digitalshields
@digitalshields.bsky.social
All the biggest advertisers say they are going big with creators - but the numbers (at least the ones we have) tell a different story
mikeshields.substack.com/p/despite-so...
mikeshields.substack.com/p/despite-so...
Despite Some Big Talk, When it Comes to Creators, Big TV Brands Are Still Moving Pretty Slowly
YouTube landscape dominated by challenger brands, DTCs
mikeshields.substack.com
October 30, 2025 at 3:37 PM
All the biggest advertisers say they are going big with creators - but the numbers (at least the ones we have) tell a different story
mikeshields.substack.com/p/despite-so...
mikeshields.substack.com/p/despite-so...
Fascinating podcast conversation with YouTube Jordan Matter on how his daughter became the star of his channel, and how their new skincare line with Sephora almost shut down New Jersey
open.spotify.com/episode/7dAN...
open.spotify.com/episode/7dAN...
From Viral Photographer to Skincare Empire with His Daughter Salish
open.spotify.com
October 17, 2025 at 2:16 PM
Fascinating podcast conversation with YouTube Jordan Matter on how his daughter became the star of his channel, and how their new skincare line with Sephora almost shut down New Jersey
open.spotify.com/episode/7dAN...
open.spotify.com/episode/7dAN...
Talked to Kin Community founder Michael Wayne about the many ups and downs of building a business with creators on YouTube
www.youtube.com/watch?v=3fV2...
www.youtube.com/watch?v=3fV2...
What's It Like to Ride the YouTube Wave for Nearly 20 Years
YouTube video by Next in Media
www.youtube.com
October 1, 2025 at 12:39 PM
Talked to Kin Community founder Michael Wayne about the many ups and downs of building a business with creators on YouTube
www.youtube.com/watch?v=3fV2...
www.youtube.com/watch?v=3fV2...
New episode of Next in Media features illuminating chat with Unilever's Selina Sykes explaining how the beauty brand is going to work with a bazillion creators at once
open.spotify.com/episode/7DhJ...
open.spotify.com/episode/7DhJ...
How is a Giant Marketer Like Unilever Going to Spend Half of Its Media Budget on Creators?
open.spotify.com
September 23, 2025 at 6:50 PM
New episode of Next in Media features illuminating chat with Unilever's Selina Sykes explaining how the beauty brand is going to work with a bazillion creators at once
open.spotify.com/episode/7DhJ...
open.spotify.com/episode/7DhJ...
Dug deep into the origins of Amazon's ad business as a guest contributor for Big Technology
www.bigtechnology.com/p/how-amazon...
www.bigtechnology.com/p/how-amazon...
How Amazon Built The World's Fastest Growing Ad Business
The definitive, inside story of how Amazon joined Facebook and Google as the internet's third dominant ad seller.
www.bigtechnology.com
September 19, 2025 at 4:39 PM
Dug deep into the origins of Amazon's ad business as a guest contributor for Big Technology
www.bigtechnology.com/p/how-amazon...
www.bigtechnology.com/p/how-amazon...
Here's the problem: how do you advertise in Jimmy Kimmel right now? They'll come after you. And I like Jimmy Kimmel
September 18, 2025 at 3:38 PM
Here's the problem: how do you advertise in Jimmy Kimmel right now? They'll come after you. And I like Jimmy Kimmel
Got to talk with top YouTuber Dhar Mann and his CEO Sean Atkins about why they've leaned into scripted content, and how they plan to partner with brands to make originals
open.spotify.com/episode/7BTz...
open.spotify.com/episode/7BTz...
Dhar Mann Wants to Make YouTube Shows With Big Brands
open.spotify.com
September 16, 2025 at 3:33 PM
Got to talk with top YouTuber Dhar Mann and his CEO Sean Atkins about why they've leaned into scripted content, and how they plan to partner with brands to make originals
open.spotify.com/episode/7BTz...
open.spotify.com/episode/7BTz...
Reposted by digitalshields
Exclusive: Paramount Skydance is preparing a bid for Warner Bros. Discovery that is backed by the Ellison family.
Paramount Skydance Prepares Ellison-Backed Bid for Warner Bros. Discovery
The bid will be for the entire company, including its cable networks and movie studio, according to people familiar with the situation.
on.wsj.com
September 11, 2025 at 5:33 PM
Exclusive: Paramount Skydance is preparing a bid for Warner Bros. Discovery that is backed by the Ellison family.
If you think micro-dramas are new, you may not be old enough to remember Prom Queen
mikeshields.substack.com/p/before-the...
mikeshields.substack.com/p/before-the...
Before There Were Micro-dramas - There Was the 'Prom Queen' of MySpace
Was the teen soap way ahead of its time? Or do Americans just not want this stuff?
mikeshields.substack.com
September 11, 2025 at 3:32 PM
If you think micro-dramas are new, you may not be old enough to remember Prom Queen
mikeshields.substack.com/p/before-the...
mikeshields.substack.com/p/before-the...
Could anyone actually AI-ify TV buying across networks? Maybe Amazon?
mikeshields.substack.com/p/could-amaz...
mikeshields.substack.com/p/could-amaz...
Could Amazon Be on a Path to Take Over TV Ads?
Would big TV networks, and brands, be ok with a 'crystal box'?
mikeshields.substack.com
September 10, 2025 at 2:27 PM
Could anyone actually AI-ify TV buying across networks? Maybe Amazon?
mikeshields.substack.com/p/could-amaz...
mikeshields.substack.com/p/could-amaz...
Alcarez about to get deported
September 7, 2025 at 9:33 PM
Alcarez about to get deported
What is the USTA thinking having the men's final- which should be epic- against the opening of the NFL season?
September 7, 2025 at 2:50 PM
What is the USTA thinking having the men's final- which should be epic- against the opening of the NFL season?
In case you were wondering, we tried the creator commentary versions of the NFL game on YouTube and I'm rooting for nuclear war
September 6, 2025 at 12:52 AM
In case you were wondering, we tried the creator commentary versions of the NFL game on YouTube and I'm rooting for nuclear war
I wrote about YouTube's big first date with the NFL
mikeshields.substack.com/p/youtubes-b...
mikeshields.substack.com/p/youtubes-b...
YouTube's Big NFL Audition
How to keep fans and sports brands happy, while also showing your unique value
mikeshields.substack.com
September 5, 2025 at 12:56 PM
I wrote about YouTube's big first date with the NFL
mikeshields.substack.com/p/youtubes-b...
mikeshields.substack.com/p/youtubes-b...
Can Bari Weiss fix Paramount+?
September 4, 2025 at 4:44 PM
Can Bari Weiss fix Paramount+?
Regulators: companies shouldn't share data for online ad targeting. Also, Google should share everyone's search data with everyone
September 2, 2025 at 9:24 PM
Regulators: companies shouldn't share data for online ad targeting. Also, Google should share everyone's search data with everyone
So I didn't get the Vogue job
September 2, 2025 at 5:20 PM
So I didn't get the Vogue job
Wow. Trump and Putin to appear later today together on New Heights podcast
August 15, 2025 at 10:47 PM
Wow. Trump and Putin to appear later today together on New Heights podcast
What's going on with AppLovin? It's complicated
mikeshields.substack.com/p/applovin-a...
mikeshields.substack.com/p/applovin-a...
AppLovin Appears to Be Installing Apps That People Don't Want Via Some Questionable Ad Practices
The Wall Street darling keeps having to answer questions
mikeshields.substack.com
August 13, 2025 at 5:35 PM
What's going on with AppLovin? It's complicated
mikeshields.substack.com/p/applovin-a...
mikeshields.substack.com/p/applovin-a...
This is cool but how about spending $7 to fix the app
www.nytimes.com/2025/08/11/b...
www.nytimes.com/2025/08/11/b...
Paramount Strikes Seven-Year Deal to Stream U.F.C. Fights
www.nytimes.com
August 11, 2025 at 12:36 PM
This is cool but how about spending $7 to fix the app
www.nytimes.com/2025/08/11/b...
www.nytimes.com/2025/08/11/b...
Hitler is an ad network
www.businessinsider.com/grok-ads-cha...
www.businessinsider.com/grok-ads-cha...
Elon Musk says X plans to introduce ads to Grok
Ads in Grok could provide a "specific solution" to users when they're asking the chatbot about a problem, Elon Musk said.
www.businessinsider.com
August 7, 2025 at 12:40 PM
Hitler is an ad network
www.businessinsider.com/grok-ads-cha...
www.businessinsider.com/grok-ads-cha...
Disney+ and Hulu coming together. This way it will be easier to show the same ad again and again to the same user
www.businessinsider.com/disney-hulu-...
www.businessinsider.com/disney-hulu-...
Disney+ and Hulu are merging and it could save $3 billion
Speculation has been mounting inside the media giant that Disney+ could gobble up the Hulu brand altogether.
www.businessinsider.com
August 6, 2025 at 5:58 PM
Disney+ and Hulu coming together. This way it will be easier to show the same ad again and again to the same user
www.businessinsider.com/disney-hulu-...
www.businessinsider.com/disney-hulu-...
Tubi is working with 50 plus creators trying to figure out how to take YouTube and TikTok talent and translate it to streaming
open.spotify.com/episode/3qdu...
open.spotify.com/episode/3qdu...
How Tubi is Embracing Creators - and Trying to Shake up Streaming
Next in Media · Episode
open.spotify.com
August 5, 2025 at 9:15 PM
Tubi is working with 50 plus creators trying to figure out how to take YouTube and TikTok talent and translate it to streaming
open.spotify.com/episode/3qdu...
open.spotify.com/episode/3qdu...
Can any of these people make an app that works?
deadline.com/2025/08/skyd...
deadline.com/2025/08/skyd...
Skydance-Paramount Post-Merger Hierarchy Made Official
Sources tell us that Skydance-Paramount is going to make official their corporate hierarchy tomorrow morning.
deadline.com
August 4, 2025 at 5:46 PM
Can any of these people make an app that works?
deadline.com/2025/08/skyd...
deadline.com/2025/08/skyd...