Author | Lightnews

Boon aka Hwee-Boon Yar

Boon aka Hwee-Boon Yar

@hboon.com

2.3K followers 430 following 3.8K posts

Full-time indie, sharing AI + SaaS growth experiments, and behind-the-scenes of building @theblue.social to 10k MRR. Follow for practical dev & indie insights

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Boon aka Hwee-Boon Yar @hboon.com · 25d

12th mth into bootstrapping. @theblue.social is my 3rd product.

I have spent the longest time on it so far.

⏰ worked on it for full 9 mths
💰 +ve MRR after 4 mths, but not ramen profitable
💔 conversions stalled last mth
🛡️ DR 34. Growing slowly

Grind is real

#buildinpublic

Boon aka Hwee-Boon Yar @hboon.com · 11h

Maybe it's because I don't make a strong effort to grow on Bluesky, I've been stuck at 2.2k followers for months. Losing followers almost as close as I gain new ones. 🤷

Boon aka Hwee-Boon Yar @hboon.com · 15h

When everything is done, the CEO goes: "I have to ask for a discount otherwise I can't get past my CFO" 🤣

Boon aka Hwee-Boon Yar @hboon.com · 15h

Took me 10 months, but I finally have a proper @ theblue.social email account 🎉🤣

Social Media Cross-posting for creators and agencies | TheBlue.social

Cross-post X, Threads, Instagram, LinkedIn, Pinterest, Bluesky and Mastodon social. Analyze your Bluesky performance and optimize your posts. Get better

Boon aka Hwee-Boon Yar @hboon.com · 18h

TIL. I've been using Namecheap for decades and interesting that Spaceship is owned/sister company of Namecheap.

How do you find them?

Boon aka Hwee-Boon Yar @hboon.com · 1d

They fixed it in a day

Boon aka Hwee-Boon Yar @hboon.com · 1d

Definitely feels like interest in Bluesky starter packs have waned. But still:

I've categorized 84k Bluesky starter packs into 18 categories, all browsable, and the packs and account listed in them can be searched and filtered theblue.social/starter-packs

#buildinpublic

Bluesky Starter Packs Directory — Browse and Search Starter Packs with TheBlue.social

Jump-start your Bluesky experience with curated lists of interesting accounts to follow. Find communities and content that match your interests. Find starter packs you are not included in and request to to be added. See which lists you are on or not on.

Boon aka Hwee-Boon Yar @hboon.com · 1d

I'm up and running I think. 1 day turn around with positive outcome. They didn't send me a we-received-your-ticket-but-we-will-not-fix-it-for-30-days. Not bad, Zoho bsky.app/profile/did:...

Boon aka Hwee-Boon Yar @hboon.com · 3d

Not the best way to start 😭

Error message stating that the domain is not allowed to be added in Zoho, with a contact email for support.

Boon aka Hwee-Boon Yar @hboon.com · 1d

It's a Saturday?

Boon aka Hwee-Boon Yar @hboon.com · 1d

namecheap or cloudflare. Go!

Boon aka Hwee-Boon Yar @hboon.com · 1d

Nice. It's growing!

Boon aka Hwee-Boon Yar @hboon.com · 1d

Was waiting for 10 minutes and thought DNS hasn't propagate 🤷

Text describing a smart filter that classifies notification emails and alerts automatically into a folder, with an option to disable this automatic classification.

Boon aka Hwee-Boon Yar @hboon.com · 1d

One thing that I miss about Ruby from TypeScript is being able to end function names with a question mark.

Boon aka Hwee-Boon Yar @hboon.com · 1d

Hell, no

A prompt asking for permission to allow the "ChatGPT Atlas" app to find devices on local networks, with options to "Allow" or "Don't Allow."

Boon aka Hwee-Boon Yar @hboon.com · 1d

Time flies

The image displays three circular badges: one indicates "Joined ChatGPT 1192 days ago," the second shows the name "Hwee Boon Yar," and the third states "Joined Atlas 1 minute ago." The background is a gradient of blue.

Boon aka Hwee-Boon Yar @hboon.com · 2d

Oh. Freelancing can be too easy (not always) and a trap.

Boon aka Hwee-Boon Yar @hboon.com · 2d

Trying ads on… 🤗

Boon aka Hwee-Boon Yar @hboon.com · 2d

Small quality of life improvements in the UI. Before vs after

A button that says "+ Add another image" on a dark background.

A button that says "+ Add another image 1/4" in light text on a dark background.

Boon aka Hwee-Boon Yar @hboon.com · 2d

Looks nice. Price is amazing. Thanks.

Boon aka Hwee-Boon Yar @hboon.com · 3d

Yeah. Makes total sense.

Boon aka Hwee-Boon Yar @hboon.com · 3d

Yeah. It still has potential, just not having the momentum I thought it had.

Boon aka Hwee-Boon Yar @hboon.com · 3d

I started out doing Bluesky tools and then analytics. Added scheduled posting, so all-in on Bluesky. Then the growth (Bluesky and mine) stalled. It was quite natural to expand to other networks.

Boon aka Hwee-Boon Yar @hboon.com · 3d

Not the best way to start 😭

Error message stating that the domain is not allowed to be added in Zoho, with a contact email for support.

Boon aka Hwee-Boon Yar @hboon.com · 3d

Working as a developer with ~30 years experience has taught me 1 thing:

Indie is hard.

Boon aka Hwee-Boon Yar @hboon.com · 3d

For me, it’s because I pivoted to it and didn’t know better.

Art Rose @thatartrose.bsky.social · 3d

Why are there so many social media schedulers out there? I mean sure, I'm constantly thinking "I would do this better" when using Fedica. But it's good enough to not waste months rolling my own. So what gives? Why is everyone doing one? #buildinpublic

Boon aka Hwee-Boon Yar @hboon.com · 3d

Thanks! Will try it out.