Dr Chris Macdonald
@drchrismacdonald.bsky.social
Scientist | Founder | Author | 40 Under 40 in Science
Sustainability and Health
Based at the University of Cambridge
Find out more at DrChrisMacdonald.com
Sustainability and Health
Based at the University of Cambridge
Find out more at DrChrisMacdonald.com
Pinned
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌
Thank you to Green Nudges for the feature.
Link to paper:
www.frontiersin.org/journals/sus...
Thank you for all of the support!
#sustainablefood #sustainability
#vegan #greennudge
Thank you to Green Nudges for the feature.
Link to paper:
www.frontiersin.org/journals/sus...
Thank you for all of the support!
#sustainablefood #sustainability
#vegan #greennudge
November 29, 2025 at 1:02 PM
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌
Thank you to Green Nudges for the feature.
Link to paper:
www.frontiersin.org/journals/sus...
Thank you for all of the support!
#sustainablefood #sustainability
#vegan #greennudge
Thank you to Green Nudges for the feature.
Link to paper:
www.frontiersin.org/journals/sus...
Thank you for all of the support!
#sustainablefood #sustainability
#vegan #greennudge
Reposted by Dr Chris Macdonald
Congratulations to @drchrismacdonald.bsky.social, whose VR public speaking platform won at the @timeshighered.bsky.social Awards 2025! 🏆
Other Cambridge nominees included the PROFILE trial team and Technician Development Advisor John Nicolson.
Read more: bit.ly/4p9V4HI
#THEAwards
Other Cambridge nominees included the PROFILE trial team and Technician Development Advisor John Nicolson.
Read more: bit.ly/4p9V4HI
#THEAwards
Virtual Reality public speaking platform wins top prize at Times Higher Education Awards
Cambridge’s Dr Chris Macdonald won the Technological Innovation of the Year category at the Times Higher Education Awards 2025 for his groundbreaking Virtual
bit.ly
November 14, 2025 at 5:54 PM
Congratulations to @drchrismacdonald.bsky.social, whose VR public speaking platform won at the @timeshighered.bsky.social Awards 2025! 🏆
Other Cambridge nominees included the PROFILE trial team and Technician Development Advisor John Nicolson.
Read more: bit.ly/4p9V4HI
#THEAwards
Other Cambridge nominees included the PROFILE trial team and Technician Development Advisor John Nicolson.
Read more: bit.ly/4p9V4HI
#THEAwards
🥳🥳🥳🥳 We did it!!!
We won the Global EdTech Award for using virtual reality and neuroscience to create the most effective treatment for the fear of public speaking!
Find out more here:
www.eurekalert.org/news-release...
Original research paper here:
www.frontiersin.org/journals/vir...
#edtech 🙌
We won the Global EdTech Award for using virtual reality and neuroscience to create the most effective treatment for the fear of public speaking!
Find out more here:
www.eurekalert.org/news-release...
Original research paper here:
www.frontiersin.org/journals/vir...
#edtech 🙌
November 7, 2025 at 7:37 PM
🥳🥳🥳🥳 We did it!!!
We won the Global EdTech Award for using virtual reality and neuroscience to create the most effective treatment for the fear of public speaking!
Find out more here:
www.eurekalert.org/news-release...
Original research paper here:
www.frontiersin.org/journals/vir...
#edtech 🙌
We won the Global EdTech Award for using virtual reality and neuroscience to create the most effective treatment for the fear of public speaking!
Find out more here:
www.eurekalert.org/news-release...
Original research paper here:
www.frontiersin.org/journals/vir...
#edtech 🙌
My new paper reveals how I used consumer insights to create the most effective nudge to increase sales of sustainable food 🙌
Share far and wide 🌱
Link to open access paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
Share far and wide 🌱
Link to open access paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
November 2, 2025 at 11:02 PM
My new paper reveals how I used consumer insights to create the most effective nudge to increase sales of sustainable food 🙌
Share far and wide 🌱
Link to open access paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
Share far and wide 🌱
Link to open access paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
October 22, 2025 at 12:50 PM
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
#vegan #greennudge
🎉 I'll be demoing my virtual reality treatment for speech anxiety this weekend at New Scientist Live!
In my last VR paper, I revealed how my VR tech & overexposure protocol provides the most effective treatment.
Link to the paper here:
www.frontiersin.org/journals/vir...
#anxiety #medtech #edtech
In my last VR paper, I revealed how my VR tech & overexposure protocol provides the most effective treatment.
Link to the paper here:
www.frontiersin.org/journals/vir...
#anxiety #medtech #edtech
Frontiers | Improving virtual reality exposure therapy with open access and overexposure: a single 30-minute session of overexposure therapy reduces public speaking anxiety
Public speaking anxiety is a prevalent issue with significant negative impacts. While virtual reality exposure therapy is an effective treatment, it currentl...
www.frontiersin.org
October 15, 2025 at 10:42 AM
🎉 I'll be demoing my virtual reality treatment for speech anxiety this weekend at New Scientist Live!
In my last VR paper, I revealed how my VR tech & overexposure protocol provides the most effective treatment.
Link to the paper here:
www.frontiersin.org/journals/vir...
#anxiety #medtech #edtech
In my last VR paper, I revealed how my VR tech & overexposure protocol provides the most effective treatment.
Link to the paper here:
www.frontiersin.org/journals/vir...
#anxiety #medtech #edtech
🥳 The new paper has quickly gained over 2000 views!
In the paper, I reveal new and highly effective approaches to increase sustainable meal choices.
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
In the paper, I reveal new and highly effective approaches to increase sustainable meal choices.
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
Frontiers | Reducing meat consumption with consumer insights and the nudge by proxy: the anomaly of asking, the power of protein, and illusions of insufficiency and availability
High global meat consumption presents significant environmental challenges. Interventions to reduce meat consumption, such as carbon labelling, have shown mo...
www.frontiersin.org
October 14, 2025 at 9:43 PM
🥳 The new paper has quickly gained over 2000 views!
In the paper, I reveal new and highly effective approaches to increase sustainable meal choices.
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
In the paper, I reveal new and highly effective approaches to increase sustainable meal choices.
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
📢 New paper alert!
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
Frontiers | Reducing meat consumption with consumer insights and the nudge by proxy: the anomaly of asking, the power of protein, and illusions of insufficiency and availability
High global meat consumption presents significant environmental challenges. Interventions to reduce meat consumption, such as carbon labelling, have shown mo...
www.frontiersin.org
October 7, 2025 at 9:55 PM
📢 New paper alert!
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability
My new paper on how to increase sustainable food consumption is starting to gather media attention 🙌
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
October 3, 2025 at 12:11 PM
My new paper on how to increase sustainable food consumption is starting to gather media attention 🙌
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
Link to paper:
www.frontiersin.org/journals/sus...
#sustainablefood #sustainability
Over 1000 views already on my newly published paper!
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a new approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a new approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
Frontiers | Reducing meat consumption with consumer insights and the nudge by proxy: the anomaly of asking, the power of protein, and illusions of insufficiency and availability
High global meat consumption presents significant environmental challenges. Interventions to reduce meat consumption, such as carbon labelling, have shown mo...
www.frontiersin.org
September 29, 2025 at 9:11 AM
Over 1000 views already on my newly published paper!
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a new approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a new approach…
www.frontiersin.org/journals/sus...
#sustainablefood #greennudges
The ball is in Greggs’ court now...
Earlier this week, my publication revealed a trick that can more than double sales of meat-free products at Greggs.
Today, I shared the findings with them.
I also let them know that I’d be happy to collaborate to help accelerate positive change.
Earlier this week, my publication revealed a trick that can more than double sales of meat-free products at Greggs.
Today, I shared the findings with them.
I also let them know that I’d be happy to collaborate to help accelerate positive change.
September 27, 2025 at 8:55 PM
The ball is in Greggs’ court now...
Earlier this week, my publication revealed a trick that can more than double sales of meat-free products at Greggs.
Today, I shared the findings with them.
I also let them know that I’d be happy to collaborate to help accelerate positive change.
Earlier this week, my publication revealed a trick that can more than double sales of meat-free products at Greggs.
Today, I shared the findings with them.
I also let them know that I’d be happy to collaborate to help accelerate positive change.
📢 New paper alert!
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
🔗 Link to open access paper here:
frontiersin.org/journals/sus...
#sustainablefood #greennudges
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
🔗 Link to open access paper here:
frontiersin.org/journals/sus...
#sustainablefood #greennudges
Frontiers | Reducing meat consumption with consumer insights and the nudge by proxy: the anomaly of asking, the power of protein, and illusions of insufficiency and availability
High global meat consumption presents significant environmental challenges. Interventions to reduce meat consumption, such as carbon labelling, have shown mo...
frontiersin.org
September 25, 2025 at 12:08 PM
📢 New paper alert!
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
🔗 Link to open access paper here:
frontiersin.org/journals/sus...
#sustainablefood #greennudges
In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…
🔗 Link to open access paper here:
frontiersin.org/journals/sus...
#sustainablefood #greennudges
I'm back in the news, and this one made me emotional...
Read the full Guardian article for free via link below:
theguardian.com/lifeandstyle...
Please share far and wide - it could be life-changing for anyone who suffers from speech anxiety or the fear of public speaking.
Read the full Guardian article for free via link below:
theguardian.com/lifeandstyle...
Please share far and wide - it could be life-changing for anyone who suffers from speech anxiety or the fear of public speaking.
‘The room started to spin, my breath grew short’: could I conquer my fear of public speaking?
For years, speaking in public has triggered panic attacks. So to overcome them, I road-tested some popular methods, from psychotherapy to virtual reality
theguardian.com
August 24, 2025 at 9:20 AM
I'm back in the news, and this one made me emotional...
Read the full Guardian article for free via link below:
theguardian.com/lifeandstyle...
Please share far and wide - it could be life-changing for anyone who suffers from speech anxiety or the fear of public speaking.
Read the full Guardian article for free via link below:
theguardian.com/lifeandstyle...
Please share far and wide - it could be life-changing for anyone who suffers from speech anxiety or the fear of public speaking.
📢 Exciting job opportunity!
I’m looking for an exceptional Project Coordinator to expand the rollout of a ground-breaking edtech/medtech platform developed at my lab at the University of Cambridge.
Find out more and apply:
lucy.cam.ac.uk/vacancies/pr...
I’m looking for an exceptional Project Coordinator to expand the rollout of a ground-breaking edtech/medtech platform developed at my lab at the University of Cambridge.
Find out more and apply:
lucy.cam.ac.uk/vacancies/pr...
August 23, 2025 at 10:28 PM
📢 Exciting job opportunity!
I’m looking for an exceptional Project Coordinator to expand the rollout of a ground-breaking edtech/medtech platform developed at my lab at the University of Cambridge.
Find out more and apply:
lucy.cam.ac.uk/vacancies/pr...
I’m looking for an exceptional Project Coordinator to expand the rollout of a ground-breaking edtech/medtech platform developed at my lab at the University of Cambridge.
Find out more and apply:
lucy.cam.ac.uk/vacancies/pr...
📢 New article alert!
Want to encourage more sustainable diets? Then don’t talk about sustainability. That’s the surprising takeaway from my research.
Read the full article for free here: theimpactmagazine.org/magaz… (page 22-23)
Want to encourage more sustainable diets? Then don’t talk about sustainability. That’s the surprising takeaway from my research.
Read the full article for free here: theimpactmagazine.org/magaz… (page 22-23)
July 1, 2025 at 5:41 PM
📢 New article alert!
Want to encourage more sustainable diets? Then don’t talk about sustainability. That’s the surprising takeaway from my research.
Read the full article for free here: theimpactmagazine.org/magaz… (page 22-23)
Want to encourage more sustainable diets? Then don’t talk about sustainability. That’s the surprising takeaway from my research.
Read the full article for free here: theimpactmagazine.org/magaz… (page 22-23)
We did it again 🥳 🥳 🥳
We won the Cambridge University Excellence Award (for the third year running!).
For this year’s entry, I used emerging tech to better translate and visualise emissions data.
We won the Cambridge University Excellence Award (for the third year running!).
For this year’s entry, I used emerging tech to better translate and visualise emissions data.
June 20, 2025 at 4:14 PM
We did it again 🥳 🥳 🥳
We won the Cambridge University Excellence Award (for the third year running!).
For this year’s entry, I used emerging tech to better translate and visualise emissions data.
We won the Cambridge University Excellence Award (for the third year running!).
For this year’s entry, I used emerging tech to better translate and visualise emissions data.
Please share far and wide - the free treatment is life-changing for anyone who suffers from speech anxiety or the fear of public speaking.
#psychologyresearch #psychology
#virtualreality #publicspeaking
#edtech #healthtech
#psychologyresearch #psychology
#virtualreality #publicspeaking
#edtech #healthtech
🎉 Exciting research update: My latest paper is now in the top 5% of all 48 million research outputs scored by Altmetric. The paper reveals an innovative and free VR treatment for speech anxiety.
Read the paper for free here:
www.frontiersin.org/journals/vir...
#psychologyresearch #psychology
Read the paper for free here:
www.frontiersin.org/journals/vir...
#psychologyresearch #psychology
Frontiers | Improving virtual reality exposure therapy with open access and overexposure: a single 30-minute session of overexposure therapy reduces public speaking anxiety
Public speaking anxiety is a prevalent issue with significant negative impacts. While virtual reality exposure therapy is an effective treatment, it currentl...
www.frontiersin.org
June 1, 2025 at 12:07 PM
Please share far and wide - the free treatment is life-changing for anyone who suffers from speech anxiety or the fear of public speaking.
#psychologyresearch #psychology
#virtualreality #publicspeaking
#edtech #healthtech
#psychologyresearch #psychology
#virtualreality #publicspeaking
#edtech #healthtech
🎉 Exciting research update: My latest paper is now in the top 5% of all 48 million research outputs scored by Altmetric. The paper reveals an innovative and free VR treatment for speech anxiety.
Read the paper for free here:
www.frontiersin.org/journals/vir...
#psychologyresearch #psychology
Read the paper for free here:
www.frontiersin.org/journals/vir...
#psychologyresearch #psychology
Frontiers | Improving virtual reality exposure therapy with open access and overexposure: a single 30-minute session of overexposure therapy reduces public speaking anxiety
Public speaking anxiety is a prevalent issue with significant negative impacts. While virtual reality exposure therapy is an effective treatment, it currentl...
www.frontiersin.org
June 1, 2025 at 12:04 PM
🎉 Exciting research update: My latest paper is now in the top 5% of all 48 million research outputs scored by Altmetric. The paper reveals an innovative and free VR treatment for speech anxiety.
Read the paper for free here:
www.frontiersin.org/journals/vir...
#psychologyresearch #psychology
Read the paper for free here:
www.frontiersin.org/journals/vir...
#psychologyresearch #psychology
Earlier this week, I was on BBC Science Hour with Chris Smith and Naga Munchetty. I shared my story of how I created the most effective treatment for speech anxiety and why I made it free for all.
You can access it for free via link in bio.
#socialanxiety #anxiety #vr
#edtech #digitalhealth
You can access it for free via link in bio.
#socialanxiety #anxiety #vr
#edtech #digitalhealth
May 8, 2025 at 12:32 PM
Earlier this week, I was on BBC Science Hour with Chris Smith and Naga Munchetty. I shared my story of how I created the most effective treatment for speech anxiety and why I made it free for all.
You can access it for free via link in bio.
#socialanxiety #anxiety #vr
#edtech #digitalhealth
You can access it for free via link in bio.
#socialanxiety #anxiety #vr
#edtech #digitalhealth
This week, I was interviewed for the legendary science show, The Naked Scientists...
You can listen to the full episode for free here:
www.thenakedscientists.com/articles/int...
Enjoy!
#Innovation #Technology #EdTech
You can listen to the full episode for free here:
www.thenakedscientists.com/articles/int...
Enjoy!
#Innovation #Technology #EdTech
VR device to reduce fear of public speaking
Don't get in your own headset...
www.thenakedscientists.com
May 2, 2025 at 5:55 PM
This week, I was interviewed for the legendary science show, The Naked Scientists...
You can listen to the full episode for free here:
www.thenakedscientists.com/articles/int...
Enjoy!
#Innovation #Technology #EdTech
You can listen to the full episode for free here:
www.thenakedscientists.com/articles/int...
Enjoy!
#Innovation #Technology #EdTech
What a week…
7 days ago, I launched a free online platform that helps people become more skilled and more confident public speakers.
Find out more at:
www.DrChrisMacdonald.com
#virtualreality #publicspeaking
#edtech #healthtech
#fearofpublicspeaking #speechanxiety
#socialanxiety #anxiety
7 days ago, I launched a free online platform that helps people become more skilled and more confident public speakers.
Find out more at:
www.DrChrisMacdonald.com
#virtualreality #publicspeaking
#edtech #healthtech
#fearofpublicspeaking #speechanxiety
#socialanxiety #anxiety
March 22, 2025 at 5:18 PM
What a week…
7 days ago, I launched a free online platform that helps people become more skilled and more confident public speakers.
Find out more at:
www.DrChrisMacdonald.com
#virtualreality #publicspeaking
#edtech #healthtech
#fearofpublicspeaking #speechanxiety
#socialanxiety #anxiety
7 days ago, I launched a free online platform that helps people become more skilled and more confident public speakers.
Find out more at:
www.DrChrisMacdonald.com
#virtualreality #publicspeaking
#edtech #healthtech
#fearofpublicspeaking #speechanxiety
#socialanxiety #anxiety
Reposted by Dr Chris Macdonald
Cambridge scientist launches free AI-enabled virtual reality platform that transforms users into skilled and confident public speakers and you can try it for free at #CamFest!
Read more: www.cam.ac.uk/stories/AI-V...
@drchrismacdonald.bsky.social
Read more: www.cam.ac.uk/stories/AI-V...
@drchrismacdonald.bsky.social
Free tech eliminates the fear of public speaking
Cambridge scientist launches free AI-enabled virtual reality platform that transforms users into skilled and confident public speakers.
www.cam.ac.uk
March 17, 2025 at 4:22 PM
Cambridge scientist launches free AI-enabled virtual reality platform that transforms users into skilled and confident public speakers and you can try it for free at #CamFest!
Read more: www.cam.ac.uk/stories/AI-V...
@drchrismacdonald.bsky.social
Read more: www.cam.ac.uk/stories/AI-V...
@drchrismacdonald.bsky.social
I set a simple but ambitious mission: create the most effective treatment for the most common fear, and make it freely available to all. And today, I am so excited to reveal that I succeeded!!!
Links to everything are available on my website (link in bio).
#fearofpublicspeaking #speechanxiety
Links to everything are available on my website (link in bio).
#fearofpublicspeaking #speechanxiety
March 15, 2025 at 9:25 PM
I set a simple but ambitious mission: create the most effective treatment for the most common fear, and make it freely available to all. And today, I am so excited to reveal that I succeeded!!!
Links to everything are available on my website (link in bio).
#fearofpublicspeaking #speechanxiety
Links to everything are available on my website (link in bio).
#fearofpublicspeaking #speechanxiety
I created the most effective treatment for speech anxiety - and I made it free for all!
I was interviewed about it for The Guardian.
Please share far and wide - this free treatment could be life-changing for anyone who suffers from the fear of public speaking.
www.theguardian.com/technology/2...
I was interviewed about it for The Guardian.
Please share far and wide - this free treatment could be life-changing for anyone who suffers from the fear of public speaking.
www.theguardian.com/technology/2...
Free online virtual reality tool helps people tackle public speaking nerves
Cambridge scientist behind VR platform says it could help those put off by high cost of speech anxiety treatment
www.theguardian.com
March 15, 2025 at 6:02 PM
I created the most effective treatment for speech anxiety - and I made it free for all!
I was interviewed about it for The Guardian.
Please share far and wide - this free treatment could be life-changing for anyone who suffers from the fear of public speaking.
www.theguardian.com/technology/2...
I was interviewed about it for The Guardian.
Please share far and wide - this free treatment could be life-changing for anyone who suffers from the fear of public speaking.
www.theguardian.com/technology/2...
Last week, I was interviewed by Rhys Blakely (Science Correspondent at The Times) about the free treatment I have created for speech anxiety and the fear or public speaking.
Please share far and wide - the free treatment could be life-changing for millions.
www.thetimes.com/uk/science/a...
Please share far and wide - the free treatment could be life-changing for millions.
www.thetimes.com/uk/science/a...
Can a virtual reality headset cure your fear of public speaking?
A device that simulates even the most intimidating of audiences can make presentations less of an ordeal, a Cambridge scientist explains
www.thetimes.com
March 15, 2025 at 3:00 PM
Last week, I was interviewed by Rhys Blakely (Science Correspondent at The Times) about the free treatment I have created for speech anxiety and the fear or public speaking.
Please share far and wide - the free treatment could be life-changing for millions.
www.thetimes.com/uk/science/a...
Please share far and wide - the free treatment could be life-changing for millions.
www.thetimes.com/uk/science/a...