Amy Hupe
@amyhupe.bsky.social
She/her
Design systems and content design consultant. Reckless shitposter.
amyhupe.co.uk
wearefrankly.co
#DesignSystems #ContentDesign #WriteTheDocs
Design systems and content design consultant. Reckless shitposter.
amyhupe.co.uk
wearefrankly.co
#DesignSystems #ContentDesign #WriteTheDocs
Our indy web agencies are struggling. I know first hand the incredible quality of Set Studio’s work and I’d urge anyone who needs a bit of website love (or indeed a new one) to hit them up.
Likewise, if you’ve got a bit of learning budget kicking about, get yourself a piccalilli course.
Likewise, if you’ve got a bit of learning budget kicking about, get yourself a piccalilli course.
A bit of a vulnerable post by me but we need your help to get us through what has been a more difficult period than 2020.
It would be really appreciated if you could read and share in your networks too 💛
bell.bz/its-been-a-v...
It would be really appreciated if you could read and share in your networks too 💛
bell.bz/its-been-a-v...
It’s been a very hard year - Andy Bell
Unlike a lot of places in tech, my company, Set Studio/Piccalilli has no outside funding. Bootstrapped is what the LinkedIn people say, I think. It’s been a hard year this year. A very hard year...
bell.bz
November 29, 2025 at 11:08 AM
Our indy web agencies are struggling. I know first hand the incredible quality of Set Studio’s work and I’d urge anyone who needs a bit of website love (or indeed a new one) to hit them up.
Likewise, if you’ve got a bit of learning budget kicking about, get yourself a piccalilli course.
Likewise, if you’ve got a bit of learning budget kicking about, get yourself a piccalilli course.
Reposted by Amy Hupe
This blog post by Helen Toner (well-known by some for a stint on the OpenAI board) is *really really* interesting because it is the first thing I've read by someone in Frontier AI that starts to get to grips with sociotechnical concerns open.substack.com/pub/helenton...
Taking Jaggedness Seriously
Why we should expect AI capabilities to keep being extremely uneven, and why that matters
open.substack.com
November 29, 2025 at 6:32 AM
This blog post by Helen Toner (well-known by some for a stint on the OpenAI board) is *really really* interesting because it is the first thing I've read by someone in Frontier AI that starts to get to grips with sociotechnical concerns open.substack.com/pub/helenton...
It’s (rightfully) not ok for child free people to say to people who have kids “oh you’ll never know freedom / rest / relaxation like it, you don’t know what you’re missing out on!”, but it’s completely normalised for people with kids to dismiss the lives of us without them as devoid of true love?
November 27, 2025 at 9:56 PM
It’s (rightfully) not ok for child free people to say to people who have kids “oh you’ll never know freedom / rest / relaxation like it, you don’t know what you’re missing out on!”, but it’s completely normalised for people with kids to dismiss the lives of us without them as devoid of true love?
This will be so good. Everyone should understand more about mindful design and there’s literally no one better to teach it than the man who wrote the book on it - @scott.is congrats on the launch bbz
Mindful Design is here!
You get the exact same deal as our Black Friday deal, so if you buy Mindful Design for £189, you can get JavaScript for Everyone or Complete CSS for only £124.50
That's a massive £184.50 saving off their full price for 2 premium courses!
piccalilli.link/md-launch-so...
You get the exact same deal as our Black Friday deal, so if you buy Mindful Design for £189, you can get JavaScript for Everyone or Complete CSS for only £124.50
That's a massive £184.50 saving off their full price for 2 premium courses!
piccalilli.link/md-launch-so...
Mindful Design
A high quality, expansive video course that will elevate your design skills to a level you never thought was achievable.
piccalilli.link
November 25, 2025 at 11:01 AM
This will be so good. Everyone should understand more about mindful design and there’s literally no one better to teach it than the man who wrote the book on it - @scott.is congrats on the launch bbz
Reposted by Amy Hupe
First release tickets are now 70% sold out. We have team tickets available at this price, and it's a great way to get everyone together with your L&D budget. We guarantee that you'll leave feeling energised and inspired. Grab your tickets now before the price increases!
November 21, 2025 at 12:58 PM
First release tickets are now 70% sold out. We have team tickets available at this price, and it's a great way to get everyone together with your L&D budget. We guarantee that you'll leave feeling energised and inspired. Grab your tickets now before the price increases!
This week I’m really learning the value of “scaling back”. I’ve always wrestled with perfectionism, and lately I’ve been feeling super burnt out after dealing with, frankly, an absolute torrent of life stress.
I put pressure on myself to function “normally” and then knock myself out for days
1/3
I put pressure on myself to function “normally” and then knock myself out for days
1/3
November 21, 2025 at 6:48 PM
This week I’m really learning the value of “scaling back”. I’ve always wrestled with perfectionism, and lately I’ve been feeling super burnt out after dealing with, frankly, an absolute torrent of life stress.
I put pressure on myself to function “normally” and then knock myself out for days
1/3
I put pressure on myself to function “normally” and then knock myself out for days
1/3
Seriously did they literally watch that black mirror episode and think “now THAT’S a business model”
your dead AI mother loves you so much ❤️
November 17, 2025 at 10:26 PM
Seriously did they literally watch that black mirror episode and think “now THAT’S a business model”
Reposted by Amy Hupe
your dead AI mother loves you so much ❤️
November 15, 2025 at 12:50 AM
your dead AI mother loves you so much ❤️
I see that it’s a resounding “no” from marketing copywriters across the land.
November 17, 2025 at 11:54 AM
I see that it’s a resounding “no” from marketing copywriters across the land.
Let’s go lads
First release tickets close in a few weeks, grab yours now before the price increases!
heypresents.com/ten
heypresents.com/ten
All Day Hey! 2026
A curated single-track conference for curious developers, designers, and technology leaders.
heypresents.com
November 16, 2025 at 3:22 PM
Let’s go lads
Reposted by Amy Hupe
Can't wait for this, one of the best events out there. Get yerself a ticket lads x
First release tickets close in a few weeks, grab yours now before the price increases!
heypresents.com/ten
heypresents.com/ten
All Day Hey! 2026
A curated single-track conference for curious developers, designers, and technology leaders.
heypresents.com
November 16, 2025 at 3:10 PM
Can't wait for this, one of the best events out there. Get yerself a ticket lads x
AI itself isn’t the problem.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
November 14, 2025 at 5:39 PM
AI itself isn’t the problem.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
“Tension is just what occurs in the space between opposing forces.
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Tension: Reflections from Leading Design conference 2022
Some notes on creating positive tension, and my reflections from Leading Design Conference 2022
amyhupe.co.uk
November 14, 2025 at 5:13 PM
“Tension is just what occurs in the space between opposing forces.
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Sorry can we stop with this?
November 11, 2025 at 6:34 PM
Sorry can we stop with this?
Do I know anyone who’s looking to hire a policy researcher / research manager? A friend of mine is looking - she’s super smart, she’s worked on some significant projects for the British Red Cross, Ada Lovelace and Which?. Open to perm and contract roles. Please share for reach ☺️
November 9, 2025 at 11:42 AM
Do I know anyone who’s looking to hire a policy researcher / research manager? A friend of mine is looking - she’s super smart, she’s worked on some significant projects for the British Red Cross, Ada Lovelace and Which?. Open to perm and contract roles. Please share for reach ☺️
Reposted by Amy Hupe
“You deserve to take care of yourself _before_ it is an emergency” — Oof, that hits me really hard.
To round off series 2 I have got the MOTHER of all guests for you: Speaker, coach, author of Technically Wrong and Design for real life, Sara Wachter-Boettcher.
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
Design Systems and burnout with Sara Wachter-Boettcher
Podcast Episode · Systems of Harm · 06/11/2025 · 53m
apple.co
November 8, 2025 at 11:21 PM
“You deserve to take care of yourself _before_ it is an emergency” — Oof, that hits me really hard.
Reposted by Amy Hupe
I’m really looking forward to a chance to listen to this episode. “Design for real life” is a favourite book - I’ve bought dozens to give away, and now I don’t have to because Eric Meyer and Sara Wachter-Boettcher made it free to read:
abookdeparts-dfrl.netlify.app
abookdeparts-dfrl.netlify.app
Design for Real Life
abookdeparts-dfrl.netlify.app
November 7, 2025 at 8:41 AM
I’m really looking forward to a chance to listen to this episode. “Design for real life” is a favourite book - I’ve bought dozens to give away, and now I don’t have to because Eric Meyer and Sara Wachter-Boettcher made it free to read:
abookdeparts-dfrl.netlify.app
abookdeparts-dfrl.netlify.app
To round off series 2 I have got the MOTHER of all guests for you: Speaker, coach, author of Technically Wrong and Design for real life, Sara Wachter-Boettcher.
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
Design Systems and burnout with Sara Wachter-Boettcher
Podcast Episode · Systems of Harm · 06/11/2025 · 53m
apple.co
November 7, 2025 at 6:55 AM
To round off series 2 I have got the MOTHER of all guests for you: Speaker, coach, author of Technically Wrong and Design for real life, Sara Wachter-Boettcher.
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
Reposted by Amy Hupe
ADHD and design systems? My interests! 🤩
AS IF I snuck this episode of Systems of Harm out yesterday without posting about it - but 90% of the design systems community was at Converge.
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
Design systems and ADHD with Brad Frost
Podcast Episode · Systems of Harm · 30/10/2025 · 1h
apple.co
November 2, 2025 at 8:05 PM
ADHD and design systems? My interests! 🤩
Reposted by Amy Hupe
Such a thoughtful and informative conversation on #design, #designSystems and #ADHD, #OCD and #burnout in the latest episode of @amyhupe.bsky.social’s outstanding ‘Systems of Harm’ podcast — in conversation with @bradfrost.com.
Design systems and ADHD with Brad Frost
Podcast Episode · Systems of Harm · 30/10/2025 · 1h
podcasts.apple.com
October 31, 2025 at 10:30 PM
Such a thoughtful and informative conversation on #design, #designSystems and #ADHD, #OCD and #burnout in the latest episode of @amyhupe.bsky.social’s outstanding ‘Systems of Harm’ podcast — in conversation with @bradfrost.com.
AS IF I snuck this episode of Systems of Harm out yesterday without posting about it - but 90% of the design systems community was at Converge.
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
Design systems and ADHD with Brad Frost
Podcast Episode · Systems of Harm · 30/10/2025 · 1h
apple.co
October 31, 2025 at 9:35 AM
AS IF I snuck this episode of Systems of Harm out yesterday without posting about it - but 90% of the design systems community was at Converge.
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
Excited to say I’m starting a new role today with GDS. Strange and wonderful to be back. Not sure what I’m free to share about the work just yet so hopefully more on that later. But if you’re still kicking around in Gov, please come say hi 👋
October 27, 2025 at 10:14 AM
Excited to say I’m starting a new role today with GDS. Strange and wonderful to be back. Not sure what I’m free to share about the work just yet so hopefully more on that later. But if you’re still kicking around in Gov, please come say hi 👋
Reposted by Amy Hupe
Two of the best people being vulnerable and talking about human things? Yes please.
Also, they fix every single thing that’s wrong with design.
Also, they fix every single thing that’s wrong with design.
Another new #SystemsOfHarm Episode just dropped and this week’s very special guest is… 🥁… ME!
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
Design systems and big life events with Amy Hupe (featuring special guest host Luke Murphy)
Podcast Episode · Systems of Harm · 22/10/2025 · 58m
apple.co
October 23, 2025 at 11:45 AM
Two of the best people being vulnerable and talking about human things? Yes please.
Also, they fix every single thing that’s wrong with design.
Also, they fix every single thing that’s wrong with design.
Reposted by Amy Hupe
"How can a design system be harmful to gender?" I was thinking. What an interesting episode with some great takeaways.
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
October 23, 2025 at 9:04 AM
"How can a design system be harmful to gender?" I was thinking. What an interesting episode with some great takeaways.
Another new #SystemsOfHarm Episode just dropped and this week’s very special guest is… 🥁… ME!
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
Design systems and big life events with Amy Hupe (featuring special guest host Luke Murphy)
Podcast Episode · Systems of Harm · 22/10/2025 · 58m
apple.co
October 23, 2025 at 7:06 AM
Another new #SystemsOfHarm Episode just dropped and this week’s very special guest is… 🥁… ME!
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB