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Adweek @adweek.bsky.social · 14d

Say hello to our October cover star and Brand Genius honoree, Elizabeth Banks! ⭐️

The multihyphenate spoke with us about Archer Roose, her vision for the brand, her commitment to women-led work, and more: https://bit.ly/48jqUwO

📷 John Russo Photo
✍️ Kendra Barnett

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Adweek @adweek.bsky.social · 3h

Ogilvy has appointed Guillermo Vega as chief creative officer for North America. Vega, who has led creative for Coca-Cola across WPP's Open X network since 2022, will now oversee creative across all of Ogilvy's North American operations.
https://bit.ly/4qjYpp6

Adweek @adweek.bsky.social · 3h

Along with the revenue increase, Netflix stated it had its “best ad sales quarter ever,” with the company reiterating previous messaging in a letter to shareholders that it had more than doubled its commitments in the U.S. upfront.

Netflix Announces Best Ad Sales Quarter Ever, With AI Ad Formats on the Way

Netflix said AI presents a ‘significant opportunity' to deliver benefits to members, creators, and the business.

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Adweek @adweek.bsky.social · 4h

During an earnings call, Omnicom revealed it expects to close its $13.5 billion acquisition of IPG by late November, creating the world's largest ad network by revenue. The FTC approved the deal in September and the UK's CMA cleared it in August. Only EU regulatory approval remains pending.

Omnicom Expects to Close IPG Takeover in November

Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in Q3 2025.

www.adweek.com

Adweek @adweek.bsky.social · 4h

In his column this week, MiniMBA's Mark Ritson examines how Salesforce CEO Marc Benioff's suggestion to deploy the National Guard to San Francisco ahead of Dreamforce, and his subsequent reversal; alienated both left and right, damaging his reputation and Salesforce's brand.

Marc Benioff's PR Implosion Shows the Perils of CEO Activism

The Salesforce CEO's brand of values-driven leadership evaporated with a single pro-Trump soundbite.

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Adweek @adweek.bsky.social · 6h

Beginning Tuesday, October 21, HBO Max Basic with Ads sees an increase of $1 per month and $10 annually. Its HBO Max Standard plan sees an increase of $1.50 per month and $15 annually.

The HBO Max Premium plan sees the steepest increase, rising $2 per month and $20 per year.

HBO Max Increases Price

Warner Bros. Discovery is seeking to “maximize shareholder value”

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Adweek @adweek.bsky.social · 6h

Mastercard has appointed Jill Kramer, former Accenture CMCO, as its new chief marketing and communications officer, effective Dec. 1. She succeeds Raja Rajamannar, who will transition to senior fellow after 12+ years leading the company's marketing transformation. https://bit.ly/47kt8Kc

Adweek @adweek.bsky.social · 7h

OpenAI has launched Atlas, an AI-powered browser that challenges Google's search dominance. Available now on macOS, Atlas features an Operator agent that can navigate the web, book reservations, add items to carts, and complete tasks autonomously. https://bit.ly/3JfNU5A

Adweek @adweek.bsky.social · 9h

Read more from Kendra Barnett. bit.ly/3L8MJp3

Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future

ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.

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Adweek @adweek.bsky.social · 9h

This year, all eyes were on artificial intelligence. “We need to assess the implications” of AI, said Nick Primola, the executive vice president of the Association of National Advertisers, the trade group hosting the annual conference.

Adweek @adweek.bsky.social · 9h

🧵 ADWEEK was granted exclusive access to an annual closed-door meeting where a group of 12 marketing leaders came together to set key growth targets and priorities for their industry in the coming year.

This is the first time a reporter has been present since the council began meeting in 2018.

Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future

ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.

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Adweek @adweek.bsky.social · 9h

Warner Bros. Discovery has confirmed that it is exploring “strategic alternatives” regarding the company’s direction, including selling the entire company or parts of it.

In a statement, the media conglomerate said it's received “unsolicited interest” from “multiple parties.” https://bit.ly/4oQb0z1

Adweek @adweek.bsky.social · 10h

The IAB announced today that it would move its annual NewFronts events to March. The events previously took place around the end of April and the first week of May. The ad industry’s annual upfront week events also take place in May.

IAB Shifts NewFronts Calendar, Adds Creator Upfront

The NewFronts are moving to earlier in the year.

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Adweek @adweek.bsky.social · 10h

The New York Times launched a new Watch tab in its flagship app on Tuesday, introducing a swipeable vertical video feed that curates short-form content from across its portfolio.

The New York Times Launches New TikTok-Inspired ‘Watch' Tab

The vertical video feed brings short-form storytelling to the Times app as part of its multimedia evolution.

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Adweek @adweek.bsky.social · 10h

Body care brand Eos has launched its first digital out-of-home campaign, transforming 250+ billboards in New York, Atlanta, Houston, and Phoenix into steamy shower scenes. https://bit.ly/49cERNc

Adweek @adweek.bsky.social · 10h

KPop Demon Hunters has taken over the world since its Netflix debut on June 20.
Netflix's success came from positioning the film at the intersection of animation and K-pop, designing a marketing strategy that resonated with both passionate communities and building upward. https://bit.ly/3WLnBY2

Adweek @adweek.bsky.social · 11h

Sony became the NFL's official headset partner for the 2025-2026 season. Across all 272 regular season games, the partnership is projected to generate $12.5 million in broadcast media value and up to $56 million in full media value when including digital and social exposures.

Sony's NFL Headsets Are Already Delivering Millions in Media Value

How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.

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Adweek @adweek.bsky.social · 12h

VOICE | In this piece from Lyft CMO Brian Irving, he explores AI with a mix of cautious optimism and skepticism born from experience, noting that while AI feels genuinely different from past "revolutionary" technologies, its real transformation is unfolding in unexpected ways. https://bit.ly/471mEAT

Adweek @adweek.bsky.social · 12h

🚨 Calling for entries. 🚨

ADWEEK has launched "Best Places to Launch a Career," a new awards program recognizing organizations that excel at nurturing early-career talent.The deadline to submit is December 22, 2025.

Call for Nominations: ADWEEK Debuts Best Places to Launch a Career

A brand-new award honoring the top organizations for entry-level employees in advertising, marketing, tech, and media

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Adweek @adweek.bsky.social · 12h

AI's biggest players have shifted from product demos to cinematic, emotionally-driven ads inspired by Apple's storytelling approach. ADWEEK's Rebecca Stewart, Brittaney Kiefer, and Trishla Ostwal explore this in the latest episode of Adspeak.

AI's Big Emotional Ad Makeover

AI brands are getting a human makeover, with a little help from Madison Avenue's finest.

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Adweek @adweek.bsky.social · 1d

The U.S. is projected to lose $12.5 billion in international tourist spending this year.
To counter this decline, Brand USA launched "America the Beautiful," a marketing campaign featuring four 30-second spots targeting nine priority markets. https://bit.ly/4ne9ncU

Adweek @adweek.bsky.social · 1d

The late Jane Goodall narrates Apple’s new brand platform for Mac, delivering an ode to creativity and the possibilities of a blank page. https://bit.ly/3JiIYwF

Adweek @adweek.bsky.social · 1d

Tony Waissmann, the former chief creative officer of Republica Havas, has launched a new creative agency called 52, with hubs in Miami and Buenos Aires.

Former Republica Havas CCO Launches New Agency

Tony Waissmann’s 52 aims to strip out bureaucracy and make more work.

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Adweek @adweek.bsky.social · 1d

Enjoy a free day of ADWEEK, thanks to Disney Advertising!

Use Disney Campaign Manager to plan your brand’s next buy across Disney+, ESPN, and Hulu streaming platforms.

ADWEEK

Breaking News in Advertising, Media and Technology

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Adweek @adweek.bsky.social · 2d

Data from Adobe expects AI traffic to increase 520% year-over-year during the 2025 holiday season, with the bulk of consumers using the technology to research products.

2025 Will Be the First Year Brands Develop an Agentic AI Holiday Strategy

Walmart, Etsy, and Shopify are signing big deals with OpenAI.

www.adweek.com

Adweek @adweek.bsky.social · 2d

The Association of National Advertisers’ Masters of Marketing conference, taking place in Orlando, is determined to reshape its agenda to be a forward-looking working summit, with fewer victory laps about what’s worked and more strategic thinking about what’s next.

ANA Masters Aims to Stop Looking Back

The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action