Author | Lightnews

AvenueCX

@avenuecx.bsky.social

31 followers 130 following 87 posts

AvenueCX is a content strategy company that is here to help you advance your content experience. https://linktr.ee/avenuecx

linktr.ee

Posts Media Videos Starter Packs

Pinned

AvenueCX @avenuecx.bsky.social · May 28

Thank you to @alanjporter.bsky.social, Scott Patrick Abel,& our viewers who joined us for the "Let's Talk Personalization" webinar series.

Watch this episode to learn how an impactful story can improve your personalization strategy: bit.ly/3SkJZVV

#ContentStrategy #Personalization #Content

1 1

AvenueCX @avenuecx.bsky.social · Aug 22

Let us know how you like it!

AvenueCX @avenuecx.bsky.social · Aug 19

It is! Alan is great at what he does.

AvenueCX @avenuecx.bsky.social · Aug 15

@alanjporter.bsky.social recommends shifting your perspective from internal to external, which can be achieved by gathering stories from across an organization.

By showcasing customer issues and their solutions, organizations can create engaging content.

Watch the webinar:
bit.ly/417fKqv

#Content

1 1

AvenueCX @avenuecx.bsky.social · Jul 25

Rob Sylvester explains that deep learning is a type of machine learning that uses deep neural networks to power modern machine learning models.

Learn from Megan Gilhooly, Kevin P Nichols, and Rob Sylvester the importance of machine learning in AI by watching their podcast: bit.ly/4l0PZPr

#AI

AvenueCX @avenuecx.bsky.social · Jul 24

Patrick Bosek, CEO and co-founder of Heretto, mentions to Kevin P Nichols that one of the best practices is that good information architecture should be the first step in any content implementation.

Watch the full webinar below:
bit.ly/3UtPG4V

#ContentStrategy #InformationArchitecture #Content

AvenueCX @avenuecx.bsky.social · Jul 23

Robert Mills expresses gratitude for receiving feedback that validates his work from respected peers in his industry.

Robert discusses how understanding covert & subtextual themes can benefit marketing & branding specialists in telling their clients' stories here: bit.ly/40xAGXg

#Feedback

AvenueCX @avenuecx.bsky.social · Jul 22

Kevin P Nichols highlights that #AI requires human input from data scientists, content strategists, & data analytics experts to develop rules, guardrails, & objectives.

Check out the full episode to learn Kevin's predictions on the future of AI: www.youtube.com/watch?v=utXY...

#Personalization

AvenueCX @avenuecx.bsky.social · Jul 21

Effective customer journeys rely on data.

Steven Keith discusses the types of data he uses to build these customer journeys.

If you want to learn more about the journey maps, then check out the episode below:
bit.ly/4lHdgaw

#CustomerJourney #QuantitativeData #QualitativeResearch #JourneyMapping

AvenueCX @avenuecx.bsky.social · Jul 17

What's the role of customer journey maps in 2025?

Jim Kalbach explains how customer journey maps should provide an outside-in perspective and are crucial for customer-centricity

Learn how AI impacts the journey mapping by watching this full webinar here: bit.ly/4dNlGtG

#CustomerJourney #Content

AvenueCX @avenuecx.bsky.social · Jul 16

Jill Grozalsky Roberson states, "Starting with some base metrics today is gonna give you just a leg up moving forward when wanting to get into personalization."

Learn how to improve your organization's customer experience with personalization by watching the full webinar here: bit.ly/46NwG8W

AvenueCX @avenuecx.bsky.social · Jul 16

@rebeccaschneider.bsky.social explains what taxonomy facets are, while providing a comprehensive understanding of how they work.

Watch the full webinar below to learn how #taxonomy and metadata are essential to drive personalization effectively: bit.ly/40Wz9dt

#TaxonomyFacets #ContentStrategy

AvenueCX @avenuecx.bsky.social · Jul 15

Technical content enables users to use a product or service successfully. It helps users accomplish their tasks and should be straightforward and unobtrusive.

Watch this webinar below to learn the role #technicalcontent plays in B2B organizations:
bit.ly/44TbZG5

#Co#ContentMarketingo#Content

AvenueCX @avenuecx.bsky.social · Jul 14

According to Kevin Nichols, the audience's experience watching a film differs from the customer's experience consuming branded content.

Watch the full episode below, where Robert Mills shares his insights on connecting with your audience:
bit.ly/3HB1yPB

#CustomerExperience #CX #ContentMarketing

AvenueCX @avenuecx.bsky.social · Jul 13

What risks does Wi-Fi pose for cloud contact centers?

A bad signal can lead to choppy audio and dropped calls.

Best to use hardwired connections for stability!

#CloudContactCenter #WiFiRisks #CustomerExperience #NetworkStability #ContactCenterSolutions

AvenueCX @avenuecx.bsky.social · Jul 12

Gina Balarin explains how modern tools have made it easier than ever to create & repurpose video and audio content with ease, using your mobile phone or computer.

Be sure to tune into this episode, where Gina shares what makes communication authentic: bit.ly/4jZJH2o

#ContentRepurposing #Content

AvenueCX @avenuecx.bsky.social · Jul 11

@alanjporter.bsky.social's journey from technical writer to content marketing and storytelling expert demonstrates that, despite early challenges, he found his way back to his passion.

Watch the webinar below to learn what #storytelling is
bit.ly/3SkJZVV

#Content #TechWriter #CareerPath

1 1

AvenueCX @avenuecx.bsky.social · Jul 9

Kevin P Nichols and @sarahokeefe.bsky.social describe the usefulness of interactive data sheets with filtering capabilities in this short clip.

Watch the full webinar here: bit.ly/4lOk0mI

#DataSheets #CustomerExperience #B2BMarketing #ContentStrategy #TechContent #UserExperience

AvenueCX @avenuecx.bsky.social · Jul 8

An audit can do more than identify areas for content improvement.

In this clip, Paula Ladenburg Land emphasizes the significance of audits for enhancing content.

Paula goes over organizational readiness for a content audit: www.youtube.com/watch?v=uPsi...

#ContentAudit #ContentStrategy #Content

AvenueCX @avenuecx.bsky.social · Jul 7

"There's a lot of different ways to do content maps, and I teach a couple different ways. One way is to sort of diagram the conversation that you're going to be having with the user, and the other way is to use it to explore." — Sarah Johnson.

Watch the full episode below:
bit.ly/45cVdDt'

#UX

AvenueCX @avenuecx.bsky.social · Jul 3

How long does it take to communicate effectively?

Gina Balarin mentions, “It takes a lifetime to master communication.”

She explains that effective #communication is a skill that leaders should develop to guide their team members effectively.

Watch the podcast here: bit.ly/4jZJH2o

#Content

AvenueCX @avenuecx.bsky.social · Jul 2

While providing online content can help customers find answers, it does not guarantee reduced costs.

Complex systems require structured, machine-readable information delivered across various platforms to compete with external sources effectively.

Learn why here: bit.ly/4le2Tuy

#Cu#CustomerSupport

AvenueCX @avenuecx.bsky.social · Jul 1

“The fourth wall is an imaginary wall that separates the story from the real world.”
- @robertmills.bsky.social

Gain insights from the full episode below to learn more about the significance of breaking the fourth wall in creating audience experiences:📽️ bit.ly/3HB1yPB

#Fi#FilmTheoryo#Contenti#Film

AvenueCX @avenuecx.bsky.social · Jun 29

Tech writers work on creating valuable content for customers by taking potentially complex information and stating it in plain language.

Check out the full episode to hear the rest of the conversation between Kevin P Nichols & Dr. Kim Sydow Campbell: bit.ly/3I6VChj

#Te#TechnicalWritingo#ContentX#UX

AvenueCX @avenuecx.bsky.social · Jun 27

Generative AI refers to the ability to generate content, text, or images using machine learning.

Megan Gilhooly, Rob Sylvester, and Kevin P Nichols go over the differences between generative AI, artificial intelligence, and machine learning below:
bit.ly/4kKbeWp

#Ma#MachineLearningo#ContentI#AI

AvenueCX @avenuecx.bsky.social · Jun 27

@alanjporter.bsky.social ‪explains to Scott Abel that storytelling and storyselling are essentially the same, as any interaction with a customer involves both marketing and selling.

By watching this webinar, you will learn what contributes to a compelling story: bit.ly/3SkJZVV

#ContentMarketing