Yuval | Ethical email consultant
@ethicalemails.bsky.social
💜 Helping B2B and eCom B Corps & 1% for the Planet brands find their next 6-figure revenue in their email marketing list
🍝 Pasta person | Traveler
Get subscriber-only perks & other fun stuff in my newsletter:
ethicalemails.co/subscribe
🍝 Pasta person | Traveler
Get subscriber-only perks & other fun stuff in my newsletter:
ethicalemails.co/subscribe
Pinned
In February 2023, I packed up a bag and a carry on, and left Berlin, where I lived for 6.5 years.
I’ve been nomading ever since, looking for a new place to call home.
While on the road, I’m also growing my marketing consultancy business and talk about & eat pasta.
Follow along for the journey?
I’ve been nomading ever since, looking for a new place to call home.
While on the road, I’m also growing my marketing consultancy business and talk about & eat pasta.
Follow along for the journey?
All of my client meetings this week so far:
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
December 16, 2025 at 7:36 PM
All of my client meetings this week so far:
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"
Me: "I'm going to sleep and eat like there's no tomorrow."
I'm SO unbelieveably proud of my clients' team for giving their all and doing their absolute best this week, in particular. They're producing phenomenal emails. I'm excited for all of our subscribers, and feel so lucky to be working with professionals who *just get it*.
December 16, 2025 at 7:24 PM
I'm SO unbelieveably proud of my clients' team for giving their all and doing their absolute best this week, in particular. They're producing phenomenal emails. I'm excited for all of our subscribers, and feel so lucky to be working with professionals who *just get it*.
Is it possible that I finished all of my tasks for today, which I genuinely thought I'd only be done with in the middle of the night... by 15:17??
December 15, 2025 at 3:19 PM
Is it possible that I finished all of my tasks for today, which I genuinely thought I'd only be done with in the middle of the night... by 15:17??
Don't ask me how I managed to take 8 meetings today, do some work in between, and stay sane. But you bet that I'll write/record a glorious [insert a means of cosumption here] once I figure it out!
#Q4shenanigans
#Q4shenanigans
December 9, 2025 at 7:33 PM
Don't ask me how I managed to take 8 meetings today, do some work in between, and stay sane. But you bet that I'll write/record a glorious [insert a means of cosumption here] once I figure it out!
#Q4shenanigans
#Q4shenanigans
Someone on LinkedIn just randomly sent me a DM, asking me about my 2026's most valuable business goal. Very tempted to answer "Not getting generic and lazy cold outreach anymore".
a woman with braids wearing a blue shirt that says power
Alt: a woman with braids wearing a blue shirt that says power contemplating her next steps
media.tenor.com
December 8, 2025 at 6:34 PM
Someone on LinkedIn just randomly sent me a DM, asking me about my 2026's most valuable business goal. Very tempted to answer "Not getting generic and lazy cold outreach anymore".
The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
December 2, 2025 at 1:57 PM
The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
Seats are intentionally limited so everyone gets real attention, AND more than half of them are already gone.
If you want to:
If "email marketing" is a growing part of your 2026 plans, listen up:
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
December 1, 2025 at 10:32 PM
If "email marketing" is a growing part of your 2026 plans, listen up:
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
This week, I'm hosting the LAST 2025 email roundtable for purpose-driven B2Bs who want to maximize their email revenue and impact next year.
Today was a good day.
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
November 26, 2025 at 5:02 PM
Today was a good day.
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
I talked to people in 3 continents, onboarded a new client, introduced good people to one another, and took care of a lot of small, annoying tasks that had to be done.
Now just a few last tiny things to cross off of my to-do list, and I'm off to enjoy a long weekend!
I’m onboarding 2 new clients for very interesting projects in the next couple of weeks. Can’t say much other than that I’m beyond excited to help the missions of these brands!
November 24, 2025 at 10:01 PM
I’m onboarding 2 new clients for very interesting projects in the next couple of weeks. Can’t say much other than that I’m beyond excited to help the missions of these brands!
It’s that time of the year where my clients and I are working on 2026 materials in 2025 and everyone’s confused AF.
November 19, 2025 at 6:33 PM
It’s that time of the year where my clients and I are working on 2026 materials in 2025 and everyone’s confused AF.
I had a bad case of the giggles all day long, which is so important for a marketer in Q4 who's been averaging 4-5 meetings a day in the past month.
November 18, 2025 at 8:47 PM
I had a bad case of the giggles all day long, which is so important for a marketer in Q4 who's been averaging 4-5 meetings a day in the past month.
It's 5 a.m., I’m on a plane, and just remembered this post. I still stand by it. Already can't wait for my good night sleep tonight.
I joined the 5 am club this morning (I’m traveling today), and it made me realize - I currently have no desire whatsoever to join this club permanently. Never say never, but I can’t see it happening for me, and have always preferred the quiet hours of the night.
November 2, 2025 at 3:08 AM
It's 5 a.m., I’m on a plane, and just remembered this post. I still stand by it. Already can't wait for my good night sleep tonight.
The Louvre heist a few days ago reminded me of the best heist song released in 2025.
Enjoy:
youtu.be/pLGKj1tS-JM?...
Enjoy:
youtu.be/pLGKj1tS-JM?...
VULFPECK /// La Gioconda & The Heist
YouTube video by Vulf
youtu.be
October 23, 2025 at 2:53 PM
The Louvre heist a few days ago reminded me of the best heist song released in 2025.
Enjoy:
youtu.be/pLGKj1tS-JM?...
Enjoy:
youtu.be/pLGKj1tS-JM?...
Think of the biggest/most well-known Email Service Provider out there.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
October 21, 2025 at 12:35 PM
Think of the biggest/most well-known Email Service Provider out there.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
Got a name in mind?
Good. There’s 1 in 3 chance that it’s my client’s ESP.
And let me tell you, it’s the most horrendous, slow, limited ESP in the market. It’s beyond me how they’re still in business.
What today looks like at Ethical Emails' HQ:
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.
October 16, 2025 at 10:40 AM
What today looks like at Ethical Emails' HQ:
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.
- Cleaning a list of one client
- Going over materials my new VA created
- Preparing a document of Q4 tactical changes for another client
- Writing a *beast* of a document with email briefs for client team no. 3
I'll need A LOT of sleep tonight.
Officially the most important notification I’ll receive today
October 8, 2025 at 8:39 AM
Officially the most important notification I’ll receive today
I joined the 5 am club this morning (I’m traveling today), and it made me realize - I currently have no desire whatsoever to join this club permanently. Never say never, but I can’t see it happening for me, and have always preferred the quiet hours of the night.
October 8, 2025 at 4:53 AM
I joined the 5 am club this morning (I’m traveling today), and it made me realize - I currently have no desire whatsoever to join this club permanently. Never say never, but I can’t see it happening for me, and have always preferred the quiet hours of the night.
Life is a delicate art of balancing:
Today, I hired a VA to help me with stuff I can't manage getting to, and for the first time in weeks, I feel like I can breathe.
I also made pasta for dinner that turned out so damn salty - I almost passed out when I took the first bite.
See? Balance.
Today, I hired a VA to help me with stuff I can't manage getting to, and for the first time in weeks, I feel like I can breathe.
I also made pasta for dinner that turned out so damn salty - I almost passed out when I took the first bite.
See? Balance.
October 2, 2025 at 8:35 PM
Life is a delicate art of balancing:
Today, I hired a VA to help me with stuff I can't manage getting to, and for the first time in weeks, I feel like I can breathe.
I also made pasta for dinner that turned out so damn salty - I almost passed out when I took the first bite.
See? Balance.
Today, I hired a VA to help me with stuff I can't manage getting to, and for the first time in weeks, I feel like I can breathe.
I also made pasta for dinner that turned out so damn salty - I almost passed out when I took the first bite.
See? Balance.
One of my clients is calling me "The Yuval".
I totally the love it.
I totally the love it.
October 2, 2025 at 6:32 PM
One of my clients is calling me "The Yuval".
I totally the love it.
I totally the love it.
In Q4, one of my clients is about to send sales emails for a segment… of one.
In theory, it’s a terrible idea.
Why would your team work so hard on creating multiple broadcasts to exactly one reader, when there are dozens of thousands of other subscribers to pay attention to?
In theory, it’s a terrible idea.
Why would your team work so hard on creating multiple broadcasts to exactly one reader, when there are dozens of thousands of other subscribers to pay attention to?
October 1, 2025 at 12:54 PM
In Q4, one of my clients is about to send sales emails for a segment… of one.
In theory, it’s a terrible idea.
Why would your team work so hard on creating multiple broadcasts to exactly one reader, when there are dozens of thousands of other subscribers to pay attention to?
In theory, it’s a terrible idea.
Why would your team work so hard on creating multiple broadcasts to exactly one reader, when there are dozens of thousands of other subscribers to pay attention to?
I've absolutely had it with lazy cold outreach in my inbox this week.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
September 25, 2025 at 5:00 PM
I've absolutely had it with lazy cold outreach in my inbox this week.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
I went into my calendar scheduling system today and slashed my availability.
I counted more than 50 meetings in September. 15 this week alone.
Even though every meeting is helpful and even delightful, I'm fried,
If that's what I must do to set better boundaries, so be it.
I counted more than 50 meetings in September. 15 this week alone.
Even though every meeting is helpful and even delightful, I'm fried,
If that's what I must do to set better boundaries, so be it.
a man with a beard is holding his head with his hands while looking at the camera .
ALT: a man with a beard is holding his head with his hands while looking at the camera .
media.tenor.com
September 18, 2025 at 2:00 PM
I went into my calendar scheduling system today and slashed my availability.
I counted more than 50 meetings in September. 15 this week alone.
Even though every meeting is helpful and even delightful, I'm fried,
If that's what I must do to set better boundaries, so be it.
I counted more than 50 meetings in September. 15 this week alone.
Even though every meeting is helpful and even delightful, I'm fried,
If that's what I must do to set better boundaries, so be it.
This year, I'm paying extra close attention to working with my body instead of against it.
Which means working at 10 pm for a couple of hours sometimes, if my brain feels more "on it" than at 10 am.
I'm still learning. But at least in terms of productivity, it's proving itself.
Which means working at 10 pm for a couple of hours sometimes, if my brain feels more "on it" than at 10 am.
I'm still learning. But at least in terms of productivity, it's proving itself.
September 16, 2025 at 10:27 PM
This year, I'm paying extra close attention to working with my body instead of against it.
Which means working at 10 pm for a couple of hours sometimes, if my brain feels more "on it" than at 10 am.
I'm still learning. But at least in terms of productivity, it's proving itself.
Which means working at 10 pm for a couple of hours sometimes, if my brain feels more "on it" than at 10 am.
I'm still learning. But at least in terms of productivity, it's proving itself.
The good news is, I got to inbox zero this morning.
The bad news is, it won't stay like that for long.
The bad news is, it won't stay like that for long.
September 15, 2025 at 8:19 AM
The good news is, I got to inbox zero this morning.
The bad news is, it won't stay like that for long.
The bad news is, it won't stay like that for long.
Currently toying with the idea of changing my email's sign off to "boiling regards" or "freezing regards", depending on the season.
September 12, 2025 at 12:49 PM
Currently toying with the idea of changing my email's sign off to "boiling regards" or "freezing regards", depending on the season.