Center for Media Engagement
@engagingnews.bsky.social
The Center for Media Engagement at UT Austin is a first-of-its-kind center that partners with newsrooms, social media platforms, and public and private organizations to develop research, tools, and strategies that improve media practices.
During this season of giving, you can help us create a more vibrant future for our students!
Hear more about the impact your gift can make:
Hear more about the impact your gift can make:
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
bit.ly
December 2, 2025 at 11:31 PM
During this season of giving, you can help us create a more vibrant future for our students!
Hear more about the impact your gift can make:
Hear more about the impact your gift can make:
This Giving Tuesday, your generosity can help train the next generation of researchers looking to improve the media landscape!
Kick off the season of giving by donating here and selecting the Center for Media Engagement as your designation: give.utexas.edu/camp...
Kick off the season of giving by donating here and selecting the Center for Media Engagement as your designation: give.utexas.edu/camp...
December 2, 2025 at 10:58 PM
This Giving Tuesday, your generosity can help train the next generation of researchers looking to improve the media landscape!
Kick off the season of giving by donating here and selecting the Center for Media Engagement as your designation: give.utexas.edu/camp...
Kick off the season of giving by donating here and selecting the Center for Media Engagement as your designation: give.utexas.edu/camp...
How did YouTube “tea” channels end up covering one of the deadliest concert tragedies in U.S. history? And what does it mean when entertainment creators become part of a breaking news ecosystem?
November 28, 2025 at 9:32 PM
How did YouTube “tea” channels end up covering one of the deadliest concert tragedies in U.S. history? And what does it mean when entertainment creators become part of a breaking news ecosystem?
Happy Thanksgiving from the Center for Media Engagement! 🦃🧡
We’re thankful for your curiosity, thoughtful dialogue, and important questions about media and engagement!
We’re thankful for your curiosity, thoughtful dialogue, and important questions about media and engagement!
November 28, 2025 at 4:27 AM
Happy Thanksgiving from the Center for Media Engagement! 🦃🧡
We’re thankful for your curiosity, thoughtful dialogue, and important questions about media and engagement!
We’re thankful for your curiosity, thoughtful dialogue, and important questions about media and engagement!
Reposted by Center for Media Engagement
Social media researcher @taliastroud.bsky.social (New_ Public and @engagingnews.bsky.social) presents our new nationwide poll results on how Americans really connect with their neighbors online — and the surprising gaps that deserve more attention.
Watch here 📹
Watch here 📹
The Local Connection Crisis: New Data on What Communities Need
YouTube video by New_ Public
youtu.be
November 25, 2025 at 6:42 PM
Social media researcher @taliastroud.bsky.social (New_ Public and @engagingnews.bsky.social) presents our new nationwide poll results on how Americans really connect with their neighbors online — and the surprising gaps that deserve more attention.
Watch here 📹
Watch here 📹
New from @jolukito.bsky.social: there’s more online election discourse than ever but researchers are seeing less of it.
As platforms restrict data access, it’s getting harder to understand how political information circulates and shapes public trust.
Read more:
As platforms restrict data access, it’s getting harder to understand how political information circulates and shapes public trust.
Read more:
There is More Online Election Discourse than Ever, But Researchers See Less | TechPolicy.Press
Josephine Lukito and Kaitlyn Dowling explore why public social media data is vital for transparent elections and accountability in the digital campaign era.
www.techpolicy.press
November 26, 2025 at 2:27 PM
New from @jolukito.bsky.social: there’s more online election discourse than ever but researchers are seeing less of it.
As platforms restrict data access, it’s getting harder to understand how political information circulates and shapes public trust.
Read more:
As platforms restrict data access, it’s getting harder to understand how political information circulates and shapes public trust.
Read more:
Teens’ mistrust in newsrooms and journalists is a reflection of their older American counterparts. Educators and parents should do their best to encourage interaction with our news ecosystem to break the cycle.
About half of the teens surveyed believe that journalists frequently “make up details, such as quotes” and “pay for sources.” More than a third of teens believe journalists could improve by simply “Telling the truth,” “Fact checking,” and “Not lying.” buff.ly/7vgO0ci
“Biased,” “Boring,” “Chaotic,” and “Bad”: A majority of teens hold negative views of news media, report finds
About half of the teens surveyed believe that journalists frequently “make up details, such as quotes” and “pay for sources.”
www.niemanlab.org
November 21, 2025 at 8:37 PM
Teens’ mistrust in newsrooms and journalists is a reflection of their older American counterparts. Educators and parents should do their best to encourage interaction with our news ecosystem to break the cycle.
If independent researchers can’t study these systems, we lose visibility into the forces shaping public discourse. We've seen how collaboration and shared data make real insight possible. We’ll need a lot more of that going forward.
When accountability is under attack, collective power becomes the only viable path forward, argues Vineet John Samuel. Platforms may be slamming the door on data access, but researchers can organize to preserve the independent oversight that a democratic society requires.
The Future of Platform Research Depends on Collective Action | TechPolicy.Press
As data access vanishes, independent researchers can fight back by building global networks and legal power argues, Vineet John Samuel.
www.techpolicy.press
November 20, 2025 at 9:26 PM
If independent researchers can’t study these systems, we lose visibility into the forces shaping public discourse. We've seen how collaboration and shared data make real insight possible. We’ll need a lot more of that going forward.
As funding cuts grow, news stations may end up relying more heavily on older, wealthier, white donors.
That kind of imbalance doesn’t just shape who supports public media, it can influence which communities feel represented and heard.
That kind of imbalance doesn’t just shape who supports public media, it can influence which communities feel represented and heard.
"Listeners Like Who?" chronicles a contradiction at the core of public radio: the listener-member model that public radio has turned to after decades of government underfunding conflicts with its stated goal to reflect and serve all Americans. www.niemanlab.org/2025/11/fund...
Funding cuts may make public radio more reliant on old, rich, white donors
After years of interviews, research, and writing, Laura Garbes submitted the final draft of her book on public radio in December 2024. By the time Listeners Like Who? Exclusion and Resistance in the…
www.niemanlab.org
November 20, 2025 at 12:34 AM
As funding cuts grow, news stations may end up relying more heavily on older, wealthier, white donors.
That kind of imbalance doesn’t just shape who supports public media, it can influence which communities feel represented and heard.
That kind of imbalance doesn’t just shape who supports public media, it can influence which communities feel represented and heard.
To follow up on our earlier post about international solidarity reporting, we’re sharing another resource that highlights the challenges journalists face around the world.
November 19, 2025 at 10:00 PM
To follow up on our earlier post about international solidarity reporting, we’re sharing another resource that highlights the challenges journalists face around the world.
Freedom of the press is under threat. With lawsuits from the current administration that aim to silence journalism, we must consider how to protect the crucial role of the press and support journalists in these times.
⬇️ ICYMI: Watch yesterday's @knightcolumbia.org panel on #pressfreedom under Trump featuring @randersenjones.bsky.social, @attorneynora.bsky.social, @azmatzahra.bsky.social, @joelsimonsays.bsky.social, @sulliview.bsky.social, and @sonjawest.bsky.social at the link.
www.youtube.com/watch?v=HNpK...
www.youtube.com/watch?v=HNpK...
The Future of Press Freedom in an Era of Democratic Backsliding
YouTube video by Knight First Amendment Institute
www.youtube.com
November 19, 2025 at 4:06 PM
Freedom of the press is under threat. With lawsuits from the current administration that aim to silence journalism, we must consider how to protect the crucial role of the press and support journalists in these times.
This International Education Week, we’re reflecting on the journalists and media practitioners around the world whose work crosses borders, cultures, and risks.
November 18, 2025 at 8:20 PM
This International Education Week, we’re reflecting on the journalists and media practitioners around the world whose work crosses borders, cultures, and risks.
Journalists are becoming increasingly skeptical of social media platforms while their belief in audiences remains strong. It's interesting to see what it means for the future of audience trust and how news reaches others in an evolving ecosystem.
The perception of the public as a valuable part of news production has remained constant even as the journalistic community’s perception of social media platforms as a central means of improving the public’s role in news production has grown much darker. www.niemanlab.org/2025/11/jour...
Journalists are souring on social media platforms, an analysis of 11 years of Nieman Lab predictions suggests
While these predictions suggest that the journalistic community’s enthusiasm for social media platforms has waned over time, there has been no such change in the perceptions of the people actually…
www.niemanlab.org
November 17, 2025 at 10:42 PM
Journalists are becoming increasingly skeptical of social media platforms while their belief in audiences remains strong. It's interesting to see what it means for the future of audience trust and how news reaches others in an evolving ecosystem.
Digital display ads on news websites capture 40 % more attention than those on other top sites. Video ads do even better!
We’re interested in what this means for how audiences engage with content: when the platform is trusted, does attention and impact go up?
We’re interested in what this means for how audiences engage with content: when the platform is trusted, does attention and impact go up?
Advertisers taking advantage of the trust generated by news brands stand to benefit in comparison to digital ads placed on other Web sites.
Digital display ads on news brand Web sites claim 40% more attention vs. other sites
The trust readers place in news brands makes them an ideal space of real estate for innovative and aligned advertising campaigns.
www.inma.org
November 15, 2025 at 1:32 AM
Digital display ads on news websites capture 40 % more attention than those on other top sites. Video ads do even better!
We’re interested in what this means for how audiences engage with content: when the platform is trusted, does attention and impact go up?
We’re interested in what this means for how audiences engage with content: when the platform is trusted, does attention and impact go up?
As science coverage continues to shape public understanding, new conversations are emerging about how journalists choose which experts to feature.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
November 14, 2025 at 4:05 PM
As science coverage continues to shape public understanding, new conversations are emerging about how journalists choose which experts to feature.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
As science coverage continues to shape public understanding, new conversations are emerging about how journalists choose which experts to feature.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
November 13, 2025 at 3:43 PM
As science coverage continues to shape public understanding, new conversations are emerging about how journalists choose which experts to feature.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
Our research shows that journalists value two things most when selecting scientists: topic expertise and strong communication skills.
Texas is home to one of the highest concentrations of AI data centers in the country, and our recent research explores how Texans view this rapid expansion.
November 13, 2025 at 12:43 AM
Texas is home to one of the highest concentrations of AI data centers in the country, and our recent research explores how Texans view this rapid expansion.
In a world increasingly shaped by complex tech, media literacy tools remain meaningful. While this article focuses on helping kids, the tips are helpful for everyone navigating an AI-assisted media landscape!
1/ “It may seem really overwhelming, that it’s really high tech, but the solutions have been around for a long time. There are some tools that we can teach kids that can help them take some of the power back.” - NLP's Alee Quick in this School Library Journal story
#NewsLiteracy #TLSky
#NewsLiteracy #TLSky
AI-Generated Video and Media Literacy
Librarians’ news literacy lessons are vital to teaching students to identify AI and misinformation on social media.
www.schoollibraryjournal.com
November 11, 2025 at 4:49 PM
In a world increasingly shaped by complex tech, media literacy tools remain meaningful. While this article focuses on helping kids, the tips are helpful for everyone navigating an AI-assisted media landscape!
It’s a dynamic that really shapes what people see online — and how we think about polarization and platform rules.
A new paper analyzes the “production-consumption gap” on social media, where a small subset of users produce most of the content, and considers its implications for the study of phenomena such as political polarization, and for the design of policy interventions. Prithvi Iyer considers the results:
What a New Study Reveals About the Production-Consumption Gap on Social Media | TechPolicy.Press
Prithvi Iyer considers new research on how online content reveals the tip of the iceberg, leading to incorrect inferences about online public opinion.
www.techpolicy.press
November 11, 2025 at 3:56 PM
It’s a dynamic that really shapes what people see online — and how we think about polarization and platform rules.
Texans are feeling the AI footprint in their backyard! Our research shows that while Texans are generally optimistic about the benefits of AI, they don't trust the institutions managing it, and only 31% would support a data center in their community.
AI data centers are straining already fragile power and water infrastructures in communities around the world, leading to blackouts and water shortages. “Data centers are where environmental and social issues meet,” says Rosi Leonard, an environmentalist with @foeireland.bsky.social.
From Mexico to Ireland, Fury Mounts Over a Global A.I. Frenzy
www.nytimes.com
November 10, 2025 at 3:40 PM
Texans are feeling the AI footprint in their backyard! Our research shows that while Texans are generally optimistic about the benefits of AI, they don't trust the institutions managing it, and only 31% would support a data center in their community.
An increasing number of adults regularly encounter news with questionable credibility.
This highlights the ongoing challenge for both newsrooms and audiences: helping people identify trustworthy information is more important than ever.
This highlights the ongoing challenge for both newsrooms and audiences: helping people identify trustworthy information is more important than ever.
How Americans’ trust in information from news organizations and social media sites has changed over time
U.S. adults under 30 now trust information from social media almost as much as from national news outlets
Half of 18- to 29-year-olds say they have at least some trust in the information they get from social media sites.
www.pewresearch.org
November 7, 2025 at 9:29 PM
An increasing number of adults regularly encounter news with questionable credibility.
This highlights the ongoing challenge for both newsrooms and audiences: helping people identify trustworthy information is more important than ever.
This highlights the ongoing challenge for both newsrooms and audiences: helping people identify trustworthy information is more important than ever.
The rise in digital-only local news is real and promising but uneven. Though innovation is rising, too many places are still left without local coverage
"News deserts are widening. Newspaper closures continue unabated. Independent publishers are calling it quits at an alarming rate. Yet local digital-only news sites are multiplying. Many are even thriving." localnewsinitiative.northwest...
The State of Local News 2025
The latest insights and trends on the local news landscape across the country. Through data and graphics, explore the state of local news outlets and learn about news deserts, network sites and pathways to sustainability.
localnewsinitiative.northwestern.edu
November 7, 2025 at 3:15 PM
The rise in digital-only local news is real and promising but uneven. Though innovation is rising, too many places are still left without local coverage
In a media landscape that changes fast, helping people distinguish fact from fiction is more important than ever.
Many Americans say they often come across inaccurate news – and have a hard time knowing what’s true
Many Americans say they often come across inaccurate news – and have a hard time knowing what’s true
Those who report often encountering inaccurate news are more likely than those who rarely or never do to say it’s hard to know what is true (59% vs. 31%).
www.pewresearch.org
November 7, 2025 at 12:15 AM
In a media landscape that changes fast, helping people distinguish fact from fiction is more important than ever.
Active vs. passive news consumption is a key issue when it comes to building healthy media spaces. Learning how people engage with news and how journalists can encourage it is extremely important.
The big divide in American news consumption is less about “left vs. right” than “active vs. passive” www.niemanlab.org/2025/10/the-...
The big divide in American news consumption is less about “left vs. right” than “active vs. passive”
It's an idea I first remember encountering in a 2008 Brian Stelter story in The New York Times. An unnamed college student, asked in a focus group to describe their information consumption habits,…
www.niemanlab.org
November 4, 2025 at 9:40 PM
Active vs. passive news consumption is a key issue when it comes to building healthy media spaces. Learning how people engage with news and how journalists can encourage it is extremely important.
The term “fake news” is everywhere, from political speeches to social media. But what happens to audience trust when it’s used to describe legitimate reporting?
Read more here: mediaengagement.org/...
Read more here: mediaengagement.org/...
November 3, 2025 at 10:06 PM
The term “fake news” is everywhere, from political speeches to social media. But what happens to audience trust when it’s used to describe legitimate reporting?
Read more here: mediaengagement.org/...
Read more here: mediaengagement.org/...