Lightnews — Scholar-powered news

DigitallyPromote.me @digitallypromoteme.bsky.social · 22m

Does generative AI save time in PPC?

Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 15h

Google August 2024 core update rollout is now complete

The update took 19 days to rollout and was a pretty impactful update.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 16h

Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 17h

Develop a strong brand identity and consistently communicate it across all marketing channels. #BrandIdentity #Consistency

DigitallyPromote.me @digitallypromoteme.bsky.social · 17h

Google Ads rolls out new promotions feature for App campaigns

Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 18h

Microsoft Advertising September product roundup

Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better reach of their audience.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 19h

Google Trends email subscriptions to stop working on October 29

This comes shortly after Google updated the user interface for the trending now results.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 20h

What's your top tip for building a strong and recognizable brand? #BrandIdentity

DigitallyPromote.me @digitallypromoteme.bsky.social · 20h

15 questions to ask your new SEO clients

Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 21h

Google Analytics 4 introduces benchmarking data

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 22h

Google Search now supports AVIF file formats

This means AVIF images will show in Google Search, Images, News, Discover and more.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 23h

Peak PPC season is coming: 5 tests to run now

Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Mastering AI and marketing: A beginner’s guide

Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Google Ads adds product Categories tab

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Yelp sues Google, alleging illegal dominance of local search

The lawsuit alleges illegal monopoly practices related to local search and local search advertising.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

What 54 Google Ads experiments taught me about lead gen

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Collaborate with industry influencers or guest bloggers to create guest posts or co-authored content, expanding your audience and credibility. #InfluencerCollab #GuestBlogging

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

6 steps to AI-driven budgeting and forecasting for digital marketing

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Delivering value to your audience leads to a successful brand. #DeliverValue #SuccessBrandValue

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

New Google tools to boost first-party data strategies

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

How do you effectively use retargeting or remarketing to increase conversions for your affiliate links? #RetargetingAffiliates

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Adtech antitrust trial judge blasts Google’s business practices

The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Seasonal PPC: Your guide to boosting holiday ad performance

Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Global search engine AI innovations: What SEOs need to know

Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.

searchengineland.com

DigitallyPromote.me @digitallypromoteme.bsky.social · 1d

Google removes Auction Insights from Looker Studio

This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

searchengineland.com