Author | Lightnews

Amanda Natividad @amandanat.bsky.social · Mar 5

This is really cool. Love how straightforward this is!

Reposted by Amanda Natividad

Rand Fishkin @randfish.bsky.social · Feb 12

And now.
The time has come.
sparktoro.com/sparktogether

October 16 in Seattle, WA.
No recordings.
Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.

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Amanda Natividad @amandanat.bsky.social · Feb 13

I saw! 😭

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Amanda Natividad @amandanat.bsky.social · Feb 11

There's a rumor she planned her tour schedule around SparkTogether.

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Amanda Natividad @amandanat.bsky.social · Feb 11

We quietly launched registration for our SparkTogether Summit last week.

And dozens of my friends already bought their tickets. 😭

19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us!

sparktoro.com/sparktogether

SparkTogether 2025 - October 16 - Seattle, WA

The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.

sparktoro.com

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Amanda Natividad @amandanat.bsky.social · Feb 10

Ooh excited to dig in!

Amanda Natividad @amandanat.bsky.social · Feb 7

So much love in this photo 🥹

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Amanda Natividad @amandanat.bsky.social · Feb 7

THAT'S WHAT I DO! It is time to learn though.

Amanda Natividad @amandanat.bsky.social · Feb 7

You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100.

Me using Perplexity: How type bullet point Mac

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Amanda Natividad @amandanat.bsky.social · Feb 4

OH MY GOSH 😭😭😭

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Reposted by Amanda Natividad

Asia Orangio @asiaorangio.bsky.social · Feb 4

Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️

Also thanks for the s/o! 😍

Amanda Natividad @amandanat.bsky.social · Feb 4

There's something only great marketers do. But there's no agreed-upon standard for doing it.

It's audience research.

And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.

In this long overdue guide…

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Amanda Natividad @amandanat.bsky.social · Feb 4

…I broke down all 12 ways to do audience research.

• What audience research is
• Why it's critical for modern marketing
• Audience research vs. market research
• 5 big myths of audiences
• 12 ways to do audience research
• How to future proof your approach

sparktoro.com/blog/audienc...

Audience Research: The Complete Guide for Marketers in 2025 - SparkToro

We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be

sparktoro.com

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Amanda Natividad @amandanat.bsky.social · Feb 4

There's something only great marketers do. But there's no agreed-upon standard for doing it.

It's audience research.

And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.

In this long overdue guide…

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Amanda Natividad @amandanat.bsky.social · Feb 3

I’ve had “just allergies” for 2 months with 2 breaks. 😵‍💫

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Amanda Natividad @amandanat.bsky.social · Feb 1

I did not but thank you for shouting them out! I’ll have to take a look.

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Amanda Natividad @amandanat.bsky.social · Jan 31

Dude. This is really, really cool. Safe travels to all! It'll be a blast!

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Amanda Natividad @amandanat.bsky.social · Jan 31

❤️

Amanda Natividad @amandanat.bsky.social · Jan 31

I honestly can never remember which button does which and choose a different one each time, and I'm surprised by the outcome.

Amanda Natividad @amandanat.bsky.social · Jan 31

It actually came with a bunch of custom art, including the digital files. 🥹 Here’s another.

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Amanda Natividad @amandanat.bsky.social · Jan 31

Hahaha you’re amazing, Mike

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Amanda Natividad @amandanat.bsky.social · Jan 31

And... I have 50 books to give away! 🎉

Fill out my Google Form. I'll randomly select the winners on Monday.

docs.google.com/forms/d/e/1F...

"Superagency" book giveaway

Enter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3.

docs.google.com

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Amanda Natividad @amandanat.bsky.social · Jan 31

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.

It's not blind optimism about AI. Not doom and gloom either.

It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"

And…

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Amanda Natividad @amandanat.bsky.social · Jan 31

And... I have 50 books to give away! 🎉

Fill out my Google Form. I'll randomly select the winners on Monday.

docs.google.com/forms/d/e/1F...

"Superagency" book giveaway

Enter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3.

docs.google.com

1

Amanda Natividad @amandanat.bsky.social · Jan 31

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.

It's not blind optimism about AI. Not doom and gloom either.

It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"

And…

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Amanda Natividad @amandanat.bsky.social · Jan 30

Thank you for sharing, Chris!