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Meta will soon use AI chats for ad targeting because of course it will

Mike Buckbee @buckbee.bsky.social · 3d

massive. Traditional keyword-based targeting looks primitive compared to "this person just spent 10 minutes asking our AI about switching to electric vehicles."

The question is whether users will accept this trade-off. My guess? Most won't care until they get an ad that's so eerily specific-

Meta will start scraping conversations with AI chatbots to target personalized ads. This will start in December, with emails going out to customers later this month.

Meta will soon use AI chats for ad targeting because of course it will

Mike Buckbee @buckbee.bsky.social · 3d

year-old who likes science?" and you've just told their ad system exactly what you're shopping for, in natural language, with full context.

This type of intent data is something Meta currently lacks, and it's clear they are desperate to pull more of it into their systems.

The implications are-

Meta will start scraping conversations with AI chatbots to target personalized ads. This will start in December, with emails going out to customers later this month.

Meta will soon use AI chats for ad targeting because of course it will

Mike Buckbee @buckbee.bsky.social · 3d

engine.

What's particularly clever (or insidious, depending on your perspective) is how this changes the value equation. Meta AI isn't just a product they offer - it's a data collection mechanism that people willingly use because it's helpful.

Ask Meta AI "what's a good birthday gift for a 10-

Meta will start scraping conversations with AI chatbots to target personalized ads. This will start in December, with emails going out to customers later this month.

Mike Buckbee @buckbee.bsky.social · 3d

Meta announced they will soon use your AI chatbot conversations for ad targeting, and honestly, this was always inevitable.

The pitch: By understanding what you're asking their AI, they can show you more relevant ads. The reality: every question you ask Meta AI becomes data for their advertising-

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Mike Buckbee @buckbee.bsky.social · 4d

going, build strategies that are resilient to radical change. Focus on fundamentals that matter regardless of the interface: being useful, being trustworthy, being memorable.

Link: www.julian.ac/blog/2025/09...

Mike Buckbee @buckbee.bsky.social · 4d

article's conclusion is both inspiring and unsettling: if you're making strategic plans based on linear projections of AI capabilities, you're probably wrong. The only certainty is that things will change faster than you think.

My takeaway: Instead of trying to predict exactly where AI search is-

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Mike Buckbee @buckbee.bsky.social · 4d

Voice synthesis crossed the uncanny valley so fast that most people missed it happening

For search marketers, this has profound implications. The AI search experience in 2027 won't be "today but better." It will likely be fundamentally different in ways we will struggle to keep up with.

The-

Mike Buckbee @buckbee.bsky.social · 4d

forward. But when something improves 10x every 18 months, our intuition completely breaks down.

He uses concrete examples: - GPT-3 to GPT-4 wasn't just "better" - it was a fundamental capability shift - Image generation went from "this clearly isn't real" to "I can't tell" in about 18 months -