Elena Cross
@elenacross.bsky.social
Design, Tech, Uncomfortable truths.
Product design leader turn founder, yolo’ing my career away.
🫶 Building, but not yet launching https://prism.london/
💪 FinTech | B2B SaaS | Enterprise
👾 Nerd, gamer, ovaries of steel.
Product design leader turn founder, yolo’ing my career away.
🫶 Building, but not yet launching https://prism.london/
💪 FinTech | B2B SaaS | Enterprise
👾 Nerd, gamer, ovaries of steel.
If a path to someone’s heart is through their stomach, the path to the heart of an organisation is through its CMO 🤌.
#justCMOthings #attributionContribution #howsyourCAC
#justCMOthings #attributionContribution #howsyourCAC
September 3, 2025 at 5:47 PM
If a path to someone’s heart is through their stomach, the path to the heart of an organisation is through its CMO 🤌.
#justCMOthings #attributionContribution #howsyourCAC
#justCMOthings #attributionContribution #howsyourCAC
I’ve posted this 6 months ago.
🚧 Roadworks update. It’s going hella great. Turns out creating a 10 lane highway of your own making is a lot more fun that doing hard labour for someone else to collect the toll payments.
🚧 Roadworks update. It’s going hella great. Turns out creating a 10 lane highway of your own making is a lot more fun that doing hard labour for someone else to collect the toll payments.
I’ve been told so many times to stay in my lane, 99.9% of the time - by men.
So I’m building my own damn road.
I don’t like traffic. 🚀
So I’m building my own damn road.
I don’t like traffic. 🚀
June 19, 2025 at 8:21 PM
I’ve posted this 6 months ago.
🚧 Roadworks update. It’s going hella great. Turns out creating a 10 lane highway of your own making is a lot more fun that doing hard labour for someone else to collect the toll payments.
🚧 Roadworks update. It’s going hella great. Turns out creating a 10 lane highway of your own making is a lot more fun that doing hard labour for someone else to collect the toll payments.
That feeling when you present early design progress to the exec stakeholder group and they love it.
a man with a beard and sunglasses is driving a car with his arms in the air .
ALT: a man with a beard and sunglasses is driving a car with his arms in the air .
media.tenor.com
June 16, 2025 at 5:54 PM
That feeling when you present early design progress to the exec stakeholder group and they love it.
- Good design is invisible.
- Say no more, fam.
- Say no more, fam.
June 10, 2025 at 11:00 PM
- Good design is invisible.
- Say no more, fam.
- Say no more, fam.
Apple just unlocked a new meaning for “glass cannon”.
#apple #glassmorphism #productdesign #wwdc2025
#apple #glassmorphism #productdesign #wwdc2025
June 10, 2025 at 7:54 PM
Apple just unlocked a new meaning for “glass cannon”.
#apple #glassmorphism #productdesign #wwdc2025
#apple #glassmorphism #productdesign #wwdc2025
Design is where emotion births utility in agony.
#design #ProductDesign #ouchie #ButThemShareholderReturns
#design #ProductDesign #ouchie #ButThemShareholderReturns
May 16, 2025 at 5:39 PM
Design is where emotion births utility in agony.
#design #ProductDesign #ouchie #ButThemShareholderReturns
#design #ProductDesign #ouchie #ButThemShareholderReturns
Early stage startup founders sitting on their MVP tech stack like
May 15, 2025 at 5:36 PM
Early stage startup founders sitting on their MVP tech stack like
The best type of people to know: WYSIWYG people. 👏
May 12, 2025 at 9:25 AM
The best type of people to know: WYSIWYG people. 👏
What I gathered from the street videos of Spanish blackout:
What we are prepared to forget for sake of pragmatic efficient utility can carry more positive emotional utility instead.
What we are prepared to forget for sake of pragmatic efficient utility can carry more positive emotional utility instead.
April 30, 2025 at 9:44 PM
What I gathered from the street videos of Spanish blackout:
What we are prepared to forget for sake of pragmatic efficient utility can carry more positive emotional utility instead.
What we are prepared to forget for sake of pragmatic efficient utility can carry more positive emotional utility instead.
Time is your most precious commodity.
April 30, 2025 at 9:00 PM
Time is your most precious commodity.
Something I can’t reconcile.
UX’ers posting about problems not solved and offering no path to any solution.
I love complaining, but this seems rather counterintuitive.
UX’ers posting about problems not solved and offering no path to any solution.
I love complaining, but this seems rather counterintuitive.
March 29, 2025 at 1:52 AM
Something I can’t reconcile.
UX’ers posting about problems not solved and offering no path to any solution.
I love complaining, but this seems rather counterintuitive.
UX’ers posting about problems not solved and offering no path to any solution.
I love complaining, but this seems rather counterintuitive.
I secretly love seeing fellow design leaders from known tech brands drop by profile on LinkedIn from comments and swiftly depart: “ah poo, she’s not ex-Google, how disappointing”
March 29, 2025 at 1:41 AM
I secretly love seeing fellow design leaders from known tech brands drop by profile on LinkedIn from comments and swiftly depart: “ah poo, she’s not ex-Google, how disappointing”
To everyone in the world of Product Design and UX:
If you think that user needs come first - they don’t.
Revenue does.
If you think that user needs come first - they don’t.
Revenue does.
March 29, 2025 at 12:09 AM
To everyone in the world of Product Design and UX:
If you think that user needs come first - they don’t.
Revenue does.
If you think that user needs come first - they don’t.
Revenue does.
Has anyone ever saved a ton of money by purchasing software?
Not just a bit, but a lot.
What software was it?
Obviously, asking for a friend.
#startups
Not just a bit, but a lot.
What software was it?
Obviously, asking for a friend.
#startups
March 19, 2025 at 9:54 PM
Has anyone ever saved a ton of money by purchasing software?
Not just a bit, but a lot.
What software was it?
Obviously, asking for a friend.
#startups
Not just a bit, but a lot.
What software was it?
Obviously, asking for a friend.
#startups
Design should not be iterative.
It should be adaptive.
It should be adaptive.
March 18, 2025 at 12:32 AM
Design should not be iterative.
It should be adaptive.
It should be adaptive.
Post a current event snapshot and answer “What would Teal’c do?”
Teal’c: It would appear this weapon is ineffective!
Teal’c: It would appear this weapon is ineffective!
February 25, 2025 at 11:10 PM
Post a current event snapshot and answer “What would Teal’c do?”
Teal’c: It would appear this weapon is ineffective!
Teal’c: It would appear this weapon is ineffective!
The amount of time you can spend on craft is directly proportional to the amount of bullshit work you can eliminate.
#productdesign #designsky #ux
#productdesign #designsky #ux
February 19, 2025 at 5:33 PM
The amount of time you can spend on craft is directly proportional to the amount of bullshit work you can eliminate.
#productdesign #designsky #ux
#productdesign #designsky #ux
On today’s episode of “layouts that suck”.
February 11, 2025 at 10:40 PM
On today’s episode of “layouts that suck”.
Reposted by Elena Cross
Reposting as Sagan is so prescient from 30 years ago.
February 10, 2025 at 5:37 PM
Reposting as Sagan is so prescient from 30 years ago.
Running list of things I love about founding a company:
⚪️ I can pick any titles. Absolutely any. Word is my oyster.
“Chief Oystering Officer”
“Revenue Gandalf”
“Principal Code Combobulator”
“Lord of Marketing”
“Master Cat Herder” (reserved for HR)
“Supreme Sage” (for advisory roles)
⚪️ I can pick any titles. Absolutely any. Word is my oyster.
“Chief Oystering Officer”
“Revenue Gandalf”
“Principal Code Combobulator”
“Lord of Marketing”
“Master Cat Herder” (reserved for HR)
“Supreme Sage” (for advisory roles)
January 24, 2025 at 7:42 PM
Running list of things I love about founding a company:
⚪️ I can pick any titles. Absolutely any. Word is my oyster.
“Chief Oystering Officer”
“Revenue Gandalf”
“Principal Code Combobulator”
“Lord of Marketing”
“Master Cat Herder” (reserved for HR)
“Supreme Sage” (for advisory roles)
⚪️ I can pick any titles. Absolutely any. Word is my oyster.
“Chief Oystering Officer”
“Revenue Gandalf”
“Principal Code Combobulator”
“Lord of Marketing”
“Master Cat Herder” (reserved for HR)
“Supreme Sage” (for advisory roles)
I find it insanely strange how we’ve “designed life”.
✅ 9-5, but take kids to school
✅ get a mortgage, but prove you can take on crippling debt prior
✅ spend remaining time on “life admin” from 35 suppliers with no single source of truth.
Shit design, and an even shittier user experience.
✅ 9-5, but take kids to school
✅ get a mortgage, but prove you can take on crippling debt prior
✅ spend remaining time on “life admin” from 35 suppliers with no single source of truth.
Shit design, and an even shittier user experience.
January 24, 2025 at 6:41 PM
I find it insanely strange how we’ve “designed life”.
✅ 9-5, but take kids to school
✅ get a mortgage, but prove you can take on crippling debt prior
✅ spend remaining time on “life admin” from 35 suppliers with no single source of truth.
Shit design, and an even shittier user experience.
✅ 9-5, but take kids to school
✅ get a mortgage, but prove you can take on crippling debt prior
✅ spend remaining time on “life admin” from 35 suppliers with no single source of truth.
Shit design, and an even shittier user experience.
It’s really not funny how the cycles of history repeating itself are getting faster and not in a good way.
January 21, 2025 at 1:51 PM
It’s really not funny how the cycles of history repeating itself are getting faster and not in a good way.
Next time a new product update goes awry, I am so going to use “unscheduled disassembly” when explaining why a whale of an account is pissed.
#productdesign #shipit #b2bsaas #spacex #bugs
#productdesign #shipit #b2bsaas #spacex #bugs
January 18, 2025 at 1:07 AM
Next time a new product update goes awry, I am so going to use “unscheduled disassembly” when explaining why a whale of an account is pissed.
#productdesign #shipit #b2bsaas #spacex #bugs
#productdesign #shipit #b2bsaas #spacex #bugs