“Like some of its players, the WNBA’s fan base also holds fluid gender identities, plus companies may underestimate how much consumers with different identities admire and relate to LGBTQ+ players, Keaton said. “Sponsors and brands are way behind the curve on this.” #Sport
apnews.com/article/wnba...

Where are the #SportManagement people at 👀👀

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“Like some of its players, the WNBA’s fan base also holds fluid gender identities, plus companies may underestimate how much consumers with different identities admire and relate to LGBTQ+ players, Keaton said. “Sponsors and brands are way behind the curve on this.” #Sport
apnews.com/article/wnba...