Author | Lightnews

Deepak Gupta

Deepak Gupta

@guptadeepak.com

470 followers 400 following 290 posts

🚀 Serial Entrepreneur - CEO & Co-founder @GrackerAI @LogicBalls 🌐 Cybersecurity Expert ➡️ AI Innovator 💡 Helping B2B SaaS companies boost revenue through AI

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Deepak Gupta @guptadeepak.com · Feb 9

More data leads to better product, which in turn attract more users, who generate more data that further improves the product.

Deepak Gupta @guptadeepak.com · 9d

The path forward intertwines ethics, technology, and policy. As AI and vibe coding reshape identity’s meaning, we must balance innovation with human dignity and inclusion.
Full article here: guptadeepak.com/the-identity...

The AI Identity Crisis: NHIs, Agents & Vibe Coding in 2025

Your IAM strategy is obsolete. Organizations now manage 96 machine identities per human, AI agents make autonomous decisions at scale, and 45% of vibe-coded apps ship with security flaws. Learn why tr...

guptadeepak.com

Deepak Gupta @guptadeepak.com · 9d

Addressing this identity crisis means redesigning security frameworks to embrace decentralized, behavior-driven identity models. These prioritize privacy and user sovereignty while resisting the centralized surveillance architectures prevalent today.

Deepak Gupta @guptadeepak.com · 9d

AI agents acting autonomously complicate identity management—they can act on behalf of humans with increasing independence. This raises systemic questions: How do we ensure accountability? What identity binds an AI agent’s actions without human oversight?

Deepak Gupta @guptadeepak.com · 9d

Vibe coding introduces a subtle, context-sensitive authentication that adapts to user behavior and environment dynamically. This evolution demands a shift from static credentials to continuous, nuanced identity signals blending AI insights with human patterns.

Deepak Gupta @guptadeepak.com · 9d

A thread on the evolving identity crisis in digital security.
AI agents and emerging vibe coding challenge our assumptions about identity verification. The old models centered on fixed identifiers no longer hold in an AI-pervasive future. How do we rethink trust and control in such a landscape?

Deepak Gupta @guptadeepak.com · 16d

CISO engagement demands patience, credibility, and context — not mass emails. The next wave of cybersecurity sales will belong to those who build trust before pitching products.
Full article here: guptadeepak.com/why-99-of-co...

Why Cold Emails to CISOs Fail (Data-Backed Solutions)

Cold emails to CISOs fail 99% of the time—not because security purchases are planned, but because they're reactive. New research shows 77% of cybersecurity deals are triggered by incidents and fear. C...

guptadeepak.com

Deepak Gupta @guptadeepak.com · 16d

The truth: cybersecurity buying isn’t transactional — it’s communal.
Trust compounds across shared experiences, communities, and credibility. When the breach happens or a new risk spikes, they already know who to call.

Deepak Gupta @guptadeepak.com · 16d

Successful vendors don’t chase attention; they cultivate relationships.
They show up in peer circles, contribute to security discourse, and earn relevance before any pitch is made. CISOs buy from voices they already trust to think clearly under pressure.

Deepak Gupta @guptadeepak.com · 16d

CISOs live in an environment of risk and overload. Every pitch sounds the same, every promise exaggerated. Yet, they’ll engage deeply — once trust and timing align. Cold outreach that ignores this dynamic dies in the inbox.

Deepak Gupta @guptadeepak.com · 16d

A thread on why 99% of cold emails to CISOs fail.
Most vendors think cybersecurity purchasing is about “convincing” decision-makers. But CISOs don’t buy through persuasion — they buy through trust earned over time.

Deepak Gupta @guptadeepak.com · 22d

Passwords were built for people, not intelligent systems.
Rebuilding identity for autonomous enterprises means shaping digital trust that scales with intelligence, not access points.
Full article here: guptadeepak.com/beyond-passw...

Machine Identity: Beyond API Keys to Short-Lived Credentials

Static API keys scattered across repositories create exponential security debt as AI scales. The solution? Credentials that live for minutes, not months. X.509 certificates and service mesh technology...

guptadeepak.com

Deepak Gupta @guptadeepak.com · 22d

The autonomous enterprise isn’t just secure—it’s self-aware.
Identity functions as its neural network, governing interactions autonomously while maintaining compliance and auditability at scale.

Deepak Gupta @guptadeepak.com · 22d

This shift demands identity as infrastructure—not a policy layer.
Think decentralized identity graphs, continuous authentication, and policy engines that interpret trust signals dynamically rather than enforcing static rules.

Deepak Gupta @guptadeepak.com · 22d

Static credentials break under autonomous workflows.
As AI agents, microservices, and humans interact in real time, identity must become contextual and machine-verifiable—able to assert who, what, and why across evolving boundaries.

Deepak Gupta @guptadeepak.com · 22d

A thread on building identity infrastructure for the autonomous enterprise.
Enterprises are moving beyond passwords and API keys toward dynamic, self-governing identity ecosystems—where trust is computed, not configured.

Deepak Gupta @guptadeepak.com · 24d

We can’t secure systems without first securing minds.
Full article here: guptadeepak.com/the-psycholo...

Why 70% Feel Overwhelmed: Psychology of Authentication UX

70% of Americans feel overwhelmed by passwords, yet only half choose secure ones despite knowing the risks. The problem isn't user education—it's psychology. Discover why users resist better authentic...

guptadeepak.com

Deepak Gupta @guptadeepak.com · 24d

The future of authentication success lies in aligning psychological comfort with technical strength.
Systems that feel intuitive, minimize visible change, and build gradual trust will outpace “perfect but alien” solutions.

Deepak Gupta @guptadeepak.com · 24d

Trust plays a bigger role than tech specs.
If users perceive a system as intrusive or opaque, resistance spikes — regardless of its proven safety.
Transparency and human-centered design remain the most underused levers for adoption.

Deepak Gupta @guptadeepak.com · 24d

Security isn’t just a tech challenge.
It’s a cognitive one.
Loss aversion makes users overvalue the friction they gain and undervalue the security they receive. That’s why even proven methods like passkeys or hardware tokens struggle with adoption.

Deepak Gupta @guptadeepak.com · 24d

A thread on the psychology of security…
Better authentication often fails not because it’s insecure, but because users resist change.
People value convenience and familiarity over abstract promises of improved safety — even when risk is real.

Deepak Gupta @guptadeepak.com · 25d

Most startup advice assumes you have resources, time, and a safety net.

Real entrepreneurship is building without any of those and somehow convincing yourself it's possible anyway 🚀

Deepak Gupta @guptadeepak.com · 25d

The future of identity isn't zero-trust architecture. It's earned-trust architecture.

Systems that learn your patterns, adapt to your context, and grant access based on continuous proof, not single moments of verification 🧠

Reposted by Deepak Gupta

grackerai.bsky.social @grackerai.bsky.social · Sep 11

🚀 SEO Myth-Busting: You don’t need 100 blogs to rank.
✅ One quality blog + smart strategy beats quantity every time!

#SEOMyth #SEOtips #DigitalMarketing #ContentStrategy #GrackerAI

Reposted by Deepak Gupta

grackerai.bsky.social @grackerai.bsky.social · Sep 12

🚀 Meet your Cybersecurity Marketing Copilot with Gracker.ai!
Turn complex tech talk into simple, powerful messages while staying updated with real-time cyber news. Keep your content fresh, relevant, and impactful.

👉 Try it today: gracker.ai/cybersecurit...

#Cybersecurity #Marketing #AI #GrackerAI

Reposted by Deepak Gupta

grackerai.bsky.social @grackerai.bsky.social · Sep 22

🚀 Build a winning B2B SaaS Marketing Strategy with these 4 steps:
1️⃣ Establish clear goals
2️⃣ Identify your target audience
3️⃣ Choose the right channels
4️⃣ Track KPIs & results

👉 Start smarter with Gracker.ai!

#B2BSaaS #SaaSMarketing #B2BMarketing #MarketingStrategy