Author | Lightnews

Battenhall @battenhall.com · 9d

Marketing leaders' top questions for 2025: content on YouTube and LinkedIn, creator budgets, and the rise of Gen Alpha! John Iglesias breaks it down with insights from our recent trends dinner in San Francisco. ✨ btnhl.com/4qqaIjZ

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Battenhall @battenhall.com · 22d

What makes a social media post successful? Understanding your audience is a great place to start.

To find out about how audience behavioural insights should be considered and used in your social strategy, check out this blog by our Senior Insights Director, Keri: btnhl.com/3KoYuHL

Battenhall @battenhall.com · Sep 2

Long-form content on Substack, real-life book events, running clubs: what do these things have in common?

They’re all ways brands have found to build connection with their audiences, fostering communities both on and offline.

Read more in our latest blog 👇

Join the club! Why brands are turning to longer-form social

Could short-form social be on its way out? Top brands are swapping swipes for page-turners in a bid to build richer communities – and audiences can’t get enough

bit.ly

Battenhall @battenhall.com · Aug 28

Employee-generated content (EGC) is one of the most powerful trends shaping social right now. But how do you actually make it work in practice?

Join @nica.bsky.social and George Brett on September 1 @ 2pm for a webinar exploring this very topic!

Register here: us06web.zoom.us/webinar/regi...

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Battenhall @battenhall.com · Aug 27

Battenhall influencer team roll call 📢

We thought we should introduce the team behind our epic EGC report: indd.adobe.com/view/39ab8d2...

Battenhall @battenhall.com · Aug 4

Check out the report summary in our latest blog: btnhl.com/46C91II

Special report: Are employees the new influencers?

Anyone and everyone can be an influencer in the modern era. So what’s to stop employees sharing content to help brands grow a following?

btnhl.com

Battenhall @battenhall.com · Aug 4

Are employees the next generation of influencers? 🤳

Our dedicated influencer team has taken a deep dive into the evolution of EGC (employee-generated content) in a new report 👉 bit.ly/3H9DG5H

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Battenhall @battenhall.com · Aug 1

Last Sunday saw the Lionesses triumph yet again, retaining their European title. 🦁

Their success also sparked a wave of social media growth. We looked at the squad’s followers across Instagram and TikTok between June 15 and July 29, and pulled out some of the standout stats. Any surprises? 👇

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Battenhall @battenhall.com · Jul 24

If you’re out and about in Europe, don’t miss these exciting events. Next up is Paris on Saturday, July 26. 🇫🇷

Check out the full schedule and info for the Pokémon GO Road Trip here: pokemongo.com/post/pokemon...

Connect on the Pokémon GO Road Trip 2025!

pokemongo.com

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Battenhall @battenhall.com · Jul 24

We’ve been on the road with our client Pokémon GO celebrating the game’s 9th anniversary! 😎 Phew, where did that time go?

To mark the occasion, Pokémon GO has been taking a Road Trip across Europe! 🚚 We attended the first stop in Manchester last week, capturing content and handling media requests.

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Battenhall @battenhall.com · Jul 21

What better way to start the week with not one, but two @prweekuk.bsky.social Awards nominations? 🎉

We have been shortlisted for Small Consultancy and Specialist Consultancy of the Year awards, and are very proud of our amazing team!

Congratulations to all the other nominees – see you in October!

A team photos with several smiling people with the following text overlayed: PRWeel Awards 2025, Nominated, Specialist Consultancy of the Year

A team photos with several smiling people with the following text overlayed: PRWeel Awards 2025, Nominated, Small Consultancy of the Year

Battenhall @battenhall.com · Jul 7

How can brands create story-rich worlds that audiences care about? 🤳

Senior design director Charnah Bradley has the perfect recipe for social success… 🍰

Click for ingredients 👉 bit.ly/4lgAoMV

How to create the perfect recipe for social storytelling

With attention spans depleting and content competition flooding the feeds of audience groups, brands are faced with an ultimatum: become entertaining and hook audiences or face irrelevance…

bit.ly

Battenhall @battenhall.com · Jul 1

In the age of authenticity, how are aspirational fashion brands delivering relatable social content that speaks to Gen Z? 👠

Junior account executive Kat Elliott explores how designers new and old are curating a vibe 👉 bit.ly/3I4WrHt

Fashion show: how brands are curating a vibe on social

In a world where consumers are seeking authenticity online, how are mid- and high-end fashion brands – traditionally very exclusive and aspirational – turning to new ways of social marketing to captur...

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Battenhall @battenhall.com · Jun 20

Huge news! Our UK and EMEA MD Rhian Robinson has been named in Management Today’s 35 Women Under 35 for 2025. 🎉

These annual awards recognise the exemplary work of brilliant female talent, and help inspire and empower the next generation of women in business. 👩

Battenhall @battenhall.com · Jun 18

Our dynamic duo @nica.bsky.social and Becky Smith spent the weekend at Pokémon GO Fest Paris, handling everything from media interviews and creator meet-and-greets, to social content creation and even helping SIX wedding proposals take place! 💍

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Battenhall @battenhall.com · Jun 17

Will ads and content subscriptions in WhatsApp bring brands flocking to the platform?

In our latest blog, Battenhall director Mark Stuart explores the opportunities – and potential pitfalls – of this week’s move from Meta.

Full story: bit.ly/43Q8cdy

Battenhall @battenhall.com · Jun 9

Have you noticed something missing on socials lately?

…. Think a moment. 🤔

Hashtags. 💀

Our new guide from our Content Manager Ankita Bose spills the tea on where they're hiding (and if they're actually, truly dead). Find out now: btnhl.com/3HqqJnX

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Battenhall @battenhall.com · May 30

Want unfiltered audience insights? Reddit's where it's at! 🔥 For two decades, it's been the internet's ultimate forum.

Our brilliant @nica.bsky.social (keynote superstar!) shows brands how to tap into genuine reviews and reactions.

Dive in here: bit.ly/3ZDzj8Q

A screenshot of a Reddit thread entitled "How can brands nail it on Reddit?"

First comment from battenhall:
Be as thoughtful as possible in terms of community management. Think genuine value and maybe a little bit of banter where it fits. Have fun with your audience!

Reply from redditgeek:
The brands winning at Reddit are the ones who get their audience. They speak the culture, understand the lingo, and genuinely adapt. It's less about selling, more about being part of the real conversation.

Battenhall @battenhall.com · May 28

It’s that time again, folks! 🦁 Less than three weeks to go – and we Cannes hardly wait! 🇫🇷

We’ll be strutting our stuff down La Croisette, and meeting up with friends, clients and prospects for a week of fun. 🤝

If you’re going to be there, let us know! Drop us a reply and we’ll be in touch!

Battenhall @battenhall.com · May 19

As global lawmakers step up their efforts to ban social media for under-16s, Battenhall CEO @drew.battenhall.com says it will only make the situation worse.

In Digital Frontier, Drew argues for education, safe spaces, and guidance to help teens navigate social media responsibly: bit.ly/3YPJBT8

Screenshot of online article entitled "The case against kicking kids off social media".

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Battenhall @battenhall.com · May 15

How does our team recharge their batteries? 🤔

This Mental Health Awareness week, we're highlighting the importance of finding what works for you. For us, that looks like everything from cold plunges to gaming, the energy of crystals, and even the unexpected stress relief of a spin class.

Battenhall @battenhall.com · Apr 29

Yesterday we announced we are a PRCA Dare Awards finalist… Today we’re can share we’re in the running for Specialist Consultancy AND PR Consultancy of the Year at the CIPR Excellence Awards 2025! 🥳

Well done to our incredible global team for all the work that makes this recognition possible! 🙌

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Battenhall @battenhall.com · Apr 28

Sun’s out, guns out! 😎 💪 We're incredibly excited to announce that we’ve been shortlisted for Large Consultancy of the Year at the PRCA DARE Awards!

Huge congrats to our amazing global team for their brilliant work. Keeping everything crossed for a win this summer!🤞

Battenhall @battenhall.com · Apr 25

Wondering how to nail your content strategy on every key platform? 👀

Our Content Manager Ankita Bose has compiled some killer tips for LinkedIn, Instagram, TikTok, X, Facebook and Reddit.

Get the insights you need: bit.ly/3GniY1j

Cracking the code to social media success

Six platforms, six different strategies. Discover how your brand can adapt your social content for each network and audience.

bit.ly

Battenhall @battenhall.com · Apr 23

Meta’s video-editing app, Edits, is finally here – so what’s all the fuss about?

Our Senior Consultant @nica.bsky.social has the lowdown, and also compared some of its key features to its main competitor, Bytedance’s CapCut.

Head over to our blog for more: btnhl.com/3Ghq0Vl

Everything you need to know about Edits

Meta has been promising its own version of a social video editing app for a while. Now it’s launched, can it live up to the hype?

btnhl.com

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