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The end of year lists are upon us, including ADWEEK’s 2025 Agency of the Year!
Head here to view the full list of Agency of the Year honorees: https://bit.ly/4iICq85
🎨 Wieden + Kennedy
Head here to view the full list of Agency of the Year honorees: https://bit.ly/4iICq85
🎨 Wieden + Kennedy
Grey New York has won the global creative account for Mary Kay.
Agnes Fischer, CEO of Grey New York, says the scrutiny around Mary Kay’s business model did not influence Grey’s desire to pitch for the business: “This brand was born out of women empowering women." https://bit.ly/3Mnixr4
Agnes Fischer, CEO of Grey New York, says the scrutiny around Mary Kay’s business model did not influence Grey’s desire to pitch for the business: “This brand was born out of women empowering women." https://bit.ly/3Mnixr4
December 15, 2025 at 12:12 AM
Grey New York has won the global creative account for Mary Kay.
Agnes Fischer, CEO of Grey New York, says the scrutiny around Mary Kay’s business model did not influence Grey’s desire to pitch for the business: “This brand was born out of women empowering women." https://bit.ly/3Mnixr4
Agnes Fischer, CEO of Grey New York, says the scrutiny around Mary Kay’s business model did not influence Grey’s desire to pitch for the business: “This brand was born out of women empowering women." https://bit.ly/3Mnixr4
While many might see the return of a retired mascot as a backwards step, Mark Ritson feels that Svedka bringing back the cyborg for its first-ever Super Bowl ad is actually a smart tactical move that will shore up the impact of an enormous investment.
Svedka Resurrected the Fembot, and Exposed the Celebrity Addiction Problem
The chrome chassis is more valuable than any living, breathing celebrity.
bit.ly
December 14, 2025 at 3:28 PM
While many might see the return of a retired mascot as a backwards step, Mark Ritson feels that Svedka bringing back the cyborg for its first-ever Super Bowl ad is actually a smart tactical move that will shore up the impact of an enormous investment.
If 2025 proved anything, it’s that the U.S. remained deeply divided, and brands were often caught standing right on the fault line.
From ads accused of promoting eugenics to lightning rod rebrands and accusations of rage bait, ADWEEK reflects on the biggest brand blowups of 2025.
From ads accused of promoting eugenics to lightning rod rebrands and accusations of rage bait, ADWEEK reflects on the biggest brand blowups of 2025.
From American Eagle to Tylenol, The 10 Most Controversial Brand Moments of 2025
The ads, campaigns, and headlines that struck a nerve this year.
bit.ly
December 13, 2025 at 9:41 PM
If 2025 proved anything, it’s that the U.S. remained deeply divided, and brands were often caught standing right on the fault line.
From ads accused of promoting eugenics to lightning rod rebrands and accusations of rage bait, ADWEEK reflects on the biggest brand blowups of 2025.
From ads accused of promoting eugenics to lightning rod rebrands and accusations of rage bait, ADWEEK reflects on the biggest brand blowups of 2025.
In the New Year, consolidation and automation, combined with economic uncertainty, will prompt clients to reshape scopes and teams more aggressively than at any point in the past decade. Q1 will signal just how radically that could impact agency relationships.
ADWEEK Agencies Advantage: Upskilling Is Imperative As Industry Sheds Thousands of Jobs
November’s upheaval leaves agencies on shaky ground to close out the year, giving talent an urgent mandate to skill-up
bit.ly
December 13, 2025 at 5:01 PM
In the New Year, consolidation and automation, combined with economic uncertainty, will prompt clients to reshape scopes and teams more aggressively than at any point in the past decade. Q1 will signal just how radically that could impact agency relationships.
❌ Drama
❌ Suckers
✅ Diverse portfolio
❌ Suckers
✅ Diverse portfolio
December 13, 2025 at 1:49 PM
❌ Drama
❌ Suckers
✅ Diverse portfolio
❌ Suckers
✅ Diverse portfolio
Here's this week's Ticker:
Ticker: Ashleigh Banfield to Lead NewsNation's True Crime Vertical
Shenielle Jones is Jenna Hager Bush's new co-host on the fourth hour of Today.
bit.ly
December 12, 2025 at 10:57 PM
Here's this week's Ticker:
EXCLUSIVE | Amazon is navigating a delicate balance with its tech and agency partners.
Amazon Built a $60 Billion Ad Business Using Adtech Firms and Agencies. Now Some Say They're Getting Squeezed Out
Following its latest product releases, some industry insiders see the writing on the wall.
bit.ly
December 12, 2025 at 10:20 PM
EXCLUSIVE | Amazon is navigating a delicate balance with its tech and agency partners.
Anticipation for the final season of Stranger Things drove the series to No. 1 on Nielsen's Top 10 Overall Streaming chart for the week of November 10, racking up 1.345 billion viewing minutes.
Streaming Ratings, Week of November 10: Stranger Things Rewatch Leads the Chart
Plus, a favorite classic TV series finds its way onto the chart.
bit.ly
December 12, 2025 at 8:16 PM
Anticipation for the final season of Stranger Things drove the series to No. 1 on Nielsen's Top 10 Overall Streaming chart for the week of November 10, racking up 1.345 billion viewing minutes.
Walmart, Cracker Barrel, La-Z-Boy, and more. Many brands revamped logos this year and some made more obvious splashes than others.
But not all if this year’s logo updates were flops. As 2025 draws to a close, ADWEEK selected five noteworthy logo overhauls of the last 12 months.
But not all if this year’s logo updates were flops. As 2025 draws to a close, ADWEEK selected five noteworthy logo overhauls of the last 12 months.
Five Memorable Logo Revamps of 2025 and Why They Worked (or Didn't)
From eyeballs to ire, these brands grabbed attention with new looks
bit.ly
December 12, 2025 at 8:05 PM
Walmart, Cracker Barrel, La-Z-Boy, and more. Many brands revamped logos this year and some made more obvious splashes than others.
But not all if this year’s logo updates were flops. As 2025 draws to a close, ADWEEK selected five noteworthy logo overhauls of the last 12 months.
But not all if this year’s logo updates were flops. As 2025 draws to a close, ADWEEK selected five noteworthy logo overhauls of the last 12 months.
EXCLUSIVE | Last week, Fortune Magazine abruptly parted ways with CEO Anastasia Nyrkovskaya.
A source called Nyrkovskaya’s tenure “an impossible situation” due to oversight from Victor Pang, a lawyer representing the company’s owner, Thai billionaire Chatchaval Jiaravanon.
A source called Nyrkovskaya’s tenure “an impossible situation” due to oversight from Victor Pang, a lawyer representing the company’s owner, Thai billionaire Chatchaval Jiaravanon.
Inside Fortune CEO Anastasia Nyrkovskaya’s Brief and Turbulent Reign
Financial shortfalls, a constrained role, and eroding morale left Nyrkovskaya with little real authority. She exited the CEO job after just 20 months.
bit.ly
December 11, 2025 at 10:23 PM
EXCLUSIVE | Last week, Fortune Magazine abruptly parted ways with CEO Anastasia Nyrkovskaya.
A source called Nyrkovskaya’s tenure “an impossible situation” due to oversight from Victor Pang, a lawyer representing the company’s owner, Thai billionaire Chatchaval Jiaravanon.
A source called Nyrkovskaya’s tenure “an impossible situation” due to oversight from Victor Pang, a lawyer representing the company’s owner, Thai billionaire Chatchaval Jiaravanon.
Disney has announced that it will acquire a $1 billion stake in OpenAI and license its characters for Sora, OpenAI’s short-form video platform.
The deal will license more than 200 iconic Disney characters in what Bob Iger calls a cautious embrace of the technology. https://bit.ly/4iR6pL5
The deal will license more than 200 iconic Disney characters in what Bob Iger calls a cautious embrace of the technology. https://bit.ly/4iR6pL5
December 11, 2025 at 7:12 PM
Disney has announced that it will acquire a $1 billion stake in OpenAI and license its characters for Sora, OpenAI’s short-form video platform.
The deal will license more than 200 iconic Disney characters in what Bob Iger calls a cautious embrace of the technology. https://bit.ly/4iR6pL5
The deal will license more than 200 iconic Disney characters in what Bob Iger calls a cautious embrace of the technology. https://bit.ly/4iR6pL5
Guinness' new $97 million Open Gate Brewery has opened its doors in London, but there's one twist: no Guinness will be brewed on the premises.
Instead, Guinness will be imported from Dublin, with the new London microbrewery producing limited-edition craft beers and seasonal specials.
Instead, Guinness will be imported from Dublin, with the new London microbrewery producing limited-edition craft beers and seasonal specials.
With $97M London Brewery, Guinness Steps Up Global Plan to Win New Fans
ADWEEK visited Guinness's new home in the U.K. capital, where it's rethinking how consumers experience the brand.
bit.ly
December 11, 2025 at 6:01 PM
Guinness' new $97 million Open Gate Brewery has opened its doors in London, but there's one twist: no Guinness will be brewed on the premises.
Instead, Guinness will be imported from Dublin, with the new London microbrewery producing limited-edition craft beers and seasonal specials.
Instead, Guinness will be imported from Dublin, with the new London microbrewery producing limited-edition craft beers and seasonal specials.
EXCLUSIVE | A new ad offering, now available from TelevisaUnivision—and powered by Roku Data Cloud and the TelevisaUnivision Household Graph—combines reach with culturally relevant advertising for Hispanics across connected TV.
TelevisaUnivision and Roku Launch CTV Ad Offering to Reach Hispanic Audiences
The new ad solution is powered by Roku Data Cloud and the TelevisaUnivision Household Graph.
bit.ly
December 11, 2025 at 4:16 PM
EXCLUSIVE | A new ad offering, now available from TelevisaUnivision—and powered by Roku Data Cloud and the TelevisaUnivision Household Graph—combines reach with culturally relevant advertising for Hispanics across connected TV.
Stic has raised $10 million in a bridge round led by Accretion Capital and entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert.
The funding brings Stic’s valuation to $200 million and will fuel expansion across 30 U.S. states and Canada. https://bit.ly/48NpCsa
The funding brings Stic’s valuation to $200 million and will fuel expansion across 30 U.S. states and Canada. https://bit.ly/48NpCsa
Stic Raises $10 Million to Put OOH Advertising in the Driver’s Seat
The 22-year-old founder is turning gig drivers into mobile billboards, giving them extra income while offering brands a smarter, more flexible way to advertise.
bit.ly
December 11, 2025 at 2:36 PM
Stic has raised $10 million in a bridge round led by Accretion Capital and entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert.
The funding brings Stic’s valuation to $200 million and will fuel expansion across 30 U.S. states and Canada. https://bit.ly/48NpCsa
The funding brings Stic’s valuation to $200 million and will fuel expansion across 30 U.S. states and Canada. https://bit.ly/48NpCsa
Last August, Time partnered with the digital agency Code and Theory on an ambitious new venture: Together, the two parties aimed to reimagine the digital presence of the publisher, revamping it with features powered by artificial intelligence.
Inside Time Magazine’s AI Overhaul
The publisher, in partnership with Code and Theory, is revamping its web presence and reaping the benefits.
bit.ly
December 11, 2025 at 12:16 AM
Last August, Time partnered with the digital agency Code and Theory on an ambitious new venture: Together, the two parties aimed to reimagine the digital presence of the publisher, revamping it with features powered by artificial intelligence.
ABC's Good Morning America reclaimed the top spot in total viewers during the first week of December with 2.893 million viewers, narrowly beating NBC's Today by just 33,000 viewers and ending Today's five-week winning streak.
Week of Dec. 1 Morning News Ratings: GMA Edges Out Today in Viewers
Today had been leading for five weeks.
bit.ly
December 10, 2025 at 8:31 PM
ABC's Good Morning America reclaimed the top spot in total viewers during the first week of December with 2.893 million viewers, narrowly beating NBC's Today by just 33,000 viewers and ending Today's five-week winning streak.
In 'Stranger Things' Season 5, Eleven uses Gatorade while prepping to fight Vecna. The Duffer Brothers chose the '80s brand for authenticity, not as paid placement.
M+C Saatchi's Rhonda Hiatt Brings the World of Wine Traditions to Ohio
With Meridien Uptown, M+C Saatchi Consulting global CEO Rhonda Hiatt realizes a creative and foodie ambition.
bit.ly
December 10, 2025 at 8:26 PM
In 'Stranger Things' Season 5, Eleven uses Gatorade while prepping to fight Vecna. The Duffer Brothers chose the '80s brand for authenticity, not as paid placement.
Shopify is expanding its advertising business by rolling out Product Network, which allows its two million-plus merchants to recommend products on each other's storefronts.
Shopify Rolls Out Ad Network for Millions of Merchants
The e-commerce giant is opening up search and post-checkout ads in storefronts.
bit.ly
December 10, 2025 at 7:19 PM
Shopify is expanding its advertising business by rolling out Product Network, which allows its two million-plus merchants to recommend products on each other's storefronts.
@cbsnews.com has named CBS Mornings co-anchor Tony Dokoupil the new anchor of its flagship broadcast, CBS Evening News, and Matt Gutman as its chief correspondent. https://bit.ly/492jDB7
December 10, 2025 at 5:23 PM
@cbsnews.com has named CBS Mornings co-anchor Tony Dokoupil the new anchor of its flagship broadcast, CBS Evening News, and Matt Gutman as its chief correspondent. https://bit.ly/492jDB7
Shopify is formally rolling out a product that allows its merchants to recommend products on other merchants’ storefronts.
The new feature, Product Network, expands Shopify’s three-year-old ad format called Shop Campaigns that merchants use to acquire customers. https://bit.ly/4rJMWjj
The new feature, Product Network, expands Shopify’s three-year-old ad format called Shop Campaigns that merchants use to acquire customers. https://bit.ly/4rJMWjj
December 10, 2025 at 3:58 PM
Shopify is formally rolling out a product that allows its merchants to recommend products on other merchants’ storefronts.
The new feature, Product Network, expands Shopify’s three-year-old ad format called Shop Campaigns that merchants use to acquire customers. https://bit.ly/4rJMWjj
The new feature, Product Network, expands Shopify’s three-year-old ad format called Shop Campaigns that merchants use to acquire customers. https://bit.ly/4rJMWjj
German engineering company Bosch has confirmed that it will run an ad in Super Bowl 60.
While Bosch has not yet revealed specific creative details, the company said its Super Bowl ad will lean into humor and feature a surprise star.
While Bosch has not yet revealed specific creative details, the company said its Super Bowl ad will lean into humor and feature a surprise star.
Bosch Returns to the Super Bowl
The German manufacturer is returning to the Super Bowl in 2026, running a national ad for the second consecutive year.
bit.ly
December 10, 2025 at 3:36 PM
German engineering company Bosch has confirmed that it will run an ad in Super Bowl 60.
While Bosch has not yet revealed specific creative details, the company said its Super Bowl ad will lean into humor and feature a surprise star.
While Bosch has not yet revealed specific creative details, the company said its Super Bowl ad will lean into humor and feature a surprise star.
Zoom is instigating a workplace rebellion against overly complicated software, with some help from Saturday Night Live’s Colin Jost, who wrote the spot, and Bowen Yang, who stars as the IT boss. https://bit.ly/48xhQnH
December 10, 2025 at 1:07 PM
Zoom is instigating a workplace rebellion against overly complicated software, with some help from Saturday Night Live’s Colin Jost, who wrote the spot, and Bowen Yang, who stars as the IT boss. https://bit.ly/48xhQnH
Substack, long resistant to advertising, has launched a limited beta program allowing select writers to insert paid sponsorships into their newsletters.
Substack Begins Testing Sponsorship Ads in Newsletter Pilot
The company says the program is designed to help creators earn incremental revenue without disrupting undermining subscriptions.
bit.ly
December 9, 2025 at 9:22 PM
Substack, long resistant to advertising, has launched a limited beta program allowing select writers to insert paid sponsorships into their newsletters.
Open AI has hired Slack CEO Denise Dresser as Chief Revenue Officer to lead its enterprise business. She starts next week and will report to COO Brad Lightcap. https://bit.ly/3YhoSqx
December 9, 2025 at 8:05 PM
Open AI has hired Slack CEO Denise Dresser as Chief Revenue Officer to lead its enterprise business. She starts next week and will report to COO Brad Lightcap. https://bit.ly/3YhoSqx
We put together a comprehensive org chart of Omnicom’s sprawling new operations, which show all the agency logos within the holdco’s eight divisions.
December 9, 2025 at 4:37 PM
We put together a comprehensive org chart of Omnicom’s sprawling new operations, which show all the agency logos within the holdco’s eight divisions.