Dominik Sobe
@dominiksobe.com
⚡ Founder and 🌊 Surfer sharing lessons bootstrapping SaaS.
✍️ Notion Docs ➯ Help Center https://www.helpkit.so
💰 Get Customers With Reddit ➯ https://redreach.ai
🎞️ Largest Analog Film Wiki ➯ https://filmtypes.com
✍️ Notion Docs ➯ Help Center https://www.helpkit.so
💰 Get Customers With Reddit ➯ https://redreach.ai
🎞️ Largest Analog Film Wiki ➯ https://filmtypes.com
Bluesky bout to have it's moment for approx two hours while Cloudflare and therefore X is down 😬
November 18, 2025 at 12:07 PM
Bluesky bout to have it's moment for approx two hours while Cloudflare and therefore X is down 😬
I had to make a tough call with Redreach.
I'm all about keeping products simple. Adding a Chrome extension felt like
"too much": basically launching a second product.
But here's why I decided to do it anyway:
🏆 The goal: become THE complete Reddit marketing tool
I'm all about keeping products simple. Adding a Chrome extension felt like
"too much": basically launching a second product.
But here's why I decided to do it anyway:
🏆 The goal: become THE complete Reddit marketing tool
November 17, 2025 at 10:31 AM
I had to make a tough call with Redreach.
I'm all about keeping products simple. Adding a Chrome extension felt like
"too much": basically launching a second product.
But here's why I decided to do it anyway:
🏆 The goal: become THE complete Reddit marketing tool
I'm all about keeping products simple. Adding a Chrome extension felt like
"too much": basically launching a second product.
But here's why I decided to do it anyway:
🏆 The goal: become THE complete Reddit marketing tool
You know what sucks about Reddit DMs?
Managing responses across when you have more than 10+ conversations 🙃
I had to come up with a solution for the Redreach extension so I built a CRM into it.
Managing responses across when you have more than 10+ conversations 🙃
I had to come up with a solution for the Redreach extension so I built a CRM into it.
November 16, 2025 at 12:10 PM
You know what sucks about Reddit DMs?
Managing responses across when you have more than 10+ conversations 🙃
I had to come up with a solution for the Redreach extension so I built a CRM into it.
Managing responses across when you have more than 10+ conversations 🙃
I had to come up with a solution for the Redreach extension so I built a CRM into it.
I have a dedicated "happy testimonials" folder for all my projects where I put screenshots of really nice social media comments / support ticket emails.
Think praises like "wow this is the best tool we have used in years thank you so much for building it. it's worth way more than you charge"
Think praises like "wow this is the best tool we have used in years thank you so much for building it. it's worth way more than you charge"
November 16, 2025 at 7:35 AM
I have a dedicated "happy testimonials" folder for all my projects where I put screenshots of really nice social media comments / support ticket emails.
Think praises like "wow this is the best tool we have used in years thank you so much for building it. it's worth way more than you charge"
Think praises like "wow this is the best tool we have used in years thank you so much for building it. it's worth way more than you charge"
I had to make quite a "tough" design decision for the Redreach landing page overhaul with the introduction of the new outbound feature.
I wanted to convey that Redreach now basically does inbound (finds posts for you) as well as outbound (automates DMs) right from the get go so I decided to:
I wanted to convey that Redreach now basically does inbound (finds posts for you) as well as outbound (automates DMs) right from the get go so I decided to:
November 15, 2025 at 11:02 AM
I had to make quite a "tough" design decision for the Redreach landing page overhaul with the introduction of the new outbound feature.
I wanted to convey that Redreach now basically does inbound (finds posts for you) as well as outbound (automates DMs) right from the get go so I decided to:
I wanted to convey that Redreach now basically does inbound (finds posts for you) as well as outbound (automates DMs) right from the get go so I decided to:
Honest confession: I avoided building browser extensions for YEARS.
The tooling was a nightmare.
Then I tried wxt.dev for Redreach (my Reddit auto-DM tool) and wow
Here is why love it:
1/2
The tooling was a nightmare.
Then I tried wxt.dev for Redreach (my Reddit auto-DM tool) and wow
Here is why love it:
1/2
November 14, 2025 at 11:01 AM
Honest confession: I avoided building browser extensions for YEARS.
The tooling was a nightmare.
Then I tried wxt.dev for Redreach (my Reddit auto-DM tool) and wow
Here is why love it:
1/2
The tooling was a nightmare.
Then I tried wxt.dev for Redreach (my Reddit auto-DM tool) and wow
Here is why love it:
1/2
can you spot something a bit out of the ordinary here?
hint it starts with a “C” and ends with my laptop almost exploding
hint it starts with a “C” and ends with my laptop almost exploding
November 14, 2025 at 9:00 AM
can you spot something a bit out of the ordinary here?
hint it starts with a “C” and ends with my laptop almost exploding
hint it starts with a “C” and ends with my laptop almost exploding
"How many Reddit DMs can I send without getting rate-limited/banned?"
This is the #1 question I get about Reddit outreach
Here's what seems to work from my quite thorough testing:
This is the #1 question I get about Reddit outreach
Here's what seems to work from my quite thorough testing:
November 13, 2025 at 8:00 AM
"How many Reddit DMs can I send without getting rate-limited/banned?"
This is the #1 question I get about Reddit outreach
Here's what seems to work from my quite thorough testing:
This is the #1 question I get about Reddit outreach
Here's what seems to work from my quite thorough testing:
people that have never built a business have no idea about the freaking stress and adrenaline you feel when you launch a new product
it's absolutely mental and irrational
you obviously won't die launching something new yet my the body feels tense for hours haha!
is that just me?
it's absolutely mental and irrational
you obviously won't die launching something new yet my the body feels tense for hours haha!
is that just me?
November 12, 2025 at 5:28 AM
people that have never built a business have no idea about the freaking stress and adrenaline you feel when you launch a new product
it's absolutely mental and irrational
you obviously won't die launching something new yet my the body feels tense for hours haha!
is that just me?
it's absolutely mental and irrational
you obviously won't die launching something new yet my the body feels tense for hours haha!
is that just me?
🚀 Launching Redreach Outbound: A browser extension that sends personalized cold Reddit DMs on auto-pilot.
💬 Target subreddits, post commenters and more
📫 Built-in CRM tracks all responses
✅ Runs safely in your browser
Let me explain why Reddit DMs and how it works 👇
1/5
💬 Target subreddits, post commenters and more
📫 Built-in CRM tracks all responses
✅ Runs safely in your browser
Let me explain why Reddit DMs and how it works 👇
1/5
November 11, 2025 at 12:34 PM
🚀 Launching Redreach Outbound: A browser extension that sends personalized cold Reddit DMs on auto-pilot.
💬 Target subreddits, post commenters and more
📫 Built-in CRM tracks all responses
✅ Runs safely in your browser
Let me explain why Reddit DMs and how it works 👇
1/5
💬 Target subreddits, post commenters and more
📫 Built-in CRM tracks all responses
✅ Runs safely in your browser
Let me explain why Reddit DMs and how it works 👇
1/5
I have great and bad news.
The bad news is that I'm ABSOLUTELY fried 😴 and have to postpone the Redreach launch to tomorrow.
The great news is that I seem to be absolutely healthy 💪
Decided to do my annual 🏥 health checkup with my girlfriend here in Bangkok today.
1/5
The bad news is that I'm ABSOLUTELY fried 😴 and have to postpone the Redreach launch to tomorrow.
The great news is that I seem to be absolutely healthy 💪
Decided to do my annual 🏥 health checkup with my girlfriend here in Bangkok today.
1/5
November 10, 2025 at 2:22 PM
I have great and bad news.
The bad news is that I'm ABSOLUTELY fried 😴 and have to postpone the Redreach launch to tomorrow.
The great news is that I seem to be absolutely healthy 💪
Decided to do my annual 🏥 health checkup with my girlfriend here in Bangkok today.
1/5
The bad news is that I'm ABSOLUTELY fried 😴 and have to postpone the Redreach launch to tomorrow.
The great news is that I seem to be absolutely healthy 💪
Decided to do my annual 🏥 health checkup with my girlfriend here in Bangkok today.
1/5
Alright finally launching Redreach.ai new product tomorrow!
Took a while but it's finally production ready. Excited to share more in the next days. I think I now have built the most comprehensive Reddit marketing solution out there 👀
Took a while but it's finally production ready. Excited to share more in the next days. I think I now have built the most comprehensive Reddit marketing solution out there 👀
November 9, 2025 at 12:00 PM
Alright finally launching Redreach.ai new product tomorrow!
Took a while but it's finally production ready. Excited to share more in the next days. I think I now have built the most comprehensive Reddit marketing solution out there 👀
Took a while but it's finally production ready. Excited to share more in the next days. I think I now have built the most comprehensive Reddit marketing solution out there 👀
Dogfooding HelpKit.so for Redreach.ai is one of the best feelings ever.
I'm biased but there is no better way than writing your help articles in Notion and then letting HelpKit create a professional help center out of it.
I'm shipping product documentation so MUCH FASTER and it's enjoyable!
I'm biased but there is no better way than writing your help articles in Notion and then letting HelpKit create a professional help center out of it.
I'm shipping product documentation so MUCH FASTER and it's enjoyable!
November 5, 2025 at 11:17 AM
Dogfooding HelpKit.so for Redreach.ai is one of the best feelings ever.
I'm biased but there is no better way than writing your help articles in Notion and then letting HelpKit create a professional help center out of it.
I'm shipping product documentation so MUCH FASTER and it's enjoyable!
I'm biased but there is no better way than writing your help articles in Notion and then letting HelpKit create a professional help center out of it.
I'm shipping product documentation so MUCH FASTER and it's enjoyable!
I accidentally built a skyscraper.
I have been working on a new feature for Redreach that should come out any day now but to be honest with you it’s extremely exhausting.
The feature feels more like an entire new product rather than just a simple addition.
I have been working on a new feature for Redreach that should come out any day now but to be honest with you it’s extremely exhausting.
The feature feels more like an entire new product rather than just a simple addition.
November 3, 2025 at 3:34 PM
I accidentally built a skyscraper.
I have been working on a new feature for Redreach that should come out any day now but to be honest with you it’s extremely exhausting.
The feature feels more like an entire new product rather than just a simple addition.
I have been working on a new feature for Redreach that should come out any day now but to be honest with you it’s extremely exhausting.
The feature feels more like an entire new product rather than just a simple addition.
Do you think Ali will convert and start using Redreach?
November 3, 2025 at 11:42 AM
Do you think Ali will convert and start using Redreach?
really digging this UI ticket card I made for the Redreach day pass pricing card 💅
took me longer than you might think 🙂
took me longer than you might think 🙂
November 2, 2025 at 10:03 AM
really digging this UI ticket card I made for the Redreach day pass pricing card 💅
took me longer than you might think 🙂
took me longer than you might think 🙂
Let's talk about one of my failed projects. Everyone talks about their wins on X so let me do the opposite.
I built this macOS app called "Hotspot Hero" that was supposed to solve one of those classic digital nomad problems...
1/11
I built this macOS app called "Hotspot Hero" that was supposed to solve one of those classic digital nomad problems...
1/11
October 28, 2025 at 11:00 AM
Let's talk about one of my failed projects. Everyone talks about their wins on X so let me do the opposite.
I built this macOS app called "Hotspot Hero" that was supposed to solve one of those classic digital nomad problems...
1/11
I built this macOS app called "Hotspot Hero" that was supposed to solve one of those classic digital nomad problems...
1/11
Just submitted my first Mac OS app on the App Store! 🥳
Given what I have seen on X, probably ultra high chances it won't approved on the first try but here we go 🧃
Given what I have seen on X, probably ultra high chances it won't approved on the first try but here we go 🧃
October 27, 2025 at 8:00 AM
Just submitted my first Mac OS app on the App Store! 🥳
Given what I have seen on X, probably ultra high chances it won't approved on the first try but here we go 🧃
Given what I have seen on X, probably ultra high chances it won't approved on the first try but here we go 🧃
Oh boy probably just had one of the bigger fuckups for HelpKit in years 🤦♂️
I nuked the entire onboarding flow of HelpKit for 2 full days.
Nobody could signup for the trial anymore.
Here's what happened and a lesson:
1/5
I nuked the entire onboarding flow of HelpKit for 2 full days.
Nobody could signup for the trial anymore.
Here's what happened and a lesson:
1/5
October 22, 2025 at 10:07 AM
Oh boy probably just had one of the bigger fuckups for HelpKit in years 🤦♂️
I nuked the entire onboarding flow of HelpKit for 2 full days.
Nobody could signup for the trial anymore.
Here's what happened and a lesson:
1/5
I nuked the entire onboarding flow of HelpKit for 2 full days.
Nobody could signup for the trial anymore.
Here's what happened and a lesson:
1/5
Crazy how SaaS is literally 99% of times just a simple CRUD wrapper.
October 21, 2025 at 3:22 PM
Crazy how SaaS is literally 99% of times just a simple CRUD wrapper.
Man nothing better than waking up to this DM from someone I highly respect. LFG.
October 20, 2025 at 7:30 AM
Man nothing better than waking up to this DM from someone I highly respect. LFG.
launching my first Mac OS app next week
90% vibe coded 10% hand crafted
100% Swift UI
110% excited
90% vibe coded 10% hand crafted
100% Swift UI
110% excited
October 17, 2025 at 10:27 AM
launching my first Mac OS app next week
90% vibe coded 10% hand crafted
100% Swift UI
110% excited
90% vibe coded 10% hand crafted
100% Swift UI
110% excited
Spent the day brushing up my personal website ✹
→ Added some new thoughts
→ Added new Redreach to products
→ Brushed up product section
→ Added new Niche Pursuits podcast
→ Added a testimonial section -`ღ´-
Still WIP more coming soon.
dominiksobe.com
→ Added some new thoughts
→ Added new Redreach to products
→ Brushed up product section
→ Added new Niche Pursuits podcast
→ Added a testimonial section -`ღ´-
Still WIP more coming soon.
dominiksobe.com
October 15, 2025 at 1:46 PM
Spent the day brushing up my personal website ✹
→ Added some new thoughts
→ Added new Redreach to products
→ Brushed up product section
→ Added new Niche Pursuits podcast
→ Added a testimonial section -`ღ´-
Still WIP more coming soon.
dominiksobe.com
→ Added some new thoughts
→ Added new Redreach to products
→ Brushed up product section
→ Added new Niche Pursuits podcast
→ Added a testimonial section -`ღ´-
Still WIP more coming soon.
dominiksobe.com
Reddit seems to now have added games to their site. At least I just noticed it for some reason.
Obviously to increase time-spent on the site but in my opinion such a random strategy...
What do you guys think?
Obviously to increase time-spent on the site but in my opinion such a random strategy...
What do you guys think?
October 11, 2025 at 1:33 PM
Reddit seems to now have added games to their site. At least I just noticed it for some reason.
Obviously to increase time-spent on the site but in my opinion such a random strategy...
What do you guys think?
Obviously to increase time-spent on the site but in my opinion such a random strategy...
What do you guys think?
🚢 Shipped a small but huge quality of life improvement for Redreach Reddit post feed.
You can now select posts in bulk and reject them.
Redreach finds highly relevant threads but there might be a few in there that don't meet your criteria so now you can get rid of them fast 👊
You can now select posts in bulk and reject them.
Redreach finds highly relevant threads but there might be a few in there that don't meet your criteria so now you can get rid of them fast 👊
October 7, 2025 at 11:14 AM
🚢 Shipped a small but huge quality of life improvement for Redreach Reddit post feed.
You can now select posts in bulk and reject them.
Redreach finds highly relevant threads but there might be a few in there that don't meet your criteria so now you can get rid of them fast 👊
You can now select posts in bulk and reject them.
Redreach finds highly relevant threads but there might be a few in there that don't meet your criteria so now you can get rid of them fast 👊