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Fast Company’s 2025 Brands That Matter list recognizes 121 companies—including 10 standout CMOs—that have demonstrated an ability to connect their business to their fans and culture more broadly.

Read the full list of honorees: bit.ly/4oFQ11m
Wyclef Jean, the music producer and founding member of the Fugees, tells us how he taps into inspiration, why his environment is key to creating, and how he reboots his brain to find new ideas. f-st.co/V11voiC
Wyclef Jean reveals his creative super power—and how you can tap into it too
The music producer and founding member of the Fugees tells us how he taps into inspiration, why his environment is key to creating, and how he reboots his brain to find new ideas.
f-st.co
January 6, 2026 at 12:26 PM
Five years after a dramatic rebrand, Kia is selling more cars than ever in the U.S. f-st.co/VXwIWHW
It turns out that Kia's new logo wasn't brand suicide after all
After a dramatic rebrand 5 years ago, the South Korean automaker is selling more cars than ever in the U.S.
f-st.co
January 6, 2026 at 11:29 AM
To McRib, or not to McRib? That depends on whether you like "reconstructed meat product." f-st.co/EArHvQ9
A class-action lawsuit against McDonald’s boldly asks: Is the McRib really rib?
According to the lawsuit, the McRib is actually a 'reconstructed meat product.'
f-st.co
January 6, 2026 at 10:38 AM
AI doesn’t threaten the essence of education: it threatens the bureaucracy built around it. f-st.co/RqQA0NC
AI could transform education . . . if universities stop responding like medieval guilds
Instead of asking how AI could improve education, institutions have obsessed over how to preserve surveillance.
f-st.co
January 6, 2026 at 10:08 AM
"The countdown is on for the 2026 Winter Olympics in Italy." f-st.co/bg0QLOy
Your guide to the 2026 Winter Olympics, launching soon in Italy
The main competition sites are in Milan and Cortina d'Ampezzo—250 miles away from each other—making it the most spread-out Winter Games, ever.
f-st.co
January 6, 2026 at 7:52 AM
12 CEOs share bold predictions for 2026. See what they believe is in store for the next 12 months. @stephaniemehta #ModernCEO f-st.co/bMIMLw2
12 CEOs share bold predictions for 2026
Market corrections, the rise of sovereign AI, and the first AI-driven attack are among the bold predictions for the coming year.
f-st.co
January 6, 2026 at 3:59 AM
U.S. officials have defended the bonds, maintaining they are effective in ensuring that citizens of targeted countries do not overstay their visas. f-st.co/33flzJe
U.S. quietly expands list of countries whose citizens must pay up to $15,000 bonds for visas
Thirteen countries are now on the list, which makes the process of obtaining a U.S. visa unaffordable for many.
f-st.co
January 6, 2026 at 12:18 AM
The Wegovy pill is officially here. Here's what you need to know. f-st.co/OlpdMnL
Wegovy pill: Where to find Novo Nordisk's new GLP-1 medication—and how much it costs
The first-ever oral GLP-1 medication just hit the market. Here's what you need to know about the Wegovy pill.
f-st.co
January 5, 2026 at 9:19 PM
Flu virus tracker: Latest update shows high influenza activity across most states. Watch out for these symptoms f-st.co/gUk69jC
Flu virus tracker: Latest update shows high influenza activity across most states. Watch out for these symptoms
After reporting was delayed due to the holidays, new CDC data shows the flu is spreading, with 33,000 people hospitalized during the last week of the year.
f-st.co
January 5, 2026 at 7:39 PM
Why your company should get your workforce involved with skills-based volunteering in 2026. #FCImpactCouncil f-st.co/aKtsCDK
The culture solution CEOs are missing
Skills-based volunteering is catalyzing the workforce of the future.
f-st.co
January 5, 2026 at 6:40 PM
Every decade has its era-defining garments. In 2025, one garment felt suddenly ubiquitous: the tactical vest.

And it’s not just law enforcement wearing this gear. The form factor of these vests has become a chilling symbol of a political climate defined by fear.

bit.ly/3LccMw7
January 5, 2026 at 5:19 PM
Tech stocks will stall, electricity will get cheaper and . . . the U.S. will win the World Cup? 8 bold business predictions for 2026 f-st.co/nTSjpdt
Tech stocks will stall, electricity will get cheaper and . . . the U.S. will win the World Cup? 8 bold business predictions for 2026
From nuclear power to immigration to layoffs, here are some attempts to guess the big business stories of the next 12 months.
f-st.co
January 5, 2026 at 3:54 PM
We've seen Nike x Jacquemus’s and North Face x Skims’ takes on ski gear. J. Crew's new Olympic collection introduces a retro '70s approach to winter sports apparel. f-st.co/JfEfWjV
J. Crew’s new Olympic skiing capsule gives sportswear a '70s vibe shift
The J. Crew Olympic skiing collection nods to vintage patch designs and ski brands, and gives winter fun-seekers elite-level Olympic spirit.
f-st.co
January 5, 2026 at 3:33 PM
"Hollywood kicked off 2026 with 'Avatar: Fire and Ash' atop the box office for the third straight week." f-st.co/FMAgMOv
James Cameron's 'Avatar: Fire and Ash' crosses the $1B mark at the box office
The James Cameron epic remains No. 1 at the U.S. box office for the third straight week, and cleared $1 billion globally.
f-st.co
January 5, 2026 at 3:12 PM
Publicly traded energy giants are seeing a significant boost in premarket trading as investors digest this weekend's stunning capture of Nicolás Maduro. f-st.co/ti0GtdB
Oil and defense stocks react to Venezuela news: Chevron, Exxon Mobil, Palantir, Lockheed, Halliburton, more
Publicly traded energy giants are seeing a significant boost in premarket trading as investors digest this weekend's stunning capture of Nicolás Maduro.
f-st.co
January 5, 2026 at 1:20 PM
This $249 umbrella uses origami to do away with that pesky (but long-standing) design feature: the steel frame. But is it worth it? f-st.co/q8xbyAS
This ingenious umbrella just solved a 175-year-old design flaw
The $249 Ori umbrella uses origami to do away with that pesky (but long-standing) design feature: the steel frame. But is it worth it?
f-st.co
January 5, 2026 at 10:39 AM
President Trump’s second term has already taken a toll on workers. But state legislation on paid leave, AI in hiring, and the minimum wage continues to help bolster workers’ rights. f-st.co/4RqRqrK
These laws will change how you work in 2026
President Trump’s second term has already taken a toll on workers. But state legislation on paid leave, AI in hiring, and the minimum wage continues to help bolster workers’ rights.
f-st.co
January 5, 2026 at 8:22 AM
Here's an easy way to start getting your personal budget back on track for 2026. f-st.co/70ZngDy
Stop burning money in 2026: How to find and cancel your unneeded subscriptions easily
Subscription creep is real, and it can kill your budget. You could free up hundreds of dollars per year by following these simple steps.
f-st.co
January 4, 2026 at 8:55 PM
Dead cartoon owls, brain-rot cookie content, fake rebrands, and library thirst traps. Welcome to the era of DGAF branding.

Major brands and public institutions are ditching polished ads for chaotic content and seeing massive results.
January 4, 2026 at 6:41 PM
“Privacy, Please!” offers a 4-year-old-friendly take on avoiding surveillance from grown-ups—or your annoying sibling. f-st.co/bGykwkp
The book that could change how kids learn about digital privacy
'Privacy, Please!' offers a 4-year-old-friendly take on avoiding surveillance from grown-ups—or your annoying sibling.
f-st.co
January 4, 2026 at 10:15 AM
"The year 2025 was scary good for investors." f-st.co/gcioykm
How Trump’s tariffs and fight with the Fed shaped the U.S. stock market in 2025
The U.S. stock market prevailed in 2025 despite Trump's trade policies and worries about the Fed's interest rates.
f-st.co
January 4, 2026 at 3:58 AM
Some studies show that the interview process can take up to six weeks.

But there are ways that might help speed up the process and get those hiring managers to land on you as the one they offer the job to: https://bit.ly/4iZUGd2
January 3, 2026 at 9:16 PM
The legal authority for the stunning military action, and whether Trump consulted Congress beforehand, was not immediately clear. f-st.co/3oNmcL4
Venezuela attack: Trump says U.S. has captured leader Nicolás Maduro
In a stunning American military action, a sitting leader was plucked from office. The legal authority for the strike was not immediately clear.
f-st.co
January 3, 2026 at 7:35 PM
Traffic is down, commutes are faster, and air quality has improved in America's largest city in the 12 months since the program took effect. f-st.co/shuDlP1
24 million fewer vehicles: One year of congestion pricing in New York City
Traffic is down, commutes are faster, and air quality has improved in America's largest city in the 12 months since the program took effect.
f-st.co
January 3, 2026 at 6:39 PM
President Trump has called the Courses at Andrews “a great place, that’s been destroyed over the years, through lack of maintenance.” f-st.co/wJaHfzO
Trump is planning to revamp the 'president's golf course'
The White House said the renovation will be the most significant in the history of Joint Base Andrews.
f-st.co
January 3, 2026 at 1:32 PM