The ANA
@anamarketers.bsky.social
Shaping the future of marketing
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ana.net
Agentic AI is rising, but authenticity is still the real differentiator.
The ANA’s Tara Caiazza explains why both made the 2025 Marketing Word of the Year. A must-read for marketers shaping the future. shorturl.at/GnwKf
The ANA’s Tara Caiazza explains why both made the 2025 Marketing Word of the Year. A must-read for marketers shaping the future. shorturl.at/GnwKf
December 10, 2025 at 5:33 PM
Agentic AI is rising, but authenticity is still the real differentiator.
The ANA’s Tara Caiazza explains why both made the 2025 Marketing Word of the Year. A must-read for marketers shaping the future. shorturl.at/GnwKf
The ANA’s Tara Caiazza explains why both made the 2025 Marketing Word of the Year. A must-read for marketers shaping the future. shorturl.at/GnwKf
ANA’s 2025 Words of the Year: Agentic AI and Authenticity.
Two forces shaping marketing’s future.
Over 600 marketers participated in this selection, and the consensus is clear: the future belongs to brands that are both intelligent and genuine. Read the full story at shorturl.at/9hIl6
Two forces shaping marketing’s future.
Over 600 marketers participated in this selection, and the consensus is clear: the future belongs to brands that are both intelligent and genuine. Read the full story at shorturl.at/9hIl6
December 9, 2025 at 7:03 PM
ANA’s 2025 Words of the Year: Agentic AI and Authenticity.
Two forces shaping marketing’s future.
Over 600 marketers participated in this selection, and the consensus is clear: the future belongs to brands that are both intelligent and genuine. Read the full story at shorturl.at/9hIl6
Two forces shaping marketing’s future.
Over 600 marketers participated in this selection, and the consensus is clear: the future belongs to brands that are both intelligent and genuine. Read the full story at shorturl.at/9hIl6
A new ANA study reveals that most B2B teams struggle to align brand and demand, but the path forward is clearer than ever. Discover how leading marketers are building trust, driving conversions, and utilizing smarter measurement to unlock growth. https://shorturl.at/a831Y
December 8, 2025 at 8:04 PM
A new ANA study reveals that most B2B teams struggle to align brand and demand, but the path forward is clearer than ever. Discover how leading marketers are building trust, driving conversions, and utilizing smarter measurement to unlock growth. https://shorturl.at/a831Y
What are marketers really thinking right now? At the 2025 ANA Masters of Marketing Conference, The Harris Poll served as the official Insights Partner, gathering real-time audience sentiment during sessions. https://shorturl.at/D4scJ
December 4, 2025 at 7:25 PM
What are marketers really thinking right now? At the 2025 ANA Masters of Marketing Conference, The Harris Poll served as the official Insights Partner, gathering real-time audience sentiment during sessions. https://shorturl.at/D4scJ
Account-based marketing (ABM) goes beyond being just a tactic; it serves as a relationship engine. Leading brands are demonstrating how personalized engagement, targeted content, and collaboration across teams can significantly boost revenue. https://shorturl.at/20czP
December 3, 2025 at 10:22 PM
Account-based marketing (ABM) goes beyond being just a tactic; it serves as a relationship engine. Leading brands are demonstrating how personalized engagement, targeted content, and collaboration across teams can significantly boost revenue. https://shorturl.at/20czP
What happens when National Geographic brings its storytelling superpower to B2B?
In a new Q&A, the ANA’s Denise McDevitt talks with Lisa Lytton on how NatGeo reimagined its iconic narrative legacy for business impact. Read more at https://shorturl.at/oy07c
In a new Q&A, the ANA’s Denise McDevitt talks with Lisa Lytton on how NatGeo reimagined its iconic narrative legacy for business impact. Read more at https://shorturl.at/oy07c
December 3, 2025 at 7:32 PM
What happens when National Geographic brings its storytelling superpower to B2B?
In a new Q&A, the ANA’s Denise McDevitt talks with Lisa Lytton on how NatGeo reimagined its iconic narrative legacy for business impact. Read more at https://shorturl.at/oy07c
In a new Q&A, the ANA’s Denise McDevitt talks with Lisa Lytton on how NatGeo reimagined its iconic narrative legacy for business impact. Read more at https://shorturl.at/oy07c
Future marketers need real-world MarTech and AI training. With #Drivefor25, you can adopt a university and give students and professors full access to the ANA’s tools, training, and speakers.
Donate by Dec 31 — and support two schools for the price of one. https://shorturl.at/0DawR
Donate by Dec 31 — and support two schools for the price of one. https://shorturl.at/0DawR
Drive for 25: Building the Future of MarTech - ANA Educational Foundation
Join the "Drive for 25: Building the Future of Martech" initiative to address the talent shortage by supporting 25 colleges and universities.
shorturl.at
December 1, 2025 at 6:39 PM
Future marketers need real-world MarTech and AI training. With #Drivefor25, you can adopt a university and give students and professors full access to the ANA’s tools, training, and speakers.
Donate by Dec 31 — and support two schools for the price of one. https://shorturl.at/0DawR
Donate by Dec 31 — and support two schools for the price of one. https://shorturl.at/0DawR
Marketing innovation isn’t about chasing every trend — it’s about recognizing the moments that demand change. The ANA’s new playbook with Greg Verdino outlines 7 triggers that signal when it’s time to act, from new customer needs to shifts in competition and technology. shorturl.at/om5Nv
November 25, 2025 at 10:11 PM
Marketing innovation isn’t about chasing every trend — it’s about recognizing the moments that demand change. The ANA’s new playbook with Greg Verdino outlines 7 triggers that signal when it’s time to act, from new customer needs to shifts in competition and technology. shorturl.at/om5Nv
Multi-touch attribution isn’t the hill marketers should be dying on. Paul Boruta breaks down why incrementality matters more—and how to build experiments that actually reveal what’s moving the needle.
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
November 24, 2025 at 9:21 PM
Multi-touch attribution isn’t the hill marketers should be dying on. Paul Boruta breaks down why incrementality matters more—and how to build experiments that actually reveal what’s moving the needle.
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
At the 2025 ANA Masters of Marketing Conference, industry leaders discussed trends in brand growth, focusing on artificial intelligence, creativity, trust, and the roles of agility and community. For more highlights, visit https://shorturl.at/BSTiQ.
November 24, 2025 at 5:02 PM
At the 2025 ANA Masters of Marketing Conference, industry leaders discussed trends in brand growth, focusing on artificial intelligence, creativity, trust, and the roles of agility and community. For more highlights, visit https://shorturl.at/BSTiQ.
The future of TV isn’t awareness. It’s action. Now with deeper measurement and clearer insights, multi screen TV is becoming one of the most powerful performance channels in marketing. https://shorturl.at/vBgRl
November 21, 2025 at 7:07 PM
The future of TV isn’t awareness. It’s action. Now with deeper measurement and clearer insights, multi screen TV is becoming one of the most powerful performance channels in marketing. https://shorturl.at/vBgRl
What happens when you turn a mascot… into the snack? 👀 In our new Q&A, the ANA’s Denise McDevitt connects with Kellanova’s Jenny Lindquist to reveal how Pop-Tarts’ “First Edible Mascot” became a viral, award-winning moment. https://shorturl.at/x8ciR
November 20, 2025 at 10:03 PM
What happens when you turn a mascot… into the snack? 👀 In our new Q&A, the ANA’s Denise McDevitt connects with Kellanova’s Jenny Lindquist to reveal how Pop-Tarts’ “First Edible Mascot” became a viral, award-winning moment. https://shorturl.at/x8ciR
AI is transforming the way your brand gains trust and visibility. If your content, customer experience, and digital presence are not aligned, AI will take notice, and your brand could vanish from search results. https://shorturl.at/vE0MG
November 19, 2025 at 6:43 PM
AI is transforming the way your brand gains trust and visibility. If your content, customer experience, and digital presence are not aligned, AI will take notice, and your brand could vanish from search results. https://shorturl.at/vE0MG
Discover how ROAD iD’s journey from startup to runner & cyclist staple is driven by purpose, community, and a human touch. 🚴♂️🏃♀️https://shorturl.at/5POuj
November 18, 2025 at 4:33 PM
Discover how ROAD iD’s journey from startup to runner & cyclist staple is driven by purpose, community, and a human touch. 🚴♂️🏃♀️https://shorturl.at/5POuj
Discover how brands are reshaping their strategies by prioritizing culture, not just demographics. Get the insights from ANA's latest report featuring Dr. Marcus Collins: shorturl.at/vugDa
November 18, 2025 at 3:33 PM
Discover how brands are reshaping their strategies by prioritizing culture, not just demographics. Get the insights from ANA's latest report featuring Dr. Marcus Collins: shorturl.at/vugDa
Marketers who trust their data are gaining a competitive edge. A recent report shows that data-driven teams are three times more likely to achieve revenue growth. Industry leaders explain the reasons behind this trend. 🔎 Read the full story. https://shorturl.at/3GBTt
November 14, 2025 at 3:00 PM
Marketers who trust their data are gaining a competitive edge. A recent report shows that data-driven teams are three times more likely to achieve revenue growth. Industry leaders explain the reasons behind this trend. 🔎 Read the full story. https://shorturl.at/3GBTt
If you are considering a rebrand, it's important to first gain insight into customer perspectives and obtain strong internal alignment. Explore further best practices to ensure a seamless and effective rebranding process. https://shorturl.at/ygR3j
November 12, 2025 at 5:42 PM
If you are considering a rebrand, it's important to first gain insight into customer perspectives and obtain strong internal alignment. Explore further best practices to ensure a seamless and effective rebranding process. https://shorturl.at/ygR3j
Brand purpose isn’t why your company exists — it’s who you help people become. Thomas Kolster of Goodvertising explains why purpose marketing lost its way and how brands can rebuild it around real human change.
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
November 10, 2025 at 5:09 PM
Brand purpose isn’t why your company exists — it’s who you help people become. Thomas Kolster of Goodvertising explains why purpose marketing lost its way and how brands can rebuild it around real human change.
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
How can brands tackle tough topics and bring people together? On Scope dives in with Ro Patrick, exploring the power of empathy and research in uniting communities for a common cause. Plus, surprising stats on brand loyalty you don't want to miss. 🎧 Listen here: shorturl.at/P3suV
November 7, 2025 at 8:28 PM
How can brands tackle tough topics and bring people together? On Scope dives in with Ro Patrick, exploring the power of empathy and research in uniting communities for a common cause. Plus, surprising stats on brand loyalty you don't want to miss. 🎧 Listen here: shorturl.at/P3suV
Better creative starts with better feedback. Marketers who focus on defining the problem, rather than prescribing solutions, inspire their teams to deliver their best work. shorturl.at/ysWIR
November 7, 2025 at 5:10 PM
Better creative starts with better feedback. Marketers who focus on defining the problem, rather than prescribing solutions, inspire their teams to deliver their best work. shorturl.at/ysWIR
The ANA’s Denise McDevitt talks with Chad Tons, CEO of Infinity Marketing Team, about how State Farm’s “Jake’s Jingle Quest” turned gaming and influencer partnerships into marketing magic. 🔗 Read the full feature: https://bit.ly/3WEidGf
November 6, 2025 at 5:12 PM
The ANA’s Denise McDevitt talks with Chad Tons, CEO of Infinity Marketing Team, about how State Farm’s “Jake’s Jingle Quest” turned gaming and influencer partnerships into marketing magic. 🔗 Read the full feature: https://bit.ly/3WEidGf
Every great idea deserves a strong financial foundation. Discover how agencies are using automation to strengthen partnerships, free up cash, and move with greater confidence. shorturl.at/m1asA
November 5, 2025 at 10:00 PM
Every great idea deserves a strong financial foundation. Discover how agencies are using automation to strengthen partnerships, free up cash, and move with greater confidence. shorturl.at/m1asA
ANA CEO Bob Liodice opens the 2025 Masters of Marketing Conference in Orlando, Florida, with inspiring remarks about the power of brand and creativity. #ANAMasters #Marketing
October 22, 2025 at 1:46 PM
ANA CEO Bob Liodice opens the 2025 Masters of Marketing Conference in Orlando, Florida, with inspiring remarks about the power of brand and creativity. #ANAMasters #Marketing
Reposted by The ANA
On Monday @adweek.bsky.social was granted exclusive access to @anamarketers.bsky.social's closed-door CMO summit, where select brand execs mapped marketing’s AI-driven future and established around 20 industry-wide growth proposals for 2026. Here's what happened: www.adweek.com/brand-market...
Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
www.adweek.com
October 21, 2025 at 5:34 PM
On Monday @adweek.bsky.social was granted exclusive access to @anamarketers.bsky.social's closed-door CMO summit, where select brand execs mapped marketing’s AI-driven future and established around 20 industry-wide growth proposals for 2026. Here's what happened: www.adweek.com/brand-market...
The 2025 ANA Masters of Marketing conference is taking a bold step towards future-focused action. This year, in Orlando, the agenda will shift from retrospective case studies to innovative strategies that are set to shape the future of marketing. via @adweek.bsky.social shorturl.at/EHP9n
October 17, 2025 at 7:41 PM
The 2025 ANA Masters of Marketing conference is taking a bold step towards future-focused action. This year, in Orlando, the agenda will shift from retrospective case studies to innovative strategies that are set to shape the future of marketing. via @adweek.bsky.social shorturl.at/EHP9n