Author | Lightnews

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Sep 7

We would be honored if you would take a moment to nominate Grasslands for both the Branding / Marketing Agency of the Year and Public Relations Agency of the Year categories.

farechild.us.launchpad6.com/contest1

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Sep 7

Hello, friends. As you may have heard, there's a new cannabis award on the block—the Emjays—and we're excited about the opportunity to recognize the great work produced by our talented team. (1/2)

What Makes a Good Leader: The Weedsmith with Steve DeAngelo

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Sep 6

ICYMI: This week on The Weedsmith, author, global speaker and visionary Steve DeAngelo shares his thoughts about how he developed his leadership skills around hippies.

How he developed his leadership skills around hippies.

Rescheduling marijuana is the wrong approach. It should be descheduled entirely

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Sep 1

Rescheduling marijuana is the wrong approach. It should be descheduled entirely

www.salon.com/2023/09/01/r...

Rescheduling cannabis opens the door to reform, but not wide enough

www.salon.com

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 31

You're never too old for a field trip! Loved having the Denver 7 crew at Grasslands HQ this week for coffee and conversation about the history of cannabis in Colorado 🌿🎓☕

Four people in business casual dress stand in front of a colorful land acknowledgement mural and a split flap sign that welcomes the Denver 7 team to the Grasslands office

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 30

On this week’s episode of The Weedsmith, learn how some states demonstrate a willingness to understand the harms of cannabis prohibition, according to Amanda Reiman, the chief knowledge officer at New Frontier Data and founder of Personal Plants.

State Regulatory Reform: The Weedsmith with Amanda Reiman

How some states demonstrate a willingness to understand the harms of cannabis prohibition.

cannabisradio.com/audio/7919/5...

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 29

Our fearless leader Ricardo Baco spoke to the Blunt Business podcast on Cannabis Radio about the paths of legalization with psychedelics getting leverage by needing only FDA approval for each treatment while cannabis needs policymakers. cannabisradio.com/audio/7919/5...

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 29

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 28

You don't need to panic about potential PR crises when you know how to talk to journalists strategically. Learn how Grasslands PR media training helps cannabis brand leaders.

Sidestep PR Crisis Panic With Cannabis Media Training

Communicating to journalists is a critical component of public relations. Learn how Grasslands PR media training helps cannabis brand leaders.

Ethos of Caring: The Weedsmith with Frenchy Cannoli

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 25

We love a fun fact at Grasslands and in our line of work, we're always learning something new. Here's a little tidbit at the intersection of legacy cannabis and tech history that might surprise you:

Gold and white text on a black background reads "Grasslands Lagniappes: did you know? The first commercial transaction facilitated online was a weed deal arranged between Standford researchers and MIT students via Arpanet in the early 1970s.

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Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 23

ICYMI: “Part of me is inside that resin, but the value of it is where it’s been grown.” Late hash-maker Frenchy Cannoli pays tribute to cannabis farmers on The Weedsmith

Pointing out that as a hash maker, he relies on his farmers to help him create miracles.

Twitter Greenlighted Paid Cannabis Advertising. Here’s What Happened Next. - Grasslands

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 23

The 2023 Diversity in Marketing Internship is over & we're having all the feels. Each year we get to work with the most brilliant young professionals and are forever changed, challenged and inspired. This next generation is a force to be reckoned with. mygrasslands.com/careers

A group of women sits around an outdoor coffee table looking emotional as the guest of honor smiles and holds the gifts from a successfully completed internship.

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Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 21

When X greenlighted paid cannabis ads in February, plant-touching businesses took note. Paid advertising for cannabis brands is a rarity on social media. Six months later, how has the platform's move actually impacted cannabis marketing? Find out:

When the company formerly known as Twitter greenlighted paid cannabis advertising six months ago, the industry took note. But has this new paradigm panned out? Here's the lay of the land for the lates...

Cannabis Vape Clarity: How to Help Consumers Shop Smart - Cannabis Industry Journal

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 17

Love to see our friends from Bloom Brands in Cannabis Industry Journal today speaking on how consumers can shop smarter, not harder, for vape products:

Whichever terpene profile, strain, extraction technique or device category is on a customer’s mind, it’s critical for brands and budtenders to help guide consumers to their individual best-fit can...

cannabisindustryjournal.com

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 16

Our talented team has been nominated for the new Emjay Awards in both the Branding / Marketing Agency of the Year and the Public Relations Agency of the Year categories. It’s an honor to be considered. We hope you vote for us! 🌱🏆 #EmjayAwards

https://farechild.us.launchpad6.com/contest1

PanelPicker | SXSW Conference & Festivals

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 14

It's that time of year again! The SXSW Panel Picker voting period is open, and there are some *really* exciting proposals on the ballot, like the High-Highs and Low-Lows of Cannabis Investing and Growing Up in Down Markets: Why Collaboration is Key. What are your faves for SXSW 2024?

PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.

panelpicker.sxsw.com

Ricardo Baca Launches Grasslands Content Agency

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 9

Remember when the world's first cannabis editor poured his newsroom know-how into founding Grasslands and brought a fresh perspective to cannabis marketing and PR? Six years later, we're still loving the journey.

The veteran cannabis journalist pivots after decades working in the traditional news media.

cannabisnow.com

Non-Rx Opioid Users Frequently Turn to Cannabis to Reduce Drug Cravings

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 9

NORML reports that those who consume unregulated opioids frequently report using cannabis to mitigate their drug cravings, according to data published in the International Journal of Drug Policy.

45% of study participants acknowledged consuming cannabis to manage opioid cravings

norml.org

CAURD Reader: Smacked Reopening, Drake's Poetry At Gotham & NY Retail Dispensary News

Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Aug 2

Housing Works Cannabis Co has taken in $12M in sales in its first 6 months. The nonprofit-owned dispensary supports New Yorkers living with HIV/AIDS, housing insecurity and more.

https://honeysucklemag.com/new-york-caurd-cannabis-retail-dispensary-smacked-housing-works-cannabis-co-gotham/

Welcome to Honeysuckle's Retail Dispensary Round-Up, bringing you weekly updates on New York State's licensed businesses. This week: Smacked reopens in full; Housing Works Cannabis Co hits a sales mil...

honeysucklemag.com

Mastercard Moves to Stop Use of Debit Cards at Cannabis Shops

Reposted by Grasslands: a Journalism-Minded Agency™

Patrick LaForge @palafo.bsky.social · Jul 28

Customers of legal weed shops can't use a credit card, and now MasterCard is blocking the use of bank debit cards as well. Dispensary operators say an increased reliance on cash will lead to more violent robberies

The decision places more strain on the cannabis industry, which largely operates with cash only, and is not uniformly regulated across the United States. The drug is still illegal on the federal level...

www.nytimes.com

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Grasslands: a Journalism-Minded Agency™ @grasslandsagency.bsky.social · Jul 28

Bees can’t get enough hemp pollen, and there’s a good reason for it. They even have strain preferences.

Bees: they're just like us.

Study Identifies Hemp Pollen Nutrients for Bees, Most Hemp-Friendly Bee

Bees can’t get enough hemp pollen, and there’s a good reason for it.

hightimes.com