Ernesto Aguilar
@eaxlr.com
Public media, engagement, AI & new leadership • Radio Programming and more, KQED • write oigo.us x AI & Public Media Futures on LinkedIn x Anoixe for Treble • Body in San Francisco, soul in Houston. 🤠 ernestoaguilar.com
Pinned
Ernesto Aguilar
@eaxlr.com
· Oct 24
Here's How San Francisco's KQED Rebranded to Boost Listenership - Radio World
"When radio leaders refresh how we describe our service to communities, we remind audiences why radio exists."
www.radioworld.com
Listeners of KQED may have noticed the subtle change, but it was actually a massive one. If you're at a public radio station, think deeply about how you present your station to the community. Here was our process and how you could rebrand on-air: www.radioworld.com/columns-...
Hit me with your recommendations for a solid, out-of-pocket affordable editor of six podcast scripts! 📝
December 15, 2025 at 11:35 PM
Hit me with your recommendations for a solid, out-of-pocket affordable editor of six podcast scripts! 📝
Too many leaders' exits feel like terminations, not transitions. Boards: this is your moment to reinforce culture, clarity and continuity. Succession isn’t just a handoff. Instead it’s a strategic reset.
December 15, 2025 at 8:49 PM
Too many leaders' exits feel like terminations, not transitions. Boards: this is your moment to reinforce culture, clarity and continuity. Succession isn’t just a handoff. Instead it’s a strategic reset.
In my latest newsletter, I spotlighted the major stories public media covered in 2025 related to diversity and Latino audiences. From representation to activism in to political developments, the industry was on it all. Read the latest OIGO here: oigo.us/p/year-in-latino-st...
December 15, 2025 at 1:51 PM
In my latest newsletter, I spotlighted the major stories public media covered in 2025 related to diversity and Latino audiences. From representation to activism in to political developments, the industry was on it all. Read the latest OIGO here: oigo.us/p/year-in-latino-st...
Fun times!
5-6pm: Ghost Frequency
From fractured compositions to shifting tonal landscapes, Ghost Frequency is where unseen
vibrations reshape the boundaries of sound.
@eaxlr.com | ghostfrequency.xyz
#Experimental #Noise #MusiqueConcrete #Drone #Electronic
*⏰CET
From fractured compositions to shifting tonal landscapes, Ghost Frequency is where unseen
vibrations reshape the boundaries of sound.
@eaxlr.com | ghostfrequency.xyz
#Experimental #Noise #MusiqueConcrete #Drone #Electronic
*⏰CET
December 14, 2025 at 10:27 PM
Fun times!
Curiosity is a competitive edge. Ask why your audience trusts you, where you fall short and what they wish you would cover next.
December 13, 2025 at 5:47 PM
Curiosity is a competitive edge. Ask why your audience trusts you, where you fall short and what they wish you would cover next.
Coming home to Texas next month. If you're a media sort, I'd love to catch coffee in Austin. Drop a note and let's say hey.
December 12, 2025 at 2:54 PM
Coming home to Texas next month. If you're a media sort, I'd love to catch coffee in Austin. Drop a note and let's say hey.
A difficult boss up top can shake a whole org, but middle leaders aren’t powerless. Tip? Align on what matters, build clear agreements, and use external validation to influence up. Leadership from the middle isn’t easy, but it’s powerful.
December 11, 2025 at 9:19 PM
A difficult boss up top can shake a whole org, but middle leaders aren’t powerless. Tip? Align on what matters, build clear agreements, and use external validation to influence up. Leadership from the middle isn’t easy, but it’s powerful.
It's essential to support quality journalism. By donating to KQED, you can ensure access to reliable news and information. Your contribution enables KQED to continue delivering the in-depth reporting about the issues that matter. Give now at kqed.org.
December 11, 2025 at 1:56 PM
It's essential to support quality journalism. By donating to KQED, you can ensure access to reliable news and information. Your contribution enables KQED to continue delivering the in-depth reporting about the issues that matter. Give now at kqed.org.
Advice I often give to rising leaders: Don’t chase platforms. Chase problems. Find one recurring pain in your shop and own the fix. Build a tiny dashboard, write the SOP, or train the team. Then share results. Executives notice people who reduce friction and raise quality.
December 9, 2025 at 9:29 PM
Advice I often give to rising leaders: Don’t chase platforms. Chase problems. Find one recurring pain in your shop and own the fix. Build a tiny dashboard, write the SOP, or train the team. Then share results. Executives notice people who reduce friction and raise quality.
My resource guide for new producers creating public radio programming is two months old! It's been such a wonderful journey. Get the full details here: ernestoaguilar.com/radio
Radio – Ernesto Aguilar
ernestoaguilar.com
December 9, 2025 at 2:23 PM
My resource guide for new producers creating public radio programming is two months old! It's been such a wonderful journey. Get the full details here: ernestoaguilar.com/radio
I'm hosting a limited-run podcast in 2026.
With historical documents, interviews and more, you'll get a closeup look at a true story. A group unlike anything the world had ever seen, transformed into what no one could have predicted. Details upcoming. Advice welcome.
With historical documents, interviews and more, you'll get a closeup look at a true story. A group unlike anything the world had ever seen, transformed into what no one could have predicted. Details upcoming. Advice welcome.
December 8, 2025 at 2:24 PM
I'm hosting a limited-run podcast in 2026.
With historical documents, interviews and more, you'll get a closeup look at a true story. A group unlike anything the world had ever seen, transformed into what no one could have predicted. Details upcoming. Advice welcome.
With historical documents, interviews and more, you'll get a closeup look at a true story. A group unlike anything the world had ever seen, transformed into what no one could have predicted. Details upcoming. Advice welcome.
Do you work with someone who is active in public media content, even if you are not? Please share this survey with them. We want to hear from the people in your organization who rely on PMCC’s resources and community the most. www.surveymonkey.com/r/ZW7KJ3X
PMCC Systemwide Survey 2025
Take this survey powered by surveymonkey.com. Create your own surveys for free.
www.surveymonkey.com
December 5, 2025 at 2:21 PM
Do you work with someone who is active in public media content, even if you are not? Please share this survey with them. We want to hear from the people in your organization who rely on PMCC’s resources and community the most. www.surveymonkey.com/r/ZW7KJ3X
Culture doesn’t trickle down. It’s built, one choice at a time.
When an org feels unstable, model good behavior, and stay close. People might not stay for the company, but they’ll stay for leaders who’ve got their backs. Are you that person?
When an org feels unstable, model good behavior, and stay close. People might not stay for the company, but they’ll stay for leaders who’ve got their backs. Are you that person?
down.it
December 4, 2025 at 9:06 PM
Culture doesn’t trickle down. It’s built, one choice at a time.
When an org feels unstable, model good behavior, and stay close. People might not stay for the company, but they’ll stay for leaders who’ve got their backs. Are you that person?
When an org feels unstable, model good behavior, and stay close. People might not stay for the company, but they’ll stay for leaders who’ve got their backs. Are you that person?
Not a bad way to start the evening ✨🥳
December 4, 2025 at 3:16 AM
Not a bad way to start the evening ✨🥳
Fear thrives in uncertainty, but it’s the pace of today’s change that paralyzes leaders. Policy shifts go viral before they go official. AI questions are existential. The map is breaking into blocs.
While there's a lot we can’t predict, we can plan and think wisely.
While there's a lot we can’t predict, we can plan and think wisely.
December 3, 2025 at 9:26 PM
Fear thrives in uncertainty, but it’s the pace of today’s change that paralyzes leaders. Policy shifts go viral before they go official. AI questions are existential. The map is breaking into blocs.
While there's a lot we can’t predict, we can plan and think wisely.
While there's a lot we can’t predict, we can plan and think wisely.
Public Media Content Collective’s Systemwide Survey takes less than 15 minutes and will directly inform the board’s priorities. Your experience and perspective matter. Complete the survey and help clarify PMCC’s vital role for public radio. www.surveymonkey.com/r/ZW7KJ3X
PMCC Systemwide Survey 2025
Take this survey powered by surveymonkey.com. Create your own surveys for free.
www.surveymonkey.com
December 2, 2025 at 1:06 PM
Public Media Content Collective’s Systemwide Survey takes less than 15 minutes and will directly inform the board’s priorities. Your experience and perspective matter. Complete the survey and help clarify PMCC’s vital role for public radio. www.surveymonkey.com/r/ZW7KJ3X
Is "push/ed/ing back" the most overused (and lazy) phrase in journalism? 🤔
Outing myself as someone who's trying to not use it when precise words are clearer, but curious.
Outing myself as someone who's trying to not use it when precise words are clearer, but curious.
December 1, 2025 at 9:10 PM
Is "push/ed/ing back" the most overused (and lazy) phrase in journalism? 🤔
Outing myself as someone who's trying to not use it when precise words are clearer, but curious.
Outing myself as someone who's trying to not use it when precise words are clearer, but curious.
In the next OIGO, I will be examining the noteworthy events and stories of 2025 in public media. Let's reflect on the shining moments and significant issues that shaped the year. Sign up here to read the review: oigo.us.
November 30, 2025 at 4:51 PM
In the next OIGO, I will be examining the noteworthy events and stories of 2025 in public media. Let's reflect on the shining moments and significant issues that shaped the year. Sign up here to read the review: oigo.us.
Reposted by Ernesto Aguilar
If you have a Bay Area restaurant you can't get enough of, we want to hear from you! Apply to be a guest on Check, Please! Bay Area and join Leslie Sbrocco in the KQED studio to share your favorite dishes and hidden gems.
Apply here: www.kqed.org/checkplease/...
Apply here: www.kqed.org/checkplease/...
Apply to be a Guest | KQED
The Check, Please! Bay Area team is looking for new guests to share the restaurants — and dishes — they can’t get enough of! Have a go-to local eatery in the Bay Area? Now’s your opportunity to wow th...
www.kqed.org
November 28, 2025 at 5:41 PM
If you have a Bay Area restaurant you can't get enough of, we want to hear from you! Apply to be a guest on Check, Please! Bay Area and join Leslie Sbrocco in the KQED studio to share your favorite dishes and hidden gems.
Apply here: www.kqed.org/checkplease/...
Apply here: www.kqed.org/checkplease/...
When strategy changes, don’t just share the “why.” Show the “how.” Break it into tasks. Tie it to personal goals. And always listen. Pushback isn’t resistance, it’s insight.
Real change starts with clarity, empathy and trust.
Real change starts with clarity, empathy and trust.
November 26, 2025 at 8:57 PM
When strategy changes, don’t just share the “why.” Show the “how.” Break it into tasks. Tie it to personal goals. And always listen. Pushback isn’t resistance, it’s insight.
Real change starts with clarity, empathy and trust.
Real change starts with clarity, empathy and trust.
A major public media challenge now is how search is shifting from queries to conversations. Your programming notes should be thus structured for Q&A.
Future-proof discovery by turning your best explainers into short answer posts, then into an audio Q&A file. Tag and index too.
Future-proof discovery by turning your best explainers into short answer posts, then into an audio Q&A file. Tag and index too.
November 25, 2025 at 8:55 PM
A major public media challenge now is how search is shifting from queries to conversations. Your programming notes should be thus structured for Q&A.
Future-proof discovery by turning your best explainers into short answer posts, then into an audio Q&A file. Tag and index too.
Future-proof discovery by turning your best explainers into short answer posts, then into an audio Q&A file. Tag and index too.
The Public Media Content Collective is where public radio content and programming leaders come together to face our biggest challenges collectively. Our Board wants to hear from you. Take the PMCC Systemwide Survey and help shape what comes next. www.surveymonkey.com/r/ZW7KJ3X
PMCC Systemwide Survey 2025
Take this survey powered by surveymonkey.com. Create your own surveys for free.
www.surveymonkey.com
November 25, 2025 at 1:21 PM
The Public Media Content Collective is where public radio content and programming leaders come together to face our biggest challenges collectively. Our Board wants to hear from you. Take the PMCC Systemwide Survey and help shape what comes next. www.surveymonkey.com/r/ZW7KJ3X
Hybrid work isn’t just a policy. It’s a new system. But success demands structure, including clear norms and expectations and metrics that reflect how work really gets done.
November 24, 2025 at 9:15 PM
Hybrid work isn’t just a policy. It’s a new system. But success demands structure, including clear norms and expectations and metrics that reflect how work really gets done.
It was such an honor to share on Friday the story of an incredible Latina journalist telling important stories in Washington State. You can read that interview now at oigo.us.
November 24, 2025 at 2:48 PM
It was such an honor to share on Friday the story of an incredible Latina journalist telling important stories in Washington State. You can read that interview now at oigo.us.
As a content leader or programmer, what do you most need right now? Training, strategy, something else? Tell the Public Media Content Collective how this organization can best serve you in a transformed media ecosystem. Start the brief survey here. www.surveymonkey.com/r/ZW7KJ3X
PMCC Systemwide Survey 2025
Take this survey powered by surveymonkey.com. Create your own surveys for free.
www.surveymonkey.com
November 22, 2025 at 6:26 PM
As a content leader or programmer, what do you most need right now? Training, strategy, something else? Tell the Public Media Content Collective how this organization can best serve you in a transformed media ecosystem. Start the brief survey here. www.surveymonkey.com/r/ZW7KJ3X