Emma
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emmajwaring.bsky.social
Emma
@emmajwaring.bsky.social
Editorial Director at Moonflower Books. Always happy to talk about books, theatre or history. Or all three. Much whimsy. Some silliness.

//and in the end, the love you take is equal to the love you make//
I’ve said this before but La Voix is right up there with the absolute best #Strictly contestants of all time. What a treat.
November 15, 2025 at 7:55 PM
Every week I take my kid to her gymnastics class, and every week I see a bunch of 6-10 y/o girls moving their bodies for the sheer joy of it, with no thought of the calories they’re burning or the muscle groups they’re toning or the clothes they’re wearing, and every week I pray that lasts forever.
November 15, 2025 at 3:07 PM
Reposted by Emma
I read a lot of opinions about AI and the future of work, and this post by @naomialderman.bsky.social is the best I've come across in a long time. It was written for young people the same age as my daughters, and the best compliment I can give it is that I immediately shared it with them.
preparing for the working world in the age of AI
or: seven things to tell your kids when they ask what they should study now, or what the point of studying is
naomialderman.substack.com
November 4, 2025 at 5:25 PM
Been wanting to get @jamesspackman73.bsky.social’s guide to pitching for ages and I finally did. Have only had a chance to flick through it so far and have already laughed out loud twice and learned three genuinely career-changing bits of advice. Essential reading. www.bookpitchdoctor.com
November 15, 2025 at 10:28 AM
Three lovely things for today:
1. Blinder of a work day, Pagans special edition announced, lovely meeting with my fave agent @jamesspackman73.bsky.social and fabulous news which I have to keep under my hat for now but will reveal asap 📚
November 10, 2025 at 4:28 PM
@lucyfishwife.bsky.social just sending you a completely without context, totally top secret YAAAAAAAAAAY (ahem) ❤️
November 10, 2025 at 4:23 PM
Reposted by Emma
How many other police procedurals have hallucinatory Muppet analogues? HARDLY ANY.
November 10, 2025 at 12:23 PM
Look who got another special edition, lads! So bloody delighted for @jamesbluecat.bsky.social – and FYI the short story in this might be my favourite thing he’s ever written. THE TALKING SNAKE WEARS A SILK SCARF “despite the whole lack-of-shoulders thing”, I CANNOT 😍
We couldn't be happier to share the pre-order link for the @waterstones.bsky.social special edition of PAGANS in paperback. With a beautiful foiled cover, red spredges and an exclusive short story, it is a treat. Limited numbers, so pre-order now if you want it! www.waterstones.com/book/pagans/...
November 10, 2025 at 12:20 PM
A new perimenopause low: got woken up at 5am, had to just admit defeat and get up because I knew I wasn’t getting back to sleep before my alarm. It is going to be a long day. (Yes I realise lots of people get up at 5am every day but I am very much not usually one of them!)
November 3, 2025 at 6:37 AM
Our 7yo has asked for her room to be redecorated for Christmas, so over the weekend we decluttered it ready for painting etc. The only real change so far is that we moved her desk into a little nook, freeing up floor space — we really haven’t done much yet, but she was SO DELIGHTED with it already.
November 2, 2025 at 10:58 PM
Betty’s found her new favourite show 🐿️
November 2, 2025 at 6:51 PM
I just adore Alex and Jojo so muuuuch (also Jojo should wear that outfit every single day tbqh).
November 1, 2025 at 8:03 PM
Lewis is just bloody, bloody good. Ringah or not, he’s a treat to watch and honestly, that’s what I want from Strictly.
November 1, 2025 at 7:28 PM
I think La Voix might be my favourite Strictly contestant ever. (Also that was STUNNING choreography, props to Aljaž.)
November 1, 2025 at 7:22 PM
Picked up a random bottle of wine for my other half because I quite liked the surrealist picture on the front. Have just read the back of the label and I have never regretted a purchase more. Nauseating.
October 30, 2025 at 10:01 PM
I don’t share pictures of my kid on public social media but let me just tell you, she made the absolute cutest Disco Cat for her Halloween party tonight 🥰 she had glittery black eyeshadow and a glittery black nose and I love herrrr.
October 30, 2025 at 9:04 PM
Me, after painting my nails: “I’m thinking about making some toast. By which I mean, getting you to make some toast for me.” Poor fiancé.
October 24, 2025 at 9:29 PM
I’m going to try on wedding dresses tomorrow and I am weirdly anxious about it. It was NOT a good experience for me the first time around and I really want to enjoy it this time. Any tips?
October 24, 2025 at 5:24 PM
Reposted by Emma
This has ACTUAL DRUMS! The post, not the paperback, you'll have to imagine those. And yes, Pagans really did hit the top ten hardback fiction list, thanks to lovely people here giving it great word of mouth and amazing booksellers recommending it. MUCH LOVE.
Drumroll please... here is the reveal of the cover for the paperback edition of Pagans by @jamesbluecat.bsky.social! Featuring a brand-new colourway by British Book Awards Designer of the Year @jackflag.bsky.social, it is a thing of beauty – and ready for pre-order: www.moonflowerbooks.co.uk/pagans
October 24, 2025 at 10:06 AM
Don’t even want to tell you how long I spent trying to get the drum beats to line up with the elements on this video, please watch it and make that (SEVERAL HOURS OF MY TIME) worthwhile 🙏
Drumroll please... here is the reveal of the cover for the paperback edition of Pagans by @jamesbluecat.bsky.social! Featuring a brand-new colourway by British Book Awards Designer of the Year @jackflag.bsky.social, it is a thing of beauty – and ready for pre-order: www.moonflowerbooks.co.uk/pagans
October 24, 2025 at 9:52 AM
Absolutely loved this on the power of “and”. As a widow, realising that joy and pain can coexist was transformative. I miss my late husband every day AND I love my fiancé wholly and completely. It’s an “and”, not a “but”, neither negates the other, and that’s okay. open.substack.com/pub/gemmarut...
Learning the power of 'and'
Can joy and pain coexist?
open.substack.com
October 23, 2025 at 12:20 PM
Booksellers are just the absolute best, aren’t they? In an industry that sometimes feels like it’s all about ghostwritten celebrities and TikTok followers, it’s so refreshing to realise that when booksellers love a book, they can and will single-handedly make it a smash. That’s how it should be. ❤️
October 23, 2025 at 12:13 PM
Really enjoying this post-Brexit world where we get none of the benefits of being in the EU but still have to comply with all the regulations 🙃
October 16, 2025 at 8:50 AM
Reposted by Emma
🎭 Samuel Pepys is BACK in the new mystery from @jackjewers.bsky.social. Investigating a brutal double murder leads him to in the glamorous yet unexpectedly dangerous world of the Drury Lane theatre. Pre-order now from @waterstones.bsky.social to get 25% off: www.waterstones.com/book/seethin...
October 14, 2025 at 11:55 AM
Reposted by Emma
🚨Exciting news for fans of Pagans by @jamesbluecat.bsky.social...🚨

1. The paperback is available for pre-order
2. If you order it now from @waterstones.bsky.social with the code OCTOBER25, you'll get 25% off
3. IT'S GOT THE FIRST CHAPTER OF THE SEQUEL IN IT

www.waterstones.com/book/pagans/...
October 14, 2025 at 11:56 AM