Jackson Sweeney
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brandingontap.bsky.social
Jackson Sweeney
@brandingontap.bsky.social
0 followers 1 following 14 posts
Exploring PR and marketing in the beer industry, focusing on branding, bar promotions, and viral campaigns.🍻
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Loyalty programs are underrated. Offer small rewards that bring guests back:

• 10th pint free
• Free flight on your birthday
• 1 beer every 500 points earned

What’s better than a beer?➡️ A FREE beer! (For loyal customers only)😉🍻

#BarLoyalty #CustomerLoyality #DrinkAndEarn #Beer
Don’t just post the pour - tell the story behind the beer🍺

• Who brewed it?
• What pairs well with it?
• Where it originated ?

Good storytelling makes a good beer even better. Little gestures like this go a long way!

#BeerBranding #BarTips #BreweryMarketing #Beer
Got a new IPA on tap? 🍺

Try this: offer $2 off the next pint after someone tries it.

It’s a simple way to boost the new product and bring people back for round two.

#BeerMarketing #BreweryTips #BarSales #Beer #IPA
The power of seasonal beer:

Every year when Sam Summer hits shelves, people rush to grab it. 🍺☀️

It creates urgency, taps into nostalgia, and gives your brand a reason to be talked about again.

#SeasonalBeer #BeerBranding #SamSummer #Beer
Merch is more than apparel — it’s walking PR. Every hoodie worn = a free ad to all eyes

Make your merch something
people want to wear.

Would you wear this hoodie?
#OceanMist #BeerMerch #Beer
🍻 Q&A Time

What’s ONE thing you think bars could do better when promoting their events?

Leave a comment and let’s brainstorm some new promo ideas.

Tip: Create a bar theme that stands out and grabs people’s attention.

#BarPromoTalk #EventMarketing #Beer #EventManagment
Coors Light’s color-changing cans launched in 2009, but they’re trending now on TikTok.
Why?⬇️

✅ Unique design
✅ Clear brand message
✅ Nostalgia + social media = brand awareness

Tip: Smart packaging can sell itself years later.

#BeerMarketing #BrandingTips #CoorsLight #PR #Trendjacking #Beer
This is how you throw a bar crawl!🍀

Drink deals, DJs, prizes — with bars all coordinating around one major event. Themed collabs like this = big turnout.

Save this idea for your next event

#EventMarketing #BarPromos #Breer #StPaddysCrawl
Want to work in PR for major brands like Guinness? 🍺

Tip: Learn how to pitch campaigns with events. Breweries love community engagement + brand storytelling. Start building experience at local bars or even campus events.

#PRCareers #BeerMarketingJobs #Stout
Bud Light’s 2023 backlash over a partnership with Dylan Mulvaney was a PR storm. Regardless of your stance, this shows how fragile a brand's image can be.

What could they have done to prevent this?

#PRFails #CrisisManagement #BudLight #Beer
Bars that win at marketing don’t just push drinks — they build hype. This local spot nails it with theme nights + social content.

What’s the best promo you’ve seen at a bar or club? 👇

#EventPR #BarMarketing #NightlifeStrategy
Let’s settle this 🍻 Which beer brand has the most iconic slogan? Vote below ⬇️

• Dos Equis – Stay Thirsty

• Miller Lite – Great Taste

• Budweiser – King Of Beers

• Coors Light – Made To Chill

#SlogansThatStick #Marketing #BeerBrandWars #Beer
Bud Light’s “Dilly Dilly” campaign went viral fast. But what made it stick? Humor ✅ Catchphrase ✅
They built a whole brand universe off a meme.

Would this type of campaign work today?
#DillyDilly #BeerPR #MarketingBreakdown
Welcome to Branding On Tap 🍺
I’ll be breaking down how beer brands crush it (or flop) in PR and marketing. Expect promo tips, viral marketing stunts, and real examples from bars and breweries.
Got a cool campaign or bar event to share? Send it my way!
#BeerMarketing #PRLife #NightlifeBranding