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bigopposablethumb.bsky.social
Big Opposable Thumb
@bigopposablethumb.bsky.social
4 followers 1 following 10 posts
Founded in 2013, Big Opposable Thumb provides the under-served small business market with agency-quality marketing strategies and design. #ThumbsUp #BigOpposableThumb
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Check it out: https://bit.ly/RMHeavyHaul

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Keep on trucking with our new website for Rocky Mountain Heavy Haul. 🚚🎉
It's a website! Say hello to our newest arrival: DirtTekTrails.com 🎉
Remember: AI is just a tool, not a magic solution. The fundamentals of marketing - understanding your audience, crafting compelling messages, building authentic connections - remain ESSENTIAL.
SMART approach: Start small. Use AI for specific tasks. Work WITH your marketing partner to integrate AI strategically. The future isn't about replacing humans - it's finding the sweet spot where both shine.
The "AI subscription spiral" trap: You start subscribing to multiple AI tools, each promising unique capabilities. Soon you're spending MORE than professional marketing help, with LESS effective results.
AI isn't a replacement - it's an ENHANCEMENT. Like word processing didn't eliminate writers, AI won't replace marketers. Without marketing expertise, you're missing the critical human component.
The hidden truth: Most small business owners started their venture to practice a specific craft. They don't have time to master complex AI marketing tools. The learning curve is STEEP.
AI tools are being marketed brilliantly. OpenAI and Microsoft are selling you on transformation while using exceptional HUMAN marketing to convince you that you might not need marketers anymore.
The AI marketing hype is getting out of hand. After 30 years in small business marketing, here's what nobody's telling you about the REALITY vs the PROMISE...