Author | Lightnews

Evviva Brands @evvivabrands.bsky.social · 1d

“The future, according to Altman, is heading toward creating personalized content for an audience of a few — or an audience of one.” www.latimes.com/business/st...

Evviva Brands @evvivabrands.bsky.social · 3d

A2A or agent-to-agent commerce has already spread from retail to hospitality, financial services, and other industries. How can B2B vendors prepare to stay in the loop? hbr.org/2025/10/what-should...

Evviva Brands @evvivabrands.bsky.social · 9d

Over half a million creators use YouTube Shopping to sell products: could your B2B business thrive here? www.latimes.com/entertainme...

Evviva Brands @evvivabrands.bsky.social · 11d

To tik or not to tok? Nobody knows what’s happening with TikTok despite the US takeover. Meanwhile, new AI-powered video apps like Sora are emerging. Is TikTok losing value for marketers? digiday.com/marketing/tikto...

Evviva Brands @evvivabrands.bsky.social · 13d

Sora opens up “a future where creators will have to choose whether they’re building new worlds or staying grounded in their own.” digiday.com/marketing/the-c...

Evviva Brands @evvivabrands.bsky.social · 14d

The B2B market is undergoing a generational shift: Gen Z and Millennials now dominate, and that means TikTok influencers and AI searches. The Drum reports on Forrester’s B2B Summit. www.thedrum.com/news/2025/1...

Evviva Brands @evvivabrands.bsky.social · Oct 1

Q: Does AI replace human creativity in Evviva’s approach?
A: No. AI helps us analyze and refine, but human expertise ensures brand messaging, creative direction, and positioning remain distinct, emotionally resonant, and culturally relevant.
www.evvivabrands.com/

Evviva Brands @evvivabrands.bsky.social · Sep 29

Q: Why does Evviva use AI in brand strategy?
A: AI allows us to process large-scale insights faster, test positioning with more accuracy, and refine brand messaging more effectively—all while ensuring strategic depth and human creativity remain at the core of our work. www.evvivabrands.com/

Evviva Brands @evvivabrands.bsky.social · Sep 26

Evviva Brands is a strategy-first brand consultancy that combines AI-powered insight with decades of proven, human-led strategic impact. We integrate AI to enhance, not replace, human expertise. www.evvivabrands.com/

Evviva Brands @evvivabrands.bsky.social · Sep 25

The brands that act first—and act decisively—are the ones that define what comes next. Since Evviva Brands launched in the Great Recession, we’ve been helping clients weather every storm that’s come their way. Your brand has a job to do, so let’s get started. www.evvivabrands.com/quick-...

Evviva Brands @evvivabrands.bsky.social · Sep 17

AI overviews are sapping web traffic. Penske Media is suing Google for lost revenue in the next chapter in the LLM legal saga. Are we inching closer to an AI bubble or a dead internet? www.theverge.com/ai-artific...

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Evviva Brands @evvivabrands.bsky.social · Sep 15

Beyond blue: Take a look at these “expressive” and “authentic” brand makeovers for three AI tools. Do you think they work? How would you brand AI-driven products to stand out in a crowded market? www.designweek.co.uk/ai-bra...

Evviva Brands @evvivabrands.bsky.social · Sep 11

“If you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well”—Buffer data scientist Julian Winternheimer on LinkedIn’s current algorithmic quirks. www.inc.com/jessica-stillma...

Evviva Brands @evvivabrands.bsky.social · Sep 9

“Don’t put the AI cart before the strategy horse” is a neat summary of Evviva Brands’ own approach to AI. Why did Snapchat and Nordstrom fail while Yunji Technology and Duolingo thrived? hbr.org/2025/09/make-sure-y...

Evviva Brands @evvivabrands.bsky.social · Sep 3

“When I talk about fish on Bluesky, people ask me questions about fish. When I talk about fish on Twitter, people threaten to murder my family because we’re Jewish." Bluesky is gaining ground among scholars. Do you think it’s working for brands? arstechnica.com/science/202...

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Evviva Brands @evvivabrands.bsky.social · Sep 1

“We must break the Barrel.” Cracker Barrel’s rebrand spiralled into a battle in the MAGA culture war as the White House threatened: “Go woke, go broke.” Result? Shares plunged and the brand backtracked. www.theguardian.com/us-news...

Evviva Brands @evvivabrands.bsky.social · Aug 28

🛰️ How can a rebrand position a new player alongside legacy brands in a whole new territory? Evviva helped Anchanto raise its game in the global e-commerce and logistics technology space.
#branding #employerbranding #localization
www.evvivabrands.com/portfo...

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Evviva Brands @evvivabrands.bsky.social · Aug 26

Target sales fell when a consumer boycott was triggered by its rejection of DEI initiatives. #branding #brandvalues #consumerboycott www.theguardian.com/busines...

Evviva Brands @evvivabrands.bsky.social · Aug 21

How can you rebuild morale and brand vision after drastic personnel changes? Find out how Evviva helped Google Fiber win over skeptical staff and enter a new phase of growth after 50% staff cuts. www.evvivabrands.com/portfo...

Evviva Brands @evvivabrands.bsky.social · Aug 19

⚡VTuber = virtual YouTuber = a creator who uses a virtual avatar for livestreams or videos.
⚡With millions of Gen Z followers and billions of views, these anime-influenced creators are ripe for brand partnerships. Digiday breaks down the VTube state of play. digiday.com/media/vtubers-a...

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Evviva Brands @evvivabrands.bsky.social · Aug 13

How do you get a “whole brand picture” for a product with endless potential? Evviva used Robert Sternberg’s Triangular Theory of Love to map new brand meaning, messaging strategy, and architecture for the project-management stars at Smartsheet. www.evvivabrands.com/portfo...

Evviva Brands @evvivabrands.bsky.social · Aug 11

Here’s an astonishing stat to take to heart: LLMs depend on editorial media for over 60% of their content. That means traditional PR remains essential. http://thedrum.com/opinion/2025/08/07/the-age-ai-pr-matters-more-ever

Evviva Brands @evvivabrands.bsky.social · Jul 18

Here’s a new paradox: the more employees know about AI, the less likely they are to embrace it. How can you build an inhouse introduction to AI that works for the AI-literate and newbies? hbr.org/2025/07/why-underst...

Evviva Brands @evvivabrands.bsky.social · Jul 17

We understand the dilemma facing high-end brands: too much change and you lose that timeless, classic quality; too little and you look dated. So here’s the glow-up Evviva created for travel-curators Luxury Gold as they emerged from the Pandemic. www.evvivabrands.com/portfo...

Evviva Brands @evvivabrands.bsky.social · Jul 16

Innovation begins with a spark but demands big changes in your organization. How will you power those through? Scott D. Anthony at the Tuck School of Business identifies 3 invisible barriers.
⚡Changing power dynamics
⛔ Status quo bias
😱 Fear of identity change
sloanreview.mit.edu/article...