Boon aka Hwee-Boon Yar
@hboon.com
Programmed for 30yr. SaaS growth lessons + experiments, and behind-the-scenes.
Full-time indie building @theblue.social.
Code reviews at https://codevetta.com
Follow for practical dev & indie insights
Full-time indie building @theblue.social.
Code reviews at https://codevetta.com
Follow for practical dev & indie insights
January 2, 2026 at 8:30 AM
Even if you are a die-hard Claude Code fan, do this:
/review-dirty
/review-dirty
January 2, 2026 at 2:20 AM
Even if you are a die-hard Claude Code fan, do this:
/review-dirty
/review-dirty
So I dusted off my demo repos for Terraform and Kamal github.com/hboon/terraf... github.com/hboon/kamal-... and I'm using Hetnzer+Kamal for my new tool MyOG.social. We'll see how it goes.
#buildinpublic
#buildinpublic
GitHub - hboon/terraform-do-demo: Demo repo for provisioning a single server using Terraform on Digital Ocean
Demo repo for provisioning a single server using Terraform on Digital Ocean - hboon/terraform-do-demo
github.com
January 1, 2026 at 11:00 AM
So I dusted off my demo repos for Terraform and Kamal github.com/hboon/terraf... github.com/hboon/kamal-... and I'm using Hetnzer+Kamal for my new tool MyOG.social. We'll see how it goes.
#buildinpublic
#buildinpublic
TheBlue.social has:
323,368 clean ups
201,799 follow backs
22,984 alt text generations
87,624 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
323,368 clean ups
201,799 follow backs
22,984 alt text generations
87,624 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
December 31, 2025 at 11:30 AM
TheBlue.social has:
323,368 clean ups
201,799 follow backs
22,984 alt text generations
87,624 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
323,368 clean ups
201,799 follow backs
22,984 alt text generations
87,624 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
I built a new tool. MyOG.social — it automatically generates OG images for your webpages.
Improve conversions, and no more manually creating preview images for every page on your site.
myog.social
#buildinpublic
Improve conversions, and no more manually creating preview images for every page on your site.
myog.social
#buildinpublic
OG Image Generation Service | MyOG.social
Generate beautiful Open Graph images for your website automatically. Boost your social media CTR with dynamic OG images.
MyOG.social
December 30, 2025 at 11:30 AM
I built a new tool. MyOG.social — it automatically generates OG images for your webpages.
Improve conversions, and no more manually creating preview images for every page on your site.
myog.social
#buildinpublic
Improve conversions, and no more manually creating preview images for every page on your site.
myog.social
#buildinpublic
So full redeploy for backend+api+web is 3.5 minutes, not bad #buildinpublic
December 30, 2025 at 9:30 AM
So full redeploy for backend+api+web is 3.5 minutes, not bad #buildinpublic
Just launched MyOG.social on Uneed (Upvotes are deeply appreciated! www.uneed.best/tool/myog )
OG Image Generation Service | MyOG.social
Generate beautiful Open Graph images for your website automatically. Boost your social media CTR with dynamic OG images.
MyOG.social
December 30, 2025 at 8:03 AM
Just launched MyOG.social on Uneed (Upvotes are deeply appreciated! www.uneed.best/tool/myog )
Reposted by Boon aka Hwee-Boon Yar
Weekly update:
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
OG Image Generation Service | MyOG.social
Generate beautiful Open Graph images for your website automatically. Boost your social media CTR with dynamic OG images.
MyOG.social
December 29, 2025 at 10:30 AM
Weekly update:
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
Weekly update:
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
OG Image Generation Service | MyOG.social
Generate beautiful Open Graph images for your website automatically. Boost your social media CTR with dynamic OG images.
MyOG.social
December 29, 2025 at 10:30 AM
Weekly update:
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
* Ship MyOG.social (Stripe + Kamal on Hetzner) 🚀
* Blocked scanners, spam IPs, and .env probing
* Improved TheBlue Instagram crop UX
* Improved reliability (async errors, backups)
#buildinpublic
Final item to going live on prod for MyOG.social:
✅ Better Stack
✅ Cloudflare
✅ Postmark
✅ Google
✅ Clicky
✅ Telegram
✅ PostHog
✅ Stripe
⬜ Ahrefs
#buildinpublic
✅ Better Stack
✅ Cloudflare
✅ Postmark
✅ Clicky
✅ Telegram
✅ PostHog
✅ Stripe
⬜ Ahrefs
#buildinpublic
OG Image Generation Service | MyOG.social
Generate beautiful Open Graph images for your website automatically. Boost your social media presence with dynamic OG images.
MyOG.social
December 29, 2025 at 8:00 AM
Final item to going live on prod for MyOG.social:
✅ Better Stack
✅ Cloudflare
✅ Postmark
✅ Google
✅ Clicky
✅ Telegram
✅ PostHog
✅ Stripe
⬜ Ahrefs
#buildinpublic
✅ Better Stack
✅ Cloudflare
✅ Postmark
✅ Clicky
✅ Telegram
✅ PostHog
✅ Stripe
⬜ Ahrefs
#buildinpublic
One thing that surprised me is users log out #buildinpublic
December 28, 2025 at 12:00 PM
One thing that surprised me is users log out #buildinpublic
The site is bad. But I wasn't expecting 54 🙀
December 27, 2025 at 12:22 PM
The site is bad. But I wasn't expecting 54 🙀
From ChatGPT on my chats:
🥇 Indie SaaS building (≈45%)
🥈 Engineering & tooling depth (≈30%)
🥉 Growth, SEO & conversion thinking (≈15%)
🌱 Life, parenting, and thinking better (≈10%)
Whoops. What happened to marketing/growth?
#buildinpublic
🥇 Indie SaaS building (≈45%)
🥈 Engineering & tooling depth (≈30%)
🥉 Growth, SEO & conversion thinking (≈15%)
🌱 Life, parenting, and thinking better (≈10%)
Whoops. What happened to marketing/growth?
#buildinpublic
December 27, 2025 at 12:00 PM
From ChatGPT on my chats:
🥇 Indie SaaS building (≈45%)
🥈 Engineering & tooling depth (≈30%)
🥉 Growth, SEO & conversion thinking (≈15%)
🌱 Life, parenting, and thinking better (≈10%)
Whoops. What happened to marketing/growth?
#buildinpublic
🥇 Indie SaaS building (≈45%)
🥈 Engineering & tooling depth (≈30%)
🥉 Growth, SEO & conversion thinking (≈15%)
🌱 Life, parenting, and thinking better (≈10%)
Whoops. What happened to marketing/growth?
#buildinpublic
Logging for indies.
Looking at the HN thread about logging: even self-professed good, professional developers aren't good at logging. A common misconception is you can attach to a process and debug. This is unrealistic.
Applies to indies too. #buildinpublic
Looking at the HN thread about logging: even self-professed good, professional developers aren't good at logging. A common misconception is you can attach to a process and debug. This is unrealistic.
Applies to indies too. #buildinpublic
December 26, 2025 at 12:00 PM
Logging for indies.
Looking at the HN thread about logging: even self-professed good, professional developers aren't good at logging. A common misconception is you can attach to a process and debug. This is unrealistic.
Applies to indies too. #buildinpublic
Looking at the HN thread about logging: even self-professed good, professional developers aren't good at logging. A common misconception is you can attach to a process and debug. This is unrealistic.
Applies to indies too. #buildinpublic
The horror, because you can't recover from it
December 26, 2025 at 8:18 AM
The horror, because you can't recover from it
Reposted by Boon aka Hwee-Boon Yar
TheBlue.social has:
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
December 24, 2025 at 11:00 AM
TheBlue.social has:
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
They don't give up looking for Christmas gifts
December 25, 2025 at 12:18 PM
They don't give up looking for Christmas gifts
Caring is under-rated as a product creator #buildinpublic
December 25, 2025 at 11:00 AM
Caring is under-rated as a product creator #buildinpublic
TheBlue.social has:
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
December 24, 2025 at 11:00 AM
TheBlue.social has:
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
323,204 clean ups
201,305 follow backs
22,953 alt text generations
86,252 starter packs indexed
82.7 average posts per user
going to keep shipping
#buildinpublic
When you self-host, you can see them keep coming at you #buildinpublic
December 24, 2025 at 7:01 AM
When you self-host, you can see them keep coming at you #buildinpublic
😱 can't block IPs with Render #buildinpublic
December 24, 2025 at 1:48 AM
😱 can't block IPs with Render #buildinpublic
Happy users like Bluesky Wrap 2025.
December 24, 2025 at 1:41 AM
Happy users like Bluesky Wrap 2025.