Bart Caylor
Bart Caylor
@bartcaylor.bsky.social
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Bart Caylor
@bartcaylor.bsky.social
· 2h
Your faith 𝘪𝘴 your strategy.
This post explores how Christian colleges can use faith-based enrollment marketing to attract mission-fit students.
#HigherEdMarketing
#FaithBased
#EnrollmentStrategy
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 23h
Personalized 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is no longer optional—it’s what students expect.
The good news? 𝗔𝗜 makes it possible for small colleges to deliver personalized outreach without overwhelming their teams.
#HigherEd
#EnrollmentMarketing
#PersonalizedRecruitment
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 1d
What makes a higher ed marketing team “future-ready”?
This post explores the skills and mindsets that matter most now—AI, agility, cultural fluency, and mission-driven strategy.
#HigherEdMarketing
#FutureReady
#TeamTraining
#AIinHigherEd
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 1d
Your faith 𝘪𝘴 your strategy.
This post explores how Christian colleges can use faith-based enrollment marketing to attract mission-fit students.
#HigherEdMarketing
#FaithBased
#EnrollmentStrategy
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 4d
Bethany College faced a $5M deficit.
Dr. Jamie Caridi used 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆—not a lifeline.
🔄 Read how mission + strategy created momentum.
#HigherEd
#EnrollmentCrisis
#TurnaroundStrategy
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
How Bethany College used enrollment as a turnaround strategy to overcome a $5M crisis—shifting from crisis management to mission-driven growth.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 4d
From identity crisis to AI-powered strategy 💡
See how one university used personas, faith, and leadership to power a 𝗯𝗼𝗹𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 5d
Bethany College faced a $5M deficit.
Dr. Jamie Caridi used 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆—not a lifeline.
🔄 Read how mission + strategy created momentum.
#HigherEd
#EnrollmentCrisis
#TurnaroundStrategy
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
How Bethany College used enrollment as a turnaround strategy to overcome a $5M crisis—shifting from crisis management to mission-driven growth.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 11d
From identity crisis to AI-powered strategy 💡
See how one university used personas, faith, and leadership to power a 𝗯𝗼𝗹𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 11d
𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 a 75-year-old college? Dr. Mark Milioni led the shift to Mission University—with alumni buy-in and a vision for growth.
Higher Ed Rebranding: Mission University’s Bold Transformation Story
Explore Mission University’s bold approach to higher ed rebranding as Dr. Mark Milioni leads the institution through a legacy-honoring transformation.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 11d
Unifying 19 campuses?
Ivy Tech Community College's Dr. Kathie Fleck shares how research, trust & innovation power their 𝗺𝘂𝗹𝘁𝗶-𝗰𝗮𝗺𝗽𝘂𝘀 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
#HigherEdMarketing
#BrandStrategy
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 12d
From identity crisis to AI-powered strategy 💡
See how one university used personas, faith, and leadership to power a 𝗯𝗼𝗹𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 14d
For small college marketers, AI can feel like too much, too fast. The solution? Build a 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸.
Clarity, confidence, and consistent results—all while staying true to your mission. Learn how to create yours.
#HigherEdMarketing
#MarketingTeam
#AIGuide
How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 14d
The best enrollment growth doesn’t come from bigger numbers. It comes from better alignment.
Learn how to implement a 𝘮𝘪𝘴𝘴𝘪𝘰𝘯-𝘧𝘪𝘵 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 step by step.
#HigherEd
#MissionFit
#Enrollment
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.
www.caylor-solutions.com
1
Bart Caylor
@bartcaylor.bsky.social
· 15d
Want to boost retention and student satisfaction?
Design a 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆—one that aligns with your institution’s values.
#EnrollmentMarketing
#MissionFit
#HigherEd
#StudentSuccess
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Design a mission-fit student recruitment strategy that boosts enrollment, retention, and long-term student success.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 15d
For small college marketers, AI can feel like too much, too fast. The solution? Build a 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸.
Clarity, confidence, and consistent results—all while staying true to your mission. Learn how to create yours.
#HigherEdMarketing
#MarketingTeam
#AIGuide
How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 18d
Unifying 19 campuses?
Ivy Tech Community College's Dr. Kathie Fleck shares how research, trust & innovation power their 𝗺𝘂𝗹𝘁𝗶-𝗰𝗮𝗺𝗽𝘂𝘀 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 19d
A website isn’t a brochure — it’s your 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲.
🎙️USC Upstate turned a stalled site into a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲.
#HigherEdMarketing
#WebDesign
#StudentRecruitment
The Strategic Higher Ed Website: Your Enrollment Engine
Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 19d
Unifying 19 campuses?
Ivy Tech Community College's Dr. Kathie Fleck shares how research, trust & innovation power their 𝗺𝘂𝗹𝘁𝗶-𝗰𝗮𝗺𝗽𝘂𝘀 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
#HigherEdMarketing
#BrandStrategy
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 21d
The best enrollment growth doesn’t come from bigger numbers. It comes from better alignment.
Learn how to implement a 𝘮𝘪𝘴𝘴𝘪𝘰𝘯-𝘧𝘪𝘵 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 step by step.
#HigherEd
#MissionFit
#Enrollment
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.
www.caylor-solutions.com
1
Bart Caylor
@bartcaylor.bsky.social
· 21d
What makes a higher ed marketing team “future-ready”?
This post explores the skills and mindsets that matter most now—AI, agility, cultural fluency, and mission-driven strategy.
#HigherEdMarketing
#FutureReady
#TeamTraining
#AIinHigherEd
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 22d
Higher ed 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is tougher than ever for 𝘀𝗺𝗮𝗹𝗹 𝗰𝗼𝗹𝗹𝗲𝗴𝗲𝘀.
𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝟱 offers tools to lighten the load—without losing authenticity.
Make AI your ally.
#HigherEdMarketing
#ChatGPT5
#EdTech
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Discover how to use ChatGPT 5 in higher ed marketing to boost content, outreach, and enrollment with limited resources.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 22d
The best enrollment growth doesn’t come from bigger numbers. It comes from better alignment.
Learn how to implement a 𝘮𝘪𝘴𝘴𝘪𝘰𝘯-𝘧𝘪𝘵 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 step by step.
#HigherEd
#MissionFit
#Enrollment
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 25d
A website isn’t a brochure — it’s your 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲.
🎙️USC Upstate turned a stalled site into a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲.
#HigherEdMarketing
#WebDesign
#StudentRecruitment
The Strategic Higher Ed Website: Your Enrollment Engine
Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 25d
𝗔𝗜 𝗹𝗶𝘁𝗲𝗿𝗮𝗰𝘆 🤖 is the new digital literacy 💻. See how 𝗕𝘂𝘁𝗹𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗖𝗼𝗹𝗹𝗲𝗴𝗲 puts students first to prepare them for the future of work.
#HigherEdMarketing
#AILiteracy
From Digital Literacy to AI Literacy: How Butler Community College Is Fueling Higher Ed Innovation
Butler Community College shows how higher ed innovation begins by listening to students—expanding from digital literacy into AI literacy for the future workforce.
www.caylor-solutions.com
Bart Caylor
@bartcaylor.bsky.social
· 26d
A website isn’t a brochure — it’s your 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲.
🎙️USC Upstate turned a stalled site into a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲.
#HigherEdMarketing
#WebDesign
#StudentRecruitment
The Strategic Higher Ed Website: Your Enrollment Engine
Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.
www.caylor-solutions.com
