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Alysha Love @alyshalove.bsky.social · 14d

If you were on today’s #ACESChat and looking for more tips on marketing yourself, this month’s webinar is on point! It’s free to attend (or watch the recording later) for ACES members.

ACES: The Society for Editing @acesediting.bsky.social · 16d

🍂 Fall into learning with #ACESeditors. Reg is open for 10/16 webcast, “PR for Editors: It’s Not that Scary!” with CaTyra Polland, M.A. Looking for exposure as an editor? Learn how to increase your visibility, build your online reputation, and connect with your audience. tinyurl.com/4edmz8ub

Promotion of October 16 webcast with CaTyra Polland

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Reposted by Alysha Love

ACES: The Society for Editing @acesediting.bsky.social · 14d

Which opens us up to remind you, anyone can be an #ACESchat guest. Just present us with a topic idea!

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Alysha Love @alyshalove.bsky.social · 14d

I’m so glad it was helpful to you!

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Alysha Love @alyshalove.bsky.social · 14d

At this point, I don't use a scheduler for my social media! I don't post often enough or across enough platforms to justify it. #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A6: Thanks for keeping us on schedule and running a great #ACESChat!

- Determine your unique differentiator
- Use your personality
- Know your audience and goals
- Do what fits with your time/energy/effort

Holler at me with any other questions! Thanks for the engaging hour!

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Alysha Love @alyshalove.bsky.social · 14d

A5: Blog posts with writing tips, helpful social posts, webinars, #ACESChat or presentations are ways editors can show off their knowledge in service of marketing goals. Whether these are comfortable to you and fit with your goals/audience determines whether you should try content marketing. 2/2

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Alysha Love @alyshalove.bsky.social · 14d

A5: I do love content marketing! The idea is that you provide valuable content to your potential audience upfront, without trying to sell them on anything. It can get tricky to determine the payoff from content marketing because there usually aren't direct sales metrics attached. 1/2 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

Good Q! Two considerations:
1. Are your audiences the same on both platforms? (You might be spamming the same people!)
2. Do the platforms play nicely? (With IG/Threads/FB, they play nicer as Meta platforms.)

I often make tweaks to content across platforms, even if the meat stays the same #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

And it's hard because I think the general consensus is that editors are still looking for a new social media home post-Twitter, so if building a reputation/community among peers is your goal, the scene is a bit fractured #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

I want you to feel empowered to NOT be on TikTok! :D #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A4: For my businesses, I do create placeholder accounts to "save my spot." But I don't actively feed these accounts; I put enough information to route users to my website/other socials.

In short: Be where your audience is, and be where you have the energy to maintain a presence. 2/2 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A4: Haha, I love this question because I'm not actually going to answer it! It 100% depends on your goals, your preferences (if you hate Tiktok, don't force a Tiktok account!) and where your audience is :) 1/2 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

I find that it helps to *not* think of it as marketing! Changing the language to "connecting with people who need editing" or "building relationships with other editors" feels more natural, but it can still get us thinking about "and how do I convey who I am and what I do?" #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A3: Once you've defined your goal, identify where the audience is. Be in those places, talking to those people, and being sure that your effort is spent in the places it'll have the highest impact. Building a rep might = LinkedIn/Bluesky but selling to authors might = FB groups 2/2 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A3: Ah! This is where I think people can get really tripped up: trying to be everywhere and do everything for marketing *without* having marketing goals! So to start, identify your marketing goal. Are you building your reputation? Selling a particular editing service? Etc. 1/2 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

Check out @monocleediting.bsky.social for a lovely example of this kind of tactic in a Bluesky bio! #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A2: I think that understanding our unique differentiator can be one of the hardest parts to see for ourselves. That unusual thing in your background or the task that comes really easily to you can be our special sauce. Ask a close colleague or friend if you need help identifying yours! 3/3 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A2: Creating your online persona or brand is about distilling who you are and what you do for a specific audience.

As you write a Bluesky bio, for example, I suggest:
- Being specific
- Touting your unique differentiator or "special sauce"
- Throwing in a personal connection point

2/3 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A2: Excellent question! The great news is that editors across the board tend to be stellar critical thinkers, which is helpful when you're deciding how to market yourself. (By marketing yourself, I mean both establishing "your brand" as well as getting ready to sell your services.) 1/3 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

Hi, @sarahwean.bsky.social! Glad you're joining! This is a running chat. ACES asks question, and the rest of the community and I will answer. It's a great interactive way to learn and share knowledge! #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A1: When I burned out in journalism, I was able to pick up a content marketing job at Intuit QuickBooks. The communication skills translated, and I learned a ton about what goes into running and marketing for a business. 2/2 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

A1: I got my start in journalism at Mizzou's journalism school, then in D.C. newsrooms. I 100% believe that a solid foundation in communication — being able to write clearly, concisely and truthfully — is invaluable. 1/2 #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

Hello, editors of Bluesky! It's good to be here. #ACESChat

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Alysha Love @alyshalove.bsky.social · 14d

Hello! Coming right up, I'll be talking about ways you can market yourself as an editor — stuff you can think about whether you freelance or are established with a company. Chat soon! #ACESChat

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Alysha Love @alyshalove.bsky.social · 22d

Way to take care of yourself!

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