Lightnews — Scholar-powered news

Aiman

@aimanriy.bsky.social

14 followers 13 following 21 posts

🌏 I help brands understand people & culture to make smarter decisions. 🌱 Building my own story while solving yours 💬 DM to Collaborate 📬 Read my free newsletter - https://brokebravebuilding.substack.com/

brokebravebuilding.substack.com

Posts Media Videos Starter Packs

Pinned

Aiman @aimanriy.bsky.social · Jul 3

Everyone talks about success stories, but what about the process in the midst of Broke, Brave, Building Part?

Here, I’ll share thoughts on consumer research, cultural nuance, personal branding, and the messy, beautiful process of building.

If you’re in the middle too — I’d love to hear your story.

Aiman @aimanriy.bsky.social · Sep 9

They told me “don’t dream too much.”
I worked anyway.
Studied anyway.
And now stepping up for a master's degree with a 75% scholarship.

Lesson: People can take everything from you… except your hard work and will to change your life.

Aiman @aimanriy.bsky.social · Aug 20

Behind every successful brand is research no one talks about.

What you see is the story.
What you don’t see is the homework.

#MarketResearch #BusinessStrategy #BuildingInPublic

Aiman @aimanriy.bsky.social · Aug 16

The smallest insights often lead to the biggest breakthroughs.

A single survey, a single customer call, or even a simple observation can change the way you think about your business.

Test. Adjust. Repeat.

#MarketResearch #BusinessGrowth #ConsumerInsight #SmallWins

Aiman @aimanriy.bsky.social · Aug 15

Good business decisions aren’t guesses. They’re based on research.

✅ Understanding your customer’s habits
✅ Knowing what your competitors are missing
✅ Testing before scaling

Research isn’t optional — it’s the blueprint.

#MarketResearch #BusinessGrowth #DataDriven #ConsumerInsights

Aiman @aimanriy.bsky.social · Aug 13

Want better opportunities?

Stop applying everywhere.
Start showing your work everywhere.

Posts → attract curiosity
Conversations → build trust
Visibility → creates inbound offers

You’re not just looking for a job.
You’re building proof you can do it.

Aiman @aimanriy.bsky.social · Aug 12

Started with,
0 followers.
0 network.
0 money.

Still building. Still showing up.
One day, the receipts will speak louder than the doubts.

#BuildingInPublic #GrowthMindset #SmallSteps

Aiman @aimanriy.bsky.social · Aug 11

Why isn’t your brand connecting?

Because you’re guessing what customers want — not knowing.
✅ Research deeply.
✅ Speak clearly.
✅ Deliver promises.

Want real growth? Start with real insights.

#BrandStrategy #CustomerInsights #MarketingTips #GrowthHacking #BrandGrowth

Aiman @aimanriy.bsky.social · Aug 10

Your quiet progress is still progress.

Even if no one notices, even if it’s not posted online — every small step is moving you closer to the life you’re building.

Keep going. Keep building.

Aiman @aimanriy.bsky.social · Aug 9

Every time I take a small risk, my future gets a little bigger.

-Hitting “send” on that cold email.
-Posting my thoughts publicly for the first time.
-Speaking up in a room where I used to stay silent.

It grows with every quiet act of courage.

#GrowthMindset #CourageToGrow

Aiman @aimanriy.bsky.social · Aug 9

Your global playbook is failing in Asia — not because the market is “hard,” but because you’re ignoring local truths.

🚫 Copy-paste doesn’t work here.
✅ Deep audience research does.

#AsiaBusiness #BrandStrategy #LocalisationMatters #ConsumerInsights #GrowthInAsia

Aiman @aimanriy.bsky.social · Aug 3

Most brands fail because they talk more than they listen.

-Stop guessing what your audience wants.
-Start digging into reviews, comments, and real feedback.

Your brand’s survival depends on relatability — not just noise.

#BrandStrategy #ListenToCustomers #GrowthHacks

Aiman @aimanriy.bsky.social · Aug 2

Not everything you start has to be loud.
Some of the most powerful changes in your life will begin quietly—
A new habit.
A small risk.
A decision to try.
And suddenly, you’re not the same person anymore.

#Growth
#SelfImprovement
#KeepGrowing
#MindsetShift

Aiman @aimanriy.bsky.social · Jul 31

3 things I’ve done that 2020 me wouldn't dare:

-Started learning a full new language!
-Creating Content on LinkedIn
-Speaking up for myself (yes!)
Growth is surprising when you stop doubting yourself.

Aiman @aimanriy.bsky.social · Jul 30

Want to stay career ready in 2025?
Then these soft skills and hard skills are something worth learning.

P.S- I am also working on these skills specially analysis and communication!

What skills are you upgrading yourself with?

Aiman @aimanriy.bsky.social · Jul 28

Have you ever noticed how your favorite brand just "gets" you?

That's the power of marketing research- listening before selling!
If you’re building something — start by listening.

Quiet research = loud results (always!)

Aiman @aimanriy.bsky.social · Jul 19

To all the people who are building their life, career, relationships all from scratch, I know it feels overwhelming and tiring.

But those quiet wins? They’re always worth it.

What was your quiet win lately? Let's encourage each other!

Aiman @aimanriy.bsky.social · Jul 12

Earlier when i used to read "successful people" novels, stories or even biography, I used to wonder that "Luck" is truly a powerful factor for the ever growing achievements.

But now, when I am working towards my brand, I came to realize that even a tiny step is important to get that "success".

Aiman @aimanriy.bsky.social · Jul 9

Building your dreams when everyone around you is demotivating your hopes out, should have a special award:-

An Award of resistance
An Award of positivity
An Award of willingness

To all the people who are going through a rough patch, I got you!
Believe in the light of tomorrow.

Aiman @aimanriy.bsky.social · Jul 5

Data explains actions — but not intentions.

Here are 5 things your data might be hiding: emotions, culture, disengagement, contradictions, and micro-moments.

Don’t just analyze numbers — see the people behind them.
🌱 What’s the most surprising insight you’ve uncovered?

“Data explains actions, not intentions. Here are 5 things your data might be hiding.”

Unspoken Emotions — People may act calm in surveys but feel anxious or excited underneath.

Cultural Context — What works in one culture may flop in another.

Silent Disengagement — Consumers stop engaging long before they “unsubscribe.”

Contradictory Behavior — What consumers say (“I care about sustainability”) vs. what they do (buy cheap plastic) often clash.

Micro-Moments — Tiny decisions in everyday life (like which shelf to reach for) tell more than big statements.

Closing line: “Don’t just analyze data — see the people behind it.

Want help uncovering these hidden insights? Let’s talk.”

Aiman @aimanriy.bsky.social · Jul 4

When we are building something from the very scratch, everything feels so painfully slow and quiet. The taunts, stress, disbelief all these clouds up the mind.

But as you have heard "Work hard in Silence and let your Success make noise"

What keeps you moving in the invisible parts of your journey?

Aiman @aimanriy.bsky.social · Jul 3