Box Office Theory
@boxofficetheory.com
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- Theatrical Box Office Forecasts, Tracking, & Consulting
- Home of the BOT Forums
- Founded by @ShawnRobbins
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Box Office Theory
@boxofficetheory.com
· Sep 17
Box Office Weekend Forecast: HIM ($18M+) Takes on DEMON SLAYER: INFINITY CASTLE’s 2nd Frame ($13M+), THE CONJURING’s 3rd Chase Weekend, and Other Openers
A fresh sports-horror hybrid and key holdovers will strive to keep September's better-than-expected market rolling along.
boxofficetheory.substack.com
Box Office Theory
@boxofficetheory.com
· Aug 29
5-Week Box Office Tracking & Forecasts: CONJURING ($50M+), DEMON SLAYER ($50M+), and DOWNTON ABBEY's Finale Trifecta Poised to Drive Stronger-than-Expected September
Despite lamenting the absence of a BEETLEJUICE BEETLEJUICE-type singular performance from last year, this September's key releases may be able to hold their own in the aggregate.
boxofficetheory.substack.com
Box Office Theory
@boxofficetheory.com
· Aug 27
Box Office Weekend Forecast: WEAPONS’ 4th Frame, JAWS Re-Release, THE ROSES, and CAUGHT STEALING Debuts to Anchor Slow Labor Day Frame
A handful of new releases will entice the most dedicated of moviegoers this weekend as the industry expects another slow Labor Day before THE CONJURING: LAST RITES kicks off fall next week.
boxofficetheory.substack.com
Box Office Theory
@boxofficetheory.com
· Aug 22
6-Week Box Office Tracking & Forecasts: DEMON SLAYER: INFINITY CASTLE Pre-Sale Explosion, CONJURING and DOWNTON Updates, First Outlooks for SMASHING MACHINE and AVATAR: THE WAY OF WATER's Re-Issue
Sony and Crunchyroll are building to possible anime records for INFINITY CASTLE in North America, while the CONJURING "finale" and others aim to anchor early fall box office.
boxofficetheory.substack.com
Box Office Theory
@boxofficetheory.com
· Aug 20
Box Office Weekend Forecast: Netflix’s KPOP DEMON HUNTERS SING-ALONG Theatrical Event May Rival WEAPONS’ Third Outing for #1, But Will the Streamer Report It?
Zach Cregger's breakout will continue to thrive, and Netflix is (surprisingly?) inviting young KPOP DEMON HUNTERS fans to get off the "couch, couch, couch" with a two-day cinematic sing-along event.
boxofficetheory.substack.com
Box Office Theory
@boxofficetheory.com
· Aug 15
6-Week Box Office Tracking & Forecasts: DiCaprio & Anderson’s ONE BATTLE AFTER ANOTHER, GABBY’S DOLLHOUSE, and THE STRANGERS: CHAPTER 2; Early KPOP DEMON HUNTERS SING-ALONG and HAMILTON Targets
Can DiCaprio and Anderson turn a cinephile event into a larger mainstream autumn box office winner? How are the unexpected musical events of late summer and early fall trending?
boxofficetheory.substack.com
Box Office Theory
@boxofficetheory.com
· Jul 31
6-Week Box Office Tracking & Forecasts: DEMON SLAYER: KIMETSU NO YAIBA INFINITY CASTLE and DOWNTON ABBEY: THE GRAND FINALE Early Outlooks; WEAPONS and FREAKIER FRIDAY Updates
September's calendar continues to take shape, but can August's key players live up to expected potential?
boxofficetheory.substack.com
Box Office Theory
@boxofficetheory.com
· Jul 30
Box Office Weekend Forecast: THE FANTASTIC FOUR: FIRST STEPS ($40M+) Looks to Fend Off THE BAD GUYS 2 and THE NAKED GUN; Will TOGETHER Attract Horror Aficionados?
Marvel and DC's hit summer tentpoles settle in for the long haul, but can counter-programmers break away from recent mid-range trends?
boxofficetheory.substack.com