David Pereira
@d-pereira.bsky.social
Product Coach, Book Author, Keynote Speaker
Book: https://bit.ly/3vreeTg
Unconventional Courses: https://bit.ly/3wihfpB
No BS Newsletter: https://bit.ly/3QyHC1s
Book: https://bit.ly/3vreeTg
Unconventional Courses: https://bit.ly/3wihfpB
No BS Newsletter: https://bit.ly/3QyHC1s
Why are teams still locked in feature factories?
It's time to break free from this circle of madness.
I'm hosting a free lightning session to share insights on costly mistakes teams face with product discovery. This will take place at Maven.
Join us for free:
maven.com/p/525669/how...
It's time to break free from this circle of madness.
I'm hosting a free lightning session to share insights on costly mistakes teams face with product discovery. This will take place at Maven.
Join us for free:
maven.com/p/525669/how...
How to Avoid Costly Mistakes with Product Discovery
Product teams often build features nobody needs. That's not why they exist. Yet, often, they face a trap.
The question is how fast they can drop bad ideas.
Product discovery helps teams quickly de-r...
maven.com
April 16, 2025 at 12:16 PM
Why are teams still locked in feature factories?
It's time to break free from this circle of madness.
I'm hosting a free lightning session to share insights on costly mistakes teams face with product discovery. This will take place at Maven.
Join us for free:
maven.com/p/525669/how...
It's time to break free from this circle of madness.
I'm hosting a free lightning session to share insights on costly mistakes teams face with product discovery. This will take place at Maven.
Join us for free:
maven.com/p/525669/how...
📍 If you want to know how to apply discovery that works, I can help you.
Check out my self-paced course to help you stand out as a product professional:
www.d-pereira.com/product-disc...
Check out my self-paced course to help you stand out as a product professional:
www.d-pereira.com/product-disc...
Product Discovery Done Right
How can you drive value when stakeholders pressure you for features?
More features doesn't mean more value.
This course helps you understand how to drop bad ideas fast enough while uncovering value d...
www.d-pereira.com
February 11, 2025 at 1:44 PM
📍 If you want to know how to apply discovery that works, I can help you.
Check out my self-paced course to help you stand out as a product professional:
www.d-pereira.com/product-disc...
Check out my self-paced course to help you stand out as a product professional:
www.d-pereira.com/product-disc...
5. Proxy communication
Proxy discovery doesn't work. Plain and simple. Why?
You cannot:
. Understand customers without first-hand observations
. Empathize with customers without direct interaction
If companies are serious about creating products, those doing the work should talk to customers.
Proxy discovery doesn't work. Plain and simple. Why?
You cannot:
. Understand customers without first-hand observations
. Empathize with customers without direct interaction
If companies are serious about creating products, those doing the work should talk to customers.
February 11, 2025 at 1:44 PM
5. Proxy communication
Proxy discovery doesn't work. Plain and simple. Why?
You cannot:
. Understand customers without first-hand observations
. Empathize with customers without direct interaction
If companies are serious about creating products, those doing the work should talk to customers.
Proxy discovery doesn't work. Plain and simple. Why?
You cannot:
. Understand customers without first-hand observations
. Empathize with customers without direct interaction
If companies are serious about creating products, those doing the work should talk to customers.
4. Lack of direction
You need to understand what's most important now and focus your discovery efforts on uncovering value drivers for that objective.
Without direction, you'll get overwhelmed with all the possibilities.
You need to understand what's most important now and focus your discovery efforts on uncovering value drivers for that objective.
Without direction, you'll get overwhelmed with all the possibilities.
February 11, 2025 at 1:44 PM
4. Lack of direction
You need to understand what's most important now and focus your discovery efforts on uncovering value drivers for that objective.
Without direction, you'll get overwhelmed with all the possibilities.
You need to understand what's most important now and focus your discovery efforts on uncovering value drivers for that objective.
Without direction, you'll get overwhelmed with all the possibilities.
3. Lack of structure
Without structure, teams will discuss the work more than they will do it.
Here's a simple structure:
. Define the objective
. Explore the problem space
. Name value-drivers
. Prioritize
. Ideate
. Test assumptions - agree on how you document it
. Decide based on evidence
Without structure, teams will discuss the work more than they will do it.
Here's a simple structure:
. Define the objective
. Explore the problem space
. Name value-drivers
. Prioritize
. Ideate
. Test assumptions - agree on how you document it
. Decide based on evidence
February 11, 2025 at 1:44 PM
3. Lack of structure
Without structure, teams will discuss the work more than they will do it.
Here's a simple structure:
. Define the objective
. Explore the problem space
. Name value-drivers
. Prioritize
. Ideate
. Test assumptions - agree on how you document it
. Decide based on evidence
Without structure, teams will discuss the work more than they will do it.
Here's a simple structure:
. Define the objective
. Explore the problem space
. Name value-drivers
. Prioritize
. Ideate
. Test assumptions - agree on how you document it
. Decide based on evidence
2. Lack of prioritization
You will always have more to do than capacity.
If you don't prioritize, teams will stretch themselves too thin.
It's fundamental to know what you're after and what you're leaving out.
My learning: First, define what you want to explore, then start discovering.
You will always have more to do than capacity.
If you don't prioritize, teams will stretch themselves too thin.
It's fundamental to know what you're after and what you're leaving out.
My learning: First, define what you want to explore, then start discovering.
February 11, 2025 at 1:44 PM
2. Lack of prioritization
You will always have more to do than capacity.
If you don't prioritize, teams will stretch themselves too thin.
It's fundamental to know what you're after and what you're leaving out.
My learning: First, define what you want to explore, then start discovering.
You will always have more to do than capacity.
If you don't prioritize, teams will stretch themselves too thin.
It's fundamental to know what you're after and what you're leaving out.
My learning: First, define what you want to explore, then start discovering.
Yet, 5 mistakes set discovery and success apart
1. Research obsession
If delivering something is faster than discovering it, then ship it
Don't do:
. Open-ended research without an objective
. Extensive research without de-risking ideas
Follow this:
The more complex, the more discovery you need
1. Research obsession
If delivering something is faster than discovering it, then ship it
Don't do:
. Open-ended research without an objective
. Extensive research without de-risking ideas
Follow this:
The more complex, the more discovery you need
February 11, 2025 at 1:44 PM
Yet, 5 mistakes set discovery and success apart
1. Research obsession
If delivering something is faster than discovering it, then ship it
Don't do:
. Open-ended research without an objective
. Extensive research without de-risking ideas
Follow this:
The more complex, the more discovery you need
1. Research obsession
If delivering something is faster than discovering it, then ship it
Don't do:
. Open-ended research without an objective
. Extensive research without de-risking ideas
Follow this:
The more complex, the more discovery you need
Is discovery a time-waster? Yes, but it depends.
Here are 5 reasons discovery fails.
First, good discovery results in ideas worth pursuing. To get there, you will:
. Explore the problem space
. Connect value drivers to goals
. De-risk ideas
. Drop bad ideas fast
. Decide based on evidence
Here are 5 reasons discovery fails.
First, good discovery results in ideas worth pursuing. To get there, you will:
. Explore the problem space
. Connect value drivers to goals
. De-risk ideas
. Drop bad ideas fast
. Decide based on evidence
February 11, 2025 at 1:44 PM
Is discovery a time-waster? Yes, but it depends.
Here are 5 reasons discovery fails.
First, good discovery results in ideas worth pursuing. To get there, you will:
. Explore the problem space
. Connect value drivers to goals
. De-risk ideas
. Drop bad ideas fast
. Decide based on evidence
Here are 5 reasons discovery fails.
First, good discovery results in ideas worth pursuing. To get there, you will:
. Explore the problem space
. Connect value drivers to goals
. De-risk ideas
. Drop bad ideas fast
. Decide based on evidence
Bullshit management demotes PMs into Backlog Managers!
Let's break free from that.
After 15+ years of playing this game, it's clear what blocks PMs from thriving. My course, Anti-BS PM, helps you unlock your growth.
Limited offer of 25% until Sunday.
Join us to become a stronger PM
bit.ly/4hlUd2T
Let's break free from that.
After 15+ years of playing this game, it's clear what blocks PMs from thriving. My course, Anti-BS PM, helps you unlock your growth.
Limited offer of 25% until Sunday.
Join us to become a stronger PM
bit.ly/4hlUd2T
January 22, 2025 at 12:51 PM
Bullshit management demotes PMs into Backlog Managers!
Let's break free from that.
After 15+ years of playing this game, it's clear what blocks PMs from thriving. My course, Anti-BS PM, helps you unlock your growth.
Limited offer of 25% until Sunday.
Join us to become a stronger PM
bit.ly/4hlUd2T
Let's break free from that.
After 15+ years of playing this game, it's clear what blocks PMs from thriving. My course, Anti-BS PM, helps you unlock your growth.
Limited offer of 25% until Sunday.
Join us to become a stronger PM
bit.ly/4hlUd2T
To rock your career, I have a limited offer: A self-paced video course to help you master the art of product discovery.
Check it out to learn what most PMs miss:
www.product-masterclass.com/deep-dives/p...
Check it out to learn what most PMs miss:
www.product-masterclass.com/deep-dives/p...
Product Masterclass
www.product-masterclass.com
January 20, 2025 at 2:05 PM
To rock your career, I have a limited offer: A self-paced video course to help you master the art of product discovery.
Check it out to learn what most PMs miss:
www.product-masterclass.com/deep-dives/p...
Check it out to learn what most PMs miss:
www.product-masterclass.com/deep-dives/p...
5. Do What Business Wants vs. Do What Customers Need
Focusing on stakeholders wants is the quickest way of delivering solutions customers couldn't care less about.
You need to understand the business wants while finding the overlap with the customer's needs.
Focusing on stakeholders wants is the quickest way of delivering solutions customers couldn't care less about.
You need to understand the business wants while finding the overlap with the customer's needs.
January 20, 2025 at 2:05 PM
5. Do What Business Wants vs. Do What Customers Need
Focusing on stakeholders wants is the quickest way of delivering solutions customers couldn't care less about.
You need to understand the business wants while finding the overlap with the customer's needs.
Focusing on stakeholders wants is the quickest way of delivering solutions customers couldn't care less about.
You need to understand the business wants while finding the overlap with the customer's needs.
4. Keep Low-value Features vs. Remove Low-value Features
The more features you have in your product, the more complex it becomes
A great product is the one you have nothing to remove, not the one you have nothing to add.
The more features you have in your product, the more complex it becomes
A great product is the one you have nothing to remove, not the one you have nothing to add.
January 20, 2025 at 2:05 PM
4. Keep Low-value Features vs. Remove Low-value Features
The more features you have in your product, the more complex it becomes
A great product is the one you have nothing to remove, not the one you have nothing to add.
The more features you have in your product, the more complex it becomes
A great product is the one you have nothing to remove, not the one you have nothing to add.
3. Follow Plans vs. Follow Goals
Hard Reality = following a plan becomes the goal while everyone forgets the real goal
A better way:
. Set a goal
. Use your knowledge to define the next step
. Step into the unknown
. Learn from reality
. Adapt action based on reality, not theory
Hard Reality = following a plan becomes the goal while everyone forgets the real goal
A better way:
. Set a goal
. Use your knowledge to define the next step
. Step into the unknown
. Learn from reality
. Adapt action based on reality, not theory
January 20, 2025 at 2:05 PM
3. Follow Plans vs. Follow Goals
Hard Reality = following a plan becomes the goal while everyone forgets the real goal
A better way:
. Set a goal
. Use your knowledge to define the next step
. Step into the unknown
. Learn from reality
. Adapt action based on reality, not theory
Hard Reality = following a plan becomes the goal while everyone forgets the real goal
A better way:
. Set a goal
. Use your knowledge to define the next step
. Step into the unknown
. Learn from reality
. Adapt action based on reality, not theory
2. Measure Velocity vs. Measure Impact
Knowing how fast you can create output tells you nothing about how fast you drive value.
I discourage teams from velocity reports.
I encourage teams to measure the impact of their work and, based on their learning, decide what to do next.
Knowing how fast you can create output tells you nothing about how fast you drive value.
I discourage teams from velocity reports.
I encourage teams to measure the impact of their work and, based on their learning, decide what to do next.
January 20, 2025 at 2:05 PM
2. Measure Velocity vs. Measure Impact
Knowing how fast you can create output tells you nothing about how fast you drive value.
I discourage teams from velocity reports.
I encourage teams to measure the impact of their work and, based on their learning, decide what to do next.
Knowing how fast you can create output tells you nothing about how fast you drive value.
I discourage teams from velocity reports.
I encourage teams to measure the impact of their work and, based on their learning, decide what to do next.
1. Maximize Features vs. Maximize Value
More features ≠ More value
Creating features without evidence that they solve a problem is a bad product practice. Sadly, that happens too often.
Focus on removing bad ideas fast enough instead of accelerating delivery.
More features ≠ More value
Creating features without evidence that they solve a problem is a bad product practice. Sadly, that happens too often.
Focus on removing bad ideas fast enough instead of accelerating delivery.
January 20, 2025 at 2:05 PM
1. Maximize Features vs. Maximize Value
More features ≠ More value
Creating features without evidence that they solve a problem is a bad product practice. Sadly, that happens too often.
Focus on removing bad ideas fast enough instead of accelerating delivery.
More features ≠ More value
Creating features without evidence that they solve a problem is a bad product practice. Sadly, that happens too often.
Focus on removing bad ideas fast enough instead of accelerating delivery.
What's the difference between trapped teams and product teams?
5 critical differences of successful product teams.
The product game is often unnecessarily complicated.
Not because of its complex nature but because of distractions.
Here's what I've seen over the last 15 years:
5 critical differences of successful product teams.
The product game is often unnecessarily complicated.
Not because of its complex nature but because of distractions.
Here's what I've seen over the last 15 years:
January 20, 2025 at 2:05 PM
What's the difference between trapped teams and product teams?
5 critical differences of successful product teams.
The product game is often unnecessarily complicated.
Not because of its complex nature but because of distractions.
Here's what I've seen over the last 15 years:
5 critical differences of successful product teams.
The product game is often unnecessarily complicated.
Not because of its complex nature but because of distractions.
Here's what I've seen over the last 15 years:
Good morning to those doing #productmanagement, and good luck to those playing the BS bingo!
BS management is the art of doing things that bring no value but drain our energy! The more bullshit you handle, the less value you create.
You can transform the game. Be brave, relentless, and patient.
BS management is the art of doing things that bring no value but drain our energy! The more bullshit you handle, the less value you create.
You can transform the game. Be brave, relentless, and patient.
January 10, 2025 at 9:16 AM
Good morning to those doing #productmanagement, and good luck to those playing the BS bingo!
BS management is the art of doing things that bring no value but drain our energy! The more bullshit you handle, the less value you create.
You can transform the game. Be brave, relentless, and patient.
BS management is the art of doing things that bring no value but drain our energy! The more bullshit you handle, the less value you create.
You can transform the game. Be brave, relentless, and patient.
Product management is hard because everyone gets distracted by the wrong things.
I put together 33 reasons product managers become backlog managers!
medium.com/p/0fe85fbd05f7
Let's break free from nonsense.
#productmanagement
I put together 33 reasons product managers become backlog managers!
medium.com/p/0fe85fbd05f7
Let's break free from nonsense.
#productmanagement
33 Anti-Patterns That Transform Product Managers Into Backlog Managers
Understanding common traps to rock the product world
medium.com
January 9, 2025 at 11:10 AM
Product management is hard because everyone gets distracted by the wrong things.
I put together 33 reasons product managers become backlog managers!
medium.com/p/0fe85fbd05f7
Let's break free from nonsense.
#productmanagement
I put together 33 reasons product managers become backlog managers!
medium.com/p/0fe85fbd05f7
Let's break free from nonsense.
#productmanagement
Too often, product strategies trap teams. That sucks.
I'm working on a new cohort to help product people break free from this challenge.
I'd love your perspective on your challenges and how I could help you.
Please share 2 minutes of your time helping me
maven.com/forms/2b4c41
I'm working on a new cohort to help product people break free from this challenge.
I'd love your perspective on your challenges and how I could help you.
Please share 2 minutes of your time helping me
maven.com/forms/2b4c41
January 7, 2025 at 1:05 PM
Too often, product strategies trap teams. That sucks.
I'm working on a new cohort to help product people break free from this challenge.
I'd love your perspective on your challenges and how I could help you.
Please share 2 minutes of your time helping me
maven.com/forms/2b4c41
I'm working on a new cohort to help product people break free from this challenge.
I'd love your perspective on your challenges and how I could help you.
Please share 2 minutes of your time helping me
maven.com/forms/2b4c41
Everybody wants you to be a backlog manager.
It's hard to be a PM; nobody apart from you wants that.
Yet, a few skills will pave the way to transform you into a robust PM!
I crafted a free e-mail course to boost your career: www.d-pereira.com/how-to-becom...
Let's rock together!
It's hard to be a PM; nobody apart from you wants that.
Yet, a few skills will pave the way to transform you into a robust PM!
I crafted a free e-mail course to boost your career: www.d-pereira.com/how-to-becom...
Let's rock together!
January 4, 2025 at 3:53 PM
Everybody wants you to be a backlog manager.
It's hard to be a PM; nobody apart from you wants that.
Yet, a few skills will pave the way to transform you into a robust PM!
I crafted a free e-mail course to boost your career: www.d-pereira.com/how-to-becom...
Let's rock together!
It's hard to be a PM; nobody apart from you wants that.
Yet, a few skills will pave the way to transform you into a robust PM!
I crafted a free e-mail course to boost your career: www.d-pereira.com/how-to-becom...
Let's rock together!
Courage is my only wish for product folks in 2025.
You cannot achieve what only a few people get by doing what most people do.
You've got to have the guts to do what most people don't do.
Let's rock 2025!
#productmanagement
You cannot achieve what only a few people get by doing what most people do.
You've got to have the guts to do what most people don't do.
Let's rock 2025!
#productmanagement
December 30, 2024 at 11:18 AM
Courage is my only wish for product folks in 2025.
You cannot achieve what only a few people get by doing what most people do.
You've got to have the guts to do what most people don't do.
Let's rock 2025!
#productmanagement
You cannot achieve what only a few people get by doing what most people do.
You've got to have the guts to do what most people don't do.
Let's rock 2025!
#productmanagement
5. Transform Data Into Insights
How long does it take for you to transform data into insights?
AI can do that in seconds, which is surprisingly good :)
. Data alone means nothing
. Transforming data into insights is the magic
. Use AI to accelerate that for you
How long does it take for you to transform data into insights?
AI can do that in seconds, which is surprisingly good :)
. Data alone means nothing
. Transforming data into insights is the magic
. Use AI to accelerate that for you
December 12, 2024 at 11:19 AM
5. Transform Data Into Insights
How long does it take for you to transform data into insights?
AI can do that in seconds, which is surprisingly good :)
. Data alone means nothing
. Transforming data into insights is the magic
. Use AI to accelerate that for you
How long does it take for you to transform data into insights?
AI can do that in seconds, which is surprisingly good :)
. Data alone means nothing
. Transforming data into insights is the magic
. Use AI to accelerate that for you
4. Interactive Prototypes
You can create interactive prototypes in less than a minute with a few AI tools, such as Uizard by Miro Labs.
. Curate your prompt
. Get your interactive prototype
. Tweak it
. Test it
. Learn and adapt
You can create interactive prototypes in less than a minute with a few AI tools, such as Uizard by Miro Labs.
. Curate your prompt
. Get your interactive prototype
. Tweak it
. Test it
. Learn and adapt
December 12, 2024 at 11:19 AM
4. Interactive Prototypes
You can create interactive prototypes in less than a minute with a few AI tools, such as Uizard by Miro Labs.
. Curate your prompt
. Get your interactive prototype
. Tweak it
. Test it
. Learn and adapt
You can create interactive prototypes in less than a minute with a few AI tools, such as Uizard by Miro Labs.
. Curate your prompt
. Get your interactive prototype
. Tweak it
. Test it
. Learn and adapt
3. Level Up Your Work
Feedback is present, but not everyone will give it to you.
Use AI to boost the quality of your work.
. AI can give you feedback, e.g., Miro offers that
. You can immediately benefit from multiple angles
. Ultimately, leveling up your work
Feedback is present, but not everyone will give it to you.
Use AI to boost the quality of your work.
. AI can give you feedback, e.g., Miro offers that
. You can immediately benefit from multiple angles
. Ultimately, leveling up your work
December 12, 2024 at 11:19 AM
3. Level Up Your Work
Feedback is present, but not everyone will give it to you.
Use AI to boost the quality of your work.
. AI can give you feedback, e.g., Miro offers that
. You can immediately benefit from multiple angles
. Ultimately, leveling up your work
Feedback is present, but not everyone will give it to you.
Use AI to boost the quality of your work.
. AI can give you feedback, e.g., Miro offers that
. You can immediately benefit from multiple angles
. Ultimately, leveling up your work
2. Write Product Experiments
The faster you learn, the sooner you succeed.
. Product experiments don't need to take weeks
. AI can help you uncover multiple experiments
. You can start in hours and scale up as you gain evidence
. Beyond that, AI can give you guidance on how to run your experiments
The faster you learn, the sooner you succeed.
. Product experiments don't need to take weeks
. AI can help you uncover multiple experiments
. You can start in hours and scale up as you gain evidence
. Beyond that, AI can give you guidance on how to run your experiments
December 12, 2024 at 11:19 AM
2. Write Product Experiments
The faster you learn, the sooner you succeed.
. Product experiments don't need to take weeks
. AI can help you uncover multiple experiments
. You can start in hours and scale up as you gain evidence
. Beyond that, AI can give you guidance on how to run your experiments
The faster you learn, the sooner you succeed.
. Product experiments don't need to take weeks
. AI can help you uncover multiple experiments
. You can start in hours and scale up as you gain evidence
. Beyond that, AI can give you guidance on how to run your experiments