 24, 2025 at 6:23 AM
"the quality of the MC is the extent to which the MC allows the page to achieve its purpose and offers a satisfying user experience [NavBoost, goodClicks, lastLongestClicks]."
www.searchable.com
November 24, 2025 at 12:08 AM
"The MC plays a major role in determining how well a page achieves its purpose [titlematchScore, commercialScore]."
www.searchable.com
November 23, 2025 at 9:53 PM
"The quality of the MC can be determined by the amount of effort [contentEffort], originality [OriginalContentScore], and talent or skill [isAuthor, authorReputationScore] that went into the creation of the content."
www.searchable.com
November 23, 2025 at 7:38 PM
"The purpose of the page, topic of the page [siteFocusScore, siteRadius], and type of website [smallPersonalSite, isLargeChain] all play a role in how to evaluate the quality of the MC."
www.searchable.com
November 23, 2025 at 5:23 PM
AI Acts as a Quality Editor: Systems like BlockBERT and SnippetBrain perform deep semantic analysis, evaluating content for linguistic quality and coherence, not just keyword matching.
November 10, 2025 at 2:38 AM
Mobile SEO: Trial testimony confirmed human quality raters evaluate sites exclusively on mobile, making mobile UX a primary input for a site's foundational quality score.
www.hobo-web.co.uk
November 6, 2025 at 8:23 AM
Linkbuilding tip for those in it for the long term: Build links by linking out. Simple. The more you link out to good sources, the more links you get.
November 2, 2025 at 2:08 PM
🚨 Forgive me, I normally reply to all comments and DMS on here but I am a bit busy with work the next month and Ive a lot of messages. I will respond, just need to dig in for a while.
October 29, 2025 at 12:41 PM
“Hobo: Beginner SEO 2025” - Free PDF you can download now.
www.hobo-web.co.uk
October 29, 2025 at 12:38 PM
Use a mobile-first approach for design and content, and optimise page load speed tiimes
docs.google.com
October 29, 2025 at 8:38 AM
Beginners: Optimise for Core Web Vitals like loading speed, interactivity, and visual stability to improve user experience and boost your search rankings
docs.google.com
October 29, 2025 at 12:23 AM
New: Hobo Technical SEO 2025 (free ebook)
www.hobo-web.co.uk
October 28, 2025 at 4:08 PM
QBST is Google's internal name for what SEOs have been describing for years using terms like "co-occurring words," "topical authority," and (less accurately) "LSI Keywords."
October 28, 2025 at 7:53 AM
The title tag is very important for SEO even today. Learn everything about it:
www.hobo-web.co.uk
October 27, 2025 at 11:38 PM
"If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T. We strongly encourage adding accurate authorship info" Google 2025
October 27, 2025 at 3:23 PM
AI is like an “omniscient, eager-to-please intern who sometimes lies to you“:
www.hobo-web.co.uk
October 27, 2025 at 7:08 AM